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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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4 Effective Ways to Build Backlinks for a Brand New Site

4 Effective Ways to Build Backlinks for a Brand New Site | Internet Presence | Scoop.it

Starting to build links for a new site is a lot like climbing a mountain.

You’re starting from ground zero with a lot of enthusiasm, but when you realize you have to climb for days to get anywhere, that enthusiasm often turns to the feeling of being overwhelmed.

But when it comes to your site, the weather conditions, metaphorically speaking, are terrible as well.

No one can see you from above, so they can’t help you out—you are on your own.

That already rules out certain link building (climbing) strategies.

This fact is nothing new.

But the advice for new site owners is outdated and just plain bad in some cases.

I recently saw multiple guides that advised building (and paying for) directory links and social media bookmarks.

That kind of stuff was useful over five years ago, but today, it is a waste of your time and money—resources that could be spent building links that will help you get immediate traffic and long-term search rankings. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Neil Patel's creativity when it comes to #SEO is amazing. Great ideas.

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5 Effective SEO Tactics That Won't Cost Your Startup a Dime

5 Effective SEO Tactics That Won't Cost Your Startup a Dime | Internet Presence | Scoop.it

When most people think about SEO, they think about a long-term expensive strategy. Here are 5 free SEO techniques to help your startup grow without expenses.

Especially when you are a young business, strapped for cash (or even just not ready to make the kind of investment that SEO can sometimes be), finding ways to improve your rankings with spending a lot of cash can mean the difference between success and failure. For most small business owners, your budget is very small, and most of your money will be apportioned long before you can section off a piece for SEO strategies, even just for SEO content.

In general, startups fail for two reasons. First, they spend too much money, without the right backers and investments. Second, they are not aggressive enough with their online marketing techniques, and end up falling short when it comes to customers and client acquisition. Running a business takes money, and you should not be afraid to put money into SEO tactics—when you have real money to do so. In the meantime, there are plenty of ways to improve your rankings that won’t drain your bank account. Here are just five of the most popular free tactics I use on a daily basis.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Marc Kneepkens's insight:

More than SEO, basics for your website management.

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Rescooped by Marc Kneepkens from GooglePlus Expertise
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How Google Plus Profiles & Pages Gain Search Authority

How Google Plus Profiles & Pages Gain Search Authority | Internet Presence | Scoop.it

Increasing Visibility & Influence In Google Search

That means that anyone who wants to make use of Google+ as part of an overall strategy of increasing visibility and influence in Google Search should be actively pursuing all of the following tactics:

- Build a strong network within Google+. You should seek to cultivate not just a large number of followers, but more importantly, active relationships and partnerships with influential Google+ users. Their citations to your profile have a powerful effect on its authority to Google.


 - Cultivate quality links from trusted websites. Create the kind of presence on Google+ that site owners want to recommend and link to. When being interviewed or referenced by a site, ask if they would link to your Google+ profile or page for identity purposes.


 - Use Google Authorship for your content across the Web. Although this tip applies only to personal profiles, since Google Authorship involves a legitimate, Google-approved link to our profile, the more quality content you produce on trusted sites, the more authority given to your profile.


To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Jaana Nyström
Marc Kneepkens's insight:

Very interesting to increase your visibility and ranking online. If anyone wants to connect with my Google+ profile, go to Marc Kneepkens on Google+

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Jaana Nyström's curator insight, February 1, 2014 9:56 AM

Google+ = Google...

Bill Gassett's curator insight, February 2, 2014 8:01 AM

Great insight from Google Plus maven Mark Traphagen who explains how out Google+ profiles can become relevant in search on their own.

Rescooped by Marc Kneepkens from Daily Magazine
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Google's Matt Cutts: Over Time Backlinks Will Become Less Important

Google's Matt Cutts: Over Time Backlinks Will Become Less Important | Internet Presence | Scoop.it
Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a […]

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

Writing expert content is the key.

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THE *OFFICIAL ANDREASCY*'s curator insight, May 6, 2014 8:58 AM

Q: Will backlinks lose their importance in ranking? Find out from Matt Cutts in his latest video.

Rescooped by Marc Kneepkens from Mastering Facebook, Google+, Twitter
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9 Ways to Be Less Annoying on LinkedIn

9 Ways to Be Less Annoying on LinkedIn | Internet Presence | Scoop.it
LinkedIn brings out the worst in some people. Here's how not to be one of them.

As the network seems poised for change--recently, LinkedIn announced that it will soon allow anyone to publish content on its platform (much as LinkedIn Influencers do now)--I talked with David Gowel, CEO at RockTech, and author of The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn. 

Here's what I learned about how to leverage LinkedIn without seeming needy, greedy, or just plain annoying:

To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Anita Windisman, massimo facchinetti
Marc Kneepkens's insight:

About building relationships, not stacking up numbers and data.

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