Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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What Does An Online Business Look Like Today? - The SiteSell Blog

What Does An Online Business Look Like Today? - The SiteSell Blog | Internet Presence | Scoop.it

Starting an online business today isn’t like how it was when the Internet was young and new. Find out what it takes.


Are you familiar with the California Gold Rush? Back in 1848, James Marshall found gold at Sutter’s Mill, and within a year there were hundreds of thousands of miners flocking to California to pan every river, stream and creek-bed for a handful of those valuable nuggets.

The promise of “free money” brought in settlers by covered wagon or sailing vessels, and since there wasn’t yet an established State or government, there were no laws or property rights.

But quickly, things changed. Government was formed, a constitution drafted, and within months the new state of California was formed. Legislation and regulation was put into place, and the ‘rush’ evolved into a more long-term period of resource mining.

That’s exactly how the early days of the Internet looked.

There was no legislation, no government… just people jumping in and taking advantage of the situation. While simply being first didn’t guarantee success (which we saw clearly with the Gold Rush, where discoverer James Marshall died poor and bankrupt years later), being first certainly made a lot of things easier.

As services like Web Crawler and Alta Vista developed databases and search capability for the Internet, being among the first to create a website and online business meant there was little to no competition.

If you wanted an online business back in the 1990’s, it was relatively easy to put up a webpage or two that offered a product or service, and achieve some real success.

But it’s not like that anymore. Read more: click image or title.

Marc Kneepkens's insight:

I have worked with Sitesell for years now. It's easy to build a site and start out the right way: choose the right keywords, integrate the content, use social media, blog directly from my site, find ways to monetize all of the free traffic I created....


Learn more about Sitesell: http://www.sitesell.com/welcome23.html

or if you are using WordPress: http://sbiwp.sitesell.com/welcome23.html

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Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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How to Get Fans Creating and Sharing Content for You #infographic

How to Get Fans Creating and Sharing Content for You #infographic | Internet Presence | Scoop.it
To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.

Click on the infographic.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Stefano Principato
Marc Kneepkens's insight:

Good info.

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Yogesh Kumar's curator insight, June 9, 2014 4:34 AM

CONTENT SHARING TIPS

Exposure's curator insight, June 9, 2014 7:43 PM

Fanfare for the common man!

 

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10 Razor-Sharp Blogging For Business Tips in 2014 #Blogging

10 Razor-Sharp Blogging For Business Tips in 2014 #Blogging | Internet Presence | Scoop.it

Blogging for business tips is a method used in social media and content marketing that utilizes the power of community in order to create multidimensional blog posts. Today I am going to share some incredible tips with you on how to get this right in the New Year, so that you can gain more traffic, readers and brand advocates for your small business.

Crowdsourced blogging is when you invite members of your community to contribute ideas, concepts or quotes in the comment section – that you will later turn into a high value blog post. Different voices and perspectives can make for amazing information for your blog.

Leveraging The Power of The Crowd in 2014

By now, you should have several different social communities huddled around your brand online. Your blog community, Facebook community – Twitter, LinkedIn and Pinterest communities are all existing assets that you can convert into great content for your blog.

Here’s how to get your readers contributing content for your blog next year!

To read the full article, click on the title.



Get your Free Business Plan Template here:

http://bit.ly/1aKy7km

Marc Kneepkens's insight:

These are some good tips for blogging. It's always hard to get your 'crowd' to contribute. Take a look.

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Rescooped by Marc Kneepkens from GooglePlus Expertise
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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Internet Presence | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Jaana Nyström
Marc Kneepkens's insight:

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

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donhornsby's curator insight, June 10, 2014 8:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 2014 10:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 2014 5:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

Rescooped by Marc Kneepkens from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Internet Presence | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.

To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD