Starting an online business today isn’t like how it was when the Internet was young and new. Find out what it takes.
Are you familiar with the California Gold Rush? Back in 1848, James Marshall found gold at Sutter’s Mill, and within a year there were hundreds of thousands of miners flocking to California to pan every river, stream and creek-bed for a handful of those valuable nuggets.
The promise of “free money” brought in settlers by covered wagon or sailing vessels, and since there wasn’t yet an established State or government, there were no laws or property rights.
But quickly, things changed. Government was formed, a constitution drafted, and within months the new state of California was formed. Legislation and regulation was put into place, and the ‘rush’ evolved into a more long-term period of resource mining.
That’s exactly how the early days of the Internet looked.
There was no legislation, no government… just people jumping in and taking advantage of the situation. While simply being first didn’t guarantee success (which we saw clearly with the Gold Rush, where discoverer James Marshall died poor and bankrupt years later), being first certainly made a lot of things easier.
As services like Web Crawler and Alta Vista developed databases and search capability for the Internet, being among the first to create a website and online business meant there was little to no competition.
If you wanted an online business back in the 1990’s, it was relatively easy to put up a webpage or two that offered a product or service, and achieve some real success.
But it’s not like that anymore. Read more: click image or title.