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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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How To Build A Viral Blog In Any Niche

How To Build A Viral Blog In Any Niche | Internet Presence | Scoop.it
Learn how to easily build a viral blog in ANY niche even when you are clueless about the topic. These strategies can bring thousands of visitors on day one.

Maybe you have tried to build your own site before and failed. Same for me.

The one thing I was always missing was traffic. I tried everything from blog commenting and forum posting over distributing free ebooks and finally all the way to SEO.

Success was below mediocrity so to say. I asked myself what was the one thing that held me back from making lots of money online over the last few years?

It was a combination of low content quality (amazon niche sites), lack of consistency in posting fresh articles and finally missing knowledge about marketing and networking I guess. Then I saw a blog post on Viperchill about viral news sites and it hit me.

When I realized that this was possible I decided to start over again. This time I wanted to build a viral authority blog in my favourite niche which is WordPress, Marketing and all that stuff.

Here's a blueprint how I built the blog and received over four thousand visitors in my first three weeks.

Follow my journey to success and I guarantee you it will work. Read more: click image or title.



Get your Free Business Plan Template here: http://bit.l/1aKy7km


Via Laura Brown, massimo facchinetti, malek
Marc Kneepkens's insight:

#Viral, the magic word being online. How do you make it happen?

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Forget Google: Here Are the 9 Startups That Actually Run the Internet

Forget Google: Here Are the 9 Startups That Actually Run the Internet | Internet Presence | Scoop.it

Meet the companies that are doing all of the behind-the-scenes work.


Sure, Amazon, Google, and Microsoft are tech titans, making billions by selling web hosting and other services to the biggest businesses in the world.

But they can't be everywhere. And there are plenty of startups that help the web run smoothly, behind the scenes, in ways you don't even realize.

Here are the nine startups that keep the web running smoothly--and they're doing such a good job you don't even realize you're using them. Read more: click image or title.




Get your Free Business Plan Template here: http://bit.l/1aKy7km



Marc Kneepkens's insight:

I wouldn't forget #Google that easily, but it sure is interesting to see some real players offer valuable services to keep the #web running smoothly.

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Top Website Design Mistakes Small Business Owners Make

Top Website Design Mistakes Small Business Owners Make | Internet Presence | Scoop.it

Your website is the central focal point of your online marketing. Cure these website design mistakes that prevent visitors from connecting with your brand.

Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience people have with your brand.

But when someone comes to your website, what type of first impression does it project? Is your site welcoming and professional? Can visitors quickly find what they are looking for? Or does your website turn away prospective customers because it is confusing and doesn’t make your visitor feel as if you understand their needs?

In order to develop your website so that it helps drive inbound leads, you must first understand your target audience. Put yourself in your target audience’s shoes and thoroughly understand:

  • Why they are searching for a solution?
  • What do they need?
  • How can you help them?

Your website should introduce your business to the target visitor in a way that relates to them and encourages them to dig deeper into what you have to offer. When scanning your content, the visitor is subconsciously asking “what’s in it for me”? If your website doesn’t answer that question or convince them that you understand their needs, they will look elsewhere.

Having a well-developed, professional web presence is a requirement for gaining new customers and establishing credibility. To make your website attract, educate and encourage visitors to learn more, avoid the following website design mistakes that keep your visitors from connecting with your business. Read more: click on image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Via malek
Marc Kneepkens's insight:

This is basic, however, sometimes it's right in your face and we don't see the mistakes we make. Every time I see an article like this I examine my own situation.

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Jon Turino's curator insight, September 14, 2015 8:28 PM

It pays not to forget the basics!

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Entrepreneur Spotlight: How On Earth Was I Going To Start a Website? - The SiteSell Blog

Entrepreneur Spotlight: How On Earth Was I Going To Start a Website? - The SiteSell Blog | Internet Presence | Scoop.it
Susan only knew how to surf website, but not how to build one. Now she runs her own e-business from home, selling ebooks and video courses.
Tell us about your website, www.easy-food-dehydrating.com. When and why did you start your site?

The housing bubble had burst and people were getting laid off from their jobs.  To be honest, that didn’t really affect me because I’ve always had that entrepreneurial streak … since the young age of 15 when I worked on dad’s farms for pocket money and learned that hard work pays off. My dad is a great teacher and a hard worker, himself being self-employed since leaving the (British) Army.  His work ethic rubbed off on me.

In 2008, I was working from home doing mechanical engineering design (with my brother) and then the recession began. Work dried up. What to do? I tried selling stuff on Amazon à la “FBA” (Fulfillment By Amazon) but the only ones being fulfilled were Amazon themselves …

Fast-forward to 2010 … I was watching Glenn Beck when he was on Fox News and he stated that his family had stored dehydrated food down in his basement – for emergency food purposes. The light bulb went off in my head.  You see, we’d been through back-to-back hurricanes in 2004 and we were without power for a couple of weeks. Fresh food ran out and frozen food languished in the freezer … what a waste.

I researched the food dehydrating topic and realized I wouldn’t be the first to start a website on food dehydrating.  I must admit I was a little scared of starting my own website … but excited too.

And then it hit me. How On Earth Was I Going To Start A Website?

I didn’t know a thing about websites, aside from how to surf! And on other websites I noticed “become an affiliate and sell our items on your website.”  What’s an affiliate? I wondered. I then did what we all do: I Googled “get a free website” …

The results yielded what I deserved to see from the search – but seeing as this is a family show I won’t repeat what I read here.  I then did a more realistic search “build a website” and up came a nice young lady who had an SBI! site.  I thought, What’s SBI? I continued reading the lady’s home page, and I was hooked, or rather I was persuaded with common-sense information that SBI! was the “real deal” – chock full of business guidance that “the other” website hosts just don’t offer.

On December 23, 2010, I became the proud parent of a brand new bouncing baby website I’d decided to call Easy Food Dehydrating.  And the rest, as they say, is history! Read more: click image or title.



Find out more about SBI: http://www.sitesell.com/welcome23.html


Via SiteSell Inc.
Marc Kneepkens's insight:

My favorite too, I like SBI for its complete package and step by step building of a great looking site.

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How to Profit from Your Blog

How to Profit from Your Blog | Internet Presence | Scoop.it
Looking for ways to make money from your blog? Here are 7 ways to profit from your blog.

About to give up blogging?

Or….

Are you going to continue but you’re not sure how to get a great return for the time you put in?

You can make money with a blog…

Do you want to know some ways on how to make money blogging?

… read on!  Click image or title.




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Marc Kneepkens's insight:

Creating content has value. How do you monetize that value ? This article describes the main ways you can use.

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The Mindset of a Lifestyle Entrepreneur, 12 Startup Success Secrets

The Mindset of a Lifestyle Entrepreneur, 12 Startup Success Secrets | Internet Presence | Scoop.it

Before he realized that what he actually wanted out of life was financial freedom and the perfect lifestyle, Eddie Yu (@Eddie_Yu) spent three years in the software industry.

Not wanting to spend the rest of his life working for other people, he gave up his job and set about the task of finding something that he could do for himself, and which would give him both the financial freedom and lifestyle that he desired.

Unsurprisingly, due to his previous background in the IT industry, after reading an article about online gambling and affiliate marketing, the author saw the possibilities that the Internet offered and set about the task of creating an online business of his own.

“12 Startup Success Secrets — Mindset and Strategies Workbook for Building a Successful Online Business” is aimed at anyone who aspires to, or is already attempting to achieve their own financial freedom by doing business online, whether it is through selling a product or by providing an online service.

The book passes on the lessons learned by the author during the 13 years that he has been building his own online businesses and it comes in the form of 12 chapters which each conclude with a useful workshop exercise where the reader is able to personalize the ideas that the author has put forward. Read more: click on image or title.





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Marc Kneepkens's insight:

Everyone would love to make a living with an online business. It provides freedom and a great lifestyle. Finding the right ways to set up a business like that is often trial and error. Reading what successful people have done can create valuable shortcuts. Take a look at what this book has to offer.

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#Infographic The ultimate guide to creating a successful online business

#Infographic The ultimate guide to creating a successful online business | Internet Presence | Scoop.it
Creating a successful online business can be a challenge even for an experienced entrepreneur. The number of potential pitfalls multiply as technology becomes increasingly diverse.

So this handy infographic, designed by ecommerce platforms, offers some welcome advice for anyone pushing out a startup in the coming year.

Should you be using images, or focus everything on text? Do you really need an “About Us” page? Will implementing live chat on your site result in more sales? Should you focus your marketing efforts on an email campaign, or pour everything into social media? You’ll find the answers to these, and many more questions, below.




Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"Our work with Growthink was very helpful for creating a business plan to focus our efforts in the short term and increase our value over the long term."
Jack Bergstrand, CEO
Brand Velocity, Inc.


Via Brian Yanish - MarketingHits.com
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Great infographic!

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North Korea Loses Its Link to the Internet - NYTimes.com

North Korea Loses Its Link to the Internet - NYTimes.com | Internet Presence | Scoop.it

http://snip.ly/ZSXr

While perhaps a coincidence, the failure, which lasted about 10 hours, began after President Obama said the U.S. would respond to an act of “cybervandalism” against Sony Pictures.

A strange thing happened to North Korea’s already tenuous link to the Internet on Monday: It failed.
While perhaps a coincidence, the failure of the country’s computer connections began only hours after President Obama declared Friday that the United States would launch a “proportional response” to what he termed an act of “cybervandalism” against Sony Pictures.
Over the weekend, as North Korean officials demanded a “joint investigation” into the Sony attacks and denied culpability — an assertion the United States rejected — Internet service began to get wobbly. By early Monday, the Internet went as dark as one of those satellite photographs showing the impoverished country by night.


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Marc Kneepkens's insight:

Most North Korean hackers are located outside of the country, see the end of the article.

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10 Phenomenal Blogs in Totally Boring Industries

10 Phenomenal Blogs in Totally Boring Industries | Internet Presence | Scoop.it
Think only B2C blogs can be interesting? Here are 10 blogs from a variety of "boring" industries that'll prove you wrong.

Warning: The following blogs are gonna be boring. They're for industries that you most likely don't care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. 

But, there's no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

Because we've talked about quality content being decided by your audience, we've got to give these amazing blogs in totally boring industries a high-five. So prepare yourself to be blown away. And who knows? By the end, you may be subscribed to a few of them ;)

To read the full article, click on the title or image.




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Via Luis Costa
Marc Kneepkens's insight:

Making content interest with crispy clear and inviting landing pages is an art. Lots of work to do still.

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Google is building 180 satellites to spread internet access worldwide

Google is building 180 satellites to spread internet access worldwide | Internet Presence | Scoop.it

Google's plans for satellite-based internet access just got a little more concrete. The Wall Street Journal hears that the search firm is preparing to build 180 "small, high capacity" satellites (not pictured here) that will go into low orbit and provide internet connections to underserved areas. While details aren't forthcoming about the machines, there may be more on the way; reportedly, the company could "double" its vehicle count if all goes well. A spokeswoman didn't confirm or deny the efforts, but did note that having an internet link "significantly improves people's lives."

To read the full article, click on the title or image.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Interesting news. The race between Google and Facebook is still on.

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rodrick rajive lal's curator insight, June 1, 2014 10:35 PM

Wow! 180 satellites means better connectivity, e-commerce, and a better 24X7internet experience! What it means is that students will be able to do research on the go, housewives access recipes on line, and mergers and takeovers take place in mid-flight!

David Collet's curator insight, June 2, 2014 7:39 PM

Trading one form of surveillance and censorship for another.

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Why an Internet “slow lane” is a terrible idea | Net Neutrality

Why an Internet “slow lane” is a terrible idea |  Net Neutrality | Internet Presence | Scoop.it



As the Federal Communications Commission unveils its “Open Internet” proposal, Clay Shirky explains the regulation, politicking and jargon.

All eyes are on the Federal Communications Commission, as commissioner Tom Wheeler unveiled the FCC’s plan for “Protecting and Promoting the Open Internet.” The plan has had many Internet-centric companies up in arms, decrying any plan that might create a two-tiered Internet comprising “fast lanes” for companies that can pay, and “slow lanes” for those that don’t. (See an open letter to the FCC signed by companies including Amazon, Google and Microsoft.) It’s a complicated topic that involves regulation, politicking and jargon, so we called on technology writer and observer Clay Shirky to share his take on what’s going on. An edited version of our conversation follows.

To read the full article, click on the title.



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Via Gust MEES
Marc Kneepkens's insight:

Clarity in the 'net neutrality' issue. This article explains the details in plain English.

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Internet Presence | Scoop.it

Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social mediap henomenon.  No wonder people are curious.

When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Yes, they can be annoying if overused. And yes, I’ve seen the hashtag video of Jimmy Fallon and Justin Timberlake.

Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

The complete story on education yourself on hashtags. Very well done, in plain language, and many examples.

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Cyber-Bully Business | Social Media Today

Cyber-Bully Business | Social Media Today | Internet Presence | Scoop.it
What started off as an attempt to credit a business for a great tip got turned around on me by one vicious person who called me a spammer and encouraged others to get involved in the bashing. By the end of the conversation I was called a eunuch, a wannabe, and a peasant. Worst of all, this internet harassment came from a business account!

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Advice like this is very valuable. The internet has incredible leverage, but once it turns against you it can get rough.

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Delivering the internet of the future - at the speed of light

Delivering the internet of the future - at the speed of light | Internet Presence | Scoop.it

The research by High Performance Networks (HPN) group in the University of Bristol’s Department of Electrical and Electronic Engineering has found, for the first time, a scientific solution that enables future internet infrastructure to become completely open and programmable while carrying internet traffic at the speed of light.


The current internet infrastructure is not able to support independent development and innovation at physical and network layer functionalities, protocols, and services, while at the same time supporting the increasing bandwidth demands of changing and diverse applications.


The research addresses this problem with a new high performance network infrastructure that is open and programmable and uses light to carry internet traffic.  It introduces new concepts of open source optical internet enabled by optical white box and software defined network technologies


Dr Reza Nejabati, Reader in Optical Networks in the HPN group, said: “Hardware and software technologies reported in this paper can potentially revolutionised optical network infrastructure the same way that Google Android and Apple iOS did for mobile phones. These technologies will hide complexity of optical networks and open them up for traditional programmers and application developers to create new type of internet applications taking advantages of speed of light.”


Dimitra Simeonidou, Professor of High Performance Networks and who leads the HPN group, added: “New internet technologies frequently emerge, but most of them rarely result in new and revolutionary internet applications. The technologies suggested could pave the way for the creation of new internet services and applications not previously possible or disruptive. The technologies could also potentially change the balance of power from vendors and operators that are monopolising the current internet infrastructure to wider users and service providers.”


Reference: Optical network democratization by Reza Nejabati, Shuping Peng and Dimitra Simeonidou is published in the Philosophical Transactions of the Royal Society A.



About the High Performance Networks (HPN) group
The High Performance Networks group (HPN) led by Professor Dimitra Simeonidou specialises in the application of advanced hardware and software technologies, targeting the future optical networks for Internet of Things (IoTs), data centres, grid/cloud-based applications and distributed technologies etc.  The group is equipped with world-class laboratories, including state-of-the-art optical transmission testbeds, and software-defined network experimental platform.


The group has been at the forefront of world research and development in the fields of:


  • Next generation optical transmission networks;
  • Optical packet and burst switching;
  • Optical data centre solutions and architecture;
  • Grid and cloud networking;
  • Software-defined networking (SDN) and optical network virtualization;
  • Hybrid-network domains orchestration and service management;
  • Smart City ICT Solutions.


The HPN laboratory has dedicated connectivity to both national and international research network infrastructures and forms part of the UK National Dark Fibre Infrastructure Service (NDFIS). This network infrastructure has enabled the development of close collaborations with leading research institutions and industry across the UK, Europe, USA, Brazil and Japan.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com



Via Dr. Stefan Gruenwald
Marc Kneepkens's insight:

Another giant step.

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The Asymptotic Leap's curator insight, January 27, 11:43 AM

The global brain...operating at the speed of light. 

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You can finally test your internet speed without Adobe Flash

Speedtest.net is something of an institution for checking how quick your internet speed is, but it's been stuck in the past for years using Adobe Flash to perform the test.

Good news: as Ookla, the company behind Speedtest, has finally begun testing a HTML5 version of the service and it’s better than ever.

You won’t be needing any plugins anymore, as the new and improved version performs everything in your browser without any additional requirements.

Sure, it’s hard to get excited about a speed-testing site in general, but it’s a good harbinger of the inevitable death of Adobe Flash.

As fewer important tools rely on Flash it gets easier to drop it entirely from our computers — we just need Netflix and Hulu to fully say goodbye so we can get rid of it forever.



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Marc Kneepkens's insight:

Good to know.


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8 Essential Tweaks to Supercharge Your Content Marketing Efforts

8 Essential Tweaks to Supercharge Your Content Marketing Efforts | Internet Presence | Scoop.it

The type of content you're putting out on a daily, weekly,  monthly basis can come in a wide array of forms.

You could be blogging, producing webinars, or creating a podcast about your life as a cat lady.

Regardless of what you’re doing, your content is not being produced for you; it’s being produced for your audience. And if you don’t have an audience, your content doesn’t matter.

You could be the best cat lady podcast out there, but if no one knows about it, it doesn’t matter. Let’s look at 8 ways you can underline, circle and highlight your content on the Internet. Read more: click image or title.




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Marc Kneepkens's insight:

Each one of these #content marketing #tips is excellent.

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4 Ways to Increase User Retention

4 Ways to Increase User Retention | Internet Presence | Scoop.it
Attaining user retention is not easy. The competition is fierce, the web is crowded, users are constantly demanding more to prove you’re worth their time.

The following is a guest post by Nadav Shoval. Nadav Shoval is the CEO & Co-Founder of Spot.IM, an on-site community that brings the power back to the publisher. Prior to Spot.IM, Nadav has developed and founded 4 technology startups. Spot.IM is his fifth venture. Nadav is a technology erudite and a sports addict.

Depending on your industry, a high bounce rate can be your SEO team’s worst nightmare. Practically speaking, it is reasonable to assume that if a significant portion of the traffic that comes through your site leaves without action, your content must not match user expectations. Therefore, when people visit your site, but fail to perform actions within 30 minutes, your bounce rate will likely increase. Read more by clicking on image ot title.



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"Growthink wrote the business plan for my mortgage company. Their research work was very accurate, and the average sales, revenue and cash flow data prepared me to make realistic decisions. They are a group of committed, dedicated and knowledgeable professionals who are with you during the process, and after."
Reemak Mortgage Funding

Marc Kneepkens's insight:

Getting your visitor interested and engaged is the requirement for better retention. Learn about a few methods that do exactly that.

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How I setup an online course worth $100k

How I setup an online course worth $100k | Internet Presence | Scoop.it
There are so many options for membership sites and online course software that seem great, and their pricing models seem decent, but when you run the numbers, it does not work out in your favour.

I’m sick of hearing from friends that their online course costs more money to run than the revenue it’s generating. Or that they have to shut their course down because the ongoing fees are much higher than the price they charged members in the first place. Or that they want to create an online course, but have no idea where to start, so they stay stuck in the “oh shit, I’m really overwhelmed” stage.

There are so many options for membership sites and online course software that seem great, and their pricing models seem decent, but when you run the numbers, it does not work out in your favour.

I don’t have a magic bullet for building online courses, but because I’m a cheap bastard, I’ve figured out a way to run a course that makes sense financially, regardless of whether 20 people buy or 2,000. Read more: click image or title.





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Marc Kneepkens's insight:

I posted this article not to promote Paul Jarvis, but mainly to show how many decisions and choices need to be made when setting up such a venture. You may have the ideas, inspiration, knowledge  and creativity to put an online course together, but then come all the practical steps. How do you put it all together? This article gives a good idea of the whole process and some great tips an how to make it work. Personally I wouldn't work with Wordpress, it's far to complicated to master all of its aspects. There are many more good alternatives these days. The idea though is that this is very possible once you do it the right way.

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Why the Net Neutrality Ruling Means the Internet Is Now Officially a Utility

Why the Net Neutrality Ruling Means the Internet Is Now Officially a Utility | Internet Presence | Scoop.it

Here's what it means for small business.

Now that the FCC has ruled in favor of net neutrality, startups trying to break into the thriving Web app marketplace, develop a mobile app, or do pretty much anything related to the internet can rest easy. Or can they? The ruling has hints of additional regulation, and there's a clear indication that the FCC now views the open, free-form internet (controlled, as we all know from the book Tubes, by no one entity in particular) as something more like the power or gas company.

As with any major pronouncement, this could have an impact on small business. Regulation often leads to more taxes, more government control, and more fees. To find out if turning the internet into a utility could have a big impact, I asked Robert Neivert, the COO of Private.me (a search engine that uses encryption to protect your identity) and an expert on internet issues for business, to explain some of the ramifications.

What does it mean for small business that the internet is now a utility? Read more, click title or image...




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"Our work with Growthink was very helpful for creating a business plan to focus our efforts in the short term and increase our value over the long term."
Jack Bergstrand, CEO
Brand Velocity, Inc.



Via Oliver Durrer
Marc Kneepkens's insight:

Update on #NetNeutrality

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Oliver Durrer's curator insight, March 4, 2015 4:36 AM
What are potential effects of net neutrality on small businesses? Here's a good expert exploration of scenarios.
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In a major policy shift, FCC will regulate Internet as a public utility (report) | VentureBeat | Business | by Mark Sullivan

In a major policy shift, FCC will regulate Internet as a public utility (report) | VentureBeat | Business | by Mark Sullivan | Internet Presence | Scoop.it

http://snip.ly/BpQk

The Federal Communications Commission will later this week propose a plan to regulate the Internet in the way it might regulate a public utility.

Today the Internet is regulated as an “information service” under Title I in the Communications Law.

The New York Times quotes industry analysts, lobbyists, and former FCC staffers saying that the commission will reclassify broadband service as a Title II telecommunications service.

Reclassifying broadband as under Title II — a section of the Communications Act of 1934 that provides rules for “common carriers” — would give the FCC far broader powers to make sure Internet Service Providers (ISPs) don’t sell faster Internet service to well-monied bidders at the expense of smaller Internet companies.

Such a reclassification would be a major policy shift and would surely ignite a new round of political and legal battles on the issue.

“If true, this is excellent news and a vital step in the right direction,” Stanford law professor Barbara van Schewick in a blog post today. “… This is the only way to adopt meaningful network neutrality rules that will be upheld in court.” Read more: http://snip.ly/BpQk



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Growthink really understands how to create compelling business plans and raise capital, and Growthink's Capital Raising Products succeed in infusing this knowledge.
-John Morris
Managing Director, GKM Ventures,
Board of Governors, Tech Coast Angels

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Sony exec fires back at President Obama

Sony exec fires back at President Obama | Internet Presence | Scoop.it

Speaking with CNN's Fareed Zakaria, Sony Entertainment CEO Michael Lynton fired back at President Obama's criticism.

http://snip.ly/V0YH

Marc Kneepkens's insight:

MIchael Lynton's interview with Fareed Zakaria is revealing how this cyber attack happened, what they did to respond and that they still want to show 'The Interview' to the public.

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'The Internet's Own Boy': how the government destroyed Aaron Swartz

'The Internet's Own Boy': how the government destroyed Aaron Swartz | Internet Presence | Scoop.it

A film tells the story of the coder-activist who fought corporate power and corruption -- and paid a cruel price.

Brian Knappenberger’s Kickstarter-funded documentary “The Internet’s Own Boy: The Story of Aaron Swartz,” which premiered at Sundance barely a year after the legendary hacker, programmer and information activist took his own life in January 2013, feels like the beginning of a conversation about Swartz and his legacy rather than the final word. This week it will be released in theaters, arriving in the middle of an evolving debate about what the Internet is, whose interests it serves and how best to manage it, now that the techno-utopian dreams that sounded so great in Wired magazine circa 1996 have begun to ring distinctly hollow.

What surprised me when I wrote about “The Internet’s Own Boy” from Sundance was the snarky, dismissive and downright hostile tone struck by at least a few commenters. There was a certain dark symmetry to it, I thought at the time: A tragic story about the downfall, destruction and death of an Internet idealist calls up all of the medium’s most distasteful qualities, including its unique ability to transform all discourse into binary and ill-considered nastiness, and its empowerment of the chorus of belittlers and begrudgers collectively known as trolls. In retrospect, I think the symbolism ran even deeper. Aaron Swartz’s life and career exemplified a central conflict within Internet culture, and one whose ramifications make many denizens of the Web highly uncomfortable.

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Via Luca Baptista
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The FCC Just Approved A Proposal That Will Completely Change The Internet As We Know It

The FCC Just Approved A Proposal That Will Completely Change The Internet As We Know It | Internet Presence | Scoop.it
The FCC's proposal says internet companies can pay for direct access to consumers.

The FCC voted today 3-2 to approve creation of an "internet fast lane."

This will have massive ramifications for how all internet companies operate in the future. 

According to the FCC's proposal, companies that deliver content over the internet like Netflix, Hulu, and Business Insider will be able to pay internet service providers (ISPs) for direct access to customers on a given network. That means their content will reach ISP subscribers much faster than content from companies that don't pay ISPs for direct access.

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Marc Kneepkens's insight:

Update on the 'internet neutrality' issue. The public is invited to comment before this becomes final.

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Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog

Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog | Internet Presence | Scoop.it
Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing.

We’ve always trusted family and friends for recommendations. Marketers are finding ways to combine this age old referral process with social media. It’s also called crowd sourced marketing. This is where the social media “crowd”, shares your content and conversations for free on a global web.

According to a report by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Use these social media tactics to reach prospects through digital “world of mouth”. This will amplify your leads, prospects and sales by tapping into the power of the online crowd.

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Via Thomas Faltin, Martin (Marty) Smith
Marc Kneepkens's insight:

Referrers are your best sales people. Another great article from Jeff Bullas.

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Martin (Marty) Smith's curator insight, April 30, 2014 6:48 PM

It is possible to crowdsource virtually everything you do, think, or are thinking about. It takes TIME and the right tools, but benefits are huge and line up well with Lean Startup ideas.

Jeremy Barton's curator insight, May 1, 2014 5:29 AM

An interesting statistic that 77% of consumers are more likely to buy a new product when they hear about it from friends or family.

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Top 5 Fears of Businesses About Digital Marketing | Digitalmoz Internet Marketing Solutions

Top 5 Fears of Businesses About Digital Marketing | Digitalmoz Internet Marketing Solutions | Internet Presence | Scoop.it
There are many businesses that tried digital marketing and made a fortune. The first step is trying. How would you know if you will not try?

Fear is what makes most businesses vulnerable. It makes them stagnant, avoiding growth. It hurts to fail but that’s actually better than doing nothing at all. So what are these fears? Here are some.:

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Marc Kneepkens's insight:

Great pic! Haven't we all struggled with technology at some point, and maybe quite regularly. This article sure makes a point. Find someone who can really help, or figure it out yourself.

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