Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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How to see all the companies tracking you on Facebook — and block them

How to see all the companies tracking you on Facebook — and block them | Internet Presence | Scoop.it
If you're using Facebook, you're giving the company a ton of information about yourself, which it is selling to advertisers in one form or another.

Facebook is a great utility if you want to stay in touch with friends and family, share photos, and see what other people are up to in their lives.

It's free, of course, but that doesn't mean it comes without a price. If you're using Facebook, you're giving the company a ton of information about yourself which it is selling to advertisers in one form or another.

Most people forget that when they download an app or sign-in to a website using their Facebook login, they're giving those companies a look into their Facebook profiles. Your profile contains a lot of personal information that can often include your email address and phone number, but frequently also your work history and your current location. And most people don't realise that if you're sharing any of that data with your friends then apps used by those friends can see that data too!

Advertisers, Facebook app developers, and Facebook ad tech partners don't get a direct look at your personal data. They won't see that my name is Jim Edwards, my phone number is 07xxxx, I'm male, and I work at Business Insider — Facebook hashes and anonymises all the data to protect user's privacy and gives it back to partners in bulk so they can't identify individuals — but nevertheless, this data is being used in order to serve you better-targeted ads.


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Via massimo facchinetti
Marc Kneepkens's insight:

Great info to check once in a while. Some of this may be surprising.

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Jayne Courts's curator insight, August 14, 2015 12:56 PM

This is VERY important to protect your privacy. You never know who is watching you!!

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Kill the Password: Why a String of Characters Can't Protect Us Anymore | WIRED

Kill the Password: Why a String of Characters Can't Protect Us Anymore | WIRED | Internet Presence | Scoop.it

http://snip.ly/OD9z

You have a secret that can ruin your life. It’s not a well-kept secret, either. Just a simple string of characters—maybe six of them if you’re careless, 16 if you’re cautious—that can reveal everything about you.

Your email. Your bank account. Your address and credit card number. Photos of your kids or, worse, of yourself, naked. The precise location where you’re sitting right now as you read these words. Since the dawn of the information age, we’ve bought into the idea that a password, so long as it’s elaborate enough, is an adequate means of protecting all this precious data. But in 2012 that’s a fallacy, a fantasy, an outdated sales pitch. And anyone who still mouths it is a sucker—or someone who takes you for one.

No matter how complex, no matter how unique, your passwords can no longer protect you.



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Marc Kneepkens's insight:

Read this article and find out how hackers get all of your information! Must-read!

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Hackers of the world unite as privacy startups answer Snowden’s call | Information Age

Hackers of the world unite as privacy startups answer Snowden’s call | Information Age | Internet Presence | Scoop.it

How the evolution of privacy startups is helping ordinary web users take back control of their data

Addressing the Hackers on Planet Earth (HOPE) conference over the weekend, Edward Snowden entreated hackers, engineers and activists to fight surveillance by building a new generation of privacy tools for everyone to use.

In fact, privacy startups are already hard at work building tools to help web users protect their privacy in areas such as analytics, encryption and search.

However, there is still much work to do to put these tools into the hands of the ordinary web user.

>See also: The big debate: do we need a privacy charter for the internet?

Since the NSA revelations last year, this task has continued to grow in significance as more and more privacy scares have grabbed the attention of the general public.

Earlier this month, for example, an employee of Germany's intelligence service was arrested on suspicion of spying for the US.

However, it’s not just the NSA that is the guilty party. Corporations such as Google and Facebook are also building treasure troves of personal information to share with others, often without user consent.

Emerging technology startups from around the world have responded to privacy concerns by building user-friendly products in three key areas: analytics, encryption and search.

- See more at: http://www.information-age.com/industry/start-ups/123458283/hackers-world-unite-privacy-startups-answer-snowdens-call#sthash.cOc1xyLN.dpuf


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Marc Kneepkens's insight:

Privacy is becoming a very big issue. The public will not let government just call the shots.

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How to Create a Great Startup Blog and Stand Out from Competition - The Next Web

How to Create a Great Startup Blog and Stand Out from Competition - The Next Web | Internet Presence | Scoop.it

How to Create a Great Startup Blog and Stand Out from Competition -
The Next Web
Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand's messaging.

Blogging is like the modern day welcome mat, showing passers-by that someone is home and will probably answer the doorbell if you ring it.

For startups, this is particularly important as you strive to establish your voice and brand point of view. Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand’s messaging.

But not all corporate blogs are created equal. When it comes to starting a blog, there are a few basic parameters to consider.

To read the full article, click on the title.



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Marc Kneepkens's insight:

Your Blog connects you with your public. The better information you provide, the more you will be respected, listened to, and considered an authority in what you do. Whether that information is original or curated and shared, that's not important. You're the place to go to where that information can be found.

Good article.


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How I setup an online course worth $100k

How I setup an online course worth $100k | Internet Presence | Scoop.it
There are so many options for membership sites and online course software that seem great, and their pricing models seem decent, but when you run the numbers, it does not work out in your favour.

I’m sick of hearing from friends that their online course costs more money to run than the revenue it’s generating. Or that they have to shut their course down because the ongoing fees are much higher than the price they charged members in the first place. Or that they want to create an online course, but have no idea where to start, so they stay stuck in the “oh shit, I’m really overwhelmed” stage.

There are so many options for membership sites and online course software that seem great, and their pricing models seem decent, but when you run the numbers, it does not work out in your favour.

I don’t have a magic bullet for building online courses, but because I’m a cheap bastard, I’ve figured out a way to run a course that makes sense financially, regardless of whether 20 people buy or 2,000. Read more: click image or title.





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Marc Kneepkens's insight:

I posted this article not to promote Paul Jarvis, but mainly to show how many decisions and choices need to be made when setting up such a venture. You may have the ideas, inspiration, knowledge  and creativity to put an online course together, but then come all the practical steps. How do you put it all together? This article gives a good idea of the whole process and some great tips an how to make it work. Personally I wouldn't work with Wordpress, it's far to complicated to master all of its aspects. There are many more good alternatives these days. The idea though is that this is very possible once you do it the right way.

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15 Free Online Learning Sites Every Entrepreneur Should Visit

15 Free Online Learning Sites Every Entrepreneur Should Visit | Internet Presence | Scoop.it
The best places you can go to learn more about marketing, entrepreneurship, business management and more.

Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough employees to cover all the areas you need.

Learning the new skills necessary to start a new business can be expensive, but fortunately the initiative for free, high-quality, educational resources online has only continued to grow in the past few years. Below are some of the resources available to learn more about marketing, entrepreneurship, business management and more.

1. CodeAcademy

This great resource offers free interactive programming sessions to help you learn programming languages such as HTML, CSS, Javascript and PHP. You can save your progress as you go with a free account. Learning to code can help entrepreneurs fix bugs if they don’t have a developer, or even go down the road of building their own website or products (such as apps).

2. HubSpot Academy 

The free certification program offers courses on inbound marketing, including website optimization, landing pages and lead nurturing. These skills are a must for business owners as they try to grow their business and online presence.

3. Moz

If you want to learn search-engine optimization to make sure your website is as visible as possible, check out this treasure trove of resources from SEO leader, Moz. Besides having the free Moz Academy, there are also webinars (live and recorded), and beginner’s guides to SEO, social media and link building.

4. LearnVest

The most successful entrepreneurs know how to manage their money both on a business and personal side. In addition to having extremely affordable finance classes, LearnVest also offers some of its classes for free, such as “Building Better Money Habits” and “How to Budget.”

5. Niche consultant courses

The Internet has made for a coaching boom, which is extremely helpful to entrepreneurs who want to learn how to start or better a business in a specific niche. Some great coaches and organizations that routinely have free courses and ebooks on building a business include Natalie MacNeil and MyOwnBusiness. Try searching “niche keyword” + “business course” to find one most applicable to you.

6. edX

This free site currently has over 300 courses on a variety of topics, including “Financial Analysis and Decision Making” and “Entrepreneurship 101: Who is your customer?” These courses not only cover business in general, but can also you help learn more skills that are applicable to your industry, such as big data or environmental conservation.

7. Khan Academy

This free learning resource was created to give everyone access to education in math, science, art, technology and more. There are over 100,000 interactive exercises to put your education to practical use. Even though many of the courses are geared toward high school students, there are several courses that would be good for anyone to have a refresher on, such as taxes and accounting.

8. MIT Open Courseware

These are actual courses taught at MIT and offered for free on the site for viewing and reading at your discretion. The school put together an entrepreneurship page that lists available courses that are beneficial to new business owners. Courses include “Early State Capital” and “The Software Business.”

9. Kutztown University of Pennsylvania

This university has almost 100 free on-demand college courses that are extremely applicable to entrepreneurs, including ones that cover business planning, operations and management and small-business tax. 

10. Coursera

Much like MIT’s Open Courseware, this site has 114 educational partners that provide free courses to almost 10 million users. One benefit to Coursera is that there are very specific courses that fit perfectly into particular niches, such as “Data Management for Clinical Research” from Vanderbilt University and “Innovation for Entrepreneurs: From Idea to Marketplace” from the University of Maryland. Its wide network of partners allows for a greater selection.

11. OpenCulture

This site isn’t an educational platform on its own, but rather collects and shares free resources from around the web. Its list of 150 free online business courses is a great resource because it offers classes from iTunes U and other lessons on video and audio. The site also has lists of free audiobooks, certificate courses and other online courses.

12. YouTube

It’s probably unsurprising to most users that YouTube is one of the world’s largest search engines, as there are literally videos on just about anything you can imagine. From TED talks to recorded presentations on building a business, it’s a great free resource on just about any topic.

13. Alison

This platform offers free online courses from some of the most well-known names on the internet today, including Google, Microsoft, and Macmillan. With over 4 million users and over 600 courses already, it covers topics such as economic literacy, personal development and business/enterprise skills.

14. Saylor

The Saylor Foundation offers tuition-free courses and also works with accredited colleges and universities to offer affordable credentials. Its course offerings are similar to what you’d see when working toward a bachelor’s degree.

15. Podcasts

Even though it’s not an official course, podcasts are an amazing (and easily digestible) way to become a better entrepreneur. Podcasts can be listened to via streaming on your computer (if that certain podcast offers it) or via iTunes for iOS and apps such as Podcast Republic for Android. Podcasts such as Entrepreneur of Fire already garner thousands of listeners every episode and are a great way to learn the most up-to-date information and strategies possible. Another good list of entrepreneur podcasts include Think Entrepreneurship's.

Whether you learn best by audio, video or text, this list of 15 learning resources for entrepreneurs can help you learn more about building a business, accounting and getting customers.

Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough employees to cover all the areas you need.

Learning the new skills necessary to start a new business can be expensive, but fortunately the initiative for free, high-quality, educational resources online has only continued to grow in the past few years. Below are some of the resources available to learn more about marketing, entrepreneurship, business management and more.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Marc Kneepkens's insight:

What a wealth of information. No excuse anymore for not having the ability to learn, change, improve.

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40 Maps That Will Help You Make Sense of the World

40 Maps That Will Help You Make Sense of the World | Internet Presence | Scoop.it

  If you're a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this collection aims to do just that.

Hopefully some of these maps will surprise you and you’ll learn something new. A few are important to know, some interpret and display data in a beautiful or creative way, and a few may even make you chuckle or shake your head.

To see all maps, click on the title or image.



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Via Ana Cristina Pratas
Marc Kneepkens's insight:

Map # 10 shows a map of world wide internet usage, 24 hrs.

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David Hain's curator insight, April 25, 2014 9:23 AM

Some amazing maps here that help you to take a broad view.

Catalina Elena Oyarzún Albarracín's comment, May 7, 2014 8:30 PM
Great post,thank you!!!!
Mick D Kirkov's curator insight, June 29, 2014 7:39 AM

Added (face over) 1815 after Vienna Congress