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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
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In the future, internet search will give us super powers

In the future, internet search will give us super powers | Internet Presence |

Digital copies of the physical world may change the way we get information.

The days of internet searches being a matter of typing words into a box on a web page may be numbered.

Even the expressions "search it" and "Google it" could soon go out of fashion, just as "going online" is already passe because these days we're always connected.

Steven Weitz, senior director of search for Microsoft's search engine Bing wants our physical and virtual worlds to merge to a point where we will be able to stand on a street corner and the answer to "where am I?" will bring up not only the street name but historic and tourist information, places to eat as recommended by our friends and the best public transport option to get to an appointment on time.

To read the full article, click on the title.

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Via Charles Tiayon
Marc Kneepkens's insight:

Competition in the online world hurls us forward into a new world. Information is the key. Startups come up with great ideas. They contribute to many different aspects of the new 'super powers'. Whether those are products and services for consumers or for business is not important. Keeping up with this evolution is exhilirating. What a ride!

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Keep Your Website Content Ranking After Google Hummingbird: 8 Tips

Keep Your Website Content Ranking After Google Hummingbird: 8 Tips | Internet Presence |
Why do people visit your website? As Google updates its search algorithm again, what people search for matters, but the "why" becomes more important. Use these 8 tips to keep your content ranking a...

“How about a clip of you twerking, boss? There was an avalanche of “likes” when the office did the Harlem Shake, though not as many as when we did Gangnam Style. But if you twerk it, it’s bound to go viral.”

Take a pop culture trend. Take it out of context. Film it. Share it. Sit back and wait for the social “likes.”

Some call it trendjacking. Others say that it’s just hopping on the proverbial bandwagon. Sometimes it works, but more often that not, it’s just lame.

It’s certainly not a content strategy. Nor is it likely to help your search rankings in the era of a Googlebot that is interested in user intent.

To mark its 15th anniversary at the end of September, Google announced that it had revamped its search algorithm. The new algorithm, called Hummingbird, has been created with mobile and voice search in mind, and nine out of 10 searches will be affected.

For website content, the difference between what people are looking for and why they are looking for it is the heart of the Hummingbird issue.

Why do customers visit your website? Most likely it’s because they have a problem they are trying to solve — there’s a purpose driving their needs, and they are looking to your website content to address that purpose.

To read the full article, click on the title...

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Marc Kneepkens's insight:

It's getting harder to 'fool' Google. Excellent content, solving the visitor's problems, quality, is all what your site needs to be about.

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