A Playbook for anyone looking to Hangouts for marketing and business
+David Amerland 's newest book, Google+ Hangouts for Business, is a playbook for companies looking at Hangouts technology for marketing. I say "playbook" because David takes a broad, multifaceted technology (Hangouts) and distills it into three sections:
1) The technology itself
2) The business case for Hangouts
3) Technical and Strategic implementation
As a HOA host (+GPLUSSPOTLIGHT, Wednesdays, 12:30pm ET), the systematic approach to building brand authority, marketing, collaboration...all of it, resonated with me on so many levels, it was empowering.
This is a must-read for any hangouts on air host, as well as businesses looking to Hangouts technology for collaboration, marketing, and relationship building. Job well done, David.
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