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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Three Dead Simple Tips To Building Meaningful Twitter Relationships

Three Dead Simple Tips To Building Meaningful Twitter Relationships | Internet Presence | Scoop.it

They are the backbone of business and are a key aspect of our own lives. Whether we like it or not, relationships have shaped us as individuals. Whether it’s the relationships we had with our parents or classmates as kids or the relationships we’ve developed with peers and colleagues throughout our careers – They’ve shaped us. They’ve impacted our biases, our opinions, our beliefs and who we are as a whole.


It’s shocking to some people to think that you can build a strong relationship with someone through the internet. We all know that online dating has taken off over the past decade but that’s not the type of relationship I’m talking about. I’m talking about relationships that are completely professional and/or platonic.


Over the years, I’ve established many relationships solely through forums, Twitter, email and Facebook. I’ve connected with people all over the world and recognize that these relationships have given me new insight, new opportunities and new perspectives. Here are three dead simple tips that will help you in developing meaningful and authentic relationships through Twitter:


To read the full article, click on the image or title.



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Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Relationships are the first thing. Lead generation opens the door. Now shake people's hands and get to know them.

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Tips for Startups on Raising Old Money and Crowdfunding - SiliconHills

Tips for Startups on Raising Old Money and Crowdfunding - SiliconHills | Internet Presence | Scoop.it

Old real estate and oil money in town invested in San Antonio’s Rackspace early on, said Stephanie Chandler, partner with Jackson-Walker.

It was one of the first cases of old San Antonio money backing a startup technology venture here, she said.

Now with Geekdom, a technology incubator and accelerator in downtown San Antonio, the goal is to get even more local investment into startups, Chandler said.

“Over the last ten years there’s a much more significant uptick in what families are doing,” in investing in startup deals, she said. “Five years ago, we didn’t have the Rackspace founders looking at deals.”

To read the full article, click on the title.



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Marc Kneepkens's insight:

Here's a good look at an upcoming startup hub: Austin/San Antonio, and the funding situation for startups there as seen by an insider.

The new opportunities created by crowdfunding and the eagerness of 'old money' to play into new trends and profits. Combine that with the new requirements of equity crowdfunding, and you have a good and informative article.

Interesting read for any startup to see how 'smart money' thinks.

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How to Create a Great Startup Blog and Stand Out from Competition - The Next Web

How to Create a Great Startup Blog and Stand Out from Competition - The Next Web | Internet Presence | Scoop.it

How to Create a Great Startup Blog and Stand Out from Competition -
The Next Web
Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand's messaging.

Blogging is like the modern day welcome mat, showing passers-by that someone is home and will probably answer the doorbell if you ring it.

For startups, this is particularly important as you strive to establish your voice and brand point of view. Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand’s messaging.

But not all corporate blogs are created equal. When it comes to starting a blog, there are a few basic parameters to consider.

To read the full article, click on the title.



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Marc Kneepkens's insight:

Your Blog connects you with your public. The better information you provide, the more you will be respected, listened to, and considered an authority in what you do. Whether that information is original or curated and shared, that's not important. You're the place to go to where that information can be found.

Good article.


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10 Razor-Sharp Blogging For Business Tips in 2014 #Blogging

10 Razor-Sharp Blogging For Business Tips in 2014 #Blogging | Internet Presence | Scoop.it

Blogging for business tips is a method used in social media and content marketing that utilizes the power of community in order to create multidimensional blog posts. Today I am going to share some incredible tips with you on how to get this right in the New Year, so that you can gain more traffic, readers and brand advocates for your small business.

Crowdsourced blogging is when you invite members of your community to contribute ideas, concepts or quotes in the comment section – that you will later turn into a high value blog post. Different voices and perspectives can make for amazing information for your blog.

Leveraging The Power of The Crowd in 2014

By now, you should have several different social communities huddled around your brand online. Your blog community, Facebook community – Twitter, LinkedIn and Pinterest communities are all existing assets that you can convert into great content for your blog.

Here’s how to get your readers contributing content for your blog next year!

To read the full article, click on the title.



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Via Chris Serafin
Marc Kneepkens's insight:

These are some good tips for blogging. It's always hard to get your 'crowd' to contribute. Take a look.

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10 Ways to Use Your Personal Facebook Profile for Business

10 Ways to Use Your Personal Facebook Profile for Business | Internet Presence | Scoop.it

Excerpt from article on Social Media Examiner:
"Your Facebook profile and Facebook business page can work together today.

On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.
But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.

There are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.

Here are 10 ways to leverage your personal Facebook profile for business.
#1: Allow Follows to Your Personal Profile;
#2: Celebrate Moments;
#3: Catch People Doing Something Right;
#4: Use Graph Search to Reach Influencers;
#5: Tell Your Story;
#6: Tag Your Company Photos;
#7: Leave Facebook Voice Messages;
#8: Give a Facebook Gift;
#9: Find More Intel on the People You Want to Work With;
#10: Set Up Facebook Lists;

Start thinking beyond the status update and take advantage of the enormous opportunities to leverage your personal profile for business to build stronger relationships with your professional contacts..."

Each tip is analyzed with detailed information. Read full original article here:
http://www.socialmediaexaminer.com/personal-facebook-profile-for-business



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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Good tips, so much more to learn and find.

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santina kerslake's curator insight, October 23, 2013 7:06 AM

More things to post!

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How to Master Story and Completely Transform Your Business

How to Master Story and Completely Transform Your Business | Internet Presence | Scoop.it
What’s the secret to standing out online?

How do you build authority and find those prize customers you covet?

How do you really make it in the online jungle?

If you deliver a consistent, helpful, engaging narrative with a core message and a specific audience in mind, you’ll blow past the competition.

Because story done right makes you likable, trustworthy, and helpful. And people buy from those they like, know and trust.

Of course, but where do you start?

Continue Reading by clicking on the title of this article.


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Marc Kneepkens's insight:

Want to know the secret of business success? Tell the right story. It's all spelled out here in this article, great, great, great.

Read if a few times, re-think your marketing, and just do it!

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Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | Internet Presence | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  


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Via Martin (Marty) Smith
Marc Kneepkens's insight:

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

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Martin (Marty) Smith's comment, September 10, 2013 4:10 PM
Great insight from Guilherme Pompeo.
DMA Central's comment, September 19, 2013 7:01 PM
Thanks for sharing! very informative!
Haley Evans's curator insight, November 14, 2013 8:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

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7 Big Facebook Changes You Should Know About for a Better Facebook Strategy

7 Big Facebook Changes You Should Know About for a Better Facebook Strategy | Internet Presence | Scoop.it

Facebook changes so fast, I often miss new features or updates to existing ones. Since there have been a few changes recently, I thought it would be helpful to do a bit of a wrap-up of what Facebook’s been up to.

1. Images are now bigger and wider – Here are the right sizes to use

Some recent changes to how Facebook displays thumbnail images mean that we need to be more aware of the size and aspect ration of any pictures we post. Because Facebook will automatically resize images that don’t match its specifications, we really need to remember these details for our images to look right.

The aspect ratio is very specific: image widths need to be 1.91 times the height. This will mean the image scales perfectly in both the desktop News Feed and on mobile. Images are now larger when shown in the News Feed, so keeping the aspect ratio right will make sure your images look great wherever the user sees them.

Recommended image sizes have also changed for Facebook’s desktop News Feed and mobile views. For the News Feed, Facebook recommends thumbnail images of 400×209 pixels. Images that are smaller than these dimensions will be resized to either 154×154 or 90×90 pixels.

To read the full article, click on the title...


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Via Ally Greer
Marc Kneepkens's insight:

Facebook is important in many people's lifes. As a company you need to keep up with the technicalities, what are the changes that apply to you and that are important for your FB presence.


There are even some tips here that are important for our own personal FB usage.


Take a look.


Looking for any information about Business Funding? www.Business-Funding-Insider.com

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Ally Greer's curator insight, October 1, 2013 12:51 PM

From the ability to edit posts to auto-play for videos, lots of new changes to Facebook's News Feed are coming. They're mostly important to people using it in strategic ways, but could also be of interest to those wondering how FB decides what you see in your feed.

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Top 12 Free Image Sites

Top 12 Free Image Sites | Internet Presence | Scoop.it
One of the best visual techniques in capturing your users' attention is the use of images on your site. They are especially useful to bring a point across, beautify the website and enhance articles...

There are many stock free image sites on the web where you can purchase such images for reasonable prices. However, there are also many sites that let you download such high quality images free-of-charge. Find the best selection the internet has to offer:

1. StockFreeImages– This site belongs to Dreamstime.com and used to be in their free section. In March of 2012, all of the images were ported over to this current site. The images from this site alone has saved me thousands of dollars as I have literally used hundreds of their images for my niche sites. You will need to register one time in order to download and it has a liberal attribution policy (only required where possible). They currently have more than half a million large high-quality images (yes, you read that correctly, it is more than 570K images) for free download. If there is only one site you can choose, you definitely will not go wrong with StockFreeImages.com

2. stock.xchng – This is one of the most well-known and popular site on the internet that has a large collection of free-to-use stock photos. Currently has almost 400K free images to choose from. Registration is a must to use the photos and attribution does not seem to be required at the moment.

3. FreeDigitalPhotos.net – This site has plenty of images that are pretty original and it a very good site to source for new ones. Registration and attribution are required in order to download and use the images. The images, although smaller than most, are still great alternatives to the other sites.

To read the full article, click on the title...



Want to Start your Own Website, you have the Ideas and Content, but you're not sure where to start? Check out Sitesell: http://www.sitesell.com/welcome23.html


Marc Kneepkens's insight:

This is a great collection of free sites for downloading images. Even some pay sites too, but with great discounts and pricing. Thanks.

Be careful though and always read their terms and conditions. Don't get tricked into using free images and not following the conditions (listing credentials for example in some cases).

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Marc Kneepkens's curator insight, September 7, 2013 9:01 AM

It's important to have resources like this available to you.

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Does your digital strategy fit your business plan? | Business Tas blog

Does your digital strategy fit your business plan? | Business Tas blog | Internet Presence | Scoop.it

What do most small-to-medium businesses do when they try something new?

Generally, they fail to set clear objectives for reaching their goals. They fail to plan and as Winston Churchill said “failing to plan is planning to fail”.

As a business owner, you should start by understanding what you are trying to achieve and why. It’s important to ask yourself whether everything you do  moves you closer to your goals. If you are doing something that doesn’t then why do it? There are some things in business we can’t avoid (like bookwork), but it is vital that we think critically about everything we do.

Your digital activity is no different. Every business needs to ask why they are doing this? There must be a reason. A clear objective is essential to the success of the digital strategy.

Before you decide what your digital objectives are, look at your business plan (you do have one, don’t you?). What goals have you set? Are you achieving your current objectives?

Having a business plan reminds you why you are in business and what you are trying to achieve. Without a business plan, you will be playing hit and miss with anything you do, including your digital activity.


To read the full article, click on the title...


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Marc Kneepkens's curator insight, August 26, 2013 4:32 PM

"You do have one, don't you?" It's a given, no plan, no direction, no goals, no results.

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Rise of the grey entrepreneur: meet the over-50s starting their own businesses

Rise of the grey entrepreneur: meet the over-50s starting their own businesses | Internet Presence | Scoop.it
With pension pots shrinking, many retired people are starting a small business. We meet three older entrepreneurs

Entrepreneur Sam Taylor was 63 when he retired. He'd worked hard all his life, had a company that floated on the stock market and made enough money to live a life of leisure in southern Spain. So why, eight years later, did he swap sipping sangrias in the sun for starting an online art business in his native Scotland?

"Six months into retirement, I couldn't really hack it. I was bored and I missed the buzz of business," the founder of Creative Arts Gallery explained. After a brief spell as a business angel and directorship roles in Edinburgh he realised the only way he was going to enjoy his later years was to return to self-employment.

He said: "During that time my wife was doing textile art and we got to a position where she had built up a considerable amount of material. We were talking one night and decided we needed to start selling some of it. We recognised that online retail was becoming much more acceptable and thought, let's put my business experience and her artistic talent together and set up an online art gallery."

The site now boasts more than 200 individual pieces by over 30 Scottish contemporary artists. But the couple are not alone in choosing to be their own boss. According to the Prince's Initiative for Mature Enterprise, there are currently 4.17 million self-employed workers in the UK, of which 42% (1.75 million) are over 50. That's up from 38% in 2008. About 1.4 million are between 50 and 64, and 375,000 are 65-plus.

To read the full article, click on the title...


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Marc Kneepkens's insight:

More and more baby boomers are using their knowledge and experience and creativity to create another income. Put your 'passion' to work, take a look at what this company does to help entrepreneurs monetize their knowledge, expertise, hobbies, passions... http://passion.sitesell.com/welcome23.html

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5 Tips for Protecting Your Online Presence

5 Tips for Protecting Your Online Presence | Internet Presence | Scoop.it
There are a few commonsense ways to help protect your reputation online. Some companies offer such a service for a fee, but you can do …


There are a few commonsense ways to help protect your reputation online. Some companies offer such a service for a fee, but you can do a lot yourself to keep your reputation sterling.

The first step for anyone should be reviewing their own social media accounts. Embarrassing photos, status updates, or even the use of foul language can reflect negatively on a person looking for employment, promotion, or business partners. In certain situations, a photo or comment could even cost someone the job he already has. Everyone should be aware of what their social media accounts say about them, and take action to correct anything that could reflect negatively upon them.

The next step is to familiarize yourself with the various privacy policies of social media websites. These vary from one site to another, and while avoiding having embarrassing material show up online should be the top priority, it is also a good idea to be aware of who can see what sections of a person’s pages. Adjusting settings to allow certain things only to be seen by certain people would be a wise step for those who don’t want to revamp their pages completely.

To read the full article, click on the title...


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Marc Kneepkens's insight:

It's easy to ruin your reputation online by negative remarks or just plain stupid responses. This article gives you some ideas on how to prevent that.

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Jose Gonzalez's curator insight, August 1, 2013 4:45 PM

Very true !!!!!!!!!!!!!!!

Thanks,

Jose Gonzalez's curator insight, September 2, 2013 5:57 PM

Thanks

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How Big Data Is Transforming The Mobile Industry

How Big Data Is Transforming The Mobile Industry | Internet Presence | Scoop.it
As our personal and business lives migrate into mobile, there's virtually no end to big data applications.

The world is awash in data.

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.

Apple upended the electronics business six years ago with the release of the iPhone. The iPhone ushered in an era when design, both of software and hardware, became the paramount concept in the tech world.

Could data be the paradigm that anchors the next revolution? Many think so. 

In a recent report from BI Intelligence on Big Data and Mobile, we define big data, examine mobile's connection to it, analyze its potential, practical applications, and pitfalls, look at how it's collected, and answer some of the most frequently asked questions about big data and mobile.

Here's an overview of the relationship between big data and mobile:

  • First, big data needs to be defined:

To read the full article, click on the title

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Via Marylene Delbourg-Delphis, Marc Kneepkens
Marc Kneepkens's insight:
Adapting is the norm know, mobile is changing the online world. Value will make the difference.
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Marc Kneepkens's curator insight, July 23, 2013 4:44 AM

Mobile is definitely changing the information landscape. Value will make the difference.



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StartupVitamins, cool quotes to stay focused...

StartupVitamins, cool quotes to stay focused... | Internet Presence | Scoop.it

Startup Vitamins provides inspiration and motivation for startups - and supports them too!Startup Vitamins is a recently launched project, which offers inspiring posters with sayings from industry leaders such as Mark Zuckerberg, Steve Jobs, Jason Fried, and more.Profit from sold posters goes towards supporting various organizations, which develop and bring value to the startup community. Currently profits are split between StartupWeekend and Garage48, both of which help ideas come to life around the world.



See more Quotes? Want it in your office? Order a Poster, Canvas, Mug, Sticker or Framed Print from StartupVitamins . Click here, support Startups, motivate yourself.

Marc Kneepkens's insight:

The human mind has the ability to pop out of simplicity and start making the issue complicated. Stay balanced, walk that fine line of focus and being 'on'. As soon as you feel getting lost in too much detail or doubt, regain that focus by getting back to basics. Tune in again.

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Billion-Dollar Startup Club - WSJ.com

Billion-Dollar Startup Club - WSJ.com | Internet Presence | Scoop.it
The Journal and Dow Jones VentureSource are tracking companies that are valued at $1 billion or more by venture-capital firms. Today there are more than 30 such companies in the U.S., Europe and China.

To read the full article, click on the title.

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Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Dazzling numbers. Which ones are profitable?

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Womenabler's curator insight, January 27, 9:01 AM

Any of 'em female-founded, I wonder? Hope so!

Romain Baudot's curator insight, January 29, 8:08 AM

Companies to follow

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How I Got My First 250 Google+ Followers

How I Got My First 250 Google+ Followers | Internet Presence | Scoop.it
Most people will agree getting your first several hundred followers is the hardest. Here's EXACTLY how I got my first 250 Google+ followers.

Earlier this week I crossed the 250 follower milestone on Google+ (at time of writing I am marching towards 300) and I wanted to share with you exactly how I got there so you can learn from my mistakes, experiments and successes.

Now for me this is a big deal, I’ve never had 250 followers in anything. I have tried building a following on Twitter and have a modest collection of connections on LinkedIn (hell, I’ve even got a Facebook Page).

To read the full article, click on the title.



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Via Simply Friday
Marc Kneepkens's insight:

This is a very personalable story. Rick makes some excellent points. We all have to start small, and focus our efforts there. Doing it with Google+ is a great idea. In the social media scene Google+ is getting more important every day. And, Google has the power and means to keep on doing that. I like Google+ and will definitely give it more attention.

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Simply Friday's curator insight, December 20, 2013 10:35 AM

Really clear and easy "How to" for people just starting out on G+

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Internet Presence | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.
1. Google Ngram Viewer

Google's Ngram Viewer lets you search keywords in millions of books over the span of half a millennium, a useful tool for finding trends over time. For power users, the Ngram Viewer also has advanced options, such as searching for particular keywords as specific parts of speech or combining keywords. Just in case you ever wanted to see how big cocaine was in Victorian times, now you can.

Screenshot courtesy of Google Ngram Viewer.

To read the full article, click on the title.



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Via Tiaan Jonker
Marc Kneepkens's insight:

Amazing, what an incredible amount of information.

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Jose Gonzalez's curator insight, December 1, 2013 3:19 PM

Wow

Kimberley Vico's curator insight, December 2, 2013 9:46 AM

To fulfill you with more information and availability through Google...

Luis Cano's curator insight, December 4, 2013 6:11 PM

Need more tools...

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What Is Snapchat?

What Is Snapchat? | Internet Presence | Scoop.it

A primer on the photosharing service that Facebook reportedly offered to buy for $3 billion.


.... How does Snapchat actually work?


Once you've found your friends on Snapchat, you can simply start taking pictures and sending them out to as many friends as you want.The app has a couple of distinguishing features in terms of photo taking. One, users can draw on their photos. So that's funny sometimes. Two, you can caption any photo. Three, you get to set how long — from 1-10 seconds — the photograph will be visible to receivers. Crucially, too, the app tells you when your snaps are opened by the receiver. You know they saw it....

To read the full article, click on the title.



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Via Jeff Domansky
Marc Kneepkens's insight:

Focused around mobile and 'just having fun', this proves that the position of big social media sites like Facebook and Twitter are not the end, but just the beginning. Creative, and full of new challenges.

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Jeff Domansky's curator insight, November 19, 2013 12:58 AM

In-depth look at app success story Snapchat.

Linda Allen's curator insight, November 19, 2013 5:48 AM

Thank you Jeff, I need this explanation!

 

Social media test's curator insight, December 9, 2013 3:33 PM

The new trend: small talk and short attention spans.

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Ten Benefits of Using Infographics - SiteProNews

Ten Benefits of Using Infographics - SiteProNews | Internet Presence | Scoop.it

According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....

To read the full article, click on the title.


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Via Jeff Domansky
Marc Kneepkens's insight:

More and more infographics are telling great stories. Explore a great tool of 'visual' communications.

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Jeff Domansky's curator insight, November 6, 2013 5:33 AM

Just the basics. 10 tips for infographics success.

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8 of the worst tips about content marketing and going viral

8 of the worst tips about content marketing and going viral | Internet Presence | Scoop.it

I have heard some really bad advice about content creation, content marketing, and brand journalism. While the internet is filled with some great advice, there’s a lot of awful advice as well that I’ve overheard, read online, or been directed to do by clients that I’ve strongly advised against.

Here are my least favorite pieces of advice on content production:

“It’s all about video”

“You have to create video. Everything is video now.” This is uttered as if television hasn’t existed for 85 years. Video? What is this “video” you speak of? If video was the end all be all it would have rendered text, audio, and images as worthless. They’re not, and that’s why video is not the only way to communicate your story and message.

The irritation of this advice as is the problem with most of the listed advice is it’s uttered without inquiry into the goals or desires of the company and its audience.

Yes, video is valuable, but it’s not necessarily for everyone. What’s the best way to convey your story and information? Is your business visual? Do you have really interesting stuff to show? Would a picture of your product and its workings be a far easier way to demonstrate what it is you do? Do you have dynamic and smart people who work at your company that are great on camera? If yes to any and all of these, then create video. If not, then you don’t need video.

“Create viral content”

I have a video on my old YouTube channel that has almost 400,000 views.

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Marc Kneepkens's insight:

Some common sense information. If you want to become viral, be relevant first.

What's your idea about videos or trying to get your content going viral?



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Mapping The Internet

Mapping The Internet | Internet Presence | Scoop.it

The internet is a worldwide network of computers, but it seems very intangible to most of us. In a general sense, the internet is made up of a lot of different components: Websites, users, servers, browsers, networking cables, and more. Some of these things have a physical component, and some of them do not, but even the ones that do have a physical component can be hard to conceptualize spatially. These maps help to lend that spatial component to the Internet.

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Marc Kneepkens's insight:

The coolest maps ever from Visual.ly. Check it out.


Need any information on Funding? Go to www.Business-Funding-Insider.com, with free listings for investments or crowdfunding campaigns.



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Keep Your Small Business Blog Working for You

Keep Your Small Business Blog Working for You | Internet Presence | Scoop.it

The purpose of writing a small business blog is simple. When done correctly, it establishes and reinforces your brand and products, connects you directly to your customers, and drives traffic to your website.

However, one of the most difficult parts of writing a blog is keeping your ideas fresh, interesting, insightful, and relevant. If you find yourself struggling to develop the best blog content for your website, here are three tips to help you keep your small business blog working for you.

To read the full article, click on the title.

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Marc Kneepkens's insight:

Having a Small Business Blog is not a luxury, it has become a necessity, a communication tool between you and your clients/visitors/prospects.

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In defense of the niche: content marketing and the rise of the smart web

In defense of the niche: content marketing and the rise of the smart web | Internet Presence | Scoop.it

Author and entrepreneur Seth Godin once said that “Marketing is no longer about the stuff that you make, but about the stories you tell.” Even for those folks who’ve never so much as heard of lead-gen or nurture programs,

the importance of relevant content and compelling narrative has never been so necessary as it is today — especially because the digital sea is brimming with the wreckage of too many voices with far too little exposure.

That doesn’t seem to stop the superfluousness from spreading, though, and quickly drowning out a lot of the more substantial content that arguably deserves a bigger platform. The Internet is a minefield, and discovering anything worthwhile is often an accident (which is, of course, why the content curation movement started up in the first place).

But what is it, exactly, that makes content more globally valuable, shareable, accepted, meaningful, or engaging?


To read the full article, click on the title.


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Marc Kneepkens's curator insight, August 14, 2013 5:29 PM

Directly from the Scoop.it Blog.

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The 5 Cornerstone Values that Build an Authoritative Online Presence

The 5 Cornerstone Values that Build an Authoritative Online Presence | Internet Presence | Scoop.it

You've seen us talking a lot about authority -- authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.


  • It’s the site that delivers credible, effective solutions to customer problems.
  • It’s the site that attracts links from other authoritative publishers.
  • It’s the site that earns plenty of social sharing from an audience that wants to share high-quality, user-friendly content.
  • And it’s the site with a confident, ethical sales process that converts attention into business.

There are a lot of components to authority — site design, intelligent SEO, strategic content promotion.

But behind all of these is a single, non-negotiable element that every authoritative site needs. You’ll find a clue in the graphic that accompanies this post.

The “secret sauce” — the magic ingredient that makes the others work — is the intelligence and skill set of a talented, well-trained author.

In other words, the secret sauce is you.

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Marc Kneepkens's insight:

Essential to know this, good article.

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Marc Kneepkens's curator insight, August 2, 2013 8:49 AM

Some good essential things to keep in mind, good article.

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Google makes up 25% of Internet traffic

Google makes up 25% of Internet traffic | Internet Presence | Scoop.it

Americans do a lot of Googling.

Google accounts for nearly a quarter of Internet traffic in North America, according to a recent study conducted by analytics firm DeepField.

That makes Google's Internet presence bigger than Facebook, Netflix and Twitter's combined, according to the report. During a few hours of each day, Netflix will eat up more bandwidth than Google, but the streaming video site's peak traffic occurs just during "prime-time" hours -- Google still averages a larger chunk of Internet traffic during the entire day.

The most stunning revelation from the survey is that Google is growing faster than the Internet as a whole. In 2010, Google represented just 6 percent of Internet traffic.

That's because the study found 60 percent of all Internet-connected devices interact with Google servers during the course of an average day, including some gadgets you wouldn't think would be talking to Google, such as game consoles and home media devices.

A big part of Google's massive Internet presence and alarming growth comes....


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Marc Kneepkens's insight:

Amazing numbers. Google really has become a big part of our lives.

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