Startup Branding Basics | Small business owners often consider branding an expensive form of marketing. They think branding requires a big budget to hire an advertising agency or a branding expert to develop effective campaigns, and mass media to improve brand awareness. However, branding is one of the most important elements of any business, big or small, retail or B2B. A powerful brand strategy gives you a considerable edge in increasingly crowded markets. But, what does branding exactly mean for a small business like yours?
The foundation of your brand is your logo. Your website, blog, tweets, packaging and various other promotional materials, all of which should feature your logo are your tools to reinforce your brand. Get smart about branding and you’ll quickly be on track to make your brand a household name! Here are some guidelines for building a strong brand that positions your small business clearly and effectively in your particular niche, and helps you attract the attention of your potential clients. Read more: click image or title.
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