Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Startup Branding Basics | 7 Tips To Help You Build And Grow An Out...

Startup Branding Basics | 7 Tips To Help You Build And Grow An Out... | Internet Presence | Scoop.it

Startup Branding Basics | Small business owners often consider branding an expensive form of marketing. They think branding requires a big budget to hire an advertising agency or a branding expert to develop effective campaigns, and mass media to improve brand awareness. However, branding is one of the most important elements of any business, big or small, retail or B2B. A powerful brand strategy gives you a considerable edge in increasingly crowded markets. But, what does branding exactly mean for a small business like yours?

The foundation of your brand is your logo. Your website, blog, tweets, packaging and various other promotional materials, all of which should feature your logo are your tools to reinforce your brand. Get smart about branding and you’ll quickly be on track to make your brand a household name! Here are some guidelines for building a strong brand that positions your small business clearly and effectively in your particular niche, and helps you attract the attention of your potential clients. Read more: click image or title.





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Marc Kneepkens's insight:

Starting a small business requires a lot of savvy marketing these days to differentiate yourself from the masses. Follow some clear tips to stand out.

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SENAME Interactive's curator insight, July 8, 2015 1:15 AM

Branding is not costly. It's time consuming but you have to do it naturally on day today basis. 

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Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO

Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO | Internet Presence | Scoop.it

Microsoft, in conjunction with the HomeBoyz Foundation, has launched employment and entrepreneurship portal TukoWorks in Kenya, with the main aim of providing youth with free resources, training, careers guidance services and entrepreneurial opportunities using a network of accessible tools and content.

The portal will also include skills and enterprise development resources.

“The introduction of the portal was necessitated by the need to bridge the information gap for job seekers, aspiring entrepreneurs and school leavers by providing a network of accessible opportunities on various openings as well as necessary training on how to start a new enterprise,” said Microsoft Kenya country manager Kunle Awosika.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Jose Galvez
Marc Kneepkens's insight:

Sounds like a great initiative, also being rolled out soon in 19 countries.

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The Real Reason AdWords Isn't Working For Many Small Businesses

The Real Reason AdWords Isn't Working For Many Small Businesses | Internet Presence | Scoop.it

By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses.


Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community has responded so vigorously in its defense. The real tragedy of the latest piece isn’t that AdWords has been singled out – it’s that the Times (and the business owners it interviewed) have once again missed the point....

To read the full article, click on the title.



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Via Jeff Domansky
Marc Kneepkens's insight:

It's a big step to incorporate AdWords for a small business. It needs to be executed right. If a consultant is necessary, do it, it'll be worth the money in the long run.

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Jeff Domansky's curator insight, March 6, 2014 10:08 AM

It's not cost of Adwords, it's poor management by marketing that  leads to poor results.

Laura Brown's comment, March 6, 2014 11:09 AM
Most people are ad blind and there are addons to block most ads from showing up at all (on the reader's web browser). I don't see how Adwords works for anyone versus finding something where you really are reaching people who are directly interested in your business or service. Google Ads and any ads online are something to play around with in your spare time.
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9 Ways to Be Less Annoying on LinkedIn

9 Ways to Be Less Annoying on LinkedIn | Internet Presence | Scoop.it
LinkedIn brings out the worst in some people. Here's how not to be one of them.

As the network seems poised for change--recently, LinkedIn announced that it will soon allow anyone to publish content on its platform (much as LinkedIn Influencers do now)--I talked with David Gowel, CEO at RockTech, and author of The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn. 

Here's what I learned about how to leverage LinkedIn without seeming needy, greedy, or just plain annoying:

To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Anita Windisman, massimo facchinetti
Marc Kneepkens's insight:

About building relationships, not stacking up numbers and data.

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10 Twitter tips & tricks to keep your followers engaged | Blog | Twitter Counter

10 Twitter tips & tricks to keep your followers engaged | Blog | Twitter Counter | Internet Presence | Scoop.it

With more than 500 million tweets being sent on a typical day and 115 million active Twitter users every month, your tweets could easily be buried under the pile. So how can you make sure your account doesn’t go unnoticed? Here are 10 easy to follow tips to improve your Twitter engagement by getting more retweets and mentions.

To read the full article, click on the title.


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Marc Kneepkens's insight:

Twitter is a quick way to get your message out to many people. Good tips in this article. Plain and simple.

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10 Awesome Infographics to Guide your Marketing Plan for 2014

10 Awesome Infographics to Guide your Marketing Plan for 2014 | Internet Presence | Scoop.it

Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available.

To help you get your 2014 marketing strategy off to a great start, we’ve rounded up 10 infographics with useful stats, information and suggestions about online marketing.

To read the full article, click on the title or image.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Ally Greer
Marc Kneepkens's insight:

Awesome amount of information. Thanks Ally for finding this.

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Ally Greer's curator insight, January 29, 2014 1:09 AM

Infographics are just the best! So much data to use in here.

Krysta Gahagen's curator insight, January 29, 2014 2:15 AM

With 65% of your audience being visual learners, an infographic is a great way to capture attention and relay information. Many startup/small business community managers are also responsible for content generation and work closely with (or are) the marketing team, so information about trends in marketing can help community managers tailor strategies across platforms smarter!

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[Infographic] How to Sell Physical Products Online

[Infographic] How to Sell Physical Products Online | Internet Presence | Scoop.it

Selling physical products online (e-Commerce) provide many business advantages, especially as an additional to your physical stores. Small businesses can greatly benefit from e-commerce. The online business can also help advertising the products to people all around the world. However, some business owners are either unfamiliar with the landscape of online business or they are concern about security and scams. The following infographic addresses some of these concerns and provides a brief instruction on how to best sell your physical goods on the internet.

Click on the title to see the Infographic.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Basic steps to get started selling online, includes some good sources and sites.

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How to Create a Great Startup Blog and Stand Out from Competition - The Next Web

How to Create a Great Startup Blog and Stand Out from Competition - The Next Web | Internet Presence | Scoop.it

How to Create a Great Startup Blog and Stand Out from Competition -
The Next Web
Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand's messaging.

Blogging is like the modern day welcome mat, showing passers-by that someone is home and will probably answer the doorbell if you ring it.

For startups, this is particularly important as you strive to establish your voice and brand point of view. Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand’s messaging.

But not all corporate blogs are created equal. When it comes to starting a blog, there are a few basic parameters to consider.

To read the full article, click on the title.



Get your Free Business Plan Template here:

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Marc Kneepkens's insight:

Your Blog connects you with your public. The better information you provide, the more you will be respected, listened to, and considered an authority in what you do. Whether that information is original or curated and shared, that's not important. You're the place to go to where that information can be found.

Good article.


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How I Got My First 250 Google+ Followers

How I Got My First 250 Google+ Followers | Internet Presence | Scoop.it
Most people will agree getting your first several hundred followers is the hardest. Here's EXACTLY how I got my first 250 Google+ followers.

Earlier this week I crossed the 250 follower milestone on Google+ (at time of writing I am marching towards 300) and I wanted to share with you exactly how I got there so you can learn from my mistakes, experiments and successes.

Now for me this is a big deal, I’ve never had 250 followers in anything. I have tried building a following on Twitter and have a modest collection of connections on LinkedIn (hell, I’ve even got a Facebook Page).

To read the full article, click on the title.



Get your Free Business Plan Template here:

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Via Simply Friday
Marc Kneepkens's insight:

This is a very personalable story. Rick makes some excellent points. We all have to start small, and focus our efforts there. Doing it with Google+ is a great idea. In the social media scene Google+ is getting more important every day. And, Google has the power and means to keep on doing that. I like Google+ and will definitely give it more attention.

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Simply Friday's curator insight, December 20, 2013 1:35 PM

Really clear and easy "How to" for people just starting out on G+

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How to launch a startup without knowing a line of code

How to launch a startup without knowing a line of code | Internet Presence | Scoop.it

There is an unspoken rule: to launch a startup, you need to build a product, and to do that you need someone that can write code.

Whether that means chasing down a technical co-founder, learning to code, or even building that “Lean MVP” – the conventional wisdom is that without tech abilities you’re nothing more than a dude (or dudette) with a Powerpoint.

A growing number of startups, however, are quietly disproving this assumption.

They’re getting their first customers with minimal technology, and often no code at all. Instead of building fancy technology from the outset, they’re hacking together inexpensive online tools such as online forms, drag-and-drop site builders, advanced WordPress plugins, and eCommerce providers.

They’re jumping right in to serve customers in any way possible – heading right for their first paying customers.

Most importantly, unlike the majority of their peers, by the time they start building a product, they already have a humming business.

How are they doing it?

To read the full article, click on the title.



Get your Free Business Plan Template here:

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Via THE *OFFICIAL ANDREASCY*, Martin (Marty) Smith
Marc Kneepkens's insight:

It's become fashionable to create Startups and use Developers. But anyone can start a business online, there are too many good tools around, and not only WordPress as the article suggests.

I built my site with SBI/Sitesell, and am very happy to see hundreds of visitors every day checking on funding information. SBI has many, many tools, all integrated in one package at $29.90/month or $299.00/year, less than a dollar a day. Take a look:http://www.sitesell.com/welcome23.html


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Dennis Staples's curator insight, January 15, 2014 2:37 PM

Knowing how to get your project coded is as important as knowing how to code!

 

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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Internet Presence | Scoop.it
Heat maps of viral content show what compels us to share.
Research: The Emotions that Make Marketing Campaigns Go Viral

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves.  The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy. So how do you get your brand noticed?

A recent article by Mitch Joel argues that brands must publish more content, that the old standbys of frequency and repetition that worked so well in decades past are still worthwhile today. Truth be told, he’s right. Publishing more content, even if the content isn’t viral or noteworthy, can be a great way to maintain or even grow existing large audiences.

But what if your brand or company doesn’t have an active audience of avid content consumers already? In this case, piles of mediocre content certainly won’t do the trick. If you don’t already have a large built-in audience, you must attract them from elsewhere. Viral marketing is hands-down one of the best ways to do this.

What Can Viral Marketing Actually Do?


To read the full article, click on the title...


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Via Karen Dietz
Marc Kneepkens's insight:

Great Analysis of what causes viral marketing, and how to integrate it in your own social media strategy.

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Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!
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Marketing

Marketing | Internet Presence | Scoop.it
Create Tools Agnostic Social Media Strategy in 8 Steps [Infographic] #socialmedia



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Via The Fish Firm
Marc Kneepkens's insight:

Wise words, make you think.

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Richard Platt's curator insight, November 6, 2013 7:50 PM

Strategy for Social Media - need this

Salome belasco's curator insight, August 13, 2015 8:49 AM

Great read!!

Graeme Davidson's curator insight, November 6, 2015 5:59 AM

This is a great article. Magnificent!

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Social Media Implementation Checklist

Social Media Implementation Checklist | Internet Presence | Scoop.it

Love this social media 'setup and go' checklist . Love the focus on content creation first. Then, using social second.


Want to Start your Own Website, you have the Ideas and Content, but you're not sure where to start? Check out Sitesell: http://www.sitesell.com/welcome23.html


Via GrupoNeo
Marc Kneepkens's insight:

Great list with good strategies, warnings and reminders.

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harish magan's comment, September 10, 2013 12:48 AM
Is it easy and worth following, please read it and decide?
Sven Awege's curator insight, September 13, 2013 5:42 AM

Wonderful check-list - most of it applies to Pharma too (with a few add-ons)!

Carlos Bisbal's curator insight, July 7, 2014 3:00 PM

Lista de verificación para publicar en Social Media #infografia #infographic #socialmedia

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Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Redesigning Your Website in 2015? Start By Asking These 5 Questions. | Internet Presence | Scoop.it
Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.

Any business owner who has ever redesigned his or her company website will tell you: It’s not for the faint of heart. Whether you struggle to get key stakeholders on the same page, question where and how to best invest your money, or wonder why nobody quite gets your vision, redesigning your website can be one of the biggest challenges you face when it comes to marketing your business.

But it doesn’t have to be.

When you ask the right questions from the get-go, you can save time, frustration and dollars in the long run. As we head into 2015, here are the five most important ones to consider before you get started.

1. What is the goal of the new website?

Before you embark on the redesign process, it’s important to think strategically about your content so you're clear about what you want the new site to achieve. Do you want people to buy products? Fill out an application? Subscribe to an enewsletter?

The clearer you get about exactly what actions you want users to take, the easier it will be to design your information architecture (essentially the map or framework of your site), and the more satisfied you and your users will be with the results.

2. What is and is not working with the current site?

Prior to getting started, take stock of your existing website and assess what you want to keep and what can be tossed. Do you hear any common complaints from customers or other frequent visitors? Can you glean any insights from Google Analytics?

For example, if site visitors tend to drop off at certain pages, consider what elements or content might be created to pique their interest. If you notice that users hover and click in a certain spot that doesn’t currently lead anywhere, perhaps it makes sense to add a link to "learn more."

Be sure to dig into the data here, rather than rely on gut instinct.

“Making decisions from data, rather than emotion, is paramount during the redesign process," says Curt Schwab, founder and CEO of digital agency Blue Water. "It’s always harder to see your own brand objectively, but the data doesn’t lie.”


3. What are your "must haves" vs. "nice to haves"?

When you redesign your website, it’s easy to get distracted by bells and whistles that you don’t actually need (and blow your budget out of proportion). This is hard for business owners who want everything right now, but just as the web is ever evolving, so too is a good website.

“Know that your site will never be ‘done,'” Schwab says. “Instead, take an iterative approach. Focus on your must haves right now and plan to make ongoing changes and optimizations based on user feedback and interaction down the line.”

4. Am I currently using a content management system, and if so, how is it working for me?

Building your website using a content-management system (CMS) has become de rigor in recent years. Popular CMSs, such as Wordpress, Drupal and Joomla, allow you to easily update your website content without knowing how to code (so you don't have to rely completely on a developer).

If you’re not currently using a CMS, then you should absolutely include one in the new site. If you already have a CMS, take time to consider whether it’s working for you and meeting all of your needs. If not, it might be worth exploring other content-management systems on the market to find a better fit.

Technology is constantly evolving and it makes sense to take full advantage of what’s available.

5) Should I do this in house or outsource?

When considering whether to do the redesign in-house vs. hire a pro or agency, it’s important to understand the magnitude of the undertaking at hand, and honestly assess whether it’s the best use of your resources. It can be tempting to want to save money by doing the redesign in house, but don’t underrate the value of having someone objective and skilled to guide you through the process.

“If you do decide to stay in house, take a good look at your internal resources," Schwab says. "For a successful redesign, you need a 360-degree team, which includes someone with online-marketing expertise, a copywriter, a designer, a developer and a project manager to stay on top of all the moving pieces.”

Are there any questions you wish you’d asked before redesigning your website? Any key lessons learned? We’d love to hear about them in the comments section below!


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Marc Kneepkens's insight:

A website is a must-have, for any kind of business. Do it right from the start.

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4 Easy Ways for Startups to Get Media Coverage

4 Easy Ways for Startups to Get Media Coverage | Internet Presence | Scoop.it
No PR budget? No problem.

For many startups, getting media coverage is like searching for the Holy Grail, especially in the early stages. Even worse, seeking coverage can be an incredibly time-consuming task that could keep you from focusing on your product or your customers.

That's why doing it right is an important skill, one that can make a huge difference in a company's success or failure. Since I sit on the other side of this particular table, I turned to Clément Delangue, the head of marketing at mention and the author of the SlideShare presentation: "Get Media Coverage for Startups--Newsjacking 101."

Clément has managed to get mention covered in most major publications (including my list of Powerful Social Media Marketing Tools for Savvy Businesses.)

According to Clément, here re the four easiest ways to get media coverage:

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Marc Kneepkens's insight:

First one: "Newsjack your competitior". This article has some great and realistic ideas. Read it if you want more media coverage.

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StartupVitamins, cool quotes to stay focused...

StartupVitamins, cool quotes to stay focused... | Internet Presence | Scoop.it

Startup Vitamins provides inspiration and motivation for startups - and supports them too!Startup Vitamins is a recently launched project, which offers inspiring posters with sayings from industry leaders such as Mark Zuckerberg, Steve Jobs, Jason Fried, and more.Profit from sold posters goes towards supporting various organizations, which develop and bring value to the startup community. Currently profits are split between StartupWeekend and Garage48, both of which help ideas come to life around the world.



See more Quotes? Want it in your office? Order a Poster, Canvas, Mug, Sticker or Framed Print from StartupVitamins . Click here, support Startups, motivate yourself.

Marc Kneepkens's insight:

The human mind has the ability to pop out of simplicity and start making the issue complicated. Stay balanced, walk that fine line of focus and being 'on'. As soon as you feel getting lost in too much detail or doubt, regain that focus by getting back to basics. Tune in again.

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Infographic: LinkedIn Groups for Sales Success

Infographic: LinkedIn Groups for Sales Success | Internet Presence | Scoop.it
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies.

Click on the Infographic to see it in more detail.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Rami Kantari, Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Linkedin is the world of business. You can make of it whatever you want. I created a group called 'Investing in Renewable Energy' a few years ago. There are almost 8000 members now. Feel free to join: http://www.linkedin.com/groups/Investing-in-Renewable-Energy-1852175/about

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aanve's curator insight, February 23, 2014 9:54 PM

www.aanve.com

 

BlairEvanBall's curator insight, February 24, 2014 1:04 PM

LinkedIn can be a powerful way to reach your B2B audience with Groups. However, groups have grown from 200k to 1.89 million today. Be clear, be focused to cut through the digital noise.

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The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents

The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents | Internet Presence | Scoop.it
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.

As a real estate agent, your job is just as much about marketing as it is about actually showing homes. If people don’t know a home is for sale, then there is a very small chance it will sell. So what can you do? Of course, you can do all of the traditional marketing techniques like direct mail, open houses and pounding the pavement, but wouldn’t it be easier (and more cost-efficient) to be able to sell a home from the comfort of your office?

With the ever-increasing clout of social media, this is no longer just a dream. If you play your cards right, it can surely become your reality. In fact, I know because this is a BIG part of my business. My blog is the hub of my business, but it is the social media tools such as Google Plus, Facebook and a few others — along with search engine optimization — that allow me to be in front of more people on a daily basis.

To read the full article, click on the title.

Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Martin (Marty) Smith
Marc Kneepkens's insight:

Totally agree, this is not limited to real estate agents. It's an excellent article that describes all the potential of Google+ in everyday language.

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Martin (Marty) Smith's curator insight, February 13, 2014 6:40 AM

The Revolution Won't Be Televised YOU Will Create & Publish It
Real Estate is about to CHANGE. The space is being "rolled up" by outside forces - forces who know more about Internet marketing than real estate such as Redfin, Zillow and Trulia.

Bloomberg shared the GOOD NEWS (http://www.businessweek.com/articles/2013-03-07/why-redfin-zillow-and-trulia-havent-killed-off-real-estate-brokers ) about the "resilience" of "the old model". It seems buying a home is something people want help with and are willing to pay for that help.

If the attack of the roll up artists have been at least momentarily slowed there is another problem - how should realtors market themselves. I just scooped a post about niche marketing (http://sco.lt/7V8dLV ).

Finding an ownable "content niche" may be the most important mission any realtor faces and few understand or discuss. An attempt to be all things to all buyers/sellers online is a prescription for disaster.

Online your ability to own a niche such as relocation specialist or passionate about Arts and Crafts bungalows CREATES AN ABILITY TO SELL MORE BROADLY.

This is the CATCH-22 of marketing online where you must effectively narrowcast to have the authority needed to broadcast. Tools mastery reflects this online marketing irony for realtors. YES you can get business from StumbleUpon, but that business may be costly since learning StumbleUpon took away from your mastery of Facebook and GooglePlus.

I don't agree with the elimination of Twitter for realtors. Twitter is the "radio of the web" when you blog something Twitter is a great place to announce its presence. Twitter helps build community and its time to use to mastery is low enough it shouldn't take away from a more concentrated focus in learning how to use Facebook and G+ at high levels.

I do agree with Facebook and G+ along with a blog / website (see my Curatti post on the difference between blogs and websites http://curatti.com/websites-vs-blogs/ ) as the core of any realtors online marketing tool set and arsenal and the linked post does a great job explaining why.

The most important, and counter intuitive, idea is to NARROW to an ownable niche in a real estate agents online marketing since doing so creates the permission and authority needed to benefit from broadcast.


In other words, if you are the Arts and Crafts bungalow expert in Durham, NC you will get more condo and Victorian sales too because your online presence has authority. Trying to become an online authority in more than one niche is HARD to IMPOSSIBLE.

And that online marketing lesson applies to lawyers, doctors, accountants and car dealers too. Find the ownable niche, become an authority even if it is only "local authority" and use Facebook to create community and GooglePlus to create conversation and you will continue to beat back the Zillows of the world.

Bill Gassett's comment, February 13, 2014 3:04 PM
Thanks for sharing Marc! I have followed and recommended your Scoop.it page:)
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Billion-Dollar Startup Club - WSJ.com

Billion-Dollar Startup Club - WSJ.com | Internet Presence | Scoop.it
The Journal and Dow Jones VentureSource are tracking companies that are valued at $1 billion or more by venture-capital firms. Today there are more than 30 such companies in the U.S., Europe and China.

To read the full article, click on the title.

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Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Dazzling numbers. Which ones are profitable?

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Womenabler's curator insight, January 27, 2014 12:01 PM

Any of 'em female-founded, I wonder? Hope so!

Romain Baudot's curator insight, January 29, 2014 11:08 AM

Companies to follow

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In the future, internet search will give us super powers

In the future, internet search will give us super powers | Internet Presence | Scoop.it

Digital copies of the physical world may change the way we get information.

The days of internet searches being a matter of typing words into a box on a web page may be numbered.

Even the expressions "search it" and "Google it" could soon go out of fashion, just as "going online" is already passe because these days we're always connected.

Steven Weitz, senior director of search for Microsoft's search engine Bing wants our physical and virtual worlds to merge to a point where we will be able to stand on a street corner and the answer to "where am I?" will bring up not only the street name but historic and tourist information, places to eat as recommended by our friends and the best public transport option to get to an appointment on time.

To read the full article, click on the title.



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Via Charles Tiayon
Marc Kneepkens's insight:

Competition in the online world hurls us forward into a new world. Information is the key. Startups come up with great ideas. They contribute to many different aspects of the new 'super powers'. Whether those are products and services for consumers or for business is not important. Keeping up with this evolution is exhilirating. What a ride!

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Rescooped by Marc Kneepkens from World's Best Infographics
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Blogging in 2014 To Blow Your Readers Out of the Water

Blogging in 2014 To Blow Your Readers Out of the Water | Internet Presence | Scoop.it


Blogging in 2014 will be more challenging than ever. Have you formed a plan on how you will improve yourown blogging? I’ve been thinking about it for weeks and have come up with many ideas on things I’d like to do better in 2014.  Here are 9 things on my front burner for Inspire to Thrive’s blogging in 2014:

  1. Using Video More – We all have heard and read that video’s are becoming more and more important. If you listen / watch Ms. Ileane she will explain to you how to make the best videos and use of YouTube for your blog. I’m looking to start that for 2014 and purchase some inexpensive equipment to make better videos.
  2. Building The List More – Do you have an email list? Is it growing? I hope to grow mine more in 2014 with a better landing page or a better widget to capture readers attention. I’m torn with the use of pop-ups – I’d love to know your thoughts on that one!
  3. Publish Another eBook –  To help that list of mine grow, I want to publish another eBook or an updated version of my Tweeting Like It’s Second Nature. So much has changed since that first eBook on Twitter that I could easily update it with some time.


To read the full article, and see the infograph in detail click on the title.



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Via Jeff Domansky
Marc Kneepkens's insight:

Catching the attention of your clients, and keeping them informed with good content is key. Blogging is the way. Keep it going. If you haven't started yet, do it now, or you'll be lost in the dust soon.

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Rescooped by Marc Kneepkens from Empowering Women Entrepreneurs
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50 Experts Reveal How to Promote Your Blog with Just 3 Tools

50 Experts Reveal How to Promote Your Blog with Just 3 Tools | Internet Presence | Scoop.it
What if you could only use 3 tools to promote your blog? 50 expert bloggers reveal the 3 tools they cannot live without.

Think you need dozens of tools to promote your new blog? Think again.

Whether you’re a blogging newbie on a tight budget, or an internet superstar living it up in the cloud, we can all relate to that one scary thing – how overwhelming blogging is when you first start out.

Since the web is rife with biased reviews and conflicting information, this post was made to give blogging newbies a straight up answer to one of the most important questions we all face from the get go:

“How do I promote my blog?”

To answer this question, I asked dozens of expert bloggers, affiliate marketers and SEOs to reveal what you really need to promote your blog by asking them a simple question:

“If you could only use 3 tools to promote your blog which 3 would you choose?”

50 amazing people got involved! THANK YOU!!!

To read the full article, click on the title.



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Via Ileane Smith, Sandra Brevett
Marc Kneepkens's insight:

Tips for new tools to make your Blog/site work. What do the experts use?

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Ileane Smith's curator insight, November 28, 2013 5:57 AM

Ms Ileane Smith – Basic Blog Tips 

Blog EngageJustRetweet and Social Buzz Club.

Blog Engage has been a consistent promotion channel for my blog since day one and now the YouTube integration is taking off.

JustRetweet keeps a steady stream of Retweets and Social Buzz Club helps me reach more influencers.

Scooped by Marc Kneepkens
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How to Master Story and Completely Transform Your Business

How to Master Story and Completely Transform Your Business | Internet Presence | Scoop.it
What’s the secret to standing out online?

How do you build authority and find those prize customers you covet?

How do you really make it in the online jungle?

If you deliver a consistent, helpful, engaging narrative with a core message and a specific audience in mind, you’ll blow past the competition.

Because story done right makes you likable, trustworthy, and helpful. And people buy from those they like, know and trust.

Of course, but where do you start?

Continue Reading by clicking on the title of this article.


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Marc Kneepkens's insight:

Want to know the secret of business success? Tell the right story. It's all spelled out here in this article, great, great, great.

Read if a few times, re-think your marketing, and just do it!

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Rescooped by Marc Kneepkens from Lean Content Marketing
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Solving Blogging for Startups

Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.



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Via Ally Greer
Marc Kneepkens's insight:

At some point the muse of creative blogging gets tired, original content has its limits. Next thing to do: pick and share the best you can find online, and keep your own crowd happy with more, better, and more frequently. Scoop.it is the perfect tool to integrate in your social media strategy.

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Halina Ostańkowicz-Bazan's curator insight, November 3, 2013 4:41 AM

This is what I need.

Begoña Iturgaitz's curator insight, November 4, 2013 3:41 PM

Lehen zatia ondo dago sarean egoteko arrazoiak ematen dituelako, baina bigarrenenean sccop.it-en marketing egiten du.

lorrinda's curator insight, November 7, 2013 6:41 AM

very helpful for micropreneurs who have way enough to do already (like the rest of us)

Rescooped by Marc Kneepkens from Empowering Women Entrepreneurs
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5 Easy Ways to Connect With Online Influencers

5 Easy Ways to Connect With Online Influencers | Internet Presence | Scoop.it
Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.

Having even just one relationship with an online influencer can have a significant impact on your business. Online influencers are people who have a dynamic personality that comes across online and they command the respect of other key players in their niche. Relationships with influencers are sought after by business owners because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels.

The good news is that many top influencers also happen to be fairly accessible, even when you think it's impossible to connect with them. Here are five relatively easy ways to connect with powerful influencers who can hopefully help your business get to the next level:

To read the full article, click on the title.


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Via Sandra Brevett
Marc Kneepkens's insight:

Not that easy, but good tips to keep in mind.

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