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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Internet Presence | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Every day it seems like we feel hundreds of different emotions, each nuanced and specific to the physical and social situations we find ourselves in.

According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews.

Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.

To read the full article, click on the image or title.


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Via Karen Dietz
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Karen Dietz's curator insight, March 19, 2014 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 2014 10:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine's curator insight, March 20, 2014 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Internet Presence | Scoop.it
Heat maps of viral content show what compels us to share.
Research: The Emotions that Make Marketing Campaigns Go Viral

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves.  The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy. So how do you get your brand noticed?

A recent article by Mitch Joel argues that brands must publish more content, that the old standbys of frequency and repetition that worked so well in decades past are still worthwhile today. Truth be told, he’s right. Publishing more content, even if the content isn’t viral or noteworthy, can be a great way to maintain or even grow existing large audiences.

But what if your brand or company doesn’t have an active audience of avid content consumers already? In this case, piles of mediocre content certainly won’t do the trick. If you don’t already have a large built-in audience, you must attract them from elsewhere. Viral marketing is hands-down one of the best ways to do this.

What Can Viral Marketing Actually Do?


To read the full article, click on the title...


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Via Karen Dietz
Marc Kneepkens's insight:

Great Analysis of what causes viral marketing, and how to integrate it in your own social media strategy.

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Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!