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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Internet Presence | Scoop.it

Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting. While “copying” still does exist online, the concept of “copying” is now simply a way to bump your own Google ranking by farming someone else’s content. This, is not flattering. Even if correctly cited, 100% republished work is simply cheating to get ahead. Curation, on the other hand — the meaningful selection, enrichment, and sharing of existing media — combines imitation and creation. Curators have to create a new perspective or idea on top of the existing media which supports the content in the original.

True curators endlessly search for the best of the best, the cream of the crop. Think of them as a “critics of all the things.” Critics are often the our best sources of information — when you are checking out a new restaurant, you often take a look at what Yelp or a quick Google search has to say about them, or perhaps you read an article in your local newspaper about the establishment. Pundits are often in control of the flow of political information. Literary critics determine the success or failure of many authors’ works. Curators of online content are simply critics of many things; people who’ve been incredibly well-educated about a certain topic and are seeking the best things available in the vertical they’ve chosen.

As a creator myself, I’ve seen many straight content creators get upset that their work has been curated. We so hope we can shift this opinion! Curators are paying you the ultimate compliment when they have selected a piece of your’s to enrich and share — they think you are among the best of the best, the creme of the crop.

To read the full article, click on the image or title.



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Via Ally Greer
Marc Kneepkens's insight:

We all put those 'share' buttons on our sites and blogs. Having a curator pick your content is yet another way of sharing and acknowledging that your content is superb. Good curators have a great following, quality and quantity wise. It's another good way to get the word out.

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Ally Greer's curator insight, December 4, 2013 1:08 PM

As a creator, the greatest compliment to receive should be to have your content curated into a collection of the web's best content on a specific subject (namely, the one you're creating content about).


As a curator, the ultimate compliment to give is to properly share and cite all of the content you've created, add your insight while giving due credit to the creator and presenting their content in a meaningful way.

Alberto del Mazo's curator insight, December 4, 2013 5:54 PM

Entrada del blog de scoop.it que explica muy claramente cómo "curar contenidos" es compartirlos y darles un valor añadido (ordenándolos, comentándolos, ...)

Scooped by Marc Kneepkens
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How to Create a Great Startup Blog and Stand Out from Competition - The Next Web

How to Create a Great Startup Blog and Stand Out from Competition - The Next Web | Internet Presence | Scoop.it

How to Create a Great Startup Blog and Stand Out from Competition -
The Next Web
Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand's messaging.

Blogging is like the modern day welcome mat, showing passers-by that someone is home and will probably answer the doorbell if you ring it.

For startups, this is particularly important as you strive to establish your voice and brand point of view. Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand’s messaging.

But not all corporate blogs are created equal. When it comes to starting a blog, there are a few basic parameters to consider.

To read the full article, click on the title.



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Marc Kneepkens's insight:

Your Blog connects you with your public. The better information you provide, the more you will be respected, listened to, and considered an authority in what you do. Whether that information is original or curated and shared, that's not important. You're the place to go to where that information can be found.

Good article.


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In defense of the niche: content marketing and the rise of the smart web

In defense of the niche: content marketing and the rise of the smart web | Internet Presence | Scoop.it

Author and entrepreneur Seth Godin once said that “Marketing is no longer about the stuff that you make, but about the stories you tell.” Even for those folks who’ve never so much as heard of lead-gen or nurture programs,

the importance of relevant content and compelling narrative has never been so necessary as it is today — especially because the digital sea is brimming with the wreckage of too many voices with far too little exposure.

That doesn’t seem to stop the superfluousness from spreading, though, and quickly drowning out a lot of the more substantial content that arguably deserves a bigger platform. The Internet is a minefield, and discovering anything worthwhile is often an accident (which is, of course, why the content curation movement started up in the first place).

But what is it, exactly, that makes content more globally valuable, shareable, accepted, meaningful, or engaging?


To read the full article, click on the title.


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Marc Kneepkens's curator insight, August 14, 2013 8:29 PM

Directly from the Scoop.it Blog.

Rescooped by Marc Kneepkens from Just Story It Biz Storytelling
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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Internet Presence | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Every day it seems like we feel hundreds of different emotions, each nuanced and specific to the physical and social situations we find ourselves in.

According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews.

Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.

To read the full article, click on the image or title.


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Via Karen Dietz
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Karen Dietz's curator insight, March 19, 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 10:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine's curator insight, March 20, 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

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7 Ways Content Curation Can Wow Your Audience

7 Ways Content Curation Can Wow Your Audience | Internet Presence | Scoop.it

When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. You and I both know the power of custom content, but do you realize the power behind boosting the volume of information shared so that it potentially reaches all four corners of the Internet?

Everyone can’t seem to create custom, high quality content fast enough, but what most people don’t realize is that you CAN gain a competitive edge by expanding your content marketing offering.  And that is exactly what content curation does.

In short, what content curation does is leverage on the power of other people’s content, then put it in the context of your brand while populating the virtual world with resources that points to you as an industry leader.

To read the full article, click on the title.



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Via Ally Greer
Marc Kneepkens's insight:

Thorough and clear explanation of what Content Curation is all about.

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Ally Greer's curator insight, December 6, 2013 4:21 PM

Some great tips for content curation.

Lori Wilk's curator insight, December 6, 2013 5:18 PM

Content curation makes it easier and faster to get more content out to your audience than trying to write it all. You can do in seconds what would take you hours to make yourself and have high-quality content to share with your audience.

Web-Services's curator insight, January 4, 9:32 AM

la curación de contenidos es imprescindible con los cambios de algoritmo de google