Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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The Anatomy of a Killer Landing Page - GetResponse Blog - Email Marketing Tips

The Anatomy of a Killer Landing Page - GetResponse Blog - Email Marketing Tips | Internet Presence | Scoop.it

Ever designed a landing page from scratch? It can be a scary undertaking. There you are, alone against the blank white page. Where do you start? What should you include? What should you not include?

 

It doesn’t have to be so daunting. Even if you decide to forego a landing page template (which can reduce some of that blank page anxiety), there are some common elements almost every landing page has. We’ve rounded them up here.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km

 


Via Pantelis Chiotellis
Marc Kneepkens's insight:

Your #website is your window to the world. Creating a landing page is the first impression for your potential clients where they find out who you are and what you offer. Essential, yes.

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Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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7 Ways to Improve Copywriting on your Landing Page

7 Ways to Improve Copywriting on your Landing Page | Internet Presence | Scoop.it
When you’re a great content marketer, you not only write engaging brand related articles for the corporate blog, you’re often involved in crafting ever more powerful marketing copywriting for your company landing pages. When you knock it out of the park, you can get conversions, leads and even brand advocates.

To read the full article, click on the title or image.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Stefano Principato
Marc Kneepkens's insight:

Exact information for your website's landing pages.

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How to Write Content That Engages Mobile Readers

How to Write Content That Engages Mobile Readers | Internet Presence | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

You’ve got a responsive site with a kick-ass mobile design. You’re ready for Google’s “mobilegeddon,” right?

Wrong.

With all the excitement over Google’s upcoming mobile-friendly search-results update, marketers are neglecting one of the most critical features: copywriting.

Those focusing too much on mobile usability are giving short shrift to mobile copywriting. Content marketers must understand how and why mobile content matters, and how to create content that mobile readers will love.

Mobile copywriting. It’s a thing.

Smashing Magazine makes the provocative point that “you may be losing users if responsive web design is your only mobile strategy.” The Smashing contributor makes the point that under-the-hood coding is an integral part of the equation. I agree.

I would take his argument in a new direction. You also need to know how to write for mobile users.

How do you create mobile-optimized copy? Following are six critical lessons in the pursuit of better mobile content.

Read more: click on title or image.




Get your Free Business Plan Template here: http://bit.l/1aKy7km

Hello Dave,
You are a treasure to the Business community.
I have completed my business plan on the second day with your template.  And I had tried and failed for a year before.
Dawson

Marc Kneepkens's insight:

Copywriting evolves as the internet evolves. Writing for mobile changes your style and the way you make your point. How to become a better copywriter? Check out a few tips from Neil Patel.

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75 Resources for Writing Incredible Copy that Converts | KISSmetrics

75 Resources for Writing Incredible Copy that Converts | KISSmetrics | Internet Presence | Scoop.it

Excerpt from the article by KISSmetrics:
"Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.

Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.

This resource guide provides links that will give you a strong foundation for writing great web copy.
Here are the main sections of the article:

  • E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;
  • Must-Read Books on Direct Response Marketing and Copywriting;
  • Copywriting Courses;
  • The Best Websites and Blogs about Copywriting;
  • How to Write Amazing Headlines;
  • How to Write Phenomenal CTAs (Call to Actions);
  • SEO Copywriting – How-To’s, Tips, and Best Practices;
  • How to Write E-commerce Copy that Sells;
  • Conversion Copywriting and Landing Pages;


These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."

Each section is analyzed with detailed resources and and external links. Read full original article:
http://blog.kissmetrics.com/75-copywriting-resources/



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Giuseppe Mauriello
Marc Kneepkens's insight:

Great resource, take advantage of it.

Here are a few more: this information is from SBI/Sitesell, an organization teaching people how to set up their own websites and do it right! They work with the principle of CTPM, which means Content, Traffic, Pre-Sell, Monetize. Tens of thousands of regular people, meaning no IT experts, have set up their sites and chosen their niche. There are many success stories. I for one started a little over a year ago and I have a site now with more than 400 visitors daily! I had no clue how any of this worked before.

Now here is the link to some free e-books that SBI gives away as an introduction. At the same link you see also some ways to try out some of the SBI tools. The links are in part 2, so scroll down a bit and you’ll see a grid with free ebooks. Those have everything you need to learn about copywriting and also marketing online. Incredible resource.
http://freetrial.sitesell.com/welcome23.html

Let me know if this works for you!


PS: I added this as a comment to the article.

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Jose Gonzalez's curator insight, February 24, 2014 11:00 PM

Amazing !!!!!!!!!!!!!!!

Thanks