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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
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There Are Only 4 Ways To Get Traffic From Twitter

There Are Only 4 Ways To Get Traffic From Twitter | Internet Presence | Scoop.it


Can you believe that back in the days bloggers used to rely on Google as their primary source of traffic?

They launched new blogs, published lots of articles and waited patiently for people to find these articles in Google.

You could be blogging for a few months without a single visit to your blog, just because your articles didn’t rank well in Google.

What I’m trying to say here is that we don’t really appreciate all the cool things we have at our disposal today (I absolutely love how Louis C.K puts it).

I mean we have Social Media!

With sites like Twitter, Facebook, Pinterest, Reddit and others we can get a flood of traffic to our blog on the very same day that the first article went live!

So in this article I’m going to explain you four different ways to get traffic from Twitter.

And those are the only ways actually (if you know more, please let me know).

1. Tweet Your Content To Your Own Followers

This one is darn obvious. If you’re on Twitter, the odds are that some people are following you and click on the links that you tweet.

So if you want to get a few instant visitors to your blog – just send a tweet to your followers.

But here’s the bad news: only 1% of your Twitter followers will click on the links that you tweet (that number is taken from a study by Rand Fishkin).

Which means that for every 1000 Twitter followers that you have, you’re only going to get 10 clicks on the link that you tweet.

That is why for most of us (who don’t have tens of thousands of followers) tweeting links to our followers would be the least effective way to get traffic from Twitter.

2. Make Influential Twitter Users Tweet Your Content

Like I just said, on average 1% of your followers will click on the links that you tweet.

So, if a guy with 100k Twitter followers will tweet your link, you’re going to get 1000 visitors to your website in no time!

While most people are obsessed with growing their own twitter following by a few hundred, why don’t you focus on making influencers, who have huge audiences, tweet your content for you?

Making some influential person notice your content is easier than you think. I’m going to share a few tips on how you can do that:

  1. Look at the content that he likes to tweet, write something similar and let him know about it;
  2. Reference the influencer in your article and let him know about it;
  3. Do something that you’ve learned from this influencer, write an article about it and let him know.

See? That’s quite easy. The trick would be to target mildly influential people from your niche instead of trying to reach out to “super stars”. Mildly influential people are much more responsive and you’ll have better chances of getting a tweet from them.

[Note from editor: It is really nice when this happens. Read this article when Alyssa Milano (over 2.7 million followers) tweeted our content.]

3. Make Your Visitors Tweet Your Content

Let me get back to that 1% rule one last time.

When your following is around 1000 people and you tweet your link – you get 10 visits.

When an influential person with 100k followers tweets your link – you get 1000 visits.

What if 10 visitors of your blog with 1000 twitter followers each tweeted your link? How many visits would you get?

(10 guys * 1000 followers) * 1% CTR = 100 visitors

Not bad, right?

What’s more awesome is that someone from these 100 visitors can tweet the article even further to his or her following, which will give the whole tweeting cycle yet another spin. But…

How do you motivate your visitors to tweet your content?

Don’t worry, I have some great tips for you:

  1. Keep the quality of your content above the roof and make sure it has a lot of value. People tend to tweet things that make them look good in the eyes of their followers. Your piece of content should be something they want to be associated with.
  2. Ask your readers to tweet your content. When you’ve finished writing your article add a few extra lines asking your readers to tweet your content. After reading your valuable article many people will feel guilty if they ignore your small request to give back and share it.
  3. Add “tweetable quotes” to your articles. This is a brand new tactic that all the “cool kids” are already using. Grab a tool like ClickToTweet or TweetDis and fill your article with quotes and takeaways that people can tweet just by clicking on them (Neil Patel has used this strategy to get 17,452 visits from Twitter to one of his articles). See a few good tweetable quotes samples within this article here: 8 Predictions For Digital Marketing In 2015.

Another cool thing about creating “irresistible content” is that influencers might just as well tweet it, which kind of combines strategy #3 with strategy #2.

4. Twitter Ads & Sponsored Tweets

This is the last way to get traffic from Twitter and it’s pretty straightforward.

You can either use official Twitter Ads platform or use services like Sponsored Tweets to have influencers tweet your stuff.

The only trick here would be to create something very compelling that will attract attention, so that you wouldn’t waste tons of money promoting something people are not interested in.

I would suggest you to look at your content and your own tweets that performed really well and think how you can benefit from paid promotion of this content (maybe refurbish it into an ebook and have people leave their emails to get it).

Back To You

So these were the four only ways you can get traffic from Twitter.

And once again I’d like to stress your attention that “tweeting something to your followers” is the least effective way to get traffic from Twitter.

The core strategy is of course creating “irresistible content” and making others tweet it for you.

Good luck with it!



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Via Ivo Nový, massimo facchinetti
Marc Kneepkens's insight:

Twitter can be a powerful platform to get your information out in a very short time.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, December 6, 11:26 PM

Fifth way: be judicious in following, try to attract like-minded followers and be persistent in tweeting.

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The Five Marketing Must-Haves of an Online Startup

The Five Marketing Must-Haves of an Online Startup | Internet Presence | Scoop.it

Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power. Startups can’t do every marketing activity in the book.They certainly can’t spend all the money they want. But they still need to do marketing. How?

Here are the five essentials that online startups need to possess.

More: http://www.forbes.com/sites/neilpatel/2014/10/27/the-five-marketing-must-haves-of-an-online-startup/


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Via Blue Deer
Marc Kneepkens's insight:

Not just for startups, this is good for every business.

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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Internet Presence | Scoop.it

Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.

With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:

“Director of Content” is the new highly recruited marketing title

The person in this critical role helps coordinate sales and marketing activities to ensure both departments are working toward the same goals. In addition, this leader provides a vision and helps the business incorporate the best content marketing strategies, including webinars, videos and guest blog posts.

By shaping strategies and overseeing execution, the content director ensures messaging remains focused and on brand. Whoever holds this role needs to have a well-rounded approach to creating, managing and distributing content across multiple platforms to reach as many people in the company’s target audience as possible.

Mobile optimization is crucial

A 2014 report from the Pew Research Center Internet Project reveals 90 perent of Americans over the age of 18 have cellphones and nearly 60 percent have smartphones. Approximately half of all adults in the United States own a tablet.

With such impressive penetration, it’s not surprising that a separate report from financial giant Morgan Stanley predicts mobile Web usage will exceed laptop Web browsing by 2015. As smartphones are becoming cheaper, the study results illustrate the absolute necessity of content marketing on mobile devices.

Whether you’re creating email newsletters, white papers, or podcasts, optimize the content for mobile devices. Failing to take this step means you might not reach a large part of your target audience.

Videos need to play properly on smartphones and tablets. Webinars need to enable people to join on the go. Thinking about mobile now ensures your company won’t fall behind the curve in the coming months.

The evolution of the guest video post

Many companies are hip to the opportunities that come from having one of their leaders write guest blog posts and bylined articles for industry publications. Imagine, however, the bang you could get from doing a guest video post.

Guest bloggers can easily create engaging, high-quality videos that will inform and educate on a variety of essential topics. Videos allow guests to show, not just tell, so the company will receive a more compelling piece from their guests.

With studies reporting videos as the new way to reach a mass audience, the evolution of guest videos is upon us.

Engaging industry influencers

Don’t think that you have to create all content in-house. Work with industry influencers who have respected voices, and ask them to develop content your company can distribute.

For example, you might ask a well-known consultant to write a review of your newest product. While you won’t have the kind of control over the content you’d have if you used someone inside your company, you do gain greater credibility and trust through working with a professional outside your firm.

Another possibility is having someone in your marketing communications department do an audio or video interview with the influencer. Edit and package the content for distribution on social media and your company’s website. Then, ask the influencer to share with his or her followers.

Develop a one-stop shop

Some companies enjoy success by developing a one-stop online resource where visitors can educate themselves on issues and topics relevant to your industry.

One approach is to use a university model in which you offer online courses, instructional modules, and self-test tools. Content packaged to teach your customers things they want to learn is highly effective at drawing in visitors and getting them to engage with your site.

Create a check-list to ensure you’re contributing the most helpful information for your viewers. Does your site have extremely high-quality content? Does your company practice data curating to get the most up-to-date, comprehensive information available? It may be time to start!

Try custom-content feeds that give viewers access to a variety of content like social media RSS. Another option is to recruit influencers to contribute to your site. Have a leader in the field post a blog, or take the time to interview one of the most successful people in the field and post the video online.

Utilize Google+ and SlideShare

Move over, Facebook! New social media sites are pushing the envelope for B2B content marketers. With new technologies from Google bursting at the seams every year, there is no doubt that Google+ is innovating a whole new network of social sharing.

Many people are taking up Google+ to disseminate content marketing information for their companies. Professionals are connecting with their work, while also sharing personal articles and photos with family and friends.

SlideShare will also be a key contributor in content sharing. With the ability to create presentations and share them easily with groups, this trend has B2B marketers working hard to create vivid and engaging content.

With all of these new trends, it’s easy to say that content marketing is growing rapidly. The industry is experiencing new advancements every year, which is sure to provide more insight on what is producing ROI for all companies utilizing it.


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Marc Kneepkens's insight:

Staying on top of content marketing.

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The Best Infographics to Help You Create Smart Content

The Best Infographics to Help You Create Smart Content | Internet Presence | Scoop.it
These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms…



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Via Stefano Principato
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Hsin-Ju Tsai's curator insight, August 16, 8:31 AM

Content marketing is getting important as social media is more powerful than before. People are get used to read short paragraph or even few words with picture. So, how we can express the message through the few words is a key task for us. @Ashleigh Ali

Maria Serrano Correia's curator insight, August 18, 7:00 AM

smart "journalistic type" of content

Benjamin Labarthe-Piol's curator insight, August 18, 3:43 PM

Great infographic

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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Internet Presence | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.

Here are just seven of the many helpful online tools out there that help writers to improve their final versions:



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Via Stefano Principato, malek
Marc Kneepkens's insight:

Continuous 'quality' writing is a challenge for small businesses. These are some good tools.

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malek's curator insight, July 20, 7:24 AM

Urban dictionary has been an epiphany at times.

massimo scalzo's curator insight, July 21, 3:50 AM

There are many tools to pave the way for maintaining a quality Blog...Have a look here

Monica S Mcfeeters's curator insight, July 21, 7:43 AM
Some folks have ask me if I do a blog. I'm a fairly long winded commenter with lots of opinions and thoughts on the topics I care about. The answer is yes, but not seriously. I thought this article might help me get more serious about that. Why waste your thoughts to be left to fly away with time? Someone might be able to build on them even if you don't. Sometimes sad to say we even forget some of our own best ideas when we have time to work on them. Why not record them and store them on a blog.
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Internet Presence | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?

To read the full article, click on the title or image.




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Marc Kneepkens's insight:

Staying on the edge of what's happening is the key. Get the advantage. Scoop.it is a great tool, and has been for me.

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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Internet Presence | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

To read the full article, click on the title or image.



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Via Jaana Nyström
Marc Kneepkens's insight:

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

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donhornsby's curator insight, June 10, 8:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 10:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 5:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

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Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger

Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger | Internet Presence | Scoop.it

When you master copywriting fundamentals you acquire skills that you can take anywhere.

Take the Problem-Agitate-Solve formula for example.

The formula works like this:

  • Identify a problem
  • Agitate that problem
  • Trot out the solution

Its applications are endless.

To read the full article, click on the title or image.


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Via Jeff Domansky, Marc Kneepkens
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Marc Kneepkens's curator insight, June 5, 8:14 AM

Understanding human behavior is key to mastering internet skills. Great article.

https://yzenith.com's curator insight, June 5, 6:26 PM

http://yzenith.com 

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Charlie Dare's curator insight, June 6, 12:01 AM

Master copywriting skills~

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How We Reduced Our Bounce Rate

How We Reduced Our Bounce Rate | Internet Presence | Scoop.it
Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Keep your visitor interested with good content and more options to explore.

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A Quick Starter Guide to Buffer

A Quick Starter Guide to Buffer | Internet Presence | Scoop.it

For not being officially affiliated with Buffer (hey, I’m open to changing that *glances over at Joel and Leo*), you probably think I talk a little too much about them.

However, I think organizations with amazing products and unique business philosophies that challenge the status quo deserve all the attention in the world.

With that said, this post is a Buffer starter guide that focuses on the following topics:

  • A broad overview of what Buffer is and how it stacks up to the competition.
  • Why I think it’s one of the more helpful social media tools available.
  • How to connect your social media accounts.
  • How to set up your first Buffer schedule.

You’ll be well on your way to easier, more effective social media marketing with Buffer, so let’s dive in!

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Checking out Buffer. Looks very easy to use.

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The Secret Formula for the Perfect Viral Share #infographic

The Secret Formula for the Perfect Viral Share #infographic | Internet Presence | Scoop.it
This infographic was designed to help people find a easy and fool-proof way to know how to make their content go viral.

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Exact guidelines to make your content be seen. Not that simple though.

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How to Get Your Blog Post Shared 1000 Times

How to Get Your Blog Post Shared 1000 Times | Internet Presence | Scoop.it
Creating a great blog post is only half the battle. In a sea of content, you also need to get the word out there. Here's how to get your blog post shared.

To read the full article and see the infographic, click on the title or image.



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Via Official AndreasCY
Marc Kneepkens's insight:

Complete set of ideas and tools, some that are still brand new to me. Lots to do.

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Power Up Your Content with Influencer Marketing

Power Up Your Content with Influencer Marketing | Internet Presence | Scoop.it

The basic concept of influencer marketing is to target people who have some degree of influence over the public's buying decisions.

A successful influencer campaign starts with seeking out relevant influencers.

In terms of content marketing, these are people who weld the same power through various online platforms ranging from blogs to online review sites.

To read the full article, click on the title or image.



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Via Ally Greer
Marc Kneepkens's insight:

Powerful way to create great content, get the word out, have traffic.

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Ally Greer's curator insight, May 2, 3:22 PM

Identifying and activating influencers in your space is super important for a successful marketing campaign. We've been testing out tools like Traackr as well to find the different influencers in our space. 


Influencers are people who not only have large followings, but actually are able to have an impact on that following and influence their behaviors. Sounds easy, right? Wrong! Leveraging existing influencers in your field is much easier than trying to become one from day one. That said, though, building relationships with these influencers will help you gain a similar status in your community. 

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5 Content Marketing Mistakes that Even the Pros Make

5 Content Marketing Mistakes that Even the Pros Make | Internet Presence | Scoop.it

Do you feel overwhelmed with content marketing? As simple as it sounds, it’s easy to forget that there’s just as much marketing involved in promoting your business as there is content creation. Typically, this task falls squarely on the shoulders of the marketing department. If this sounds like the track your content marketing strategy is on, it could be costing you more customers than it’s gaining.

So, how can you make sure you’re developing a solid, actionable content marketing plan? Well, you’ll first have to avoid the following mistakes as they will derail your content strategy. Here’s what to avoid:

More here: http://snip.ly/4Ggo


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Marc Kneepkens's insight:

Very detailed and knowledgeable article.

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Standing out in a world of information density | Mark Schaefer

Standing out in a world of information density | Mark Schaefer | Internet Presence | Scoop.it

I think the future belongs to the content creators who are focused on delivering quality content to a niche.One example of this is the site SoulPancake. They are devoted to answering the big questions of life in a fun, entertaining, and sometimes profound way. Their approach has now resulted in a profitable business, a book, and even a television program. Their content is not focused on SEO or tricky headlines that drive traffic. Their success comes 100% through honest, amazing, entertaining content.


If you want to look at a more corporate type of example, I love the way Adidas is creating beautiful adventure videos to promote their Outdoor division. My neighbor told me he spent an entire evening just watching videos of athletes hanging from cliffs. He was living vicariously through these videos and building an emotional connection to the brand and what it stands for...

Click on image or title to see full article.


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,


Via Jeff Domansky
Marc Kneepkens's insight:

This is all it comes down too. Good content, quality, quality, quality!

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Jeff Domansky's curator insight, November 2, 10:11 AM

What is the strategy to stand out in a world of increasing information density? Mark Schaefer answers.

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Teaching Respect for Other People’s Content in the Internet Age | Digital Citizenship

Teaching Respect for Other People’s Content in the Internet Age | Digital Citizenship | Internet Presence | Scoop.it
As we enter National Cyber Security Awareness Month, it's the perfect time for all of us to discuss respect for other people's content online.


Tom Galvin is the Executive Director of the Digital Citizens Alliance.

Let’s face it: kids these days are incredibly tech-savvy – they spend an average of seven-and-a-half hours per day consuming some form of media, much of it online. But just because children are voracious content consumers doesn’t mean they’re always able to tell good content from bad content – and it doesn’t guarantee they understand how to use content they find on the Internet appropriately.

As we enter National Cyber Security Awareness Month, it is the perfect time for all of us to discuss this issue with children, parents, and educations – what more can we do to keep content safe and what are the stakes if we don’t.

Online Piracy and Content Abuse

With kids spending so much time interacting with online content, they are more likely to be exposed to stolen content in the form of pirated movies, music, and games that are offered up to unsuspecting youth as “free” downloads.

The sites that offer these so-called free downloads are usually only able to do so because they have stolen or misappropriated the content in the first place. The online criminals behind these sites then rake in millions by placing legitimate advertisements to make their sites appear more reputable. You can learn more about that in the Digital Citizens Alliance’s study, Good Money Gone Bad.

The Risks of Engaging with Stolen Content

To start, downloading pirated music, movies, or TV shows is illegal. You wouldn’t allow your kids to walk into a Best Buy, slip a DVD in their coat, and walk out without paying – so why should it be any different when the content in question is online?

While it may be illegal, it is also far too common. A new Digital Citizens Alliance poll shows that 62 percent said they didn’t always check or weren’t sure if movies, music, games, or books they downloaded were legally authorized. Previous Digital Citizens Alliance research has shown this is a widely used delivery mechanism for malware.

Aside from the moral implications, downloading stolen content can also expose children and their families to a wide array of online crimes. The criminals behind these sites often use the “free” content they are offering as a Trojan Horse to lure unwitting victims. Once downloaded, you, your child, and your family could be exposed to anything from malware that targets your computer to identity theft.

That “free” download is probably looking a little more costly now, isn’t it?

Showing and Teaching Content Respect

Content respect isn’t just limited to not downloading stolen music, movies, or TV shows; it also means teaching kids how to appropriately use the content they find online. Nowhere is this more important than in the context of their education.
Kids today are used to finding whatever they need to complete an assignment online. The information they find on the Internet is so ubiquitous, that it’s easy for them to think of the content they find online as up for grabs. That’s where another form of content abuse comes into play – online plagiarism.

When we talk about online plagiarism, it’s also important to understand that it’s not just other people’s writing that is being misused and abused. Kids aren’t just writing reports these days; they’re creating multimedia presentations, videos, infographics, and more. Using someone else’s creations without properly crediting their work – whether it is someone’s writing, art, music, or even just their ideas – is plagiarism, plain and simple.

What We Can and Should Do

Content abuse is an action that can embolden perpetrators to go onto bigger, bolder, and more insidious activities. We can’t put our heads in the sand. Just because we haven’t cracked down on it yet doesn’t mean we should ignore it forever. In fact, there is no better time than now to do something about it.

As responsible adults, it’s up to us to ensure children understand the difference between referencing someone else’s content with proper attribution and outright stealing or plagiarizing that content. It’s a thin, but very important line. Unchecked, stealing others work creates a culture of content abuse. When young people see there is no penalty for stealing movies and other content, they can get into committing other, more high-risk online crimes. 

Teaching kids the difference between good and bad content – as well as how to appropriately use the content they find online – should be a goal for all parents and responsible adults. Learn what we’re doing at the Digital Citizens Alliance to make the Internet a safer, more respectful place for ever

Learn more:


http://gustmees.wordpress.com/2014/09/06/digital-citizenship-internet-safety-and-cyber-security-advisory-board-run-by-students/


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Via ICTPHMS, Gust MEES
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Carlos Rodrigues Cadre's curator insight, October 11, 6:56 AM

adicionar a sua visão ...

Tony Guzman's curator insight, October 13, 12:32 PM

This blog article shares some great insights into how to best train our youth (and adults) about proper online content use and downloading.

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Lessons From Blog Posts That Went Viral

Lessons From Blog Posts That Went Viral | Internet Presence | Scoop.it

Do you know that a single viral blog post can make your website a hot property and create buzz around your personal or business brand very quickly.

So what makes a post go viral?

Let’s dissect some recent posts that captured readers’ attention and attracted loads of social media shares. Here a some examples and lessons from blog posts that went viral.

1. Positive content

Uplifting content gets shared more than you may believe. Practical advice that can help improve life skills is always in demand. There are countless posts that hand out tips on leading a happier and more fulfilling life. Some do it better than others and make readers care enough to share.

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I discovered “30 Things to Stop Doing to Yourself’” by Marc Chernoff first on StumbleUpon. The post has garnered over half a million likes, over 20,000 tweets and thousands of shares on other social media.


a. The enticing headline:

A post’s headline is a key viral driver. Unless it motivates readers’ enough, it won’t get clicks no matter how great your content may actually be. Negative headlines have been seen to convert better than positive titles. Readers can be skeptical of positive superlatives like ‘best’ and ‘most’, perceiving them to be cliché or an attempt at endorsement, and view negative ones like ‘worst’ or ‘never’ to be authentic and impartial. In this post, use of the negative word ‘stop’ makes readers pause and wonder if there’s something they’re doing that they shouldn’t.


b. The list

Time and again, studies and split-tests have shown that headlines containing numbered lists attract massive click-throughs.

c. Structure:

Online readers get put off by chunky paragraphs and scarce use of bold and italicized font. “30 Things to Stop Doing to Yourself“’ presents 30 points in numbered list with no more than four lines under each. It’s easy to read and digest.

d. Actionable tips:

The post offers readers actionable advice that can be incorporated right away. Every tip tells you what to stop doing and what positive action to take. Some also have links to books on a similar topic for further reading.

2. Personal stories

A well-told first personal account of an experience and lessons learnt thereof adds authenticity and makes for an interesting read.

Consider a recent LinkedIn post ‘Why I won’t take your business card’ that was shared 281 times and elicited several comments and opinions (some from the top 1% of most viewed profiles on the network).


The post discusses the importance of building relationships over making an explicit sale at networking events through the lens of a marketing strategist who found herself in a similar situation.

While the honest narrative is compelling enough to encourage responses, the author ends her post by asking questions and soliciting comments. A simple “do you think……” or “I would love to hear your opinion on……” at the end of your blog post can nudge readers into leaving a comment. Even one or two comments encourage more people to comment, which in large part, can be attributed to the psychological phenomenon known as ‘social proof’, where we are influenced by and conform to others’ actions.


Another hugely shared (4,685 times on LinkedIn) post ‘Four Business Rules I Learnt in Kindergarten’ is an example of the author’s creative and playful approach to discussing a serious business topic. Attracting over 400 comments, the post struck a chord with readers for delivering simple yet valuable lessons we sometimes tend to oversee. A black and white photograph accompanying the post gives it a warm picture book feel, and really sets it apart from other LinkedIn posts.


3. Make it intriguing

Explore ways to deliver useful content without sounding like thousands of other posts doling out tips and advice on the same topic.

A great example is ‘Marriage Isn’t for You’, which not only managed 10,000+ shares on Twitter and Facebook, but also landed the writer a book deal.

Two things work for the post:

  1. The interesting headline that instantly incites curiosity. There’s also more to the headline than meets the eye (a clever move by the writer), which lifts the value of the post.
  2. A refreshing and heart-warming take on marriage. Check out the post here.

Say you’re giving financial advice to entrepreneurs. A title such as ‘Here’s Why You Can’t be the Next Millionaire’ is a more intriguing title than ‘How to be a Millionaire’, which is pretty standard stuff for blogs in your niche.

Instead of saying what you should do to set the cash registers ringing, you can explain what you may be doing now that’s keeping you from being the next millionaire. ‘A Little Mistake that Cost me $7000 a Year’ is another click-worthy title and an interesting lesson on preventing financial mistakes.

If your title is a click-magnet, make sure your content sustains the curiosity created by it. Also remember that it may not be possible to drum up a captivating, click-worthy title for every post.

4. Capitalize on the most happening news events

Readers tend to get behind blog posts surrounding buzzing news and major events they’re exposed to on news sites, in the papers and on their social media pages.

Oxfam GB timed their blog post on maternal health around the birth of Prince George, a hugely popular event that took the web by storm. The charity organization used Facebook to draw attention to their blog post and delivered the important message that every baby’s arrival into the world is a cause for celebration.


Use Google Trends, BuzzFeed, Twitter, Digg, StumbleUpon and Reddit to stay on the pulse of trending news items. Explore possible ways of relating news stories to your niche. Lessons, opinions, potential consequences : there are many ways in which you can use viral news to grab readers’ attention and encourage shares.

Finding blog post ideas

Blog posts with useful content keep readers coming back for more. You must keep posting new content on questions people are asking, topics they’re searching for, and discussions they’re having online.

Forums and discussion boards

It continuously supply blog post ideas. You’re sure to find issues and topics that may have escaped your radar. Don’t worry about the spelling, grammar and style of forum posts, they are bound to be very casual. Focus on what people want to know about and the kind of problems to which they’re soliciting advice from fellow forum members.

Identification of forum members occurs through user names and some forums also allow guests to comment. Naturally, discussions are honest and open. This gives you a chance to really get into people’s minds and understand their needs, problems, interests, fears and lifestyles.

For a quick forum search, type: allintitle: ‘keyword’ forum. If you’re a taxidermist, you can access over 7,000 relevant results as shown below.


Quora

It is an authoritative and popular Q&A social media site that can help you zero in on winning blog post ideas. Its early adopters were technology pundits, marketing gurus and entrepreneurs. As such, the content quality and credibility of the site ranks highly.

You can type a keyword to see questions related to your topic. You can also test if potential blog topics may generate interest and response from readers by posting questions and seeing if they’re answered.


Yahoo! Answers

It is another community-powered Q&A site covering 25 categories. You will not find as high a number of intellectually curious and elite members on the site in comparison to Quora. There is, however, no dearth of opinions, musings and personal experiences, which can spark off interesting blog post ideas.


Parting tips

Here are a few more tips to make your content move and be shared.

  • Analyze blog comments for ideas
  • To increase views, link to past and future posts
  • Post to Facebook, Twitter and Google+
  • Submit to Reddit, Digg, Delicious and StumbleUpon.

What about you? What content and headlines have you found to work? Look forward to your insights in the comments below.



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Marc Kneepkens's insight:

Don't we all want to find the secret to make your blogs go viral?

These are some good basics.

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Laura O'Brien's curator insight, December 2, 7:40 PM

To be honest, it's really not that hard to go viral these days. However, these are great tips for companies or individuals to accelerate their work in front of the public eye. The two 'P's' that stood out to me for this article were 'Positive' and 'Personal'. While it might appear that negative content is more commonly shared, positive content takes the prize always. Social media is used on a personal basis, so friends more often exchange funny videos, inspirational quotes, stories or content that drives positivity. 

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10 Phenomenal Blogs in Totally Boring Industries

10 Phenomenal Blogs in Totally Boring Industries | Internet Presence | Scoop.it
Think only B2C blogs can be interesting? Here are 10 blogs from a variety of "boring" industries that'll prove you wrong.

Warning: The following blogs are gonna be boring. They're for industries that you most likely don't care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. 

But, there's no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

Because we've talked about quality content being decided by your audience, we've got to give these amazing blogs in totally boring industries a high-five. So prepare yourself to be blown away. And who knows? By the end, you may be subscribed to a few of them ;)

To read the full article, click on the title or image.




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Via Luis Costa
Marc Kneepkens's insight:

Making content interest with crispy clear and inviting landing pages is an art. Lots of work to do still.

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35 Blogging Tips to Woo Readers and Win Business

35 Blogging Tips to Woo Readers and Win Business | Internet Presence | Scoop.it

Let’s not pussyfoot around it.

Blogging is a lot of work. Hard work.

Generate new blog post ideas. Write weekly content. Promote posts via social media and email.

At times, we all wonder whether our blogging efforts are paying off. Do we need to keep plugging away? Write more? Promote more?

The thought of quitting might even creep up now and then. Wouldn’t it be nice to stop worrying about your next blog post? And have some extra time to go out with friends? Or to read a book?

But the benefits of writing a business blog can be tremendous. Career-changing.

To read the full article, click on the title or image.



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Via Daniel Watson
Marc Kneepkens's insight:

A good blog is a mighty powerful tool for your business. This article is good. Highly recommended.

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4twenty2's curator insight, June 23, 5:30 AM

Great blog about keeping your blog content fresh and interesting.  

Alain Theriault MBA's curator insight, June 23, 11:32 AM

never underestimate the power of good content marketing. For startups, it's often the best way to start building credibility. I like to refer to social media as a fishing net to bring hungry fishes to your feeding pond...your blog  ;-) 

Nine0Media's curator insight, August 21, 5:50 PM

#SEOLocal #DIYSEO #ContentisKing

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How to Get Fans Creating and Sharing Content for You #infographic

How to Get Fans Creating and Sharing Content for You #infographic | Internet Presence | Scoop.it
To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.

Click on the infographic.



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Via Stefano Principato
Marc Kneepkens's insight:

Good info.

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Yogesh Kumar's curator insight, June 9, 4:34 AM

CONTENT SHARING TIPS

jay f kay's curator insight, June 9, 7:43 PM

Fanfare for the common man!

 

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7 Ways to Improve Copywriting on your Landing Page

7 Ways to Improve Copywriting on your Landing Page | Internet Presence | Scoop.it
When you’re a great content marketer, you not only write engaging brand related articles for the corporate blog, you’re often involved in crafting ever more powerful marketing copywriting for your company landing pages. When you knock it out of the park, you can get conversions, leads and even brand advocates.

To read the full article, click on the title or image.


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Via Stefano Principato
Marc Kneepkens's insight:

Exact information for your website's landing pages.

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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Internet Presence | Scoop.it

Excerpt from the article written by Kevan Lee and posted on Buffer Blog:
"Finding and sharing exquisite content has never had more value than it does today.

What is content curation?
Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.
Or another definition:
"In a world of nearly infinite content, consumers are looking to one-stop shop." by Mike Kaput

Curation is not aggregation.
Aggregation is algorithmic. Curation is handpicked.
The human element of curation is a huge source of its value.

Significant benefits to a good content curation strategy include:
- You improve your relationship with the sites whose content you share.
- You grow your authority on a subject (provided the curation is top-notch).
- You add quality content to your site or timeline and create a great resource for others.
- You save time from creating content yourself, from scratch.

Examples of where you might use content curation:
- Curate content in a weekly blog post.
- Curate content in an email newsletter.
- Curate content on your social media profiles.

How to curate content as efficiently and expertly as possible.
Certainly, there is a time investment involved in doing it right (as with most things done well). There are a number of resources, tools, and tricks that help make the curation process even easier. Here’s what’s involved.

-Find unique places to discover exquisite content
We collected 17 off-the-radar places to search for new content. The off-the-radar spots are often quite good; there’s content on those sites that your audience may not have seen before, which adds an immediate boost of credibility for you and a boost of value your readers.

- Read what you find
I can admit to being tempted to skim a story and share it—or skip the skimming altogether and jump straight to sharing! There’s just so much content to read and so little time.
I’m clearly not alone in this temptation. Do people read what they share? Not exactly.

- Pick out your favorites
As you read, make note of the stories that really stood out to you and that you’d like to share. There are a number of different ways of organizing these, ranging from old-school to highly automated.

Batch and schedule: The shortcut to social curation
If you choose to share your curation on social media (great idea!), you have a number of tools at your disposal and one neat time-saving trick: Batch and schedule.

Inside the Buffer curation process
Curation is a regular part of our daily activities here at Buffer, both in our social media marketing and in the Buffer product itself.  We share the best stories we can find from our archives and from the web to our profiles on Twitter, Facebook, Google+, and LinkedIn, and we curate a list of content suggestions that are offered fresh each day for folks to pick up and add to their buffers..."

Each point is analyzed with detailed information and external links. Read original, useful and informative article here:
http://blog.bufferapp.com/guide-to-content-curation




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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Content curation offers many benefits. Stay up to date yourself, and share the best to your visitors.

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Paula King, Ph.D.'s curator insight, May 29, 10:58 AM

This article does not fit neatly into this topic---good ideas rarely do.  

This is a competency needed in University programs and the St. Kate's MBA has a focus on IMC with emphasis on digital story -telling. which which curation is an important tool.  

Miguel Angel Perez Alvarez's curator insight, May 30, 2:08 PM

Curaduria de contenidos digitales poara personas muy ocupadas. Ideal para maestros. El método ya lo hemos usados dos años seguidos. Aquí la versión más reciente.

ainslime mount's comment, June 14, 12:54 AM
This is so great!
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Inside Jobs: What It Takes To Be The PR Lead At A Startup | TechCrunch

Inside Jobs: What It Takes To Be The PR Lead At A Startup  | TechCrunch | Internet Presence | Scoop.it

When a tech company makes the news, the public usually sees the names of a few people: tech executives and the journalist who wrote the story. But oftentimes, a public relations person was involved too, helping to schedule the interview and otherwise facilitating communication between the company and the press. PR people will tell you, though, that if they’re doing their jobs right, ideally their names will stay outof the story.

So it was a big pleasure to sit down with Johnny Brackett, the PR lead at TaskRabbit, and have him step into the spotlight for a little while to find out what his day to day work life is like for this week’s episode of Inside Jobs.

To read the full article, click on the image or title.



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Via Luis Costa
Marc Kneepkens's insight:

Interesting article and video on PR work for a startup. Making 'public' what matters and doing it the right way.

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6 Sources of Data – and Inspiration – for Your Visual Content

6 Sources of Data – and Inspiration – for Your Visual Content | Internet Presence | Scoop.it

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world.

But constantly churning out visual content presents a challenge: you need to find meaningful data to fuel that content and, more importantly, you need to find stories within that data that tie into your brand’s values and strategic goals.

To read the full article, click on the title.



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Via Lauren Moss
Marc Kneepkens's insight:

Make it visual and be seen.

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Google's Matt Cutts: Over Time Backlinks Will Become Less Important

Google's Matt Cutts: Over Time Backlinks Will Become Less Important | Internet Presence | Scoop.it
Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a […]

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Via Official AndreasCY
Marc Kneepkens's insight:

Writing expert content is the key.

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Official AndreasCY's curator insight, May 6, 8:58 AM

Q: Will backlinks lose their importance in ranking? Find out from Matt Cutts in his latest video.