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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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The Best Infographics to Help You Create Smart Content

The Best Infographics to Help You Create Smart Content | Internet Presence | Scoop.it
These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms…



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Via Stefano Principato
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Hsin-Ju Tsai's curator insight, August 16, 8:31 AM

Content marketing is getting important as social media is more powerful than before. People are get used to read short paragraph or even few words with picture. So, how we can express the message through the few words is a key task for us. @Ashleigh Ali

Maria Serrano Correia's curator insight, August 18, 7:00 AM

smart "journalistic type" of content

Benjamin Labarthe-Piol's curator insight, August 18, 3:43 PM

Great infographic

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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Internet Presence | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.

Here are just seven of the many helpful online tools out there that help writers to improve their final versions:



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Via Stefano Principato, malek
Marc Kneepkens's insight:

Continuous 'quality' writing is a challenge for small businesses. These are some good tools.

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malek's curator insight, July 20, 7:24 AM

Urban dictionary has been an epiphany at times.

massimo scalzo's curator insight, July 21, 3:50 AM

There are many tools to pave the way for maintaining a quality Blog...Have a look here

Monica S Mcfeeters's curator insight, July 21, 7:43 AM
Some folks have ask me if I do a blog. I'm a fairly long winded commenter with lots of opinions and thoughts on the topics I care about. The answer is yes, but not seriously. I thought this article might help me get more serious about that. Why waste your thoughts to be left to fly away with time? Someone might be able to build on them even if you don't. Sometimes sad to say we even forget some of our own best ideas when we have time to work on them. Why not record them and store them on a blog.
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Internet Presence | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?

To read the full article, click on the title or image.




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Marc Kneepkens's insight:

Staying on the edge of what's happening is the key. Get the advantage. Scoop.it is a great tool, and has been for me.

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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Internet Presence | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

To read the full article, click on the title or image.



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Via Jaana Nyström
Marc Kneepkens's insight:

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

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donhornsby's curator insight, June 10, 8:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 10:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 5:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

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Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger

Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger | Internet Presence | Scoop.it

When you master copywriting fundamentals you acquire skills that you can take anywhere.

Take the Problem-Agitate-Solve formula for example.

The formula works like this:

  • Identify a problem
  • Agitate that problem
  • Trot out the solution

Its applications are endless.

To read the full article, click on the title or image.


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Marc Kneepkens's curator insight, June 5, 8:14 AM

Understanding human behavior is key to mastering internet skills. Great article.

https://yzenith.com's curator insight, June 5, 6:26 PM

http://yzenith.com 

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Charlie Dare's curator insight, June 6, 12:01 AM

Master copywriting skills~

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How We Reduced Our Bounce Rate

How We Reduced Our Bounce Rate | Internet Presence | Scoop.it
Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Keep your visitor interested with good content and more options to explore.

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A Quick Starter Guide to Buffer

A Quick Starter Guide to Buffer | Internet Presence | Scoop.it

For not being officially affiliated with Buffer (hey, I’m open to changing that *glances over at Joel and Leo*), you probably think I talk a little too much about them.

However, I think organizations with amazing products and unique business philosophies that challenge the status quo deserve all the attention in the world.

With that said, this post is a Buffer starter guide that focuses on the following topics:

  • A broad overview of what Buffer is and how it stacks up to the competition.
  • Why I think it’s one of the more helpful social media tools available.
  • How to connect your social media accounts.
  • How to set up your first Buffer schedule.

You’ll be well on your way to easier, more effective social media marketing with Buffer, so let’s dive in!

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Checking out Buffer. Looks very easy to use.

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The Secret Formula for the Perfect Viral Share #infographic

The Secret Formula for the Perfect Viral Share #infographic | Internet Presence | Scoop.it
This infographic was designed to help people find a easy and fool-proof way to know how to make their content go viral.

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Exact guidelines to make your content be seen. Not that simple though.

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How to Get Your Blog Post Shared 1000 Times

How to Get Your Blog Post Shared 1000 Times | Internet Presence | Scoop.it
Creating a great blog post is only half the battle. In a sea of content, you also need to get the word out there. Here's how to get your blog post shared.

To read the full article and see the infographic, click on the title or image.



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Via Official AndreasCY
Marc Kneepkens's insight:

Complete set of ideas and tools, some that are still brand new to me. Lots to do.

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Power Up Your Content with Influencer Marketing

Power Up Your Content with Influencer Marketing | Internet Presence | Scoop.it

The basic concept of influencer marketing is to target people who have some degree of influence over the public's buying decisions.

A successful influencer campaign starts with seeking out relevant influencers.

In terms of content marketing, these are people who weld the same power through various online platforms ranging from blogs to online review sites.

To read the full article, click on the title or image.



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Via Ally Greer
Marc Kneepkens's insight:

Powerful way to create great content, get the word out, have traffic.

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Ally Greer's curator insight, May 2, 3:22 PM

Identifying and activating influencers in your space is super important for a successful marketing campaign. We've been testing out tools like Traackr as well to find the different influencers in our space. 


Influencers are people who not only have large followings, but actually are able to have an impact on that following and influence their behaviors. Sounds easy, right? Wrong! Leveraging existing influencers in your field is much easier than trying to become one from day one. That said, though, building relationships with these influencers will help you gain a similar status in your community. 

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10 Tips to Get More Fans for Your Site

Here are a few tips that have helped site owners grow the community around their content.

Content publishers all have the same goal in mind when it comes to building their website: get more followers! If done correctly, more followers can mean more loyal visitors and brand advocates of your site and content. Here are a few tips that have helped site owners grow the community around their content.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

AddThis is a great site providing great tools, like 'Sharing' buttons. Good article on how to get your content out there.

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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Internet Presence | Scoop.it

We were lucky enough to have our friend Mark Traphagen stop by today. Mark is a Senior Director of Online Marketing for Stone Temple Consulting and is currently standing hip-deep at the confluence of search and social on the web.

We asked Mark, “Why creating an engaged community around a brand is so important?” You can watch the video at the bottom of the post and read along with Mark’s brilliant assessment starting right here.

Humans

One of the most fascinating things that’s happening right now on the web, in search, is that they’re actually trying to learn how real humans interact and then reward that kind of activity.

They’ve realized that just relying on links and keywords as signals will only take you so far.

To read the full article, click on the image or title.



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Via Martin (Marty) Smith
Marc Kneepkens's insight:

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?

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Finding Potential Content Publishers: A 3-Step Outreach Process

Finding Potential Content Publishers: A 3-Step Outreach Process | Internet Presence | Scoop.it

Content marketing has become a popular method to promote a website or a blog. Done right, it can provide tremendous benefits — for example, it’s a great way to get relevant traffic to your website or build links that will eventually lead to better results in search engines.

One of the most difficult parts of distributing the content you create is the required outreach to content publishers. Many fail here because they treat the process with shallowness. But, like any popular strategy, content marketing will not benefit your business if you overlook the key processes involved in ensuring success. Here, I will share some key content marketing processes and tools you can use to reach out to content publishers the right way, get exposure on the best websites that cover your business niche, and take your content marketing success to the next level.

To read the full article, click on the image or title.



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Via Lydia's Marketing & Communication Consulting, malek
Marc Kneepkens's insight:

Ever wondered how to get your content out with some major publishers? Here are some very specific guidelines.

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Lydia's Marketing & Communication Consulting's curator insight, March 24, 9:29 AM

Amen..."like any popular strategy, content marketing will not benefit your business if you overlook the key processes involved in ensuring success."

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Lessons From Blog Posts That Went Viral

Lessons From Blog Posts That Went Viral | Internet Presence | Scoop.it

Do you know that a single viral blog post can make your website a hot property and create buzz around your personal or business brand very quickly.

So what makes a post go viral?

Let’s dissect some recent posts that captured readers’ attention and attracted loads of social media shares. Here a some examples and lessons from blog posts that went viral.

1. Positive content

Uplifting content gets shared more than you may believe. Practical advice that can help improve life skills is always in demand. There are countless posts that hand out tips on leading a happier and more fulfilling life. Some do it better than others and make readers care enough to share.

Related Resources from B2C
» Free Webcast: Using Data and Design to Create a Knockout Email Nurture Program

I discovered “30 Things to Stop Doing to Yourself’” by Marc Chernoff first on StumbleUpon. The post has garnered over half a million likes, over 20,000 tweets and thousands of shares on other social media.


a. The enticing headline:

A post’s headline is a key viral driver. Unless it motivates readers’ enough, it won’t get clicks no matter how great your content may actually be. Negative headlines have been seen to convert better than positive titles. Readers can be skeptical of positive superlatives like ‘best’ and ‘most’, perceiving them to be cliché or an attempt at endorsement, and view negative ones like ‘worst’ or ‘never’ to be authentic and impartial. In this post, use of the negative word ‘stop’ makes readers pause and wonder if there’s something they’re doing that they shouldn’t.


b. The list

Time and again, studies and split-tests have shown that headlines containing numbered lists attract massive click-throughs.

c. Structure:

Online readers get put off by chunky paragraphs and scarce use of bold and italicized font. “30 Things to Stop Doing to Yourself“’ presents 30 points in numbered list with no more than four lines under each. It’s easy to read and digest.

d. Actionable tips:

The post offers readers actionable advice that can be incorporated right away. Every tip tells you what to stop doing and what positive action to take. Some also have links to books on a similar topic for further reading.

2. Personal stories

A well-told first personal account of an experience and lessons learnt thereof adds authenticity and makes for an interesting read.

Consider a recent LinkedIn post ‘Why I won’t take your business card’ that was shared 281 times and elicited several comments and opinions (some from the top 1% of most viewed profiles on the network).


The post discusses the importance of building relationships over making an explicit sale at networking events through the lens of a marketing strategist who found herself in a similar situation.

While the honest narrative is compelling enough to encourage responses, the author ends her post by asking questions and soliciting comments. A simple “do you think……” or “I would love to hear your opinion on……” at the end of your blog post can nudge readers into leaving a comment. Even one or two comments encourage more people to comment, which in large part, can be attributed to the psychological phenomenon known as ‘social proof’, where we are influenced by and conform to others’ actions.


Another hugely shared (4,685 times on LinkedIn) post ‘Four Business Rules I Learnt in Kindergarten’ is an example of the author’s creative and playful approach to discussing a serious business topic. Attracting over 400 comments, the post struck a chord with readers for delivering simple yet valuable lessons we sometimes tend to oversee. A black and white photograph accompanying the post gives it a warm picture book feel, and really sets it apart from other LinkedIn posts.


3. Make it intriguing

Explore ways to deliver useful content without sounding like thousands of other posts doling out tips and advice on the same topic.

A great example is ‘Marriage Isn’t for You’, which not only managed 10,000+ shares on Twitter and Facebook, but also landed the writer a book deal.

Two things work for the post:

  1. The interesting headline that instantly incites curiosity. There’s also more to the headline than meets the eye (a clever move by the writer), which lifts the value of the post.
  2. A refreshing and heart-warming take on marriage. Check out the post here.

Say you’re giving financial advice to entrepreneurs. A title such as ‘Here’s Why You Can’t be the Next Millionaire’ is a more intriguing title than ‘How to be a Millionaire’, which is pretty standard stuff for blogs in your niche.

Instead of saying what you should do to set the cash registers ringing, you can explain what you may be doing now that’s keeping you from being the next millionaire. ‘A Little Mistake that Cost me $7000 a Year’ is another click-worthy title and an interesting lesson on preventing financial mistakes.

If your title is a click-magnet, make sure your content sustains the curiosity created by it. Also remember that it may not be possible to drum up a captivating, click-worthy title for every post.

4. Capitalize on the most happening news events

Readers tend to get behind blog posts surrounding buzzing news and major events they’re exposed to on news sites, in the papers and on their social media pages.

Oxfam GB timed their blog post on maternal health around the birth of Prince George, a hugely popular event that took the web by storm. The charity organization used Facebook to draw attention to their blog post and delivered the important message that every baby’s arrival into the world is a cause for celebration.


Use Google Trends, BuzzFeed, Twitter, Digg, StumbleUpon and Reddit to stay on the pulse of trending news items. Explore possible ways of relating news stories to your niche. Lessons, opinions, potential consequences : there are many ways in which you can use viral news to grab readers’ attention and encourage shares.

Finding blog post ideas

Blog posts with useful content keep readers coming back for more. You must keep posting new content on questions people are asking, topics they’re searching for, and discussions they’re having online.

Forums and discussion boards

It continuously supply blog post ideas. You’re sure to find issues and topics that may have escaped your radar. Don’t worry about the spelling, grammar and style of forum posts, they are bound to be very casual. Focus on what people want to know about and the kind of problems to which they’re soliciting advice from fellow forum members.

Identification of forum members occurs through user names and some forums also allow guests to comment. Naturally, discussions are honest and open. This gives you a chance to really get into people’s minds and understand their needs, problems, interests, fears and lifestyles.

For a quick forum search, type: allintitle: ‘keyword’ forum. If you’re a taxidermist, you can access over 7,000 relevant results as shown below.


Quora

It is an authoritative and popular Q&A social media site that can help you zero in on winning blog post ideas. Its early adopters were technology pundits, marketing gurus and entrepreneurs. As such, the content quality and credibility of the site ranks highly.

You can type a keyword to see questions related to your topic. You can also test if potential blog topics may generate interest and response from readers by posting questions and seeing if they’re answered.


Yahoo! Answers

It is another community-powered Q&A site covering 25 categories. You will not find as high a number of intellectually curious and elite members on the site in comparison to Quora. There is, however, no dearth of opinions, musings and personal experiences, which can spark off interesting blog post ideas.


Parting tips

Here are a few more tips to make your content move and be shared.

  • Analyze blog comments for ideas
  • To increase views, link to past and future posts
  • Post to Facebook, Twitter and Google+
  • Submit to Reddit, Digg, Delicious and StumbleUpon.

What about you? What content and headlines have you found to work? Look forward to your insights in the comments below.



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Marc Kneepkens's insight:

Don't we all want to find the secret to make your blogs go viral?

These are some good basics.

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10 Phenomenal Blogs in Totally Boring Industries

10 Phenomenal Blogs in Totally Boring Industries | Internet Presence | Scoop.it
Think only B2C blogs can be interesting? Here are 10 blogs from a variety of "boring" industries that'll prove you wrong.

Warning: The following blogs are gonna be boring. They're for industries that you most likely don't care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. 

But, there's no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

Because we've talked about quality content being decided by your audience, we've got to give these amazing blogs in totally boring industries a high-five. So prepare yourself to be blown away. And who knows? By the end, you may be subscribed to a few of them ;)

To read the full article, click on the title or image.




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Via Luis Costa
Marc Kneepkens's insight:

Making content interest with crispy clear and inviting landing pages is an art. Lots of work to do still.

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35 Blogging Tips to Woo Readers and Win Business

35 Blogging Tips to Woo Readers and Win Business | Internet Presence | Scoop.it

Let’s not pussyfoot around it.

Blogging is a lot of work. Hard work.

Generate new blog post ideas. Write weekly content. Promote posts via social media and email.

At times, we all wonder whether our blogging efforts are paying off. Do we need to keep plugging away? Write more? Promote more?

The thought of quitting might even creep up now and then. Wouldn’t it be nice to stop worrying about your next blog post? And have some extra time to go out with friends? Or to read a book?

But the benefits of writing a business blog can be tremendous. Career-changing.

To read the full article, click on the title or image.



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Via Daniel Watson
Marc Kneepkens's insight:

A good blog is a mighty powerful tool for your business. This article is good. Highly recommended.

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4twenty2's curator insight, June 23, 5:30 AM

Great blog about keeping your blog content fresh and interesting.  

Alain Theriault MBA's curator insight, June 23, 11:32 AM

never underestimate the power of good content marketing. For startups, it's often the best way to start building credibility. I like to refer to social media as a fishing net to bring hungry fishes to your feeding pond...your blog  ;-) 

Nine0Media's curator insight, August 21, 5:50 PM

#SEOLocal #DIYSEO #ContentisKing

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How to Get Fans Creating and Sharing Content for You #infographic

How to Get Fans Creating and Sharing Content for You #infographic | Internet Presence | Scoop.it
To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.

Click on the infographic.



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Via Stefano Principato
Marc Kneepkens's insight:

Good info.

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Yogesh Kumar's curator insight, June 9, 4:34 AM

CONTENT SHARING TIPS

jay f kay's curator insight, June 9, 7:43 PM

Fanfare for the common man!

 

Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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7 Ways to Improve Copywriting on your Landing Page

7 Ways to Improve Copywriting on your Landing Page | Internet Presence | Scoop.it
When you’re a great content marketer, you not only write engaging brand related articles for the corporate blog, you’re often involved in crafting ever more powerful marketing copywriting for your company landing pages. When you knock it out of the park, you can get conversions, leads and even brand advocates.

To read the full article, click on the title or image.


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Via Stefano Principato
Marc Kneepkens's insight:

Exact information for your website's landing pages.

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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Internet Presence | Scoop.it

Excerpt from the article written by Kevan Lee and posted on Buffer Blog:
"Finding and sharing exquisite content has never had more value than it does today.

What is content curation?
Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.
Or another definition:
"In a world of nearly infinite content, consumers are looking to one-stop shop." by Mike Kaput

Curation is not aggregation.
Aggregation is algorithmic. Curation is handpicked.
The human element of curation is a huge source of its value.

Significant benefits to a good content curation strategy include:
- You improve your relationship with the sites whose content you share.
- You grow your authority on a subject (provided the curation is top-notch).
- You add quality content to your site or timeline and create a great resource for others.
- You save time from creating content yourself, from scratch.

Examples of where you might use content curation:
- Curate content in a weekly blog post.
- Curate content in an email newsletter.
- Curate content on your social media profiles.

How to curate content as efficiently and expertly as possible.
Certainly, there is a time investment involved in doing it right (as with most things done well). There are a number of resources, tools, and tricks that help make the curation process even easier. Here’s what’s involved.

-Find unique places to discover exquisite content
We collected 17 off-the-radar places to search for new content. The off-the-radar spots are often quite good; there’s content on those sites that your audience may not have seen before, which adds an immediate boost of credibility for you and a boost of value your readers.

- Read what you find
I can admit to being tempted to skim a story and share it—or skip the skimming altogether and jump straight to sharing! There’s just so much content to read and so little time.
I’m clearly not alone in this temptation. Do people read what they share? Not exactly.

- Pick out your favorites
As you read, make note of the stories that really stood out to you and that you’d like to share. There are a number of different ways of organizing these, ranging from old-school to highly automated.

Batch and schedule: The shortcut to social curation
If you choose to share your curation on social media (great idea!), you have a number of tools at your disposal and one neat time-saving trick: Batch and schedule.

Inside the Buffer curation process
Curation is a regular part of our daily activities here at Buffer, both in our social media marketing and in the Buffer product itself.  We share the best stories we can find from our archives and from the web to our profiles on Twitter, Facebook, Google+, and LinkedIn, and we curate a list of content suggestions that are offered fresh each day for folks to pick up and add to their buffers..."

Each point is analyzed with detailed information and external links. Read original, useful and informative article here:
http://blog.bufferapp.com/guide-to-content-curation




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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Content curation offers many benefits. Stay up to date yourself, and share the best to your visitors.

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Paula King, Ph.D.'s curator insight, May 29, 10:58 AM

This article does not fit neatly into this topic---good ideas rarely do.  

This is a competency needed in University programs and the St. Kate's MBA has a focus on IMC with emphasis on digital story -telling. which which curation is an important tool.  

Miguel Angel Perez Alvarez's curator insight, May 30, 2:08 PM

Curaduria de contenidos digitales poara personas muy ocupadas. Ideal para maestros. El método ya lo hemos usados dos años seguidos. Aquí la versión más reciente.

ainslime mount's comment, June 14, 12:54 AM
This is so great!
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Inside Jobs: What It Takes To Be The PR Lead At A Startup | TechCrunch

Inside Jobs: What It Takes To Be The PR Lead At A Startup  | TechCrunch | Internet Presence | Scoop.it

When a tech company makes the news, the public usually sees the names of a few people: tech executives and the journalist who wrote the story. But oftentimes, a public relations person was involved too, helping to schedule the interview and otherwise facilitating communication between the company and the press. PR people will tell you, though, that if they’re doing their jobs right, ideally their names will stay outof the story.

So it was a big pleasure to sit down with Johnny Brackett, the PR lead at TaskRabbit, and have him step into the spotlight for a little while to find out what his day to day work life is like for this week’s episode of Inside Jobs.

To read the full article, click on the image or title.



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Via Luis Costa
Marc Kneepkens's insight:

Interesting article and video on PR work for a startup. Making 'public' what matters and doing it the right way.

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6 Sources of Data – and Inspiration – for Your Visual Content

6 Sources of Data – and Inspiration – for Your Visual Content | Internet Presence | Scoop.it

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world.

But constantly churning out visual content presents a challenge: you need to find meaningful data to fuel that content and, more importantly, you need to find stories within that data that tie into your brand’s values and strategic goals.

To read the full article, click on the title.



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Via Lauren Moss
Marc Kneepkens's insight:

Make it visual and be seen.

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Google's Matt Cutts: Over Time Backlinks Will Become Less Important

Google's Matt Cutts: Over Time Backlinks Will Become Less Important | Internet Presence | Scoop.it
Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a […]

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Via Official AndreasCY
Marc Kneepkens's insight:

Writing expert content is the key.

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Official AndreasCY's curator insight, May 6, 8:58 AM

Q: Will backlinks lose their importance in ranking? Find out from Matt Cutts in his latest video.

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Is Content Curation Legal?

Is Content Curation Legal? | Internet Presence | Scoop.it

As we learned with the Lean Startup method, users and prospects feedback play a big role in a startup success. 

One of the worries some of our prospects told us are the legal aspects of the curated content. They formulated it in a lot of ways, but basically, what they wanted to ask us was:

Am I going to be legally punished by using content from other people?

The magical answer to this question is: It depends.

To read the full article, click on the title or image.



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Via Stefano Principato
Marc Kneepkens's insight:

Good to know this information. Keep on sharing content, do it the right way.

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Stefano Principato's curator insight, April 22, 8:03 AM

#1: Always quote and link the original source.

#2 Add your insight, provide some context, add some value.
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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | Internet Presence | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?

At the Ad Age Digital Conference, Upworthy CEO Eli Pariser revealed their new rules for driving unprecedented engagement and reach.

First, consider this fact: It’s estimated that there are 1500 pieces of content that a person might see on their Facebook feed per day, and only a tiny fraction of it is seen or shared. Upworthy appears to have cracked the Facebook code, since that platform is the biggest traffic driver for the site, said Pariser.

To read the full article, click on the title or image.



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Via Guillaume Decugis, malek
Marc Kneepkens's insight:

Insightful, detailed and revealing. Excellent information.

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CAP Brand Marketing's curator insight, April 8, 3:08 PM

The secret sauce?  “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO 

Beth Kanter's comment, April 9, 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
Martin (Marty) Smith's curator insight, April 9, 6:12 PM

Humans...who knew :). Marty

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The Ultimate List of Content Marketing Tactics: More Than 35 Ideas

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas | Internet Presence | Scoop.it

Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. There are numerous ways to distribute content: digitally, in print and in-person. The methods or media you choose will depend on your audience (what channels they access), your budget (the time and money resources available), and your inclination (it’s not an easy undertaking but, done well, can be extremely successful).

Here’s an extensive list of ways to utilize content marketing to tell your “brand story”:

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Via Stefano Principato, massimo facchinetti, malek
Marc Kneepkens's insight:

Great list of just about everything you can do to get the word out. Any others?

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Stefano Principato's curator insight, April 2, 5:55 AM

Here’s an extensive list of ways to utilize content marketing to tell your “brand story”.

maja's curator insight, April 3, 3:13 AM

os cuento que acaban de sacar la ultima lista de marketing .>) #2014ubu 

Therese Torris's curator insight, April 3, 3:37 AM

A laundry list of everything you could ever do in content marketing