Sources have confirmed that the new venture won't actually be as simple as a new 'dislike' button designed to direct negative sentiment. Facebook will in fact be testing a series of five new reaction buttons, allowing the user to express a range of five new sentiments towards a post or piece of content.
It's most likely that the buttons will represent a spectrum of positive to negative sentiment.
Earlier this month, Facebook CEO Mark Zuckerberg stirred up a press storm by announcing that the network will finally be testing a 'dislike button'. Naturally, the news was met with a lot of excitement.
But what's the real story here? And how will this affect businesses who rely on Facebook to amplify their content? Read more: click image or title
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Via Ilkka Olander, massimo facchinetti