Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Your Step-by-Step Guide to Building a Perfect Personal Website.

Your Step-by-Step Guide to Building a Perfect Personal Website. | Internet Presence | Scoop.it
How to create an online portfolio to showcase your career highlights with visuals even if you're not a graphic designer or visual artist.

If you think a personal website is only for designers, artists and creative types, think again. Anyone can have an online portfolio to showcase career highlights.

The Internet has become the go-to source to find whatever we are looking for. Searching for talent is no different. Conservatively, 51% of hiring professionals said they use the Internet to source and vet candidates, according to a 2015 study by CareerBuilder.

You have access to the same marketing strategies and tools businesses use–a website for starters. The concept of developing and promoting your personal brand started over a decade ago. You are already known for certain qualities and skills among those you’ve worked with. This is your personal brand. Why not promote that reputation of excellence? Now it is time to be more strategic in how you package and promote your reputation.
What will someone find if they search for your name online? That is what is known as your digital footprint. An online portfolio or personal website is one place online you can control the information someone will discover about you. Using your name as the web address of your website helps optimize how search engines find your name.
Read more at http://blog.visme.co/create-online-portfolio/#ihzgK6Qa4Sc4eMJD.99
 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

I like #Visme, so down-to-earth and extremely user friendly.

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How to name your startup

How to name your startup | Internet Presence | Scoop.it
No one knows the value of a great domain as much as a startup. That is why some of the most successful new startups shell out upwards of $500,000 for a category killer premium name. But where does that leave everyone else? According to Wakefield Research, 52 percent of people would change their name if they had a chance to.

A Google search for ‘anchor host’ will display anchor.host as the first result. The company has now redirected its earlier page anchorhost.com to anchor.host. Virtualservers.host outranks virtualservers.com significantly in Alexa rankings, which provides analytical insights and rates the top websites.

The fact remains that when selecting a good domain it is important to look at the process from all angles to ensure that your company will be discoverable no matter what. After all, a good domain name can set the tone for a brand.

Below are five things that businesses can do to get the right domain name for their brand from the start. Read more: click image or title.




Need funding?

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Marc Kneepkens's insight:

The time of #dot.com is over. New #domain names open up a wide series of choices. Be creative, be seen, make it recognizable.

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20+ Awesome Ways to Get More Followers for Your Google Plus Business Page

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page | Internet Presence | Scoop.it

Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page, if you haven’t done so already.

As additional incentive, Google Plus has been shown to dramatically improve search engine rankings, which, in itself, is a sufficient reason to join the platform. By building your brand through this social media channel, you will be able to boost your SEO efforts and increase your business’s online exposure.

So, let’s jump in and take a look at some of the awesome ways to increase your exposure on Google Plus.

To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Jesus Alvarez desde www.sercompetitivos.com
Marc Kneepkens's insight:

Excellent information on using Google+. Highly recommended. I have seen some of my posts show up in Google searches already, on page one. Google+ is definitely worth it.

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Two Pens's curator insight, April 6, 2014 1:09 PM

Still think doing Google+ Hangouts in your area of expertise is a no brainer. You can record the Hangout and then post it on Google and it will rank highly in search and be a service to your peeps. Doh!

Rescooped by Marc Kneepkens from Public Relations & Social Media Insight
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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | Internet Presence | Scoop.it

LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Jeff Domansky
Marc Kneepkens's insight:

I like practical and insightful tips that teach me something new, quickly.

Great tips. Good to know.

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aanve's curator insight, March 5, 2014 10:10 PM

www.aanve.com

 

Chris Bantock's curator insight, March 6, 2014 3:16 AM

Some more great tips to get the most out of LinkedIn 

Carlos Polaino Jiménez's curator insight, March 6, 2014 4:38 AM

Secretos no tan secretos…

Rescooped by Marc Kneepkens from digital marketing strategy
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Top Website Design Mistakes Small Business Owners Make

Top Website Design Mistakes Small Business Owners Make | Internet Presence | Scoop.it

Your website is the central focal point of your online marketing. Cure these website design mistakes that prevent visitors from connecting with your brand.

Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience people have with your brand.

But when someone comes to your website, what type of first impression does it project? Is your site welcoming and professional? Can visitors quickly find what they are looking for? Or does your website turn away prospective customers because it is confusing and doesn’t make your visitor feel as if you understand their needs?

In order to develop your website so that it helps drive inbound leads, you must first understand your target audience. Put yourself in your target audience’s shoes and thoroughly understand:

  • Why they are searching for a solution?
  • What do they need?
  • How can you help them?

Your website should introduce your business to the target visitor in a way that relates to them and encourages them to dig deeper into what you have to offer. When scanning your content, the visitor is subconsciously asking “what’s in it for me”? If your website doesn’t answer that question or convince them that you understand their needs, they will look elsewhere.

Having a well-developed, professional web presence is a requirement for gaining new customers and establishing credibility. To make your website attract, educate and encourage visitors to learn more, avoid the following website design mistakes that keep your visitors from connecting with your business. Read more: click on image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Via malek
Marc Kneepkens's insight:

This is basic, however, sometimes it's right in your face and we don't see the mistakes we make. Every time I see an article like this I examine my own situation.

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Jon Turino's curator insight, September 14, 2015 8:28 PM

It pays not to forget the basics!

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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | Internet Presence | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?

At the Ad Age Digital Conference, Upworthy CEO Eli Pariser revealed their new rules for driving unprecedented engagement and reach.

First, consider this fact: It’s estimated that there are 1500 pieces of content that a person might see on their Facebook feed per day, and only a tiny fraction of it is seen or shared. Upworthy appears to have cracked the Facebook code, since that platform is the biggest traffic driver for the site, said Pariser.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Guillaume Decugis, malek
Marc Kneepkens's insight:

Insightful, detailed and revealing. Excellent information.

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CAP Brand Marketing's curator insight, April 8, 2014 3:08 PM

The secret sauce?  “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO 

Beth Kanter's comment, April 9, 2014 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
Martin (Marty) Smith's curator insight, April 9, 2014 6:12 PM

Humans...who knew :). Marty

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Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | Internet Presence | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.

In the context of business, it is time to change the way you think about social media.

We must begin viewing social media as a long term investment. Companies need to see the value of customer sentiment and brand loyalty by way of regular interaction and genuine humility. And so many companies overlook the value of social media as they pertain to search engine optimization.

Once upon a time, links held the most clout when determining the relevancy and authority of any given webpage. And for a while, that made sense. But as time went on, and SEO pros found ways to game the system and circumvent the policies and protocols set forth by search engines, the system lagged.

Now, think of your social media activity as the truest indicator of the strength of any given webpage. If you share an article, video or infographic from your personal Twitter, Facebook or LinkedIn account, search engines will find that content to be relevant to you and worthy of being shared. These social signals are, in essence, the same as a quality backlink in SEO terms of old.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via John van den Brink, malek
Marc Kneepkens's insight:

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.

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Martin (Marty) Smith's comment, March 19, 2014 5:02 PM
This is another GREAT Marketing Revolution Scoop by @John van den Brink. Thanks JvdB. Marty
bill grishaw's curator insight, March 19, 2014 6:36 PM

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

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How to Create a Great Startup Blog and Stand Out from Competition - The Next Web

How to Create a Great Startup Blog and Stand Out from Competition - The Next Web | Internet Presence | Scoop.it

How to Create a Great Startup Blog and Stand Out from Competition -
The Next Web
Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand's messaging.

Blogging is like the modern day welcome mat, showing passers-by that someone is home and will probably answer the doorbell if you ring it.

For startups, this is particularly important as you strive to establish your voice and brand point of view. Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand’s messaging.

But not all corporate blogs are created equal. When it comes to starting a blog, there are a few basic parameters to consider.

To read the full article, click on the title.



Get your Free Business Plan Template here:

http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Your Blog connects you with your public. The better information you provide, the more you will be respected, listened to, and considered an authority in what you do. Whether that information is original or curated and shared, that's not important. You're the place to go to where that information can be found.

Good article.


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