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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Public Relations & Social Media Insight
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Standing out in a world of information density | Mark Schaefer

Standing out in a world of information density | Mark Schaefer | Internet Presence | Scoop.it

I think the future belongs to the content creators who are focused on delivering quality content to a niche.One example of this is the site SoulPancake. They are devoted to answering the big questions of life in a fun, entertaining, and sometimes profound way. Their approach has now resulted in a profitable business, a book, and even a television program. Their content is not focused on SEO or tricky headlines that drive traffic. Their success comes 100% through honest, amazing, entertaining content.


If you want to look at a more corporate type of example, I love the way Adidas is creating beautiful adventure videos to promote their Outdoor division. My neighbor told me he spent an entire evening just watching videos of athletes hanging from cliffs. He was living vicariously through these videos and building an emotional connection to the brand and what it stands for...

Click on image or title to see full article.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


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Via Jeff Domansky
Marc Kneepkens's insight:

This is all it comes down too. Good content, quality, quality, quality!

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Jeff Domansky's curator insight, November 2, 10:11 AM

What is the strategy to stand out in a world of increasing information density? Mark Schaefer answers.

Rescooped by Marc Kneepkens from Travel Tech and Innovation
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How to measure your website's effectiveness with Alexa - FreeNomads

How to measure your website's effectiveness with Alexa - FreeNomads | Internet Presence | Scoop.it
Alexa.com is an excellent way to get a snapshot of your website, see its global rank and compare yourself to your competition. Let's look at how to interpret this information.

Alexa.com, a subsidiary of Amazon.com, is an excellent way to get a quick snapshot of your website, see its global rank and compare yourself to your competition.

On the website, write the URL of your site and you will see the results.

Note: In order to get a quick overview of the websites you visit, you can install the Alexa toolbar directly in your internet browser.

The most important information on Alexa is your website’s global rank, bounce rate, daily pageviews per visitor, daily time on site and incoming links. So, what do these mean?

- See more at: http://www.freenomads.com/blog/?p=1060#sthash.kznALdaN.moTSQ4Ju.dpuf

Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Luis Costa
Marc Kneepkens's insight:

You can also get Alexa's toolbar, for free. It shows the ranking of every website you access immediately. Plus other good information.

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How to Get Fans Creating and Sharing Content for You #infographic

How to Get Fans Creating and Sharing Content for You #infographic | Internet Presence | Scoop.it
To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.

Click on the infographic.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Stefano Principato
Marc Kneepkens's insight:

Good info.

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Yogesh Kumar's curator insight, June 9, 4:34 AM

CONTENT SHARING TIPS

jay f kay's curator insight, June 9, 7:43 PM

Fanfare for the common man!

 

Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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How To Grow Your Traffic With Google

How To Grow Your Traffic With Google | Internet Presence | Scoop.it
How can a small business rank higher than a large corporation? Create unique, original content, have strong authorship, and be agile says Google.

“…It’s not the case that a smaller site with superior content can’t outdo the larger site, that’s how often the smaller sites become the larger sites…” -Matt Cutts

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Stefano Principato
Marc Kneepkens's insight:

Exactly what SBI/Sitesell has been saying for years, take a look at what they are doing: http://www.sitesell.com/welcome23.html

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Stefano Principato's curator insight, May 1, 4:18 AM

There is a big difference between consuming content and being inspired to create your own and consuming content then regurgitating it back onto your blog with very little new insight or added value.

Rescooped by Marc Kneepkens from Estrategias de Social Media Marketing:
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20+ Awesome Ways to Get More Followers for Your Google Plus Business Page

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page | Internet Presence | Scoop.it

Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page, if you haven’t done so already.

As additional incentive, Google Plus has been shown to dramatically improve search engine rankings, which, in itself, is a sufficient reason to join the platform. By building your brand through this social media channel, you will be able to boost your SEO efforts and increase your business’s online exposure.

So, let’s jump in and take a look at some of the awesome ways to increase your exposure on Google Plus.

To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Jesus Alvarez desde www.sercompetitivos.com
Marc Kneepkens's insight:

Excellent information on using Google+. Highly recommended. I have seen some of my posts show up in Google searches already, on page one. Google+ is definitely worth it.

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Two Pens's curator insight, April 6, 1:09 PM

Still think doing Google+ Hangouts in your area of expertise is a no brainer. You can record the Hangout and then post it on Google and it will rank highly in search and be a service to your peeps. Doh!

Rescooped by Marc Kneepkens from Digital-News on Scoop.it today
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5 Guidelines for Developing a Solid Website Structure - Business 2 Community

5 Guidelines for Developing a Solid Website Structure - Business 2 Community | Internet Presence | Scoop.it

Shinseungback Kimyonghun, a video maker, has created a 9-minute video called “Click” on Vimeo. The video shows the relationship of a click with our daily lives in front of the computer screen. Now that more and more aspects of our lives are getting translated online, websites are becoming our link with the rest of the world.

The mammoth of web pages now available worldwide means that each user has fewer seconds for your website. How do you build a website that is searchable, engaging and lead generating? It is a lengthy process but here are a few guidelines to help you get started on a good website structure.

To read the full article, click on the image or title.



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Via Thomas Faltin
Marc Kneepkens's insight:

Back to basics. Good guidelines to keep in mind.

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The Real Reason AdWords Isn't Working For Many Small Businesses

The Real Reason AdWords Isn't Working For Many Small Businesses | Internet Presence | Scoop.it

By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses.


Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community has responded so vigorously in its defense. The real tragedy of the latest piece isn’t that AdWords has been singled out – it’s that the Times (and the business owners it interviewed) have once again missed the point....

To read the full article, click on the title.



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Via Jeff Domansky
Marc Kneepkens's insight:

It's a big step to incorporate AdWords for a small business. It needs to be executed right. If a consultant is necessary, do it, it'll be worth the money in the long run.

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Jeff Domansky's curator insight, March 6, 10:08 AM

It's not cost of Adwords, it's poor management by marketing that  leads to poor results.

Laura Brown's comment, March 6, 11:09 AM
Most people are ad blind and there are addons to block most ads from showing up at all (on the reader's web browser). I don't see how Adwords works for anyone versus finding something where you really are reaching people who are directly interested in your business or service. Google Ads and any ads online are something to play around with in your spare time.
Rescooped by Marc Kneepkens from Effective Marketing Tips
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How can I Improve my Website and Get More Customers?

How can I Improve my Website and Get More Customers? | Internet Presence | Scoop.it

Do you ever wonder why you’re not making …more money?

If you really want to beat the competition, make more money and be a leader in your industry then it all starts with one thing…

You need to ask yourself questions like “How can I improve my website?” because in the online world, your website is your main marketing vehicle.

So, here are some ideas for you….

To read the full article, click on the title.

Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Florentina Istrati
Marc Kneepkens's insight:

Good basics to get started with a website. Clear and logical explanation.

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How I Got My First 250 Google+ Followers

How I Got My First 250 Google+ Followers | Internet Presence | Scoop.it
Most people will agree getting your first several hundred followers is the hardest. Here's EXACTLY how I got my first 250 Google+ followers.

Earlier this week I crossed the 250 follower milestone on Google+ (at time of writing I am marching towards 300) and I wanted to share with you exactly how I got there so you can learn from my mistakes, experiments and successes.

Now for me this is a big deal, I’ve never had 250 followers in anything. I have tried building a following on Twitter and have a modest collection of connections on LinkedIn (hell, I’ve even got a Facebook Page).

To read the full article, click on the title.



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Via Simply Friday
Marc Kneepkens's insight:

This is a very personalable story. Rick makes some excellent points. We all have to start small, and focus our efforts there. Doing it with Google+ is a great idea. In the social media scene Google+ is getting more important every day. And, Google has the power and means to keep on doing that. I like Google+ and will definitely give it more attention.

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Simply Friday's curator insight, December 20, 2013 1:35 PM

Really clear and easy "How to" for people just starting out on G+

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10 Tips on How to Use Google Plus Hangouts - Jeffbullas's Blog

10 Tips on How to Use Google Plus Hangouts - Jeffbullas's Blog | Internet Presence | Scoop.it
Here is a detailed account for hosting a Google+ Hangout. It includes the steps and the tips on how to use Google Plus Hangouts. So where do we start?

There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers.
Let’s just analyze this new piece of the SEO pie for a moment before we continue.
Firstly, some ingredients that make for great SEO
If the above are the core ingredients for SEO domination then Google Hangouts is the special ingredient that binds them all together.
All sounds delicious right? So where’s the cookbook?
The following is a detailed account of what I have found to be the perfect recipe for hosting a Google Hangout on Air and, if executed correctly, can offer a vast improvement to your SEO. It includes the steps and 10 tips on how to use Google Plus Hangouts.
So where do we start?
What is a Google Hangout?
There are two types of Google Hangouts, Hangouts and Hangouts on Air. Hangouts are more of an engagement tool with friends, very much like Google chat and Skype. What we’re focussing on in this post is Google Hangouts on Air.
Simply put, a Google Hangout on Air is a great alternative to expensive webinar solutions where you and up to 9 guests can hangout and discuss whatever topic takes your fancy and broadcast that conversation to the rest of the world.
Your Google Hangout on Air is automatically broadcast live to both your Google+ home page and YouTube channel for the world to see.

To read the full article, click on the title.



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Marc Kneepkens's insight:

It takes some preparation to set this up, the results will be superior. Not just for SEO, but for building a clientele that will stick with you for a very long time.

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50 Experts Reveal How to Promote Your Blog with Just 3 Tools

50 Experts Reveal How to Promote Your Blog with Just 3 Tools | Internet Presence | Scoop.it
What if you could only use 3 tools to promote your blog? 50 expert bloggers reveal the 3 tools they cannot live without.

Think you need dozens of tools to promote your new blog? Think again.

Whether you’re a blogging newbie on a tight budget, or an internet superstar living it up in the cloud, we can all relate to that one scary thing – how overwhelming blogging is when you first start out.

Since the web is rife with biased reviews and conflicting information, this post was made to give blogging newbies a straight up answer to one of the most important questions we all face from the get go:

“How do I promote my blog?”

To answer this question, I asked dozens of expert bloggers, affiliate marketers and SEOs to reveal what you really need to promote your blog by asking them a simple question:

“If you could only use 3 tools to promote your blog which 3 would you choose?”

50 amazing people got involved! THANK YOU!!!

To read the full article, click on the title.



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Via Ileane Smith, Sandra Brevett-Dib
Marc Kneepkens's insight:

Tips for new tools to make your Blog/site work. What do the experts use?

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Ileane Smith's curator insight, November 28, 2013 5:57 AM

Ms Ileane Smith – Basic Blog Tips 

Blog EngageJustRetweet and Social Buzz Club.

Blog Engage has been a consistent promotion channel for my blog since day one and now the YouTube integration is taking off.

JustRetweet keeps a steady stream of Retweets and Social Buzz Club helps me reach more influencers.

Rescooped by Marc Kneepkens from SOCIAL MEDIA, what we think about!
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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Internet Presence | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
Marc Kneepkens's insight:

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
more...
Martin Gysler's comment, April 2, 2013 11:01 AM
You're welcome Ian ;-)
Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Suggested by Alexander Aranda
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60 Great Tips to Increase and Get Twitter Followers Fast

60 Great Tips to Increase and Get Twitter Followers Fast | Internet Presence | Scoop.it
Get followers, twitter guide for increasing followers instantly, massive free guide full of tips to get more twitter followers.

Twitter followers have always been a controversial point of discussion; some argue that it’s all about quality and not quantity, whilst others play the numbers game all the way. When talking about the popular micro-blogging platform, most people have been asked how many followers they have, so clearly if it doesn’t matter to you it does to others. I personally believe it is beneficial to have a large amount of followers, as long as you are able to spend the time and money required to achieve it. Below I have recorded my observations, experiences, tips and tactics for increasing your twitter followers, starting with the most basic and fundamental factors. Enjoy reading and trying them out for yourself!

Determine your end goal

Decide and determine what you want to achieve through twitter, perhaps you want to establish yourself as an authority on a niche subject or you want to increase leads for your business, whatever this may be make sure that you have a plan that includes figures and timeframes.

Brand yourself

Branding is very important in getting your message across, make sure that everything is working with your brand and that people will know what to expect before deciding to follow you. The more focused you are on your brand the more relevant followers you will attract. Get this fundamental step right and all the other points below will be easily applied.

Choose your username with care

Make sure that your username is unique, original and easily remembered, think what you are aiming to do with your account and what people you want to connect with are likely to find attractive. If you have a username that is not working for you or is unsuitable, change it! This can be done within your Twitter control panel.

Have a great avatar

Your avatar can quickly say something to prospective followers about who you are and what you have to say even if people have never seen you before, a good avatar will immediately allow someone to decide to take the plunge and hit that follow button. If tweeting for personal reasons a good headshot of yourself is a must.

Write an informative bio

Fill in your bio with a short description of what to expect from you, include any keywords and information and make it short but fun and interesting at the same time. A good call to action is an excellent way to get people interacting with you.

Add location to your profile

Think about who your ideal followers are and where they are from, if regional followers are important to you add the location where they are most likely to be found.

Get a custom Twitter background

A good twitter background can quickly convey all sorts of useful information about you, for businesses in particular it can convey what your brand is all about and become an extension of your website. A good twitter background should include important information about you, such as your email and website, if you have stats about the typical screen resolution of your target market take those into account when designing the background, if not design with a low screen resolution in mind for example 1024x768. You can check what backgrounds look like in different size screens here.

Tell people you already know

Let people you already know that you are on Twitter! It may seem obvious but if you take the time to tell people you already know, they are very likely to follow and read what you have to say, it can also be a great way to start interacting.

Announce on your social networks

One of the most efficient ways to tell people you already know is to make an announcement on your existing social networks do this more than once and frequently at the beginning of your effort to gain followers, if you are a big facebook user posting to facebook from twitter will help people to know you are actively using twitter.

Promote your account offline

Every time you shoot a video, give a speech, record a podcast or give a presentation find a way to tell people about your twitter account, give them a specific reason to follow and you will find that your twitter follower count will go up. A great way to promote your account is to have it printed on your promotional material and business cards if you don’t have those you could always give your twitter username along with your telephone when you meet people.

Link to your twitter account

Place links to your account on all your social media profiles, let people know that you are actively using twitter and that you are looking for people to add you on twitter. You can add some great looking widgets and badges to your pages to ensure maximum exposure.

Put a twitter feed on your blog or website

A feed can be a brief insight into your account and an excellent way to get targeted followers for your account, a feed with 3-5 of the latests posts can give enough of an insight into your account to make people curious enough to check and follow your account especially if your site gets a fair amount of traffic.

Don’t be a self promoter

Unless you happen to be a celebrity nobody will be interested in what you have to sell or offer and nobody will be interested in following someone who gives nothing back. So broadcasting about how great you or your product is just isn’t going to work on any level. Give something that people appreciate and will want to follow you for, add value to your followers and your follow count will increase. One easy tip is guaranteeing your followers to follow them back, think out of the box and be creative here.

Get involved in conversations

Read what your followers are talking about and join in, reply regularly to those who you have followed this makes it more likely for them to follow back, it shows you have something of value to contribute and gives the followers of that person a chance to find out more about you.

Tweet frequently

Potential followers will often look at your timeline to gauge whether you are worth following, if your timeline has fresh tweets is current and interesting you have a high chance of being followed.

Post interesting news articles

Find interesting articles and news stories in your niche that really stand out, make sure they are current and easily understood by your followers. There are many news websites with fantastic stories although a search on google news will often return some great ones.

Post good interesting everyday content

Apart from adding interesting links to articles be interactive and post things that people appreciate and find interesting this will encourage people to interact, retweet and most importantly follow you.

Search for tweets with your keywords

Use the Twitter search function to seek out people who are tweeting about subjects you are knowledgeable in, if you are able to add value to the conversation join in and offer your expertise, within the limits of 140 characters ofcourse!

Use hash tags

Using the # tag next to your content makes your keywords easy to find and identify. Quality content that is easy to find will go a long way to make you a desirable follow, use the hash tag sparingly on your most important keywords.

Become a resource

Tweet useful insights about your specialists subject give your existing followers to continue following you and your potential followers an excellent reason to hit that follow button.

Be human and provocative

Show that you are a real person; share intimate details about your life or business, and if you get it right not only will you increase your followers but you will also create an audience that will follow your tweets very closely.

Interact with influential people you know

Target well respected people in your niche, grab their attention by finding what motivates them and build a good relationship. Others will observe your account and also decide to follow you, your reach will increase dramatically as these influential people will also mention you to their followers which will often be great in numbers.

Identify other influential people

There are a number of useful tools that allow the measurement of social media influence, notably the website Klout.com, these sites are sometimes not so user friendly or quick to use so another way is to look at the lists that the influential people you are already aware of have made. This can be a fast way to identify, follow and interact with other influencers in your niche.

Create your own Twitter lists

A topical list of accounts that are of interest to you, such a list allows you to closely follow certain accounts and it is a form of endorsement which may encourage members to follow you back. It is also a great way to increase the visibility of your account through people who are searching for lists in your niche.

Emulate other successful people

Having identified other influential people in your niche, follow their account closely and identify what it is they are doing so well. Implement some of their strategies and continue using the ones that directly increase your follower count.

Get retweeted

Encourage your followers to retweet you, it not only puts your username into other social circles but it also results in visits to your profile page and website. If your tweet is short, witty and topical is has a better chance of being retweeted. You can always just ask to be retweeted by adding “please RT”, this will often work if you have highly engaged followers.

Follow retweeters

You can find people who have retweeted tweets with your keywords recently by going to the Twitter search and searching for “RT #keyword” for example “RT #SEO”. You can then start following and interacting with active retweeters.

Retweet other people

Ok, we have established that getting retweeted is a good idea so if thats what you are looking for why not retweet content that you find useful and entertaining, it’s a great way to develop relationships and a way to stay active on twitter with little effort.

Recommend the most useful users

A great way to build relationships and thank those that are useful to you, a popular way to do this is to recommend people on Friday with the use of the #FollowFriday or #FF hash tag. When you do this its best to include a short explanation of why you are recommending them.

Tweet multimedia

Nowadays most mobile phones have internet access and posting pictures, sound clips and video clips is not only easy but it also gives users an intimate insight into your own personal world. Updates with video, pictures and even sound clips can be fun and entertaining; it can also liven up your timeline and make your account more interesting to follow.

Take time to engage

Make sure that when people start following you and commenting on your tweets you take some time out to engage and reply to the most relevant tweets. Remember Twitter is a powerful communication platform, such engagement allows other people to see that you are a human being that can add value to them and worth following.

Answer questions on your specialist subject

Encourage users to ask you questions, this gives you credibility in your field and also exposes your username to new social circles. Inventing your own hash tag for these questions reinforces your brand and makes it easy for you to find and see all the questions directed at you.

Get listed on Twitter directories

Online Twitter directories are useful for those who are looking to follow people within a particular niche or industry, it is an easy and convenient way for others to follow targeted users. Such online directories include Wefollow and Twellow.

Join twitter groups

There are groups that you can join online especially for the popular micro blogging platform, here is the perfect chance to exchange ideas build new relationships and increase your follower count. Facebook is a good place to start looking for these types of groups.

Go to Tweetups

Tweetups are in-person networking events organised on Twitter itself, here you can put real faces to accounts you have been following and exchanging ideas with. Search on twitter using “tweetup area” replacing area with your own preferred locality, for example “Tweetup London”.

Participate in Twitter chats

These are conversations organised by a person or group of people to discuss issues about a specialist subject. Twitter chats are one of the best ways to identify and follow like minded users who are highly likely to interact and follow you back, not only increasing your follower count but also making your username visible to their own followers.

Participate in forums and blogs

Use specialist forums and blogs that deal with social networking and in particular Twitter to tell everyone about who you are and why you are worth following, take time to introduce yourself and to answer peoples questions on your specialist subject.

Use trends to increase your reach

Observe the trending hash tags in your region, look at the tweets that have been heavily retweeted and think about why they are popular, tweet something along the same lines giving your own spin to the subject. You may combine more than one popular hash tag to potentially propel your username to multiple social circles and increase your chance of being retweeted and followed.

Repeat your most popular tweets

Look at your most popular tweets, if you see that it is still appropriate to repeat them you may do so approximately 8-12 hours after you first tweeted them for people who missed it the first time round, be very careful not to seem repetitive and monotonous though.

Tweet events

These are usually question and answer sessions set up by a well known personality, here you have the chance to ask questions and interact with people in your niche. Look out for any of these tweet events by reading websites and publications focused on your area of knowledge. If you manage to get mentioned by the person or company leading the event you are very likely to be followed by those following the action online.

Interactive television shows

The power of Twitter has really gained momentum over the past few years, we are now seeing even television shows integrating twitter streams as a way to let viewers participate. This is an amazing opportunity to get your twitter username on TV and potentially reach millions of television viewers. In this case you are far more likely to be mentioned if you make a really interesting and amusing tweet that is suitable for the audience of the show. Look carefully at any others getting a mention and spot a pattern of what to say, usually it's easy to gauge what the TV producer is looking for.

Get on websites with mention streams

There are some extremely popular websites that have a stream of all their mentions or mentions of a hash tag, if you spot any of these it can be a fantastic way to get targeted views of your account and if you find a really great opportunity you could always mention their username or tag and ask people to follow you directly!

Tweet quotes

Sharing quotes with your followers is a simple fun and easy source of interesting useful content, quotes are good because you can get them on just about any industry or niche and they are usually positive and inspiring to many people and therefore often retweeted.

Tweet privileged information

If you have something unique to offer followers make sure you let them know about it, this is a prime example of adding value to your followers. This information may include exclusive offers, pictures of inside the Googleplex if you happen to be there or any other type of information that is not widely available. Be sure to develop a relationship with your followers and follow up by getting them to keep following you on a long term basis rather than for the duration of your exclusive information for example you could let them know to watch your tweets closely and look out for more of the same next week.

Tweet during rush hour

Studies have shown that the best times to tweet are around 1pm and 3pm Monday to Thursday, if you take time to study when your typical users are most active reading and tweeting you will gain maximum visibility. There are tools which allow you to schedule tweets ahead of time, one of the most popular being Hootsuite, it can be downloaded onto your PC, Mac and even iPhone for maximum convenience.

Be aware of time zones

Take into account where your ideal users live and in what time zone they are located, if you are targeting people in the US and the UK for example, it might be worth scheduling tweets during optimal times for them to see, interact and amplify your reach.

Be human nobody wants to follow a robot!

So far we have touched upon some of the automation methods though at this point it must be stressed that any automation must be used carefully, nobody is interested in following robots, therefore you should note that if any of these tools are used it must be done in such a way that it doesn’t compromise your authenticity as a human being.

Follow people

Follow people often, around 30% - 50% of all people you follow will follow you back, which means that following as many people as possible will equate to a huge number of followers, in practice this just isn’t possible due to restrictions in place by the Twitter system. These restrictions, known as Twitter follow limits, kick into place when you follow 2,000 or more people. Then you will not be able to follow more than 110% of people who follow you, meaning that if you have 10,000 followers you will not be able to follow more than 11,000 people at a time. This restriction was a smart move by Twitter as it avoids users following hundreds of thousands of people just to have hundreds of thousands of followers!

Follow local people

Follow people local to your area, build a connection not only through you specialist knowledge but also through your knowledge of the area local to you, invite them to networking events or to other events of interest for example seminars or talks on subjects of common interest. You may use tools such as Localtweeps.com and twitaholic to help you find popular people in your locality.

Follow people who always follow back

In light of the fact that there are follow limits it is in your best interest for anyone you follow to follow you back, not only will you gain more followers in this way but you will also avoid the follow limits. You can find people that always follow back by searching their bio and tweets for the following:

  • #TeamFollowBack
  • #InstantFollow
  • #Follow4Follow
  • #FollownGain
  • #500aday
Follow the followers of big followers

Use twitaholic to see who has the most followers in popular cities like London, New York and Chicago. Follow the followers of anyone who is following more than 1,000 people than are following them, these will be people who have amassed a large following from the method above. You will gain followers fast but don’t expect much interaction from these accounts as they are people, and in many cases robots, who just follow anyone that follows them. This method is a mere time saving exercise that allows you to follow people who will follow back without having to search for them through tags such as #TeamFollowBack.

Unfollow those who don’t follow back

The only way to avoid the follow limits if you are gaining followers by following many people is to unfollow those who don’t follow back. This constant “follow – unfollow” process is often referred to as “churn” the rate at which the “follow – unfollow” happens is called the “churn Rate”. You must be aware that a high churn rate goes against the terms of service and there is a risk of your account being suspended if this method is employed aggressively.

Use online Tools

Use tools available online to automate the process of following, unfollowing tweeting following back and direct messages amongst many other things. Once you amass a large follower count it will be necessary to use these tools effectively to employ the methods listed above. Some of the most popular and effective online tools are Tweepi and Manageflitter. Here you will be able to do much of the automation needed to gain more followers on a large scale.

Use computer software

These automated programmes are especially designed to enable the automation of all aspects of your account. Most of these tools, such as TweetAdder, have been developed by internet marketers and commonly allow you to: Find targeted followers Automation of follows and unfollows Automated tweets Automated direct Messages Though automation in business is always a good thing, you must beware that many of these practices go directly against the Twitter terms of service and there is a significant risk of getting your account suspended if the software is not used correctly. Twitter has filed lawsuits against the makers of these tools as they are often used aggressively by spammers.

Show Your Twitter Followers Count

There is something to be said about power in numbers and in this case it is particularly true to say that once you have acquired a large number of followers it is beneficial to display these on your blog or network. The large follower count has a psychological effect that enhances your chances of being followed, known as social proof.

Buy followers

A pretty controversial one, and one that I have included only for information. Buying followers will increase your follower count fast and there are popular sites such as fiverr for this type of service where people are offering up to 15,000 followers for as little as $5. These followers will be of no use except for bumping up the number count and may actually damage your reputation or brand as these fake followers can be easily identified through tools such as StatusPeople, there is probably nothing worse for personal reputation or brand than being “outed” for buying followers. This relatively new phenomenon has not only been discussed amongst tech savvy users but has also recently hit the headlines in the main stream newspapers after several high profile reports of well known people accused of buying fake followers. I do not endorse or recommend this method, in fact it can cause havoc if you are employing some of the other methods above, I strongly advise not to use this method.

Run a contest

This technique was most famously offered by Kevin Rose back in 2009 and since then many companies, brands and individuals have run contests very successfully, when running such a competition remember to check out the Twitter guidelines for running a contest.

Write articles about twitter

If there is one particular aspect of twitter that you know a great deal about why not write a blog post or add a guide to your website, Twitter has become so popular in recent years but it’s still so new that there is still room to write articles that people appreciate and find useful. Such exposure will not only mean more followers but also more credibility within your own social circle.

Guest post on other blogs

Search for bloggers in your niche that have a large number of followers and have popular websites, offer to write an article for their site in return for promotion of your twitter account, your account will become more visible and you will gain followers along the way. To get an idea of how popular a blog or website is check alexa.com.

Track and measure

As anyone in business will tell you: “Anything measured improves!”. It is very important to keep an accurate record of what you are doing to increase your twitter followers. You can use the automated tools mentioned before to track your efforts and if you want to see a more accurate statistic count of the number of followers you have gained and expect to gain use TwitterCounter.

If you are a content marketer and are using twitter to syndicate your content you can keep track of how often your page has been shared on twitter and other social media articles using tools such as the Social Media Shares Counter.


You should follow me on Twitter Here 109,406 people already have



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Marc Kneepkens's insight:

Everything you ever wanted to know about Twitter. Good information, great ideas, lots of experience.

Want to follow me on Twitter for Business Funding Insider information and articles? @marckneepkens

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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Internet Presence | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

To read the full article, click on the title or image.



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Via Jaana Nyström
Marc Kneepkens's insight:

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

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donhornsby's curator insight, June 10, 8:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 10:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 5:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

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Google's Matt Cutts: Over Time Backlinks Will Become Less Important

Google's Matt Cutts: Over Time Backlinks Will Become Less Important | Internet Presence | Scoop.it
Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a […]

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Via Official AndreasCY
Marc Kneepkens's insight:

Writing expert content is the key.

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Official AndreasCY's curator insight, May 6, 8:58 AM

Q: Will backlinks lose their importance in ranking? Find out from Matt Cutts in his latest video.

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5 Effective SEO Tactics That Won't Cost Your Startup a Dime

5 Effective SEO Tactics That Won't Cost Your Startup a Dime | Internet Presence | Scoop.it

When most people think about SEO, they think about a long-term expensive strategy. Here are 5 free SEO techniques to help your startup grow without expenses.

Especially when you are a young business, strapped for cash (or even just not ready to make the kind of investment that SEO can sometimes be), finding ways to improve your rankings with spending a lot of cash can mean the difference between success and failure. For most small business owners, your budget is very small, and most of your money will be apportioned long before you can section off a piece for SEO strategies, even just for SEO content.

In general, startups fail for two reasons. First, they spend too much money, without the right backers and investments. Second, they are not aggressive enough with their online marketing techniques, and end up falling short when it comes to customers and client acquisition. Running a business takes money, and you should not be afraid to put money into SEO tactics—when you have real money to do so. In the meantime, there are plenty of ways to improve your rankings that won’t drain your bank account. Here are just five of the most popular free tactics I use on a daily basis.

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Marc Kneepkens's insight:

More than SEO, basics for your website management.

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Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Internet Presence | Scoop.it


Google has been one of the most powerful search engines in this world. With over 87% of the world population using Google as their default Search Engine, it is very well understood how important is to rank in Google for any keyword.

Google has always kept the world in darkness with their ranking algorithms and how they actually trigger and rank each website based on certain factors. However, the idea is still not clear but based on certain calculations, experts have come to a great Infographic, which follows, explains you step by step on how and what are Google’s List of ranking factors for each website.


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Via Lauren Moss, Luis Costa
Marc Kneepkens's insight:

Huge infographic. Good information.

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Joan Puighermanal Oller's curator insight, April 3, 4:28 AM

Un excelent resum de SEO.

Bart van Maanen's curator insight, April 7, 2:50 PM

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

Inside Market Strategy's curator insight, April 15, 8:52 PM

Must read if you're staring a website and want to rank well in Google.


Inside Market Strategy - Legal Marketing Consultants


#lawyermarkeing #lawfirmmarketing #SEO #lawyers

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12 Types of Evergreen Content That Attract Valuable Links

12 Types of Evergreen Content That Attract Valuable Links | Internet Presence | Scoop.it

Excerpt from the article by Search Engine Watch:
"Evergreen content is a valuable resource for your website. The term "evergreen content" refers to content that won't quickly become out of date or totally incorrect within a short time period, such as a week or a month. You add updates as needed, linking back to it from new related content, and socialize with each change or whenever the topic again becomes timely.

Let's look at 12 types of evergreen content (here just is the list):
1. Yearly Posts That Can be Updated;
2. Posts That Track Something;
3. Interviews;
4. How-to Posts;
5. Posts About the History of Something;
6. About Us Pages;
7. User Tips;
8. Testimonials;
9. Reviews;
10. Curation Posts;
11. Personal Biographies;
12. Resources.

So when you're struggling to figure out what to write about, consider something evergreen. No one is going to churn out 100 evergreen posts a week, nor should they, but it's good to recognize the power of content that isn't outdated within a few days. People like it. They like sharing it, and that increases the odds that you'll attract links."

To read the full article, click on the image or title.


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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Good content is key to a healthy website. Here are some good ideas to keep the creativity flowing.

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Laura@BreezyHill's curator insight, March 10, 7:53 AM

This is a great overview article with examples of good evergreen content. I found it very helpful!

 

malek's curator insight, March 10, 8:48 AM

"The Green Dozen"

Further cementing the significance of content for search ranking, deploying social media marketing as a way to attract links with compelling content.

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Internet Presence | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.

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Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 6:55 AM

One of my students' favorite topics... XD

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Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages | Internet Presence | Scoop.it

Google’s head of search spam, Matt Cutts, released a videotoday answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered if Google does special crawling or indexing for these sites, such as indexing the number of likes or tweets a specific page has. Matt said Google does not do that right now. Why?

To read the full article, click on the title.

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Via Jaana Nyström
Marc Kneepkens's insight:

Good information. Definitely a positive to put more time into Google+.

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Christian Verstraete's curator insight, January 24, 3:59 AM

Do we then get a correct view of page ranks?

Alisha Shibli's curator insight, January 24, 7:54 AM

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Bill Gassett's curator insight, January 24, 6:03 PM

Google does not use Twitter and Facebook social signals as a means to rank content!

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10 Razor-Sharp Blogging For Business Tips in 2014 #Blogging

10 Razor-Sharp Blogging For Business Tips in 2014 #Blogging | Internet Presence | Scoop.it

Blogging for business tips is a method used in social media and content marketing that utilizes the power of community in order to create multidimensional blog posts. Today I am going to share some incredible tips with you on how to get this right in the New Year, so that you can gain more traffic, readers and brand advocates for your small business.

Crowdsourced blogging is when you invite members of your community to contribute ideas, concepts or quotes in the comment section – that you will later turn into a high value blog post. Different voices and perspectives can make for amazing information for your blog.

Leveraging The Power of The Crowd in 2014

By now, you should have several different social communities huddled around your brand online. Your blog community, Facebook community – Twitter, LinkedIn and Pinterest communities are all existing assets that you can convert into great content for your blog.

Here’s how to get your readers contributing content for your blog next year!

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Via Chris Serafin
Marc Kneepkens's insight:

These are some good tips for blogging. It's always hard to get your 'crowd' to contribute. Take a look.

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Why SEOs are Finding Themselves Reporting to Content Marketing

Why SEOs are Finding Themselves Reporting to Content Marketing | Internet Presence | Scoop.it
Google's many changes have moved content marketing to the forefront. At Eloqua SEOs actually report to content marketing now.

Some SEO practitioners are having a hard time adjusting to the many new changes in Google’s ranking algorithm, indexing system, and Google’s plunge into social media. On the other hand, content marketers are thriving in the SERPs. These changes have benefited the prolific content producers while hurting the traditional mathematician-type SEO’s ability to maximize organic web visibility. The old days of massive SEO audits, building lots of grey backlinks and page sculpting have been replaced with highly valuable problem solving content that is evangelized and shared throughout social media.

Google’s Sweet Spot

Two years ago Google’s sweet spot was easy to identify – Sculpt on-page factors, build lots of backlinks, have clean search-friendly code and make sure website architecture is flat. Content played a roll, but with enough backlinks it didn’t matter. Those days were dominated by the traditional introverted SEO practitioner who was considered a hero when they landed number one on Google. They told the writers what keyword phrases needed to be in their content, where and how many while doing the appropriate programming work, link building and tracking.

To read the full article, click on the title.



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Via Logan Lynn Roberts, Letitia Owens
Marc Kneepkens's insight:

Nice visual to picture the changes. Glad to see that content marketing is the essential factor now. Value is what it's all about.

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Logan Lynn Roberts's curator insight, November 20, 2013 1:31 AM

This article dates back to 2012 however the message is even more relevant following the most recent changes to the Google search Algorithm. It's important to focus on SEO for foundation building but keyword placement will no longer position your brand any higher in search rankings.

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'Why Offline Businesses Need Online Marketing'

'Why Offline Businesses Need Online Marketing' | Internet Presence | Scoop.it
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Marc Kneepkens's insight:

Did you know about these percentages? '97% of consumers use online media before making local purchases' ? If you haven't done so, it may be time to put some attention in your online presence!


Take charge of your own website, learn and know what it all means with SBI, a great website building organization with tens of thousands of successful clients, taught at universities world wide.

Take a peek:

http://localbiz.sitesell.com/welcome23.html

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