When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
As a real estate agent, your job is just as much about marketing as it is about actually showing homes. If people don’t know a home is for sale, then there is a very small chance it will sell. So what can you do? Of course, you can do all of the traditional marketing techniques like direct mail, open houses and pounding the pavement, but wouldn’t it be easier (and more cost-efficient) to be able to sell a home from the comfort of your office?
With the ever-increasing clout of social media, this is no longer just a dream. If you play your cards right, it can surely become your reality. In fact, I know because this is a BIG part of my business. My blog is the hub of my business, but it is the social media tools such as Google Plus, Facebook and a few others — along with search engine optimization — that allow me to be in front of more people on a daily basis.
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Via Martin (Marty) Smith