Internet-Online Marketing
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How To Measure The ROI Of Social Media (No, It’s Not Impossible!) | Business 2 Community

How To Measure The ROI Of Social Media (No, It’s Not Impossible!) | Business 2 Community | Internet-Online Marketing | Scoop.it
Measuring the success of various campaigns is a core aspect of a marketer’s job. It’s essential to see how your marketing efforts are contributing to the

 

Read more: http://www.business2community.com/social-media/how-to-measure-the-roi-of-social-media-no-its-not-impossible-0477164

Jessica Pospeck's insight:

One of the main myths surrounding social media is that you cannot measure it. The truth of the matter is that measurement can be tricky and really hasn't been standardized yet. That doesn’t mean that you should overlook it completely. Just like any other area of your marketing endeavors, online activities need to be kept track of as well.

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Simon Sinek: How great leaders inspire action | Video on TED.com

“People don’t buy what you do; people buy why you do it.” — Simon Sinek
Jessica Pospeck's insight:

This video changed the way I thought about marketing when I first saw it. It is completely true that companies should appeal to consumers' emotional sides. Not only does it end up resonating more with them, but it also creates an effect that lasts longer and helps to build loyalty. A customer doesn't stick around because you sell product XY, they stick around because your company believes in YZ and you just happen to sell XY to correlate. It's all about "why" rather than "what."

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Building A Strong, Strategic Content Calendar: Tips For Scalable Success

Building A Strong, Strategic Content Calendar: Tips For Scalable Success | Internet-Online Marketing | Scoop.it

"If you’re in charge of any sort of content and/or social marketing strategy – and if your goal is success (duh) – it is absolutely crucial that you develop a content calendar. An effective content strategy requires… well… strategy, of course..."

 

"By planning content out in advance you will help to get the entire team on the same page, keep production consistent, and be able to clearly outline deadlines."

 

Read more: http://www.aimclearblog.com/2013/04/18/building-a-strong-strategic-content-calendar/

 

 

photo credit: http://www.flickr.com/photos/42931449@N07/6812481635/ http://creativecommons.org/licenses/by/2.0/

 

Jessica Pospeck's insight:

Building a content calendar is the perfect task manager for an online marketing strategy. It takes the "trees" of your plan and combines them into a "forest." Creating a calendar allows your company to visually see your entire plan laid out in one place; it lets you ensure content is spread out properly, is consistent, and planned out for effective reach regarding time and vehicle use. Once your content is planned out, use other technologies to help you implement. A couple suggestions include TweetDeck and HootSuite. These desktop and web-based applications allow you to do a number of things, one of which allows you to schedule posts, and another which enables the integration of your other social platforms!

 

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The Importance of Content Marketing in 2013 | BloggingPro

The Importance of Content Marketing in 2013 | BloggingPro | Internet-Online Marketing | Scoop.it

"We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy."

 

"You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013:"

 

"The search engines are rewarding websites with quality content by ranking them higher, and giving them more SERP authority. This in turn will help you organically rank for not only your chosen keyword phrases, but your individual posts too."

 

Read more: http://www.bloggingpro.com/archives/2013/04/04/the-importance-of-content-marketing-in-2013/

Jessica Pospeck's insight:

Everyon knows the phrase, "content is king," but there's a reason it's so prevalent. Quality content that is new, relevant, and engaging will always win out to quantity. Just because you're posting 3 times a day, does not mean that anyone is reading, linking, or even giving your posts a 2nd thought. By putting thought into what you write, others will naturally want to share your insights and return later for future reading. This will build your credit, authority, and following overtime.  

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The Power Of Words's curator insight, April 7, 2013 5:55 PM

This is an interesting article on how marketing is relying more on quality content