Internet of Things - Company and Research Focus
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51% of Marketers See Internet of Things as Biggest Impact Trend

51% of Marketers See Internet of Things as Biggest Impact Trend | Internet of Things - Company and Research Focus | Scoop.it

Just over half of marketers expect the Internet of Things, with ubiquitous, embedded devices constantly conveying real-time data, to revolutionize marketing by 2020. Along with this they see the power of real-time personalized mobile communication as one of the biggest trends.


Here are the trends that marketing executives see as having the biggest impact on marketers within five years:

  • 51% -- Internet of Things
  • 50% -- Real-time mobile personalized transactions
  • 29% -- Wearable technology
  • 26% -- Virtual/augmented reality
  • 13% -- Privacy backlash...

Via Jeff Domansky, massimo facchinetti
Richard Platt's insight:

Here are the trends that marketing executives see as having the biggest impact on marketers within five years:

  • 51% -- Internet of Things
  • 50% -- Real-time mobile personalized transactions
  • 29% -- Wearable technology
  • 26% -- Virtual/augmented reality
  • 13% -- Privacy backlash

This study echoes another recent study that examined the impact of the IoT on customer engagement.

That study found that marketers at leading companies are looking to leverage new connections with customers, who expect highly personalized engagements, as I wrote about here recently (89% See IoT Impacting Customer Engagement  ‘Very Significantly’).

The customer experience is increasingly seen as a key to competitive advantage, with marketing taking the lead, according to the Economist study. A majority (75%) of marketers say they will be responsible for end-to-end experience over the customer’s lifetime within the next three to five years.   Marketing will increasingly be seen as less a cost and more as a source of revenue with about  80% of companies classifying the marketing function as a revenue driver, according to the report.  The top areas in which marketers say they need to develop skills are digital engagement and marketing operations/technology.  And that’s where the Internet of Things resides.

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Jeff Domansky's curator insight, August 27, 2015 12:43 AM

What do marketers see as having the biggest impact on them over the next few years? The Internet of Things is at the top of the list.

Jeff Domansky's curator insight, August 27, 2015 1:01 AM

What do marketers see as having the biggest impact on them over the next few years? The Internet of Things is at the top of the list.

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Beyond Things: The Internet of Everything Takes Connections to the Power of Four

Beyond Things: The Internet of Everything Takes Connections to the Power of Four | Internet of Things - Company and Research Focus | Scoop.it
Over the last year, I (and many of my colleagues) have spent a lot of time talking about the Internet of Everything (IoE) and how it’s transforming our world. I thought, however, it would be good to

Via Christophe Raix
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IoT mapped: The emerging landscape of smart things

IoT mapped: The emerging landscape of smart things | Internet of Things - Company and Research Focus | Scoop.it

No one really knows how many “things” there are deployed today that have IoT characteristics. IDC’s 2013 estimate was about 9.1 billion, growing to about 28 billion by 2020 and over 50 billion by 2025. You can get pretty much any other number you want, but all the estimates are very large. So what are all these IoT things doing and why are they there? Here’s our attempt to map out the IoT landscape (click to enlarge). Read more: click image or title.



Via Marc Kneepkens
Richard Platt's insight:

As you can see, there are a whole lot of possible organizational approaches to the constituent parts of IoT. We have chosen a “halo” approach, looking at how IoT principles will be applied to individual people, their surroundings (vehicles and homes), the organization of those surroundings (towns and cities and the highways and other transit systems that connect them), the range of social activities (essentially commerce, but also travel, hospitality, entertainment and leisure) that go on in those surroundings and finally the underpinnings of those activities (“industrial” including agriculture, energy and transport and logistics). We’re not claiming this is an exhaustive taxonomy (we’ve excluded all military and some law enforcement specific uses) or that this is the best way to organize things, but we think it’s a useful start and has been helpful in explaining the opportunity to the businesses we advise.   The size of the circles aren’t important. They’re basically an indication of how far away from the individual each collection of potential IoT ideas will be implemented, but even that isn’t fully consistent – there will be interactions between people and IoT ideas in the workplace as well as in the home or in the store.

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Marc Kneepkens's curator insight, August 24, 2015 6:06 AM

The Internet of Things, IoT, is growing day over day. This article gives an idea of the magnitude of what is coming.

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Microsoft earbuds monitor wearers’ health to help pick the next song

Microsoft earbuds  monitor wearers’ health to help pick the next song | Internet of Things - Company and Research Focus | Scoop.it

As part of their latest project called Septimu, Microsoft is working to incorporate health monitoring and mood detection into a pair of earbuds.  Capable of monitoring heart rate, temperature and other biorhythms, the in-ear device would even be able to select the most appropriate music depending on your mood.

 

The earphones incorporate sensors such as thermometers, inward-facing microphones and IMUs – which work a lot like accelerometers – to pick up on key indicators throughout your body. Apart from using the headphones to correct your posture, they can also act as a health and exercise diary, providing a low-cost coaching solution, or a non-invasive form of remote medical care.


Via Sonali Fenner, JWT_WOW
Richard Platt's insight:

(from the Curator of IoT and Wearables): MSFT getting in on Wearables and doing some interesting things with the technology, nice

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