Mobile - Mobile devices have a strong hold on today's consumers, so much so that some users are becoming totally mobile dependent, whether at home or on the go: Half of smartphone ...
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"The UK content marketing industry is growing fast. By next year it will expand by 10 per cent and be worth more than £1bn."
As part of our re-launch from APA to the Content Marketing Association (CMA), this infographic, with new research, shows you exactly why.
I missed this when it came out last month, but it has some very good stats about how content marketing is a win-win for brands.
For example: 170 is the amount of brands the average person interacts with on a typical journey to work 27% of consumers are more likely to purchase from a website if it offers editorial content. By 2013, digital content marketing is due to take over from print... At last!
Via Adrian Kingwell, Mezzo Labs, Tom George, roberto toppi, William Deckers, malek Delete the scoop?
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This infographic reveals all you need to know to start building an engaged audience online. Via Jack Humphrey Delete the scoop?
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Facts and stats to show your boss or client, who is reluctant about adopting a mobile strategy. Via Miguel Rodriguez Delete the scoop?
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Excerpted from article: "Rich Snippets are the content summaries that accompany Google search results for your webpages when they pop up in the main listings.
Rich Snippets are incredibly important when it comes to ranking your content well in the new era that’s been wrought by Google’s Penguin update.
If you really want to wrap your head around Rich Snippets and dive in with both feet, Schema.org is the best place to get started. Ultimately, Rich Snippets are based on microdata, microformats, RDFa, and similar standards. All of these schemas are included within the HTML5 specification, which makes them easy to integrate into your websites. Both Google and Bing take these microformats and behind-the-scenes data structures into account when deciding how they’ll rank content.
To make your web properties more appealing to the search engines, the first thing you should do is head over to the Google-sponsored Rich Snippets Testing Tool to do some research. Simply enter the URL of the page you’re focusing on and see the results roll in. The RSTT will analyse your content and suggest ways in which you can improve your pages to rank better using RDFa and microformat techniques.
Once you’ve gotten some feedback, you can start to modify back-end markup to address the problems you find. Tweaking markup is critical, because Google will look at how you semantically structure your layouts when deciding how to present a summation of your website in its results..."
Read full interesting article here: http://j.mp/MtS16M
Via Giuseppe Mauriello Delete the scoop?
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Industry observers and analysts have been predicting that mobile commerce would have a bright future for nearly a decade, but it wasn't until recently that those predictions started to look like they might be accurate, if still poorly timed. Via Simon West, Nett Sales Delete the scoop?
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The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.
For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.
Read more: http://bit.ly/MJM7kE Via Martin Gysler Delete the scoop?
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Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.
"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations. So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.
Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.
These profiles go into a directory which is searchable and accessible, so you can preview the work.
Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."
Get inspired.
Check it out here: http://www.facebook-studio.com/
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The Ultimate WordPress Weblog Cheatsheet #Infographic WordPress is a free, Web-based open source software (weblog... Via WordPress SEO & Social Media, Anne Thomas Delete the scoop?
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Tim Wood: "Bansky as most of us have seen, is the master of rich storytelling. Changing the messaging of something we are used to seeing makes Banksy’s brand voice ever so creative and powerful." Via The Digital Rocking Chair Delete the scoop?
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Way before the sun peeks over the horizon, a few chosen people awaken from their slumber and dive head first into their day. These chosen few accomplish a ton before the rest of us would ever consider rising from our nice warm beds. Who are these juggernauts that have command over the morning hours?
The world is in awe of these special people, so let's take a look at what pops them out of bed like a toaster strudel and what gets them up, sometimes before the alarm!
Read more: http://www.dumblittleman.com/2008/04/7-simple-ways-to-burst-out-of-bed-each.html Via PAT NOVAK Delete the scoop?
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From article by Heidi Cohen on Content Marketing Institute: "Images are content marketing's magnetic force, driving social media efforts and sales. Try these 10 tactics for integrating photographs.
More importantly for marketers, photographs not only drive social media action, but they also support sales.
Here are 10 tactics to help achieve your content marketing goals:
1) Develop special images aligned with your marketing. 2) Commission special visual content. 3) Extend content marketing and advertising campaigns. 4) Enhance your subject with related or complimentary images. 5) Repurpose existing content. 6) Curate images. 7) Acquire digital rights for images. 8) Optimize images for findability. 9) Use images to help your sales efforts. 10) Encourage social sharing..."
Each tactic is analyzed with more details. Read full article here: http://www.contentmarketinginstitute.com/2012/07/10-tactics-for-integrating-photographs-in-content/ Via Giuseppe Mauriello Delete the scoop?
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55% of mobile commerce sales come through the iPad, followed by 29% on iPhone and 13% on Android devices.
According to stats from Affiliate Window's network, the iPad accounts for 40% of traffic. The stats are taken from 53m clicks and 1.5m sales between January 2011 and June 2012. Via Simon West, Nett Sales Delete the scoop?
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When the first version of HTML5 published in 2008, it raised more questions than it answered. Would it be a force of unification or division? Would content producers, browser programmers and device manufacturers agree to new standards? And would it finally solve issues related to multi-platform development? Via Alex Butler Delete the scoop?
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One of the hardest maladies for any business person to overcome is, that proven productivity destroyer, procrastination.
Assisting clients to stop being lifelong procrastinators, is one of the more difficult challenges faced by consultants and business coaches, and unless the client is open to changing it can prove to be an almost impossible task.
This good article, offers a different perspective on the subject, and it suggests a simple do it yourself means of fighting the ever present temptation to defer action till a later time. Via Daniel Watson Delete the scoop?
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Infographics on How Social Media gives brand a Rockstar Booster with help of Moms by overall 200% Profit margin for Startup and small Business on Social Media... Via malek Delete the scoop?
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The secret to telling your story like a luxury brand. Captivate and inform your prospects with a brand story that truly reflects the greatness of your product or service. Via Jack Humphrey Delete the scoop?
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An Educator's Introduction the Infographics & Data Visualization in Daily Bites… / InfoGraphic-a-Day
David Warlick (@dwarlick) presented on infographics at ISTE12. Here is his graphicaday site. Via Rhonda Roysden, Heather MacCorkle Edick, Megan Black Delete the scoop?
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How the marketing principles Volkswagen applied in the 60′s are still key ingredients for any small business today. Via Sam Wee Delete the scoop?
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Steve Cotter discusses how to develop hip flexor flexibility to help with finding a good rack position for Kettlebell Clean, Jerk, Press, Push/Press, etc .
Lunge explained. Hips forward, shoulders back. Via PAT NOVAK Delete the scoop?
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Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind The... Via José Carlos Delete the scoop?
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