Internet Marketing Z6
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Internet Marketing Z6 | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith
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Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)
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5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data | Internet Marketing Z6 | Scoop.it

-How do you define conversion?


-How do you use benchmark data?


For this article, I want to look deeper into the improvement of conversion rates for the B2B website. The two questions above are starting points.

Here are five recommendations for B2B search engine marketers who seek to improve conversion rates and leverage benchmark data.

 


Via bContext, Gregg Breward
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Wesley Lipsius's curator insight, December 14, 2012 6:31 AM

De 5 wegen om B2B SEO conversie rates te verbeteren. In dit schema kunt u zien welke punten er belangrijk zijn om uw conversie te verhogen. Waardoor u een hogere pagerank zult verwachten.