The bottom line of every company’s marketing efforts is essentially the same thing. Whether you sell watch batteries or a cleaning service, you have something in common with every other marketing goal out there: to get your consumers to do something.
Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
If you aren’t optimizing your videos to match what people are searching for, then your videos are likely to get lost and not reach their intended audience. Learn how to optimize your videos for more views, clicks, and first page results.
Despite the fact that Google once announced (back in 2009) that it would never create an over optimization policy as long as sites weren't spamming the internet with low quality content, times change and the search company did what should have been...