After the Penguin and Panda updates, a lot of online businesses have to rethink of their SEO strategies. Most have chosen to veer away from Google for some time as a means of recovering from the setbacks.
When it comes to website optimization, search and social do share a complementary relationship. While the two facets of digital marketing are often independently managed, the lines are increasingly blurred as both disciplines work together in delivering a common goal: information discovery.
While SEO and social media calls for two distinctive sets of skills and expertise, the integration of search and social has made it possible to attain two objectives in a single effort.
An article on Forbes defines the unofficial term “social SEO” as such,
Social SEO encompasses the idea that social media links and interaction play a huge part in a website’s search rankings.
Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable arguments. By making them want to interact with you, you’ll be building your own authority.
We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel. And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err ... Timeline.
In such a rapidly changing space, it’s hard not to get pulled into an ongoing analysis of where we are, where we’ve been, and where we’re headed next. In this most recent round of reassessment, a handful of trends have caught my attention. And, unlike the loss of LinkedIn Answers, I’m feeling pretty good about them. So let's take a closer look at how social media is changing ... for the better.