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An honest look at content marketing

An honest look at content marketing | Internet Marketing Z6 | Scoop.it

Remember when social media was going to transform the way we sell? A few years ago, we started hearing how ‘everything’ had changed, and marketing would never be the same again. TV and ‘interruptive’ ads were out; Facebook and ‘permission marketing’ were in.

 

Caption: ‘The Present Day’. And it hasn’t quite worked out that way. TV is more powerful than ever, and plenty of big firms are moving their marketing spend away from social. If the bubble hasn’t burst, it’s certainly deflating – if bubbles can deflate. And, at the risk of being unbearably smug (a first for this blog, of course), some of us were predicting that a while ago.

 

Social media hasn’t gone away as a tool for what is usually termed ‘brand-building’ or ‘customer engagement’. But when it comes to actually shifting product, the shine has definitely come off.

 

We need a new saviour. Step forward content marketing – without doubt, the single hottest trend for digital in 2013. (Read what industry experts predict for it here.)

 

I’m sure many writers like me (the old ones, in other words) have regarded the meteoric rise of content marketing with a wry smile. It’s strange to see something you’ve been doing for aeons suddenly trumpeted as the Next Big Thing. Like a Bay City Rollers fan stubbornly wearing tartan until it comes into fashion again, I’ve spent my freelance life encouraging people to invest in quality content.

 

Of course, I’m not complaining – like any marketing pro, I welcome any buzzword that makes it easier for me to upsell the client. But like all old hands, I also know that the devil is in the detail. And that’s why I wanted to put together a few questions to ask yourself before you launch your content marketing campaign.


Via Gregg Breward
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How to Build Tax Free Income

How to Build Tax Free Income | Internet Marketing Z6 | Scoop.it
The past few years I have climbed out of foreclosure and financial ruin. I've learned there are ways to create tax free income, this audio shares that info.
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Set a Goal, Find Out a Measure and You Will Achieve It

Set a Goal, Find Out a Measure and You Will Achieve It | Internet Marketing Z6 | Scoop.it
I read an article by Bill Gates, the co-founder of Microsoft. He was talking about a method to solve all the human nature problems. And the method is tracking. Without precise tracking of results you can't know are you improving or not.
Liudas's insight:

If you set a goal and find out in what numbers you can measure the progress, you can reach unbelievable results.

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SEO's Social Media Singualrity Is Near

SEO's Social Media Singualrity Is Near | Internet Marketing Z6 | Scoop.it

My friend Mark Traphagen (@MarkTraphagen) has a genius series of posts and comments going on Google Plus (all linked in the attached article).

 

I shared my thoughts on SEO, the Google Float, the coming semantic web and why Kurzweil's singularity may be closer than we think at least for Internet marketers.


Via Gregg Breward
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Old vs. New Search Engine Optimization

Old vs. New Search Engine Optimization | Internet Marketing Z6 | Scoop.it

Has SEO really changed?

 

"I recently re-read this great quote from a book entitled “Algorithms in a Nutshell.” To summarize, the authors wrote:

 

“… A good way to solve problems is to start with the big picture… [because if you don’t understand the big picture] you may solve the wrong problem, or might not explore other—possibly better—answers.”

 

I thought that idea neatly summarized the perceived battle between “new” SEO and “old” SEO. Search optimization professionals should know and understand the big picture before they define and tout the “new” SEO.

 

Instead of focusing on flavor-of-the-month/day/year optimization tactics, what are the big-picture items SEO professionals should always keep in mind?

 

Does each flavor-of-the-month tactic support the big picture… or is it merely a flavor-of-the-month tactic that can largely be ignored or discounted"?

 

Read More: http://searchengineland.com/seo-smackdown-round-2-old-vs-new-search-engine-optimization-145825


Via Antonino Militello
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Nacho Vega's curator insight, February 4, 2013 4:47 AM
Link Development + Social Media = Validation
E-Strands Ltd's curator insight, February 4, 2013 10:27 AM

“… A good way to solve problems is to start with the big picture… [because if you don’t understand the big picture] you may solve the wrong problem, or might not explore other—possibly better—answers.”

Caterin Victor's curator insight, February 4, 2013 7:34 PM

  New  Time, New  Life, new,new....optimization,.....the  future!!!!

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The Party's Over is There Going To be An After-party?

The Party's Over is There Going To be An After-party? | Internet Marketing Z6 | Scoop.it
These two Mondays I was watching a documentary "The Party’s Over: How the West Went Bust", weirdly enough it was shown on TV, something of quality on TV is a very rare thing these days. The documentary is very good and though provoking.
Liudas's insight:

Quick thoughts from watching the movie “The Party’s Over: How the West Went Bust”

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Driving Traffic Using Just Retweet

If you are looking for more ways to promote your blogs and other internet marketing related pages then you should check out Just Retweet a brand spanking new system that promotes your content to a highly targeted audience.

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10 Video Marketing Content Ideas that Anyone Can Use | Business 2 Community

10 Video Marketing Content Ideas that Anyone Can Use | Business 2 Community | Internet Marketing Z6 | Scoop.it
Coming up with new content ideas can be a challenge, especially for those new to content marketing. While video marketing has become one of the most popular
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How Responsive Web Design Improves your SEO & Google Rankings

How Responsive Web Design Improves your SEO & Google Rankings | Internet Marketing Z6 | Scoop.it
5 benefits of SEO when using a responsive web design approach.

Via Joy Bhattacharya
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E-Strands Ltd's curator insight, February 4, 2013 10:30 AM

5 benefits of SEO when using a responsive web design approach.

Ardour Softwares's curator insight, September 18, 2013 5:28 AM

More Exposure with http://www.ardoursoftwares.com

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96 Quick SEO Wins - What Can You Do With an Hour? | SEOmoz

96 Quick SEO Wins - What Can You Do With an Hour? | SEOmoz | Internet Marketing Z6 | Scoop.it

Via Giuseppe Mauriello
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António Antunes's curator insight, February 1, 2013 4:48 AM

96! Worth a read.

Karen Dietz's comment, February 1, 2013 4:23 PM
Love this Giuseppe! Thanks for finding and sharing. Looking forward to implementing many of these :)
Giuseppe Mauriello's comment, February 1, 2013 4:52 PM
@Karen ...thanks for appreciation! :)
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Content marketing strategy: an A-Z guide to success

Content marketing strategy: an A-Z guide to success | Internet Marketing Z6 | Scoop.it

Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year. Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball.

 

Many brands have been producing regular content for many years, and already appreciate the value of blogs, surveys, whitepapers and videos. They understand the power of content and understand how it can attract the right kind of attention. 

 

But what is new is that content marketing roles are being created, and teams are being restructured. Content is becoming more tactical as a result.

 

I see content marketing is a kind of umbrella term for five disciplines: editorial, marketing, PR, SEO and social. It is the glue that bonds these things together, and a predefined content marketing strategy can help these teams to focus on long-term goals.

 

In this article I’m aiming to outline the various factors behind a successful content marketing strategy, partly for our own benefit (we hired our first content marketer last summer), and partly as a thinking out loud exercise so that you can tell me what I’ve missed. Please leave any pointers and ideas in the comments section below.

 


Via Gregg Breward
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Igor Tishkin's curator insight, February 2, 2013 4:28 AM

Да, неплохая статья по контент-маркетингу, которую можно использовать как основу для своей статьи.

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The New SEO: Search Marketing Integration

The New SEO: Search Marketing Integration | Internet Marketing Z6 | Scoop.it

The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession.

 

Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model.

 

Find Out More: http://searchenginewatch.com/article/2239955/The-New-SEO-Search-Marketing-Integration


Via Antonino Militello
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Hugo Loredo's curator insight, February 1, 2013 1:57 PM

The New SEO: Search Marketing Integration via

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7 Pricing Mistakes That Can Seriously Stifle Sales

7 Pricing Mistakes That Can Seriously Stifle Sales | Internet Marketing Z6 | Scoop.it

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone, much of our strategy boils down to "just winging it," and that's not an effective way to do business:

 

“People tend to be clueless about prices. Contrary to economic theory, we don’t really decide between A and B by consulting our invisible price tags and purchasing the one that yields the higher utility. We make do with guesstimates and a vague recollection of what things are ‘supposed to cost.’”

 

How can you stay ahead of the curve and price your offerings the smart way? The answer is to rely on rigorously tested behavioral psychology research. Today, I'm going to do some of the heavy lifting for you, and below you'll get a breakdown (in plain English) of some of the worst pricing mistakes you can make, informed by some of my favorite research studies on pricing. Let's begin!


Via Gregg Breward
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How Facebook Made Me Search In Strange New Ways

How Facebook Made Me Search In Strange New Ways | Internet Marketing Z6 | Scoop.it

Have you ever though to yourself, “I wonder who I know that has gone skydiving, lived in France, eats Chinese food, while mixing a smoothie with their new Ninja NJ600 Blender?

 

Apparently, this is exactly how we should be thinking. At least, the way Facebook sees it.

 

Not to undermine that this could likely become something very valuable to users and marketers alike, it just seems like Facebook keeps solving problems that none of us knew we ever had before.

 

Find Out More: http://searchengineland.com/facebook-made-me-search-in-strange-new-ways-146883


Via Antonino Militello
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Randi Thompson's curator insight, February 6, 2013 8:42 AM

The New Facebook Graph Seach.  How to use it....

Brian Shields's curator insight, February 7, 2013 11:16 AM

Neat insights regarding Facebook graph search.

Nganguem Victor's curator insight, March 5, 2013 3:50 AM

j'aime ça

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Persuasion Secrets: How to Be Fascinating and Influence Other People - Small Business Marketing Blog | GKIC

Persuasion Secrets: How to Be Fascinating and Influence Other People - Small Business Marketing Blog | GKIC | Internet Marketing Z6 | Scoop.it
Learn small business marketing ideas and marketing for small business. Learn small business marketing techniques from the best in the industry!
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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading | Internet Marketing Z6 | Scoop.it

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think?

 

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. But I'm always looking for new reading material! So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! I hope this gives you some new reading material to enjoy with your morning coffee..


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9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics

9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics | Internet Marketing Z6 | Scoop.it

Excerpted from article:
"Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales.

1. It’s All About the Script:
A well written script is the key to a successful explainer video. It’s the foundation upon which everything else is built. In most cases, it helps to have an “outsider” write the script. Choose someone who can take a fresh look at your company and explain it in a way that anyone can understand.

2. The Shorter the Better:
According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realize you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step.
The typical rule of thumb in the industry is 150 words per minute.

3. KISS (Keep it Simple Silly):
Good explainer videos focus on 4 simple things:
- The problem – Address the pain your customers are having (0:00-0:20)
- The solution – Introduce your product or service as the answer (0:20-0:25)
- How it works – Briefly describe how it works or how to get started (0:25-0:50)
- A call to action – Tell people what to do next (0:50-0:60)

4. Benefits, not Features:
It’s the benefits that really matter to customers.
Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better.

5. Use a Professional Voice:
There are plenty of options out there, but a good place to start is Voices.com.

6. Have Some Fun:
It’s important to develop a video that resonates with your audience. But we’ve found that regardless of who’s watching one thing is always true – people love to be entertained.
Adding something a little different to your video, whether it’s humor, a surprise, or something downright wacky, can go a long way.

7. Visuals are Secondary:
The key is using visuals that help illustrate the story and reinforce the voiceover. You’re not looking to create the next Avatar. In fact, too much detail and whizbang visual effects can distract from the message

8. Set the Tone with Music:
Most of the time we research music after the video is complete, locating a tune that fits the mood. We often use services like Premiumbeat.com, Tunefruit, or audiojungle that have thousands of options for $100 or less.

9. Plan for the Launch:
A successful video launch consists of 3 things:
- Select a video host...
- Have a marketing plan...
- Integrate the video on your website..."

 


Read full original article here:

http://blog.kissmetrics.com/creating-a-explainer-video/

 

 


Via Giuseppe Mauriello
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Yinc Videos's curator insight, April 26, 2013 11:16 PM

Have to say I really like this video

www.ydraw.com

 

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Amazing videos we created for Amazing Companies:http://ydraw.com/ydraw-video-samples/

 

Creative Video that Inspire

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<a href=”http://ydraw.com”>Video Scribing</a>

<a href=”http://ydraw.com”>Whiteboard Video</a>

<a href=”http://ydraw.com”>Animation Video</a>

<a href=”http://ydraw.com”>Explainer Video</a>

<a href="http://ydraw.com/writing-a-script/5-step-guide-to-writing-a-script-the-made-to-stick-way">How to Write the PERFECT script</a>

 

<a href="https://plus.google.com/101199241074272105224/?rel=author&quot;&gt;+Jace Vernon</a>

Yinc Videos's comment, April 26, 2013 11:17 PM
This is one of the better videos www.ydraw.com
Elsie Whitelock's curator insight, May 5, 2013 8:49 AM

short and sweet help..

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Why Do People Buy?

Why Do People Buy? | Internet Marketing Z6 | Scoop.it
Your as a marketer job is to sell products or services to people that need them. To sell easier, to better communicate to your audience through marketing and of course to easier influence people's buying decisions you need to learn why people buy.
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Google is re-writing your Title tags – Have you noticed it?

Google is re-writing your Title tags – Have you noticed it? | Internet Marketing Z6 | Scoop.it
Blog post at SEO Bloggers Tips : Yes I am right; Google is re-writing our ‘Title Tags’.

I was reading a discussion thread in a webmaster forum, in the thread many peo[..]
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How Social Media is Sparking Organizational Transformation

How Social Media is Sparking Organizational Transformation | Internet Marketing Z6 | Scoop.it

It is with great pleasure that I share with you some exciting and hopefully helpful news. Salesforce andAltimeter Group recently collaborated on a special project to help executives understand the real impact of social media and in turn how to lead meaningful and lucrative transformation. The result is The Little Blue Book of Social Transformation, a free ebook that outlines 20 principles to lead change. It is available today as a complimentary download here.

 

Now, the backstory…


Via Gregg Breward
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How To Kill Your Blog

How To Kill Your Blog | Internet Marketing Z6 | Scoop.it

The story how I murdered my blog. How I went from 300 visitors a day to 80 a day and being happy about it. 

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Creating Google Friendly Sites - Seo Sandwitch Blog

Creating Google Friendly Sites - Seo Sandwitch Blog | Internet Marketing Z6 | Scoop.it
How to create Google friendly sites? Here are some guidelines that would help you create sites that gets the maximum love of Google.

Via Joy Bhattacharya
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Digital Gurus's curator insight, February 1, 2013 7:46 PM

Content is the most important part of your website. Having quality,original and informative content helps to get the love of Google.Freshness of the content is also an important factor while considering the real value of content. Hence, have a site that is full of content which is fresh, original and answers exactly what the user is searching for.

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Ten Golden Rules of Global Content Strategy

A global content strategy is a structure for managing all of your content that is consumed by people in languages other than the source.

 

That’s a rather long sentence, so let’s break it down into its pieces:

 

A STRUCTURE

According to Google, structure is defined as follows:

The arrangement of and relations between the parts or elements of something complex.The quality of being organized.FOR MANAGING ALL OF YOUR CONTENT

Wikipedia uses the following definition for content management:

Content management is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content.CONSUMED IN LANGUAGES OTHER THAN THE SOURCE

Mirriam Webster defines a source language as:

 A language which is to be translated into another language.

In other words, the source language is the language that you used to create the content. For example, English is the source language of this blog post.


Via Gregg Breward
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How To Start Building A List In 4 Easy Steps

How To Start Building A List In 4 Easy Steps | Internet Marketing Z6 | Scoop.it
The most profitable, safe and easy way to make money online is by building a list. It's estimated that one email subscriber is worth an average of $40 or one email subscriber on your list is worth an average of $1/ month.
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