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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | Interest | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Robin Good
YvonneFinn's insight:

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

more...
Simon Cripps's comment, March 11, 2013 4:33 PM
Keep it simple, nice points to build into a site
Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

Mr Branson's curator insight, May 5, 2013 9:17 AM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

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Hotels in India gear up for single women travellers - Financial Express

Hotels in India gear up for single women travellers - Financial Express | Interest | Scoop.it
Financial Express
Hotels in India gear up for single women travellers
Financial Express
Indian hotels have begun understanding that the single women traveller is a fast growing, niche market and has tremendous potential in India.
YvonneFinn's insight:

Yes, indeed! Not to mention that they spend lots of money too ...

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Rescooped by YvonneFinn from It's Your Business
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Internet Marketing: What is Retargeting?

Internet Marketing:  What is Retargeting? | Interest | Scoop.it
Internet users have become accustomed to doing business online. Consumers can buy a book, order pizza and rent a movie within a ten minute time span, using only a mouse. With an internet connection...

Via The Fish Firm
YvonneFinn's insight:

... enticing your visitor to take a second look or the action you desire is always good for your business ...

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The Facebook Method – By Expert Internet Marketing Trainer Chris Record

The Facebook Method – By Expert Internet Marketing Trainer Chris Record | Interest | Scoop.it
Team Take Massive Action Offers Internet Marketing Training for Entrepreneurs who want to Make Money Online!
YvonneFinn's insight:

Facebook seems to be still on many minds as a viable marketing resource, so why not do it right ...

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SEO Packages needed for multiple sites | Article Rewriting | Internet Marketing | Link Building | SEO

SEO Packages needed for multiple sites | Article Rewriting | Internet Marketing | Link Building | SEO | Interest | Scoop.it
ll be helpful, but no package needed for on page SEO. The websites are intended to receive traffic from mostly from USA and are in the fashion category. I will need some referrals from you for websites that you have worked with in the USA.
YvonneFinn's insight:

This is real audience targeting -Country and Industry specific- Wow!

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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | Interest | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Robin Good
YvonneFinn's insight:

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

more...
Simon Cripps's comment, March 11, 2013 4:33 PM
Keep it simple, nice points to build into a site
Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

Mr Branson's curator insight, May 5, 2013 9:17 AM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

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Ways to earn money online in 2014

Ways to earn money online in 2014 | Interest | Scoop.it
In these days there are creating more and more websites on the internet which offers you to earn money. But how to know which one are scammers and which websites really pays.
YvonneFinn's insight:

Seems everyone has heard that there is money to be made online ... but watchout there are some pitfalls to get by first!

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Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation ...

Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation ... | Interest | Scoop.it
Internet Marketing Software for SEO and PPC from WordStream · Login ... She and Tumblr CEO, David Karp, share a mutual love of pop culture and both desire to deliver online ad content “to be as great as the content”.
YvonneFinn's insight:

Delivering effective and user friendly content is still the ultimate goal of any web property ...  don't lose sight of that Tumblr!

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Internet Marketing For NEWBIES: The Definitive Guide To Promoting Your Product Or Service Online

Internet Marketing For NEWBIES: The Definitive Guide To Promoting Your Product Or Service Online | Interest | Scoop.it
Internet Marketing For NEWBIES - The Definitive Guide To Promoting Your Product Or Service Online http://t.co/XZS4kPD4k8 via @worldprofit
YvonneFinn's insight:

With the competition getting so steep in this Internet marketing field all of need all the help we can get ...

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Rescooped by YvonneFinn from Social Media Article Sharing
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About Internet Marketing » Be A Social Media Marketing Hero With These TIps

About Internet Marketing » Be A Social Media Marketing Hero With These TIps | Interest | Scoop.it
http://t.co/KvEyDoZB6e - Be A Social Media Marketing Hero With These TIps

Via Alan Horton
YvonneFinn's insight:

... because Internet and social media marketing need some genuine heros

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Rescooped by YvonneFinn from Internet Marketing Latest News
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10 Tips for Designing Email Templates for Smartphones - Technically Easy

10 Tips for Designing Email Templates for Smartphones - Technically Easy | Interest | Scoop.it
Here are ten of the best suggestions that firms can use to make emails even more effective when they are opened on mobile devices

Via Annetta Powell
YvonneFinn's insight:

Ignore this mode of contact at your peril

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