If you don't already read @IIeane's Basic Blog Tips you are missing out on alot of top notch information to help in your social media and internet marketing adventures. Come by and visit her today and tell her Wanda sent ya.
As crappy content keeps adding to the clutter, the business blogging world will change for the better. If you haven't yet flipped through Velocity Partners' SlideShare deck, "Crap. The Content Marketing Deluge," it's definitely worth a look (we've embedded it below).
It's no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. The good news is, while it's becoming harder and harder to get eyeballs on your content, the future is bright for marketers committed to quality. And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it's right in my wheelhouse as HubSpot's blog manager -- I thought I'd share with you what I think the future of business blogging holds....
Excerpted from article on Copyblogger: "While keeping diligent focus on your content production, you must also review your past choices, looking for ways to allow more readers to engage with your writing. In other words you may need to think more like an editor.
Here are 30 editing tips that will help you become a more effective editor-in-chief of the content you create.
***Fall in love with your website: 1. Forget “like.” 2. Sit down; stay awhile. 3. Turn the spotlight outward. 4. Highlight a reason to subscribe. 5. Have discerning taste. 6. Break the rules for a good cause. 7. Don’t call it Google Minus. 8. Check your WordPress before you wreck your WordPress. 9. Tell them what you want. 10. Say no to “yes men.”
***Vamp up your editorial strategy: 11. Water the plant. 12. Prepare; don’t plan. 13. Take yourself out of the equation. 14. Research what’s hot. 15. Seduce your audience. 16. Diversify your topics. 17. Look in nooks and crannies. 18. Tighten up. 19. Walk the line. 20. Log out and mute.
***Make your words irresistible: 21. Try the Fat Ass Fudge diet. 22. Divide and conquer. 23. Use concise language. 24. Outline major points. 25. Write one compelling line. 26. Learn language rules. 27. Avoid word choice mistakes. 28. Examine each letter. 29. Leave time. 30. Regard everything as practice.
Drafts aren’t only rough versions of documents and manuscripts. Most creations are ongoing works in progress..."
A very neat way to use WordPress as a library collection and circulation system using the plugin Weblibrarian.
Wanda Rawlins's insight:
This is a very neat way to use WordPress, and we are glad that folks are extending WordPress for interesting use cases like this one. We hope that this article will help some small public libraries in finding a cost-effective solution to manage their collection and circulation digitally. We are looking forward to your comments not just about running a library with WordPress but also about any other kind of WordPress based application that you have seen or worked with.
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings.
Wanda Rawlins's insight:
Do you need help with your link building? Join our SEO Training program today and learn tons of link building tips. You will gain immediate access to the web's #1 link building forum and our 12 week link building blueprint.
If you found this article useful please comment below with your additional questions, comments and concerns.
In the bloggers interview series so far, we have done interviews with some of popular female bloggers like Ann Smarty and Jane Sheeba. In today’s interview series, we have a lady who has made a big name in the blogging...For few of you, who did not get the chance to know about Ileane Smith, let me share a brief intro about her. Ileane Smith is the founder of popular blog BasicBlogTips.com and she is also running a podcast blog here. She has an active Youtube Chanel here and has been very active on major social media and blogging communities.
Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters.
Pinterest began to formalize its business program last November with a new Pinterest for Business website, a tool for letting users convert existing accounts from personal to new business accounts, and other business-related products.
Wanda Rawlins's insight:
Related EntriesPinterest Lands Another $200 Million In FundingPinnerific: Pinterest New Navigation & Look Rolling Out To Select UsersPinterest Makes First Acquisition By Scooping Up Recipe Discovery Site PunchforkPinning The Competition: Pinterest’s Four-Digit Growth Is Tops Of 2012Pinterest Grows Up & Goes Corporate With New Tools (And TOS) For BusinessesPinterest Debuts In comScore's Top 50 Web Properties
This post is by Jason Gracia. Last May I went shopping for a consultant to help with the launch of my latest project. Though he was the most expensive, though he lived thousands
Wanda Rawlins's insight:
Even if you have true value and expertise to offer the world, it can be hard to confidently put yourself on the “expert” level, and take all the responsibility that comes with it. But it is absolutely crucial to success
The first rule in marketing is probably to go where your customers are hanging out! Do you know where your customers are now? The vast majority of people (What Are the Top Social Networking Sites Right Now?
Facebook may have given us a peek at the future of Timeline after a new design rolled out for one of ABC News’ producers Wednesday. Apparently Facebook is experimenting with new ways of laying out user’s pages.
Wanda Rawlins's insight:
What do you think of these new changes? Should facebook leave them alone? What is your input on the new changes? Let me know!
“Shallow men believe in luck. Strong men believe in cause and effect.” -Ralph Waldo Emerson"
Stop, Pause, Reflect and Stay on Course With Your Business
How to Make Your Prices Irrationally Attractive3 Marketing Reality Checks: Are You Working Under a Delusion?Insider Secrets: The Money Genius of Danny InyProspects ignoring you? Here’s how to get them to listen
Multi-Passionate Customer Profiles: What to Do When ‘ONE Person’ Isn’t Enough
10 Habits of Highly Charismatic Email MarketersQuick Ways to Boost Conversions TODAY!Why Everyone Thinks You’re A Suck Up (And How To Start Being LOVED By The RIGHT People)Do you know why you EXIST? (Business Lessons from Mario and Princess Peach)
This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.
When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.
The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most
Here are a few highlights:
Create a long-term relationship
**You must understand your audience's interessts
**Use the most popular form of communication
**You have to be available and ready to interact to keep them actively engaged.
. Listen to people
**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.
**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time
Create it & Continually Influence Your Audience
**You must be an active participant on a regular basis
**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.
**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship
Selected by Jan Gordon covering, "Curation, Social Business & Beyond"