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Digital Marketing Today
Best Practices, News and Emerging Trends
Curated by Jon Aston
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Measure Social Media ROI with Google Analytics Social

Measure Social Media ROI with Google Analytics Social | Digital Marketing Today | Scoop.it
Google Analytics new Social Reports makes tracking social media ROI a lot easier. Here's what you need to know to measure your social media data.
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Best Practices For Writing For Online Readers

Best Practices For Writing For Online Readers | Digital Marketing Today | Scoop.it
I have less than 30 seconds to capture your attention with this post, so here goes: if you read some, most or all of the next 750 words or so, you will know how to write Web copy that is more useful to readers of your blog or Web site.
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How to Search Facebook Without Logging In

How to Search Facebook Without Logging In | Digital Marketing Today | Scoop.it
Searching social media sites to gather relevant data is an important part of marketing. Use this tool to search Facebook without logging in - you'll love it.
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3 Steps to an Effective Social Media Strategy

3 Steps to an Effective Social Media Strategy | Digital Marketing Today | Scoop.it
Do you have a social media strategy for your business yet?
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Facebook's New, Entirely Social Ads Will Recreate Marketing | Fast Company

Facebook's New, Entirely Social Ads Will Recreate Marketing | Fast Company | Digital Marketing Today | Scoop.it
Leaked documents show Facebook making a radical departure from traditional online display advertising into a word where ads are conversations and brands automatically tell you who of your friends is already on their side.
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What You Need To Know Before Running a Promotion on Facebook

What You Need To Know Before Running a Promotion on Facebook | Digital Marketing Today | Scoop.it
Build a smarter Facebook promotional strategy with these helpful tips.
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Morgan Brown: How Klout Perks Really Work

Morgan Brown: How Klout Perks Really Work | Digital Marketing Today | Scoop.it
Here's a must-read post on the inner workings of Klout Perks campaigns. The gist? That the people at Klout are nice and hardworking, that Klout can be an effective marketing tool for some companies...
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The Three Elements of Storytelling by @wabbitoid | Spin Sucks

The Three Elements of Storytelling by @wabbitoid | Spin Sucks | Digital Marketing Today | Scoop.it
Understanding the three elements of storytelling is essential because it gets the message into the guts, not the head, of the reader.
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How Google's +1 Button Affects SEO

How Google's +1 Button Affects SEO | Digital Marketing Today | Scoop.it
Google's +1 button doesn't share content to the stream the way the Facebook "Like" does, but there must be a connection to search. Here's what we know so far.
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Monitor Which Social Networks Your Visitors are Logged Into With Google Analytics

Monitor Which Social Networks Your Visitors are Logged Into With Google Analytics | Digital Marketing Today | Scoop.it
Recently Mat Clayton from Mixcloud provided a great snippet of Javascript that could be used to record whether visitors to your site were logged into Facebook or not.
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How to Get More Blog Readers By Having Your Content Syndicated

How to Get More Blog Readers By Having Your Content Syndicated | Digital Marketing Today | Scoop.it
Blog post at Danny Brown | Social Media Marketing Blog :

For most (if not all) bloggers, one of the key metrics on how their blog has grown comes from how many readers it has.
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Communication Overtones, Social Media and Public Relations Strategy: Commonsense Social Media Measurement as a Diagnostic Tool

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Social Selling: How to Ethically Reach your Followers by @searchbrat | Spin Sucks

Social Selling: How to Ethically Reach your Followers by @searchbrat | Spin Sucks | Digital Marketing Today | Scoop.it
Social selling is a balancing act. Get it right and you’ve earned yourself a pleased customer. Get it wrong and you’ve invaded someone’s personal network.
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15 Must Know Tips to Rock Your New Facebook Timeline Business Page | Social Media Today

15 Must Know Tips to Rock Your New Facebook Timeline Business Page | Social Media Today | Digital Marketing Today | Scoop.it
Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes.
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ADVICE: How to Kidnap the Children of Almost Everyone in a Newsroom

ADVICE: How to Kidnap the Children of Almost Everyone in a Newsroom | Digital Marketing Today | Scoop.it
Public relations expert Michael Smart confirmed my theory about a subtle but significant change in the dynamics of newsrooms and email pitching you should know about.
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A Model for Understanding & Building Fierce Loyalty [Bonus Day - 28 Days to BFL]

A Model for Understanding & Building Fierce Loyalty [Bonus Day - 28 Days to BFL] | Digital Marketing Today | Scoop.it
This is Leap Year Bonus Day of 28 Days of Building Fierce Loyalty.
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20 Facebook Page Cover Photos to Inspire Your Brand

20 Facebook Page Cover Photos to Inspire Your Brand | Digital Marketing Today | Scoop.it
Timeline has finally rolled out to brand Pages and companies have quickly hopped on the opportunity to get creative.
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Communication Overtones, Social Media and Public Relations Strategy: Unraveling the Mystery of Edgerank on Facebook

Communication Overtones, Social Media and Public Relations Strategy: Unraveling the Mystery of Edgerank on Facebook | Digital Marketing Today | Scoop.it
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Why Research is Key and How to Create a Research Station For Your Social Media Strategy

Why Research is Key and How to Create a Research Station For Your Social Media Strategy | Digital Marketing Today | Scoop.it
Social media allows research to be involved like never before in the marketing mix. Danny Brown shows how to set up a social media research station.
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Social Commerce Strategies: A Vistaprint Case Study

Social Commerce Strategies: A Vistaprint Case Study | Digital Marketing Today | Scoop.it
A case study on social media measurement.
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Pinterest as Free Market Research

Pinterest as Free Market Research | Digital Marketing Today | Scoop.it
My first reaction was panic. You know how it goes. First I heard about Pinterest. Then I heard that it grew 429% from September to December 2011. And I thought, Oh, my god, the future is preparing to leave without me...again.
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The social media measurement smackdown

The social media measurement smackdown | Digital Marketing Today | Scoop.it
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It's time for a smackdown.
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The “New” SEO Secret Weapon | Copyblogger

The “New” SEO Secret Weapon | Copyblogger | Digital Marketing Today | Scoop.it
What you need to know today to improve your site's search rankings.
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Hey Retailers! Refine That Mobile Marketing Strategy (Altimeter Report) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Hey Retailers! Refine That Mobile Marketing Strategy (Altimeter Report) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Digital Marketing Today | Scoop.it
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