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Corporate Social Media Marketing: How to Prepare for Visual Marketing

Corporate Social Media Marketing: How to Prepare for Visual Marketing | Internet Marketing Tips | Scoop.it
Leah Gross's insight:

Reinforced my idea to add links to articles, photos, or videos in my tweets!

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A lesson in social media from Amy's Baking Company

A lesson in social media from Amy's Baking Company | Internet Marketing Tips | Scoop.it
Last night I was kicking back and my phone was going off with messages from my little brother.  I glanced at them but saw there was a youtube link about Amy's Baking Company and couldn't be bothere...
Leah Gross's insight:

I stumbled upon this on a random site and had to check out the full story. It is amazing how social media can get so out of control so quickly. This example is what NOT to do with social media! Maybe they should have read a few tips from my other articles in order avoid this situation.. Goes to show that a company's social media pages are an important part of the business and that they should take it very seriously and professionally.

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eMarketer Data Suggests Tweets CAN Win the Hearts and Minds of Consumers

eMarketer Data Suggests Tweets CAN Win the Hearts and Minds of Consumers | Internet Marketing Tips | Scoop.it
So, when you're playing with real-time marketing and the volatile temper of the American public, you'd better have your social plan well mapped out and your social SWAT team in place should things ...
Leah Gross's insight:

This article starts out by reminding us of the quick and clever tweet that OREO sent out during the super bowl. This made everyone else think, "Why didn't we think of that?"It also dives into how using a hashtag during a real-time event, like television, can allow you to connect with others who are watching and commenting on the show. They use the example of MadMen (which I am currently obsessed with) and how important it is to map out your plan of your tweet while it is airing!

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Zenith Duluth SocialCon 2013

Zenith Social Media and Networking Conference Thursday, May 30 7:45 a.m. - 4:45 p.m. Greysolon Ballroom
Leah Gross's insight:

I recently uploaded an article about the Zenith Duluth SocialCon 2013 and wanted to follow up on it with this video. I created this video with two other students in order to get more students to sign up for this event. I am getting very excited about it and am hoping we have a good turnout.

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Can This Photographer Get New Clients on Social Media?

Can This Photographer Get New Clients on Social Media? | Internet Marketing Tips | Scoop.it
Given his profession, Vinay Chinni has a seemingly endless supply of material with which to cultivate a Facebook fan base.
Leah Gross's insight:

I enjoyed reading this article because it showed the beginning steps to building a social media brand, which I am currently working on. Some tips that I felt were helpful were to post daily, engage with captions, and spend a majority of your budget on LinkedIn. I have been trying to post as often as I can and create captions that are effective. I could improve by creating captions that seek user feedback like asking questions. This is a quite simple start to social media but covers a few crucial steps.

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Zenith SocialCon 2013

Zenith SocialCon 2013 | Internet Marketing Tips | Scoop.it
A social media marketing conference that helps business owners and entrepreneurs turn social media into a money maker for their businesses.
Leah Gross's insight:

So I HAD to scoop this because I am currently trying to get as many students as possible to sign up for this! This is a social media marketing event in Duluth, MN that is offering professional tips about Internet marketing from international and local speakers. This event also provides a student networking session so students can talk with the speakers up-close to learn resume tips and what Internet marketers are looking for in employees. This is partly me trying to spread this news but also to say I cannot wait for this event because it is such a high-quality event located locally. 

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How Facebook Graph Search Affects Your Privacy - Infographic

How Facebook Graph Search Affects Your Privacy - Infographic | Internet Marketing Tips | Scoop.it
Facebook Graph Search is being rolled out to the masses and it’s important to be aware of the searchable content you post. Public information will come up in search queries and may prove problemati...
Leah Gross's insight:

I recently got Facebook Graph Search and started to play around with it. I realized that information is SO easy to get and FGS creates a simple, fast way to get that information all in one spot. It is almost creepy the things you can search. For example, I can go in and search "my friends who visited Starbucks" and i will get a list of my friends who have checked in at my local starbucks. A bit creepy, right? Well, I found this short article so I could learn how to protect myself against FGS so my information that I want kept private will hopefully be kepy private!

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3 Internet Marketing Tips for Small Businesses | Social Media Today

3 Internet Marketing Tips for Small Businesses | Social Media Today | Internet Marketing Tips | Scoop.it
I had the pleasure of being interviewed by Susanne Morreale Leeber for an ongoing cable TV series called Biz Snips, where we discussed Internet marketing tips for small businesses.
Leah Gross's insight:

The idea that the Internet is a new media channel that can be used to reach one's target market definitely shows the differences between traditional and social media. Social media and Internet marketing allow for companies, even small businesses, to reach their target markets, especially niche markets.

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The False Elixir of Automating Your Social Media

The False Elixir of Automating Your Social Media | Internet Marketing Tips | Scoop.it
If you are concerned about dealing with the pace of change in the age of social media, here is a tip.
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From Like To Love: Using Social Media For Marketing Success - Network Marketing With Christopher Brown

From Like To Love: Using Social Media For Marketing Success - Network Marketing With Christopher Brown | Internet Marketing Tips | Scoop.it
Operating a business on the internet may be frustrating, it seems things are always changing, always something to deal with. All these new sites, new technique
Leah Gross's insight:

One key takeaway from this article is that it talks about including links in social media posts. This has influenced me to add links in my posts to either articles, videos, or my other social media pages.

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Greasing The Content Marketing Chute: Coming Up With A Plan Of Attack

Greasing The Content Marketing Chute: Coming Up With A Plan Of Attack | Internet Marketing Tips | Scoop.it
When we talk about content marketing, it's usually in the context of producing certain types of content and promoting it. You need to create top-notch material and get it in front of the right people.
Leah Gross's insight:

I had to scoop this article because it direcly relates to what I am currently working on with my social media. I created my goals/objectives and the strategies I am going to take in order to meet those objectives. I think this really helped me because I had a plan because I started everything so I knew exacly which tactics to use.

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#INFOGRAPHIC: The Road to Success Using Social Media

#INFOGRAPHIC: The Road to Success Using Social Media | Internet Marketing Tips | Scoop.it

Via Jeffrey Lapin
Leah Gross's insight:

What I found interesting from this infographic are the percentages on the very bottom representing the percentage of companies that use those social media sites during their recruitment process. It lists that 70% use Facebook, 50% use Twitter, and 40% use LinkedIn. I found this interesting because I have heard that LinkedIn is the most popular site for companies to use during the recruitment process. Seeing this reminds me that you need to keep content the same over all platforms and make sure that there is no inappropriate content because you never know where they might look!

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Jeffrey Lapin's curator insight, May 6, 2013 4:56 PM

The Road to Success Using Social Media Infographic

 

Via: Sociable360

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Easy Ways to Up Your Social Media Game

Easy Ways to Up Your Social Media Game | Internet Marketing Tips | Scoop.it
Sprout Social CEO Justyn Howard explains what it takes to truly engage customers--and build better relationships via social media.
Leah Gross's insight:

This article provides a few simple ways of how to use social media more effectively. I believe the most important way listed is to be responsive! Customers love when businesses interact with them and respond to their comments, especially if they are complaints! My current main focus is to be very active in my channels, which will lead to becoming more responsive. 

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5 things LinkedIn members should endorse (hint: drinking)

5 things LinkedIn members should endorse (hint: drinking) | Internet Marketing Tips | Scoop.it
With all the free love happening out on LinkedIn, it’s like an online version of the musical 'Hair.'
Leah Gross's insight:

This is a really fun take on LinkedIn that I enjoyed reading because I kept saying, "This is so true!"I recently decided that once I make a connection I will go to their page and see if I can endorse them. Of course, I am sometimes secretly hoping they will endorse me back. The metaphors this article has for this behavior are just crazy, yet quite comical. Check out the rest of the article to see if you agree!

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Corporate Social Media Marketing: How to Prepare for Visual Marketing

Corporate Social Media Marketing: How to Prepare for Visual Marketing | Internet Marketing Tips | Scoop.it
Leah Gross's insight:

Reinforced my idea to add links to articles, photos, or videos in my tweets!

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