Social media is everything nowadays; from blogs like WordPress to sharing photos on Instagram and Facebook pages to exchanging intellectual ideas across platforms like Google Plus, everyone is participating in this growing online dialogue by having some sort of online presence now. And the trend is only just beginning. It doesn’t matter if you are a company or an individual; it doesn’t matter if you are doing business with other businesses, or if you are looking to grow a following over a brand, or if you are just searching for an easy way to communicate with friends, family or travel buddies – the Internet is the new telephone directory, the new doorbell, the new face-to-face interaction. Social media is your best method for getting there.
"Storytelling is an essential component of nonprofit communications, but very few organizations have a firm grasp of what good storytelling truly is and how it can be leveraged to improve outreach and fundraising. This is especially true among smaller organizations, which often lack the resources and staff to invest in developing the required processes and fostering in-house expertise.
Georgetown University's Center for Social Impact Communication researched and produced a publication a resources aimed to fill the existing storytelling resource gap by providing examples of good, compelling stories that have had measurable outcomes for organizations, along with a step-by-step strategy for creating and sharing these stories—one that’s particularly geared toward smaller organizations."
Access this resource page to download primers, checklists, and how-tos to jumpstart your organization's storytelling efforts around:
Stories worth telling: A guide to strategic and sustainable nonprofit storytellingCreating your storytelling bankStory developmentOnline storytelling and social mediaStaffing for storytelling
Via Kim Zinke (aka Gimli Goose)
"According to Amy Newmark, publisher and author of the Chicken Soup for the Soul line of books, there are seven critical strategies for writers and speakers to inspire, engage, and even entertain large numbers of people representing a diverse audience."
Read the full article to find out more about Amy’s seven recommendations, and a tip to accomplish each, for writers and speakers:
Use the power of storytellingStart your stories in the actionFocus on positiveBe brutally honestMake darn sure you are passionate about your topicDon’t get creativeDon’t tell the reader what to do
Via Kim Zinke (aka Gimli Goose)
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