Guest post written by Alistair Rennie. Alistair Rennie is IBM's general manager for social business. The era of social business is here and it is becoming clear just how transformative it will be. Via zackrizmanic 
Good news to all you link builders out there.
SEOmoz just updated the PRO SEO Web Directory List. The long overdue update includes over 400 directories (up from 180) separated into three categories – Web, Local and Social.
Wait, aren’t link directories dead?
The practice of obtaining links from online directories has changed dramatically over the past 10 years. The stereotypes of the past are both true and dangerous. Spammy, low quality directories flood the lower cesspools of the Internet. An unbridled strategy of obtaining links from these non-discriminate directories can actually hurt your SEO.
But times have changed, and strategies have become more evolved......
Via Giuseppe Mauriello, Robin Good 
Do your landing page offers generate a high conversion rate but few actual leads?
Chances are, it's not a content quality problem you have on your hands ... it's a content promotion problem.
Likely, what's happening is that you're not getting your offer out there in front of enough people you want to capture as leads.
Calls-to-action (CTAs) are the gateways into your offers. If you're running into a traffic generation problem for your landing pages, you may need to add more calls-to-action for your content to various parts of your web presence. Here are 12 places you're likely forgetting to include CTAs for your offers. Via Robin Good 
The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. |
Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now showing a ranking between High, Medium, and Low instead of the green bar that you used to see when you searched for terms. 
A couple of interest things happened in the world of Web browser usage during October. The more significant one is that Internet Explorer’s share of global browser usage dropped below 50 percent for the first time in more than a decade. Less significant, but also noteable, is that Chrome for the first time overtook Firefox here at Ars, making it the technologist’s brower of choice. [Ed. Note: That still hasn't happened at Webmonkey, but it's very close, Via Alex Butler, ABroaderView 
Does it matter if you go over 70 characters? How important is it to strictly adhere to this best practice? Via Robin Good 
Having a plan is the first part to SEO success. Find out how to build an SEO plan that works in todays search engine world. (What's Your Internet Marketing (SEO) Strategy? Or do you even have one? |
