If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos: 1. Tell a Good Story: Products and services abound. Good stories are much harder to come by. 2. Be You: The video should really express your company's culture and personality 3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online 4. Don't Recreate the Wheel: If it's your first video, keep it simple. 5. Don't Make Mom Blush: Have fun, but keep it clean.
Business 2 Community4 Internet Marketing Strategies Your Business is MissingBusiness 2 CommunityThe noteworthy thing about these points is that although Google makes the majority of it's revenue from PPC or “Paid Search Marketing”, the paid ads get...
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