It's time to face the music: Traditional marketing strategies just aren't as effective as they used to be, and the old way of online marketing is dying. Blinking banners and "one weird tip" ads aren't cutting it, and there's enough research now ...
The Internet is changing rapidly, and with it, so is consumer behavior and expectations. Your business needs a solid social media marketing plan, and fast. But the world of Facebook, Twitter, LinkedIn, et al.
The begin of your social media activities actually starts with a social media plan!
Every organization sought for ways to grab customer’s attention by running a massive out bound marketing campaigns but over the years we have seen a massive shift in consumer engagement with any particular brand in the sense that consumer would...
Consumer acts from the position of information search,when they identify a need-this is why inbound marketing is the new media currency
The death of blogging has been predicted for many years. Blogging isn't dying it is just "evolving". The success of platforms such as Tumblr over the last 2 years with 90 million visitors a month shows that blogging is indeed booming!
This is a must read....as blogging in a sense is broken but we need to know what works!
SEO means Search Engine Optimisation and in simple terms that means getting your website ready to get found by the search engines. Content Marketing is about creating new, unique and high quality content and posting to a blog or similar.
SEO v Content marketing shares a unique relationship as both are built on getting found and attracting traffic.
There are many ways to use social media to target and convert online leads, but the path to a consistently high online conversion rate always runs through quality content and great value propositions. You can't market your way to success if your ...
Leads leads leads is the key to selling and profitability!
The e-book publishing landscape is changing fast—with new services, new terms, and new formats. Despite the pace of change, here are 5 things that have remained fairly constant this year—and that you must be aware of—before you undertake any kind of self-publishing process for e-reading devices.