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Internet marketing for startups: The presentation

Internet marketing for startups: The presentation | Internet Marketing & Startups | Scoop.it
This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF. My main point: Marketing isn't about interruption, trickery, SEO spam, etc.
Chris Lee's insight:

Marketing is about communicating a message that delivers value to the right people. The internet provides a highly efficient platform for marketing. In an age where lean startups are the sole survivors of an unforgiving economy, internet marketing is where today's entrepreneurs need to invest. 

 

 

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Internet Marketing & Startups
How the modern start up business can leverage the web to develop deep and lasting communication to targeted consumers
Curated by Chris Lee
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High-Value Tactics, Future-Proof Link Building - Whiteboard Friday

High-Value Tactics, Future-Proof Link Building - Whiteboard Friday | Internet Marketing & Startups | Scoop.it
The past 12 months have been brutal for many traditional forms of link building, and many webmasters are left wondering what technique will fall under the hatchet next.
Chris Lee's insight:

This is a fantastic blog video that talks about the truly natural method for getting links. Align yourself with Google's vision for a natural internet and you will be rewarded. 

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If you’re struggling to get blog readers, read this

If you’re struggling to get blog readers, read this | Internet Marketing & Startups | Scoop.it
The main reason why people struggle to attract blog readers is because they look for readers in the wrong places. Are you making this same mistake?
Chris Lee's insight:

In this compelling article, Derek Halpern shares his reasons as to why bloggers dont get the types of readers that they desire. Of all the different tactics to get readers to come to your blog, people rarely use the one fastest method; convince another blog that has readers to send readers your way. 

 

The most important thing to keep in mind when you are asking other bloggers to send you traffic is that you are targeting the right blogs. Evaluate the mission behind your blog, what is its purpose? Be specific, all the way down to the target market. Only after you have found an answer to that question can you begin to understand what types of blogs should you be targeting. 

 

While developing his hypothesis, Derek quickly realized a problem - some blogs are creating content that is tailored to the wrong audience. This misleading information happens even when the blogs intention is to attract a different type of person. Derek cites different types of cases, one of whom is his personal lawyer. His lawyer uses a blog to attract leads to his legal firm. The lawyer writes quality content but its written in such a way thats only appealing to other lawyers. If a potential client were to land on his blog, they would likely feel detered. 

 

So here we have two take away points. 

 

1. Understand your target audience and make sure that your content is actually targeting them. 

 

2. The fastest way to get readers is to simply ask competing blogs for readers. 

 

Derek does a great job exposing a real problem for many bloggers all over the world. I applaud his efforts to educate those that are simply underachieving in the blog-o-sphere. 

 

 

 

 

 

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What's Ahead For Mobile Marketing In 2013

What's Ahead For Mobile Marketing In 2013 | Internet Marketing & Startups | Scoop.it
At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while.
Chris Lee's insight:

Aaron Strout's not kidding when he asks us to bear another set of marketing predictions. Since the inception of smart phones and tablets, marketers have been gazing deeply into their crystal balls in an attempt to be the next authority on the direction of mobile marketing. This has resulted in a lot of deceptive and misleading information for business owners, marketers, and others who have interest in this industry.  

 

However, I do believe Aaron has some really solid predictions grounded in solid statistics. My pick of the bunch is that mobile devices aggregated nearly 25% of the total amount of online shopping done on black friday. This is a good indicator of what the current picture of mobile eCommerce looks like. 

 

Of the five bold predictions he lays out I was especially keen on the marketing potential of the mobile application Passbook for iOS6. Passbook is essentially Apple's version of Groupon. Commerce and location based marketing has finally arrived on the iPhone.  

 

I rate this article a 7/10 

 
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Internet Marketing & Startups | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello, Robin Good
Chris Lee's insight:

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

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Beth Kanter's curator insight, December 30, 2012 1:36 PM

Good example of using A/B testing.

Barbara Kurts's comment, January 9, 2013 6:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 5:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

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Evolving Your SEO: Moving Toward a Content Marketing Approach

Evolving Your SEO: Moving Toward a Content Marketing Approach | Internet Marketing & Startups | Scoop.it
Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.
Chris Lee's insight:

It's time to innovate your SEO to incorporate content marketing. 

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Can Social Media Sell Soap?

Can Social Media Sell Soap? | Internet Marketing & Startups | Scoop.it
Social media networks were supposed to be the greatest marketing machines on earth. It hasn’t worked out that way — yet. (Social media creates oceans of data for Outreach specialists....
Chris Lee's insight:

Social media is a buzzing catchphrase in the modern business world. How does the current state of social media marketing measure up to all the hype? 

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Twitter / Oreo: Power out? No problem. ...

RT @shaunaedson: Wow, now that is a quick social-media response!! #superbowl47 RT @Oreo: Power out? No problem. http://t.co/2wEQLSrq
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How Public Relations Can Help SEO | Social Media Today

How Public Relations Can Help SEO | Social Media Today | Internet Marketing & Startups | Scoop.it
Chris Lee's insight:

Amanda DiSilvestro covers a highly practical concept in this article. SEO and PR are two departments that have many interwoven interests. As such, the modern SEO can benefit heavily by working with public relations. 

 

PR's have powerful connections. PR;s have connections with media outlets and other authoratative sources. These connections can be leveraged for traffic and links for SEO purposes. Building trust in the public eye is something that PR does well. Trust is also a subtly important SEO ranking factor. 

 

This article provides solid insight into the relationship between SEO's and PR's.

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Why Bloggers Fail (and What To Do To Ensure You Don’t)

Why Bloggers Fail (and What To Do To Ensure You Don’t) | Internet Marketing & Startups | Scoop.it
Most blogs fail. The question is “WHY!?” And more important, how do some people beat the odds and build wildly successful blogs? Read this from Derek.
Chris Lee's insight:

Blogging is a mainstream way for people to showcase themselves, both professionally and personally. The sad truth is that most bloggers don't reach their potential. It's time for a paradigm shift 

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Internet marketing for startups: The presentation

Internet marketing for startups: The presentation | Internet Marketing & Startups | Scoop.it
This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF. My main point: Marketing isn't about interruption, trickery, SEO spam, etc.
Chris Lee's insight:

Marketing is about communicating a message that delivers value to the right people. The internet provides a highly efficient platform for marketing. In an age where lean startups are the sole survivors of an unforgiving economy, internet marketing is where today's entrepreneurs need to invest. 

 

 

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6 Ways to Segment Like a Pro | Marketing Automation - Pardot

6 Ways to Segment Like a Pro | Marketing Automation - Pardot | Internet Marketing & Startups | Scoop.it
Chris Lee's insight:

When your company sends an email it needs to understand its audience and have a funnel established. 

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