Empower Network Now Bigger than Food Network and NBA.comAbsolutely ridiculous!! As of the date of this post on April 16th, Empower Network has already surpassed Food Network and NBA.com for website traffic on Alexa.
Yahoo’s move aims to make up for years of missing out on the growth of social networks and mobile devices.
Brandon Jones's insight:
So apparently the powers that be at Yahoo has decide to buy Tumblr for $1.1 billion dollars. I wonder how this repositioning play of Yahoo bodes for their future. It will be interesting the see how this unfolds over time for the Marissa Mayer click. I love Tumblr in it's current form, but I do see the need for the company to gain revenue. If everything goes well, this could be a boon for internet marketers also. Let's just hope it doesn't dilute the user experience to a significant degree.......
Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand's message unless it was paid to be put front and center. Facebook analytics firm PageLever (recently acquired by social marketing company Unified) said last fall that most Facebook page posts fade off into the ether three to five hours after getting published.
But the promise of social isn't one-to-many broadcast-style publishing; it’s creating a ripple effect. Get something in front of the right people and they’ll push it onward and outward. Not only does that serve as a sort of audience-quality filter, but a side benefit for brands is that it can be as inexpensive as it is efficient.
Washington Post-owned social agency SocialCode rolled out an influencer targeting tool last year with exactly that intent, and now the most high-profile arbiter of social influence, Klout, has unveiled an analytics dashboard to help brands pinpoint their influencers.
"This is really the first step—but a meaningful step—towards a set of tools that will enable brands to more effectively understand and engage with their influencers," said Klout CEO Joe Fernandez. He maintained that Klout remains a consumer company, but Klout for Business definitely levels up the brand side of the business with the potential to become an enterprise-level marketing platform.
At launch, Klout for Business aims to tell businesses who the influencers are among their Twitter followers and Facebook fans, including age groups, gender, location and of course what topics they're influential on.
Fernandez said Klout rewrote its topic analysis system to give companies a dynamic look at those influencers’ interests. "Imagine Pepsi wanting to know who in their audience is influential about snowboarding and invite those people to a Pepsi competition at Aspen," he said....
Here’s a newsflash for you. Your SEO strategy isn’t failing because Google’s got it out for you, or because you’re suffering from some mysterious penalty.
Though it can be tempting to explain away your website’s failure to advance in the natural SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail.
Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon!
1 – You’re using outdated tactics
SEO best practices change every day because Google and the other search engines are constantly updating their algorithms.
As a result, if you’ve been out of the game for some time, you could be using dated tactics that no longer bring about the results that they used to.
For this reason, the first thing to check if you suspect that your campaign is in danger of failing is to see whether or not the tactics you use are still recommended as best practices...
Instead of doing your research at the start of the week and pre-scheduling your content, a new emphasis has been placed on real-time content discovery.
Here are Adam Vincenzini's suggestions to discover and curate content in real-time...
This combines your Twitter and LinkedIn activity preferences with a continuous scan of trending topics to serve up semi-tailored results in real-time
2. rt.ly (aka realtime from bit.ly)
This serves up content with stats telling you how popular it is as the time of searching
The tag line for this is the 'interest network' with a most attractive user experience
Another service which combines your own social media preferences with some real-time discovery and organisation.
5. Social Buzz (from social-searcher.com)
Social Buzz works by taking your keywords, running a search and then adding the analytics associated with those results to give you the most relevant content options.
Why tools like these give you a competitive advantage
Real-time discovery of quality content is becoming more important as pre-scheduling older content no longer has the same impact
The Chart explains this in more detail:
The best time to find and share content is during the 'real-time content discovery hot spot' which means you're more likely to be viewed by your networks as a news breaker as opposed to a news follower.
Raven5 brings you the latest techniques from the experts that are brought to you by the Content Marketing Institute. Content Marketing World 2011, the experts speak. Blog, video and photos are awesome.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.