As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing. What are the common mistakes that are often made in social media marketing?
Facebook lets you reach out to and engage in momentous conversations with your target audience. In addition to acting as the "voice" of the brand, it becomes an integral ingredient of any brand campaign.
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.
Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page.
To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all.
Hotel Reputation Management and Your 2014 Marketing Plan Hospitality Net I'm not really here to tell you what percentage of your hotel marketing budget to put toward online efforts (likely more of it than you currently are) or whether print...
The Guardian Why Google+ is becoming a necessary social media channel for marketers The Guardian In January 2013, the Global Web Index announced that Google+ had overtaken Twitter to become the second largest social network.
The Guardian How to run a social media marketing campaign The Guardian "If you dip your toe into social media, the chances are you'll get your leg bitten off," says Tom Ollerton, marketing director at the specialist agency We Are Social.
If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media (5 ways to use #SocialMedia in sales even if your customer isn't on Facebook -
Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed.
Learn why your FAQs are an important tool in any effective marketing campaign. Your SEO and branding will benefit! (Don’t Underestimate the Power of the FAQ in Internet Marketing & SEO: Don’t Underestimate the Power of the FAQ...