Certain companies can generate high-quality, extremely relevant prospecting lists with the click of a button. How? Most display networks provide transparency into ad placements that you can use as the backbone of outreach campaigns for SEO programs.
Interesting conversation I was having the other day in a social network. As an SEO provider for a small to medium size agency it’s important to get some things right. Ethics, trustworthiness and tr...
Separating the two – Personal & Business
I’ve asked four high visibility CEO of agencies how they handle their brand when it comes to promoting a client’s brand.
The premise: You specialize in some form of Internet Marketing that includes Social Media. You take on a client and as part of your contract; you will be promoting the client in some way via social media – the brand, or a product, or a service, etc. The following are questions about a client’s brand promotion from both a practical and ethical standpoint.
Three months before, Facebook started testing a new ad retargeting tool called Facebook Exchange or FBX. It was running in the beta mode for last three months and after having great success in beta mode, it has been launched finally.
Link building, if not done right, can get you in hot water with the search engines. We're seeing this more following the recent Penguin update. As you begin your link audit, make sure to check the following areas to ensure an optimal link profile.
Yes, PageRank isn't as important a metric as it used to be and certainly not something to obsess over. However, it is still a decent indicator of the authority of your website.
Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches.
The advantage of properly implementing and aiming your brand's mobile site will certainly become evident when reporting on traffic and conversions after the fact. The statistics speak for themselves: mobile search directly drove 25 percent of all online U.S. device purchases, according to a study by Google published in March 2010. The numbers have only increased since.
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.