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Squid news today (our favorite internet news) : Inspiration for Social Media

Squid news today (our favorite internet news) : Inspiration for Social Media | Internet Marketing method | Scoop.it
There are 7 parts in this post :

Listening - Organization and Governance - Orchestration - Measurement - Social Content - Segmentation and Targeting - Social Engagement and Community -
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The Fish Firm Blog: 5 Ways To Reach Your über Target Audience... The Household “Decision-Maker”

The Fish Firm Blog: 5 Ways To Reach Your über Target Audience... The Household “Decision-Maker” | Internet Marketing method | Scoop.it
Pick your head up from your Smartphone long enough to notice that everyone else is buried in their smartphones... maybe no single group more so than busy moms.
Did you know that moms spend 6.1 hours per day on average on their smartphones. They are 58% more likely to shop via a mobile device and in a survey of 1,500 tablet-owning moms, 97% made a purchase in the last month!



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Squid news today (our favorite internet news) : How To Create Successful And Innovative Products

Squid news today (our favorite internet news) : How To Create Successful And Innovative Products | Internet Marketing method | Scoop.it
It all starts with an idea to create a product; then making the product.

Below are characteristics which your product or brand has to have if it is to be profitable. They are elaborative. Apply them to your product.
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How To Measure the Success of a Blog

How To Measure the Success of a Blog | Internet Marketing method | Scoop.it

I often wonder about how to measure the success of this blog. While there are many tools to measure page views and visitors, the absolute number of readers is probably the worst measure because it's a false idol. Feedburner subscribers, retweets, time on site aren't much better because they don't measure the true performance of a blog - what fraction of a target audience the blog reaches.

 

In order for content marketing and blogs to be effective, the writing must have a target audience in mind. By focusing on that audience, bloggers build a brand in a scalable and cost-effective way. So engaging the very highest fractions of that audience possible is the best metric of success.

 

For example, this blog targets startup founders, managers and employees. I journal my education and thoughts in the hopes that others benefit from these learnings. In exchange, I'm trying to build recognition within the startup ecosystem. Each morning, I'd like to log into an analytics dashboard that showed me the fraction of entrepreneurs and startup employees I reached the day before. And ideally, which content resonated and why. Alas, there is no such tool....


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Jeff Domansky's curator insight, March 10, 2013 3:56 PM

Valuable thoughts on blog measurement...

Alison D. Gilbert's curator insight, March 14, 2013 6:31 AM

Blogs are the newspapers of the present.

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Google Plus pages and profiles get new design

Google Plus pages and profiles get new design | Internet Marketing method | Scoop.it

Via Cendrine Marrouat - www.socialmediaslant.com
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Jon Turino's curator insight, March 6, 2013 7:51 PM

FYI

Robin Martin's curator insight, March 8, 2013 11:46 AM

I've recently read that Google+ is a definite "must" for social proof and scoring. 

Jon Turino's curator insight, March 8, 2013 4:03 PM

This change was clearly visible. Great redesign by Google.

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Squid news today (our favorite internet news) : Social Media Competitive Analysis

Squid news today (our favorite internet news) : Social Media Competitive Analysis | Internet Marketing method | Scoop.it
To get ideas for how your brand can engage in the social media channel
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Squid news today (our favorite internet news) : Inspiration for Social Media

Squid news today (our favorite internet news) : Inspiration for Social Media | Internet Marketing method | Scoop.it
There are 7 parts in this post :

Listening - Organization and Governance - Orchestration - Measurement - Social Content - Segmentation and Targeting - Social Engagement and Community -
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Infographic: Why Content for SEO

Infographic: Why Content for SEO | Internet Marketing method | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke
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Angela Watkins's curator insight, February 17, 2013 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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What Your Brand Colors Say About Your Business [Infographic]

What Your Brand Colors Say About Your Business [Infographic] | Internet Marketing method | Scoop.it
How do different people respond to colors? This infographic shows you why you should care about your brands colors.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, March 3, 2013 2:27 AM

Colors always matter. Want proof? Check out this infographic.

Jon Turino's curator insight, March 4, 2013 2:03 PM

I think this brings the total number of infographics related to colores posted on http://pinterest.com/ELTwithElise/social-media-business-tools/ and http://pinterest.com/jonturino to well over a dozen. Lots of good info.

GIBS Information Centre / GIBSIC's curator insight, March 8, 2013 8:10 AM

Ads - Marketing : brand colours on BrandYou!

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How Mobile Is Making Us Rethink Email Marketing

How Mobile Is Making Us Rethink Email Marketing | Internet Marketing method | Scoop.it

Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now....


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Martin (Marty) Smith's comment, March 3, 2013 9:00 PM
LOL, plural of Marty is Marty2x I think. Good scoop here that is a critical read for ecom. When I was a Director of Ecom email was our highest margin channel BY FAR. I bet that is still true for those who understand how to modify approach based on this post. Marty2X
Sylvie Mercier's curator insight, March 4, 2013 12:21 AM

New marketing ....

Marty Koenig's comment, March 9, 2013 3:43 PM
LOL Marty2x. It is interesting to see the variations and sameness from the old web to the new mobile.
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Everything a Marketer Needs to Know Can Be Learned from Journalism | Distilled

Everything a Marketer Needs to Know Can Be Learned from Journalism | Distilled | Internet Marketing method | Scoop.it

...Everything I now know is the outcome of a relentless focus on journalism and communications, which I can honestly say taught me so many invaluable lessons that areessential to marketing. I would go so far as to say that every marketer should be trained in journalism.

 

So sit back, relax, and enjoy my part love letter to journalism, but more importantly part “if you don’t know these things you need to level up right now” list of journalism principles and attributes every marketer needs to know...


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Jeff Domansky's curator insight, February 26, 2013 11:37 PM

Nice counterpoint for marketers, PR.

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Long Tail Infographic | Small Business SEO | Soshable

Long Tail Infographic | Small Business SEO | Soshable | Internet Marketing method | Scoop.it
Want to see a great infographic on long tail SEO? Here's one from Wikimotive and Soshable!

 

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry. 

 

The main benefit of long tail keywords is that they’re so specific. This means that even though you get less searches per term, the searches you DO get will be more targeted, and thus more readily convertible. Additionally, because these long tail keywords aren’t as commonly seen on analytics tools, they are generally less competitive for both organic and paid search marketing.

The average keyword people target is called a “head” keyword. These keywords are usually about 10-25 characters in length, any shorter and they tend to be too general and there isn’t much benefit (there are always exceptions). Long tail keywords are about 26-40 characters in length, any longer and you just don’t see much search volume....


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Jeff Domansky's curator insight, February 25, 2013 11:09 PM

All about long tail keywords and SEO, nicely illustrated in this infographic.

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Squid news today (our favorite internet news) : Sté Kerwer about Twitter trends

Squid news today (our favorite internet news) : Sté Kerwer about Twitter trends | Internet Marketing method | Scoop.it
Identifying trends

When you’re logged into Twitter, you’ll see a list of global trends on the bottom left of your screen.
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10 Essentials for Social Media in 2013, Part 2

10 Essentials for Social Media in 2013, Part 2 | Internet Marketing method | Scoop.it

This post is a continuation of 10 Social Media Essentials for 2013. In the first post, we explored the importance of (1) Consider Mobile First!, (2) Leverage Converged Media, (3) Amplify Sourced Content, (4) Focus on Visual Storytelling and (5) Launch a Creative Newsroom. The following post explores five additional essentials focused on engagement, social events, search and brandplay....


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Turn your Google Analytics metrics into an infographic with Visual.ly

Turn your Google Analytics metrics into an infographic with Visual.ly | Internet Marketing method | Scoop.it
Infographic-creation tool Visual.ly released a cool new feature on Friday.

Via Cendrine Marrouat - www.socialmediaslant.com
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PR is winning the Content War

PR is winning the Content War | Internet Marketing method | Scoop.it

PR people are getting out their message at a time when the traditional media are less able to provide a counterweight. ...

 

“The muscles of journalism are weakening and the muscles of public relations are bulking up — as if they were on steroids,” New York Times investigative reporter David Barstow told the authors. But the story is more than just numbers. The change to digital communication has allowed corporations and organizations to bypass the traditional media gatekeepers and tell their story directly to the public in a way they never could before.

 

Do you get emails from political candidates you’ve given money to? Have you supported a cause on Facebook? Shared a photo about a product or an event? These are just a few examples of direct PR-driven communication. If you’re looking for a recipe, are you more likely to find it in the newspaper food section — or to visit bettycrocker.com or one of the hundreds of food industry-sponsored sites eager to provide you with useful and entertaining cooking content?...


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Jeff Domansky's comment, March 12, 2013 3:08 PM
Hi Angela, very true! PR people certainly aren't alone in preferring SoMe.
Jeff Domansky's curator insight, March 12, 2013 3:15 PM

In PR, we live in interesting times...

Angela Watkins's comment, March 12, 2013 3:47 PM
Mr. Domansky ... so true.. Thank you for sharing this is only a confirmation for me.
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Facebook wants to be your new ‘personalized newspaper’

Facebook wants to be your new ‘personalized newspaper’ | Internet Marketing method | Scoop.it
Facebook revealed the revamped version of its News Feed on Thursday.
The goal of the redesign is to reduce clutter and deliver stories in a newspaper-like for

Via Cendrine Marrouat - www.socialmediaslant.com
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Martin Gysler's comment, March 9, 2013 5:37 AM
Thank you Laura, I totally agree with you that Facebook has too much clutter (I look forward to see the changes that are planned for the next week, that should ameliorate this fact). But I am surprised what you say on LinkedIn, I use it a lot and I've never had any problems with phishing. Anyway, the important thing is that each of us finds its way in the middle of all the possibilities that are opening to us up through social media.
Laura Brown's comment, March 9, 2013 9:57 AM
LinkedIn was sending everyone connected to me invites. I didn't know until a few people began complaining about all the invites I was sending them. But, I hadn't sent any out. It was LinkedIn. Check with your contacts. I put LinkedIn as a junk filter so I never get requests from anyone now.
Cendrine Marrouat - www.socialmediaslant.com's comment, March 9, 2013 3:13 PM
There was an incident a couple of months ago. The site was hacked and thousands of profiles were affected. That's why people got invites from you, probably. The problem has never happened to me.
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40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop

40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop | Internet Marketing method | Scoop.it
  

Infographics are popular. They help reduce complex coherences to simplified illustrations. Information gets visualized. The best infographics are self-explanatory, needing almost no text at all.

Via Mark Strozier
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Jane Sleeth's comment, May 30, 2013 1:51 PM
Remember however that the use of icons and infographics needs to take into account principals of Universal Design so that people of all ability levels can "read", understand and use. JE Sleeth OPC Accessible Design consultants since 1991
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
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Entrepreneurial Lessons From Google All-Star and Yahoo! CEO Marissa Mayer

Entrepreneurial Lessons From Google All-Star and Yahoo! CEO Marissa Mayer | Internet Marketing method | Scoop.it

Fascinating profile of Yahoo CEO Marisa Mayer... When Mayer graduated from Stanford in 1999, she had 14 job offers waiting for her. She chose Google and remained with the company for 13 years. She went through the startup years, all the way through the IPO, and, in many ways, was the key spokesperson for the company. So considering that she’s one of the top in tech, there are some things we can learn from her. She has over a decade of experience and has worked with very talented people who have built great products. Let’s get into what she recommends for entrepreneurs, product managers, and everyone in between....


Via Jeff Domansky
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MizWalidah's curator insight, March 5, 2013 6:01 PM

I am listening sensai! Don't know if I spelled sensai correctly, but I am listening. Smart woman. We need more of them in this game of daggers.

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Content Marketing: A Game of Skill

Content Marketing: A Game of Skill | Internet Marketing method | Scoop.it

Here's a fun infographic from Fisher Vista, turning content marketing into a board game.

 

Scrabble, anyone?

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Patrizia Splendiani's curator insight, January 20, 2013 4:45 AM

Play the game...

James A Smith MCIM's curator insight, February 4, 2013 4:38 AM

How is your game? Nice visual - easy to share and educate - perfect peice fo content!

Angela Watkins's curator insight, February 4, 2013 2:39 PM

You need to use different avenues for your content marketing.  I use several:  blogs, social media, writing profiles, etc.

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Squid news today (our favorite internet news) : Bad social media

Squid news today (our favorite internet news) : Bad social media | Internet Marketing method | Scoop.it
This is a relatively new one. This sample was taken from a social media “expert”‘s LinkedIn profile. People have started to do this so search engines will pick up on the keywords.
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Here’s an iPhone app that makes coffee. Does life get any better than this? [Video]

Here’s an iPhone app that makes coffee. Does life get any better than this? [Video] | Internet Marketing method | Scoop.it

Okay, this isn’t brand new but it’s still awesome and having seen it in the flesh, I had to share it. Stopping by the excellent Founders House co-working space in Copenhagen the other day, I was introduced to the team at app development agency Shape. They offered me a coffee using an iOS app they built for Scanomat‘s TopBrewer coffee machine. The app connects to the coffee machine via Bluetooth or WiFi and… well, just watch. The machine will set you back several thousand dollars but hey, at least the app’s free....


Via Jeff Domansky
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Squid news today (our favorite internet news) : custom infographics

Squid news today (our favorite internet news) : custom infographics | Internet Marketing method | Scoop.it
I.I.M. stand for integrated internet marketing. We help companies to set up their integrated system in english, nederlands and français
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The Soaring Popularity of Pinterest | Social Media Today

The Soaring Popularity of Pinterest | Social Media Today | Internet Marketing method | Scoop.it
Pinterest is really popping. It has quickly become one of the fastest growing social networks. According to a recent Pew study, 15% of American internet users are on now Pinterest—just barely trailing Twitter at 16%.

Via Jeff Domansky
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Jeff Domansky's curator insight, February 26, 2013 11:00 PM

Pinterest seems to be catching a wave...

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Squid news today (our favorite internet news) : Why Women Make Great Entrepreneurs

Squid news today (our favorite internet news) : Why Women Make Great Entrepreneurs | Internet Marketing method | Scoop.it
The digital economy requires these skills, and women enjoy a slight edge over their male counterparts (according to numerous studies).
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Web Ink Now: Effective storytelling for business

Web Ink Now: Effective storytelling for business | Internet Marketing method | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 22, 2013 11:31 PM

Great quote from David Meerman Scott: "The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."

Tom Fair's comment, February 23, 2013 3:08 PM
Jeff: Another outstanding Scoop. Mr. Scott practices what he preaches and shows us all how it's done!
Keep up the good work!
Jeff Domansky's comment, February 23, 2013 4:05 PM
Thanks EN! Appreciate your comment and best regards.