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PR is winning the Content War

PR is winning the Content War | Internet Marketing method | Scoop.it

PR people are getting out their message at a time when the traditional media are less able to provide a counterweight. ...

 

“The muscles of journalism are weakening and the muscles of public relations are bulking up — as if they were on steroids,” New York Times investigative reporter David Barstow told the authors. But the story is more than just numbers. The change to digital communication has allowed corporations and organizations to bypass the traditional media gatekeepers and tell their story directly to the public in a way they never could before.

 

Do you get emails from political candidates you’ve given money to? Have you supported a cause on Facebook? Shared a photo about a product or an event? These are just a few examples of direct PR-driven communication. If you’re looking for a recipe, are you more likely to find it in the newspaper food section — or to visit bettycrocker.com or one of the hundreds of food industry-sponsored sites eager to provide you with useful and entertaining cooking content?...


Via Jeff Domansky
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Jeff Domansky's comment, March 12, 2013 12:08 PM
Hi Angela, very true! PR people certainly aren't alone in preferring SoMe.
Jeff Domansky's curator insight, March 12, 2013 12:15 PM

In PR, we live in interesting times...

Angela Watkins's comment, March 12, 2013 12:47 PM
Mr. Domansky ... so true.. Thank you for sharing this is only a confirmation for me.
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Web Ink Now: Effective storytelling for business

Web Ink Now: Effective storytelling for business | Internet Marketing method | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 22, 2013 8:31 PM

Great quote from David Meerman Scott: "The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."

Tom Fair's comment, February 23, 2013 12:08 PM
Jeff: Another outstanding Scoop. Mr. Scott practices what he preaches and shows us all how it's done!
Keep up the good work!
Jeff Domansky's comment, February 23, 2013 1:05 PM
Thanks EN! Appreciate your comment and best regards.
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Everything a Marketer Needs to Know Can Be Learned from Journalism | Distilled

Everything a Marketer Needs to Know Can Be Learned from Journalism | Distilled | Internet Marketing method | Scoop.it

...Everything I now know is the outcome of a relentless focus on journalism and communications, which I can honestly say taught me so many invaluable lessons that areessential to marketing. I would go so far as to say that every marketer should be trained in journalism.

 

So sit back, relax, and enjoy my part love letter to journalism, but more importantly part “if you don’t know these things you need to level up right now” list of journalism principles and attributes every marketer needs to know...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 26, 2013 8:37 PM

Nice counterpoint for marketers, PR.

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SEO: The YouTube Ranking Factors [Infographic]

SEO: The YouTube Ranking Factors [Infographic] | Internet Marketing method | Scoop.it

YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search?


Via Robin Good, Hugo Loredo, Jeff Domansky
keytrend's insight:

You Tube is powerful but you have look at many factord - excellent infographic

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Pedro Barbosa's curator insight, February 3, 2013 1:16 AM

Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com

Pallab Kakoti's comment, March 4, 2013 11:36 AM
simply WOW stuff!!
Paula Arenas's curator insight, March 4, 2013 10:11 PM

la fórmula sigue siendo un misterio, pero todo ayuda