Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
Reading all of this article leaves you with the feeling that it is critical to keep an eye on developments here but not (yet) to panic about.
The SEO landscape has changed considerably but does it still retain its old relevance in a world where content is supposedly king? Victoria Clarke investigates
Having delivered SEO for clients since 2007, I think this is the most balanced article that I've read yet about SEO today. Does SEO have a future for your company - the answer is it all depends and this article tells you what it depends on.
Of all the greatest developments on the horizon in the SEO universe, what are the trends marketers need to be aware of as we move into 2014, and what should they do?
The best way of coping with the growth in web usage from mobile devices, the importance of HTML5, the need for local optimisation and the ongoing downward trend in the importance of non-social backlinks. Sounds like a fair summary of 2014 trends to me
You've got zero AdWords conversions. What do you do? Change what it means to convert! Here's how to choose a conversion event that makes sense for you.
Is your lack of or low conversion, from Adwords or any other source of traffic, down to poor expression of your USP, lack of trust / confidence, poor layout, poor calls to action or poor offers? Chances are its a mix of all of these - but you probably blame too little traffic or having 'the wrong sort of' traffic.
Put up a WooCommerce site in under 30 min., and also discover when it s best to use another type of cart - Free Course
Some time ago, a client asked me to recommend a good e-commerce plug-in for Wordpress. After a significant amount of research, I came to the conclusion that the answer was definitely WooCommerce. Thought I'd share that with you all now that I've found this source of free online independent training on the product.
Did you think Hummingbird was just about natural language search and capability? Eric Enge the CEO of Stone Temple Consulting, explores Hummingbird, summing up what you can do to get on your game now, get focused and ahead of your competitors.
Here's another artticle looking backwards - or is it? As the author highlights, Hummingbird is Google thinking a very different way about what searchers want.
As sure as Christmas marketing, the predictions begin. I was particularly intrigued by points 5. Points 6 and 8 come together to suggest that smaller companies are being forced by Google to focus . on social media (for its own sake) and Adwords. But maybe - just maybe - big brands aren't what we want in our results when we search and Google will damage itself by pandering (forgive the pun) to them.
Last week, Microsoft issued a second announcement that it would be transitioning Bing Ads account logins to Microsoft accounts — currently used to access Hotmail, Messenger, SkyDrive, Windows Phone, Xbox LIVE, or Outlook.com services.
The rate of change in search continues apace and leads to more customer disruption
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.