As sure as Christmas marketing, the predictions begin. I was particularly intrigued by points 5. Points 6 and 8 come together to suggest that smaller companies are being forced by Google to focus . on social media (for its own sake) and Adwords. But maybe - just maybe - big brands aren't what we want in our results when we search and Google will damage itself by pandering (forgive the pun) to them.
Last week, Microsoft issued a second announcement that it would be transitioning Bing Ads account logins to Microsoft accounts — currently used to access Hotmail, Messenger, SkyDrive, Windows Phone, Xbox LIVE, or Outlook.com services.
The rate of change in search continues apace and leads to more customer disruption
Google unveils an upgrade to the way it interprets users' search requests, the search engine's first major revamp for three years.
Who says the last major update to Google's search algorithm was Caffeine - what about Penguin and Panda? But this humingbird change is going to trigger numerous new SEO initiatives: As usual the task will be to sort the 'wheat from the chaff' - watch this space, it's going to take a while to find the best and add them to Living Streams service.
Consumers have a very short attention span in today's 'always on' world. This makes it imperative that your content makes a lasting impression. Infographics provide a visual vehicle to get your message across stylishlyand quickly.
At one level, images have little impact on search ranking. But if they boost interest and hence average on-site time, they do help maintain your search rankings.
The future looks bright for content marketing. The majority of marketers view content as a key driver for their brands' future performance. Engaging with consumers through content is crucial.
Content is important in internet marketing in so many ways. If you don't have the time to produce it, there are numerous ways of outsourcing the writing without compromising on the message. Commenting on other people's content also offers an opportunity to create useful content.
Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors associated with search engine visibility.
Only goes to show just how complex SEO now is - and Google tweeaks the algorithm more than once a day (on average). .Yet I still find people asking me to tell them one thing that wil get them ranked on page 1 of the search results - sometimes without even specifying for the search phrase.
Facebook has once again added to the features it provides users. The Graph Search function has improved search functionality. The addition makes it important for businesses to keep their pages updated.
Will users come to search within Facebook in preference to using a more general search engine like Google? We remain to be convinced. But Facebook changes in this direction are still worth keeping an eye on.