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Internet Marketing - Living Streams of key changes
Items to keep the reader up to date with key developments in internet marketing
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Google Starts Blocking Access to Paid Search Keyword Data

Google Starts Blocking Access to Paid Search Keyword Data | Internet Marketing - Living Streams of key changes | Scoop.it
Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
Coffeemate49's insight:

Reading all of this article leaves you with the feeling that it is critical to keep an eye on developments here but not (yet) to panic about.

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FEATURE: The future of SEO | b2bmarketing.net

FEATURE: The future of SEO | b2bmarketing.net | Internet Marketing - Living Streams of key changes | Scoop.it
The SEO landscape has changed considerably but does it still retain its old relevance in a world where content is supposedly king? Victoria Clarke investigates
Coffeemate49's insight:

Having delivered SEO for clients since 2007, I think this is the most balanced article that I've read yet about SEO today.  Does SEO have a future for your company - the answer is it all depends and this article tells you what it depends on.

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Is there a version of Google that excludes backlinks as a ranking factor? - YouTube

Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like and am cu...
Coffeemate49's insight:

Google confirms what I have been saying about backlinks ever since Panda, Penguin and Hummingbird

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Your Company Blog is Floundering: Now What? - How to Fix Corporate Blogs

Your Company Blog is Floundering: Now What? - How to Fix Corporate Blogs | Internet Marketing - Living Streams of key changes | Scoop.it
So you decided to finally get into this whole “blogging” thing – better late than never, right?
Coffeemate49's insight:

Blogging is now such an important element of internet marketing that articles like this that stimulate the mind on what to write about and how are essential reading.

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Internet Marketing Guides - WSI Thames

Internet Marketing Guides - WSI Thames | Internet Marketing - Living Streams of key changes | Scoop.it
 
Coffeemate49's insight:

The image speaks for itself.  Two guides available now but more will follow shortly

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The Benefits Of Blogging – Hard Number Evidence : DonCrowther.com

The Benefits Of Blogging – Hard Number Evidence : DonCrowther.com | Internet Marketing - Living Streams of key changes | Scoop.it
Coffeemate49's insight:

The numbers have it, blogging is the top activity for lead generation and SEO.

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How not to use social media | b2bmarketing.net

This whitepaper, produced by B2B Marketing in conjunction with Oracle Social, contains a series of best practice tips to follow if you want to make sure you and your brand don't look silly on social.
Coffeemate49's insight:

When companies use social media, it is as important to know what not to do as it is to know how to make your online social activities as effective as possible.

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The 5 Top SEO And Online Marketing Trends For 2014

The 5 Top SEO And Online Marketing Trends For 2014 | Internet Marketing - Living Streams of key changes | Scoop.it
Of all the greatest developments on the horizon in the SEO universe, what are the trends marketers need to be aware of as we move into 2014, and what should they do?
Coffeemate49's insight:

The best way of coping with the growth in web usage from mobile devices, the importance of HTML5, the need for local optimisation and the ongoing downward trend in the importance of non-social backlinks.  Sounds like a fair summary of 2014 trends to me

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In Europe, Content-Sharing on Twitter Near-Even with Facebook

In Europe, Content-Sharing on Twitter Near-Even with Facebook | Internet Marketing - Living Streams of key changes | Scoop.it
Coffeemate49's insight:

But how and when to do it is different

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Designing A Website For 2014

Designing A Website For 2014 | Internet Marketing - Living Streams of key changes | Scoop.it
It's been about five years since the last redesign of my website, Hitched. A lot has changed since then, most particularly the rise of mobile.
Coffeemate49's insight:

Yes as well as Google damanding fresh unique relevant content - people are 'fashion conscious when it comes to websites.   

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Facebook expands in Europe as it scoops up new employees

Facebook expands in Europe as it scoops up new employees | Internet Marketing - Living Streams of key changes | Scoop.it
Star architect Frank Gehry is designing new Dublin and London offices for the social media company
Coffeemate49's insight:

Good to see another internet giant taking Europe seriously.

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LinkedIn Drives More Traffic To Corporate Websites Than Other Social Sites

LinkedIn Drives More Traffic To Corporate Websites Than Other Social Sites | Internet Marketing - Living Streams of key changes | Scoop.it
The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms.
Coffeemate49's insight:

Come to Harmonea Training's 'LInkedIn for business' hands-on workshop on Monday 25th November 2013 at Princes Risborough, Bucks, UK and learn how to achieve the same results for your B2B business.

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What Thin Content and Hummingbird Have in Common — seogladiators.com

What Thin Content and Hummingbird Have in Common — seogladiators.com | Internet Marketing - Living Streams of key changes | Scoop.it
Panda, Penguin and now Hummingbird! Google continues to reveal the inmates of its zoo one after another. Though you may already know about Google’s
Coffeemate49's insight:

Best article that I've read so far about Hummingbird - also the most worrying and challenging for most companies.

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Zero AdWords Conversions: Sales Problem or Marketing Problem?

Zero AdWords Conversions: Sales Problem or Marketing Problem? | Internet Marketing - Living Streams of key changes | Scoop.it
You've got zero AdWords conversions. What do you do? Change what it means to convert! Here's how to choose a conversion event that makes sense for you.
Coffeemate49's insight:

Is your lack of or low conversion, from Adwords or any other source of traffic, down to poor expression of your USP, lack of trust / confidence, poor layout, poor calls to action or poor offers?   Chances are its a mix of all of these - but you probably blame too little traffic or having 'the wrong sort of' traffic.

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Free Pictures For Your Blog : DonCrowther.com

Free Pictures For Your Blog : DonCrowther.com | Internet Marketing - Living Streams of key changes | Scoop.it
Coffeemate49's insight:

Dire warnings still apply about using Getty images in the wrong way - they will prosecute.  But this embed alternative to buying is great news

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WordPress eCommerce with WooCommerce (FREE) by Marc Beneteau | Udemy

WordPress eCommerce with WooCommerce (FREE) by Marc Beneteau | Udemy | Internet Marketing - Living Streams of key changes | Scoop.it
Put up a WooCommerce site in under 30 min., and also discover when it s best to use another type of cart - Free Course
Coffeemate49's insight:

Some time ago, a client asked me to recommend a good e-commerce plug-in for Wordpress.  After a significant amount of research, I came to the conclusion that the answer was definitely WooCommerce.  Thought I'd share that with you all now that I've found this source of free online independent training on the product.

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Why Facebook bought Whatsapp

Why Facebook bought Whatsapp | Internet Marketing - Living Streams of key changes | Scoop.it
A lot of people wondered why Facebook paid so much money for Whatsapp.
Coffeemate49's insight:

I agree that applications which give recipients control over the SMS messages they receive are going to be heavily in demand.

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Here's How Google's New Search Results Will Look Under European Antitrust Settlement

Here's How Google's New Search Results Will Look Under European Antitrust Settlement | Internet Marketing - Living Streams of key changes | Scoop.it
Yesterday Google published full text of the settlement.
Coffeemate49's insight:

The most important story that I've drawn your attention to so far this year - critical for all companies interested in Google search as a way of gaining website visitors.

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Google Plus For Business and Individuals - Plus Your Business

Google Plus For Business and Individuals - Plus Your Business | Internet Marketing - Living Streams of key changes | Scoop.it
If you are looking for Google Plus for Business then you've found it! This is a complete user guide as you will find on Google+, with videos and blog.
Coffeemate49's insight:

This looks good - probably the best information you can absorb, until Living Streams starts running "Google+ for Business" training later in the year anyway  :-) 

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Social Media Mixology: Which Networks to Use Together

Social Media Mixology: Which Networks to Use Together | Internet Marketing - Living Streams of key changes | Scoop.it
Here are some of the easiest ways to pair your social networks in order to grow your audience and discover new content.
Coffeemate49's insight:

Multiple use of content is a practice that we always recommend.   This article will get your thought juices working on which combinations of social media work well together and why. 

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A Hummingbird isn't just for Christmas, it's for life

A Hummingbird isn't just for Christmas, it's for life | Internet Marketing - Living Streams of key changes | Scoop.it
Did you think Hummingbird was just about natural language search and capability? Eric Enge the CEO of Stone Temple Consulting, explores Hummingbird, summing up what you can do to get on your game now, get focused and ahead of your competitors.
Coffeemate49's insight:

Here's another artticle looking backwards - or is it?  As the author highlights, Hummingbird is Google thinking a very different way about what searchers want.

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Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN

Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN | Internet Marketing - Living Streams of key changes | Scoop.it
Google has introduced its first monetization effort for its social networking platform, Google+.
Coffeemate49's insight:

It's the tip of the iceberg.  If you ignored my earlier advice to get your company a Google+ page, do it now - before you get left way behind.

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10 Digital Marketing Predictions For 2014 - Business 2 Community

10 Digital Marketing Predictions For 2014 - Business 2 Community | Internet Marketing - Living Streams of key changes | Scoop.it
Coffeemate49's insight:

As sure as Christmas marketing, the predictions begin.  I was particularly intrigued by points 5.  Points 6 and 8 come together to suggest that smaller companies are being forced by Google to focus . on social media (for its own sake) and Adwords.  But maybe - just maybe - big brands aren't what we want in our results when we search and Google will damage itself by pandering (forgive the pun) to them.  

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Roll-Out Of Bing Ads' Microsoft Account Requirement Ruffles Feathers

Roll-Out Of Bing Ads' Microsoft Account Requirement Ruffles Feathers | Internet Marketing - Living Streams of key changes | Scoop.it
Last week, Microsoft issued a second announcement that it would be transitioning Bing Ads account logins to Microsoft accounts — currently used to access Hotmail, Messenger, SkyDrive, Windows Phone, Xbox LIVE, or Outlook.com services.
Coffeemate49's insight:

The rate of change in search continues apace and leads to more customer disruption

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Keep Your Website Content Ranking After Google Hummingbird: 8 Tips

Keep Your Website Content Ranking After Google Hummingbird: 8 Tips | Internet Marketing - Living Streams of key changes | Scoop.it
Why do people visit your website? As Google updates its search algorithm again, what people search for matters, but the "why" becomes more important. Use these 8 tips to keep your content ranking a...
Coffeemate49's insight:

Content is king is all very well but what is the practical implication.  This article from the Content Marketing Institute gives us a good starting point.  

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