You've got zero AdWords conversions. What do you do? Change what it means to convert! Here's how to choose a conversion event that makes sense for you.
Is your lack of or low conversion, from Adwords or any other source of traffic, down to poor expression of your USP, lack of trust / confidence, poor layout, poor calls to action or poor offers? Chances are its a mix of all of these - but you probably blame too little traffic or having 'the wrong sort of' traffic.
Put up a WooCommerce site in under 30 min., and also discover when it s best to use another type of cart - Free Course
Some time ago, a client asked me to recommend a good e-commerce plug-in for Wordpress. After a significant amount of research, I came to the conclusion that the answer was definitely WooCommerce. Thought I'd share that with you all now that I've found this source of free online independent training on the product.
Did you think Hummingbird was just about natural language search and capability? Eric Enge the CEO of Stone Temple Consulting, explores Hummingbird, summing up what you can do to get on your game now, get focused and ahead of your competitors.
Here's another artticle looking backwards - or is it? As the author highlights, Hummingbird is Google thinking a very different way about what searchers want.
As sure as Christmas marketing, the predictions begin. I was particularly intrigued by points 5. Points 6 and 8 come together to suggest that smaller companies are being forced by Google to focus . on social media (for its own sake) and Adwords. But maybe - just maybe - big brands aren't what we want in our results when we search and Google will damage itself by pandering (forgive the pun) to them.
Last week, Microsoft issued a second announcement that it would be transitioning Bing Ads account logins to Microsoft accounts — currently used to access Hotmail, Messenger, SkyDrive, Windows Phone, Xbox LIVE, or Outlook.com services.
The rate of change in search continues apace and leads to more customer disruption
The SEO landscape has changed considerably but does it still retain its old relevance in a world where content is supposedly king? Victoria Clarke investigates
Having delivered SEO for clients since 2007, I think this is the most balanced article that I've read yet about SEO today. Does SEO have a future for your company - the answer is it all depends and this article tells you what it depends on.
Of all the greatest developments on the horizon in the SEO universe, what are the trends marketers need to be aware of as we move into 2014, and what should they do?
The best way of coping with the growth in web usage from mobile devices, the importance of HTML5, the need for local optimisation and the ongoing downward trend in the importance of non-social backlinks. Sounds like a fair summary of 2014 trends to me