Financial Services PPC Ad Copy Breakdown [Study] Search Engine Watch A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period in the travel industry.
Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.
Diversification is the key to online marketing success. This post is about 3 Giant Steps to creating your own Internet marketing destiny. Following these steps mean Google's moves will hurt less.
If you've just been tagged with a traffic penalty don't rush out and start changing things. Organic change is needed, but you should do so with a plan.
BUT, you can double down on PPC, up your email marketing fequency and increase social. Those moves may close the gap left by a Google algorithm change while you begin to remove links (with RemoveEM.com) and do the other things that will get your Google train back on track.
Work Smartly by Using SEO Diversity & EMD Recovery Tips Search Engine Journal Using Synonyms: Before LSI, using synonyms is one of the key tactics of SEO but now Google is considering the synonyms as the same words and playing with synonyms to...
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