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Financial Services PPC Ad Copy Breakdown [Study] - Search Engine Watch

Financial Services PPC Ad Copy Breakdown [Study]
Search Engine Watch
A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period in the travel industry.
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Rescooped by Jonathan Hinshaw from MarketingHits
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Taking Of Google 1,2,3 - Create Your Internet Marketing Destiny

Taking Of Google 1,2,3 - Create Your Internet Marketing Destiny | Internet Marketing Ideas | Scoop.it

Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.

Diversification is the key to online marketing success. This post is about 3 Giant Steps to creating your own Internet marketing destiny. Following these steps mean Google's moves will hurt less.

If you've just been tagged with a traffic penalty don't rush out and start changing things. Organic change is needed, but you should do so with a plan.

BUT, you can double down on PPC, up your email marketing fequency and increase social. Those moves may close the gap left by a Google algorithm change while you begin to remove links (with RemoveEM.com) and do the other things that will get your Google train back on track.

Here is the piece about how to diversify your traffic sources and build your list:
https://plus.google.com/u/0/102639884404823294558/posts/Maf8cEcEBGu


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Rescooped by Jonathan Hinshaw from The MarTech Digest
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12 essential PPC landing page success factors

12 essential PPC landing page success factors | Internet Marketing Ideas | Scoop.it
Landing pages are an integral part of paid search. Effective pages mean you convert more visitors to the outcomes you need and in quality-score based search engines they make your ad more competitive.

 

Summarized...

 

I'm referring to PPC landing pages here, as some of these tips are taken from our PPC Best Practice Guide, but many of these factors apply equally to email and other landing pages...

1. Deliver relevance

2. Integrate with referral source(s)

3. Provide sufficient detail to support the response decision

4. Start the user on their journey

5: Use the right page length

6: Use meaningful graphics

7: Remove menu options?

8: Remember the non-responders

9: Consider landing page longevity

10: Reinforcing credibility 

11: Make it mobile-friendly

12: Try It! Measure It! Tweak It!

13: Page load speed


Via marketingIO
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marketingIO's curator insight, June 14, 2013 6:22 AM

A good list of tips. Suggest you start with Unbounce (use our Filter and search Unbounce) for effective landing page tips, and work this list into what you find. Unbounce is the clear authority.


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Work Smartly by Using SEO Diversity & EMD Recovery Tips - Search Engine Journal

Work Smartly by Using SEO Diversity & EMD Recovery Tips Search Engine Journal Using Synonyms: Before LSI, using synonyms is one of the key tactics of SEO but now Google is considering the synonyms as the same words and playing with synonyms to...
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Rescooped by Jonathan Hinshaw from Technology in Business Today
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3 Internet Marketing Tips for Small Businesses

3 Internet Marketing Tips for Small Businesses | Internet Marketing Ideas | Scoop.it
I had the pleasure of being interviewed by Susanne Morreale Leeber for an ongoing cable TV series called Biz Snips, where we discussed Internet marketing tips for small businesses.

Via TechinBiz
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