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How To Make Mobile Marketing More Personalized | Social Media Today

How To Make Mobile Marketing More Personalized | Social Media Today | Anne Perez: Your Internet Marketing Guide | Scoop.it

Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations.

 

With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized. The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns. Unfortunately, according to a new report from Econsultancy, few marketers are delivering on those expectations of website personalization, especially on mobile.

 

However, mobile marketing platforms have the ability to deliver personalized experience well beyond the web and directly in a customer's pocket. This infographic provides insight into the current state of personalization and how marketers can start delivering tailored campaigns on mobile....


Via Jeff Domansky
Anne Perez's insight:

Mobile marketing is playing catch up when it comes to personalizing experiences for customers. 

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Jeff Domansky's curator insight, May 8, 2013 2:59 PM

This post will help you think about mobile marketing in your marketing strategy and provide some tips on just how to do it.

Zeebric's curator insight, May 9, 2013 2:22 AM
excellent insights and information!
Anne Perez: Your Internet Marketing Guide
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7 Social Media Trends for Marketers: New Research | Social Media ...

7 Social Media Trends for Marketers: New Research | Social Media ... | Anne Perez: Your Internet Marketing Guide | Scoop.it
Are you wondering what the latest social media trends are for marketers? Want to make sure you don't miss out on the next trend in social media? Fresh from the 2014 Social Media Marketing Industry Report (which surveyed ...
Anne Perez's insight:

A great infographic by Social Media Examiner on Social Media Trends for 2014

 

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Ways to Win - and Lose Prospects - with Content Marketing - CMSWire

Ways to Win - and Lose Prospects - with Content Marketing - CMSWire | Anne Perez: Your Internet Marketing Guide | Scoop.it
Ways to Win - and Lose Prospects - with Content Marketing
CMSWire
...
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"Forget you're writing for a company, Palas said, and realize you're writing for the company‚Äôs target audiences".  An important distinction raised by this article. A blogger's role is to attract an audience not to "sell the product"

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Google Local Results Drops "More Results Near..." To "Improve" Local Search Experience

Google Local Results Drops "More Results Near..." To "Improve" Local Search Experience | Anne Perez: Your Internet Marketing Guide | Scoop.it
Google has quietly dropped yet another search feature, this one is related to local search results within a search on Google. Google has removed the “more results near…” link on local search results for queries with local intent.

Via Kat Ford
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15 Things Content Marketing Does For Your Business - Business 2 Community

15 Things Content Marketing Does For Your Business - Business 2 Community | Anne Perez: Your Internet Marketing Guide | Scoop.it
Business 2 Community
15 Things Content Marketing Does For Your Business
Business 2 Community
When I explain what I do for a living, I get a lot of questions from friends and family—including “why are companies doing content marketing?
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If you need to justify the time you spend on content marketing here are 15 reasons why. What else can you add to the list?

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Search Behavior Infographic - Wikimotive Blog

Search Behavior Infographic - Wikimotive Blog | Anne Perez: Your Internet Marketing Guide | Scoop.it
How are people searching in 2013? Let us here at Wikimotive show you a great small business search engine optimization infographic.
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How To Make Mobile Marketing More Personalized | Social Media Today

How To Make Mobile Marketing More Personalized | Social Media Today | Anne Perez: Your Internet Marketing Guide | Scoop.it

Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations.

 

With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized. The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns. Unfortunately, according to a new report from Econsultancy, few marketers are delivering on those expectations of website personalization, especially on mobile.

 

However, mobile marketing platforms have the ability to deliver personalized experience well beyond the web and directly in a customer's pocket. This infographic provides insight into the current state of personalization and how marketers can start delivering tailored campaigns on mobile....


Via Jeff Domansky
Anne Perez's insight:

Mobile marketing is playing catch up when it comes to personalizing experiences for customers. 

more...
Jeff Domansky's curator insight, May 8, 2013 2:59 PM

This post will help you think about mobile marketing in your marketing strategy and provide some tips on just how to do it.

Zeebric's curator insight, May 9, 2013 2:22 AM
excellent insights and information!