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Rescooped by Jason Fox from Just Story It! Biz Storytelling
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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | Internet Marketing For Real Estate + Small Business | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

Via Karen Dietz
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Karen Dietz's curator insight, January 12, 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How to Format Content for Sharing on Social Media

How to Format Content for Sharing on Social Media | Internet Marketing For Real Estate + Small Business | Scoop.it
Here's how to format content for sharing on social media.

Via Peg Corwin
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Peg Corwin's curator insight, December 24, 2015 9:36 AM

Excellent formatting suggestions to improve the readability and scannability of your posts, articles, web pages.  I learned about subhead stacking here.

Braden O'Neill's curator insight, January 6, 5:05 PM

Social media is the engine that drives content promotion. But it's not simply enough to copy, paste, and post. Each channel is different. And each audience deserves you time and effort. It won't take much time to tailor your posts to each channel, but the payoff will be worth it. So take a few minutes to learn how to format your posts properly!

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9 Pro Tips: Marketing Ideas for Real Estate Agents in 2015

9 Pro Tips: Marketing Ideas for Real Estate Agents in 2015 | Internet Marketing For Real Estate + Small Business | Scoop.it
Direct mail, boring emails, and magnets are expensive and don't work. Here are some marketing ideas for real estate agents to help grow their businesses in 2015.
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Real Estate Agents Don’t Waste Your Time Hosting Open Houses

Real Estate Agents Don t Waste Your Time Hosting Open Houses Why Are You Really Hosting Open Houses? Realtors are in the business of making connections with people. Market knowledge, experience, and marketing ability are all important components of a Realtor’s ability to sell a home, but without making personal connections, there are no clients to provide these services to. ~ Johnny Isakson
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Rescooped by Jason Fox from Content Marketing and Curation for Small Business
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3 Content Tweaks to Increase Your Blog Traffic without Spending a Penny

3 Content Tweaks to Increase Your Blog Traffic without Spending a Penny | Internet Marketing For Real Estate + Small Business | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, May 16, 2015 2:10 PM

The content marketing tweaks are: "Use Relevant Long-tail Keywords, Create Longer and More In-Depth Blog Content, Intelligently Promote and Amplify Existing Blog Content"  Specific idea: "To leverage your older content, you need to regularly link back to it in your new blog posts. With the new Google algorithm changes, however, you need to be careful while choosing the anchor text on your internal and external backlinks. Don’t use keyword based anchors. Instead, go for natural anchor text like, Click Here, Read This, Read More."

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The 3 Biggest Real Estate SEO Factors You Are Not Focusing On

It's Not Link Building, Adding Content, or Keywords "So, if building links is not what you should be spending your time on, what is? It’s user experience—because it will impact rankings more than anything else." ~ Neil Patel User Experience...
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Create As Many Sexy Single Property Websites As You Want

Using a Free WP Listings WordPress Plugin and a Pack of Themes You Can Purchase For Under $25 Bucks "The 3 P's of Selling a Home; PRICE, PRESENTATION and PROMOTION"  ~ Unknown I can not help you with Price or Presentation but I can help you to b...
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Your Site Has To Be Google Mobile Friendly Today

April 21st, Today, Is The Launch Day Of Google's New Mobile Search Algorithm   "Q: What is this algorithmic update, who will it impact? A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pa...
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Real Estate Websites Don't Generate Leads... Marketing Does

Your Website Can Assist You In Converting Your Marketing Efforts into Leads "I would like my new website to generate leads" ~ 50% of my Real Estate Clients   When my partner and I hear this comment we generally utter out a collectively sigh...
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Why Real Estate Agents Should be Guest Blogging

Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics. ~ Ann Smarty (source: Social Media Examiner)   Last year, Google’s Matt Cutts created a storm of sorts in the blogging world when he declared ...
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Things You Don’t Want…or Need on Your Real Estate Website

Things You Don t Want or Need on Your Real Estate Website Why Do You Want These Things On Your Real Estate Website? We talk in great length about all the things you need on your website. So, when we had a few clients over the last couple of weeks ask for some interesting customizations to their website, we found ourselves spending an inordinate amount of time [ ] Jason Fox Real Estate Marketing - (425) 243-9560
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Ayo Daramola-Martin's curator insight, March 13, 2015 7:10 AM

Helpful post identifying the things to avoid when creating or redesigning  a real estate website.

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The Template For Making a Good-Looking Blog Post

  The Steps I Use to Help in Making a Good Looking Blog Post   "Your post should display how much of a professional writer and blogger you are! The more professional your post looks the more respect and trust you will earn! " ~ Phillip Dews ...
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Best Times To Post for Social Media Effectiveness [Infographic]

  What Time You Post Can Increase Your Social Media Effectiveness! What are the Best Times?   "There's a fundamental distinction between strategy and operational effectiveness." ~ Michael Porter   Analytics and Data are the tools w...
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Rescooped by Jason Fox from Content Curation World
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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Internet Marketing For Real Estate + Small Business | Scoop.it

Via Robin Good
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Nancy White's curator insight, May 12, 2015 5:38 PM

Excited to see how we might be able to set this up in our GAFE space - students already have accounts, so this is a natural fit to facilitate student curation!

Konstantinos Kalemis's curator insight, August 10, 2015 4:58 AM

 

 

Google has just introduced "Collections", for Google+, a new service which allows any Google+ user to group his posts by topic and to create public, shareable collections of his favorite links, articles, videos and images.

 

To use Google Collections, simply go to your G+ profile page and then select "Collections" on the drop down menu appearing on the top left part of the page.

 

"Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections."

 

You can either create new posts containing whatever type of content inside a collection, or assign an existing, published post to a collection you have just created.

 

You can create as many collections as you like.

 

Google+ Collections is available on the web and on Android (iOS coming later).

 

 

My comment: Google+ Collections adds opportunity for creating additional value to G+ users by letting interests drive community engagement. This is a feature that sooner or later any social network will offer. 

 

Free to use.

 

Try it out now: https://plus.google.com/collections/welcome ;

 

 

 

More info:

 

Official Google announcement: https://plus.google.com/+googleplus/posts/7ZpGWeou2sV ;

 

Featured collections: https://plus.google.com/collections/featured ;

 

See also the official review from Techcrunch:

http://techcrunch.com/2015/05/04/google-turns-users-into-content-curators-with-new-collections-feature/ ;

 

Video tutorial: https://youtu.be/gtVNkbtS9g8 ;

 

 

 

 

 

 

 

 

 

 

Nurita Sánchez's curator insight, January 29, 3:13 PM

Cómo usar las colecciones:

http://www.ilusual.com/como-usar-las-colecciones-de-google-plus-guia

Rescooped by Jason Fox from SEO and Social Media Marketing
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Even If A Brand Can't Do SEO, It Can Still Do Local SEO

Even If A Brand Can't Do SEO, It Can Still Do Local SEO | Internet Marketing For Real Estate + Small Business | Scoop.it

If your company has a physical presence (aka a headquarters or sales office), then we strongly urge you to shift your focus from “national” SEO to “local” SEO, even if you don’t think you should be targeting local search queries.

 

Here’s why: http://searchengineland.com/even-brand-cant-seo-can-still-local-seo-236129


Via Antonino Militello
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donhornsby's curator insight, November 23, 2015 4:29 PM

(From the article): Local queries are often not as competitive as “National” queries for multi-location brands. The above screenshot is a perfect example of a B2B query that a national plastic molding company could compete at if they had a local presence in the Bay Area.

 

Multi-location companies often have an edge over single location companies in that each location can be a source of citation backlinks which, in turn, will help every other location’s ability to rank in the Local packs. In many cases, we have seen positive traffic impact for these types of businesses within a few weeks of claiming and updating their Google My Business pages and optimizing their local citations.

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Real Estate Agents Don't Waste Your Time Hosting Open Houses

Why Are You Really Hosting Open Houses? "Realtors are in the business of making connections with people. Market knowledge, experience, and marketing ability are all important components of a Realtor’s ability to sell a home, but without makin...
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Rescooped by Jason Fox from Content Marketing and Curation for Small Business
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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Internet Marketing For Real Estate + Small Business | Scoop.it
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.

Via Peg Corwin
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Arnaud d'Haen's curator insight, June 2, 2015 7:20 AM

Measuring content yes we can!

Susan Anderson's curator insight, June 6, 2015 3:36 PM

Wondering whether your content marketing efforts are really paying off?

Elena Savina's curator insight, June 13, 2015 4:05 PM

метрики! 

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Real Estate Agent Social Media Guide and New Tips [Infographic]

Helpful tips for todays real estate brokers to grow their social media presence. “… Real estate companies that can harness the power of social media to manage and market property will gain enormous advantage over laggards in this arena,”...
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How to NOT Get Sued when Using Images for your Real Estate Website

Taking just a few extra minutes to add striking images for your real estate website can truly set you and your site apart...AND, doing it right can keep you out of hot water! I'm attracted to images that come from a personal exploration of a sub...
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Real Estate Websites Don’t Generate Leads… Marketing Does

Real Estate Websites Don t Generate Leads Marketing Does Your Website Can Assist You In Converting Your Marketing Efforts into Leads I would like my new website to generate leads ~ 50% of my Real Estate Clients
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Only 6 ‘Inbound marketing’ Steps Can Turn Strangers Into Real Estate Clients

Inbound marketing is simply the best way to attract and nurture new prospects online. ~ Laura Monroe of Inman News I have a real estate broker friend that I have talked to for a while about what it is that I do.  The problem is what I do not, che...
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Simplify Your Real Estate Blogging With Curated Content

  "So this is not just about saving money or time: it’s also about adding to your original content’s results in terms of traffic, SEO or leads as well as building trust with your audience in a way your own content can not." ~ (source: bl...
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Things You Don't Want...or Need on Your Real Estate Website

Why Do You Want These Things On Your Real Estate Website? We talk in great length about all the things you need on your website. So, when we had a few clients over the last couple of weeks ask for some 'interesting' customizations to their website...
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How To Add Custom Fonts to Wordpress

Give your WordPress Site a little Snazz by Adding a Custom Font "Good typography or bad typography – which one would you think might make a reluctant reader more likely to give up? Typography (good or bad) can make the difference between visitor...
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