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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | Internet Marketing Expert | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz
WSI Dave Scott's insight:

Bad powerpoints are my pet peeve. 

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Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 4:28 PM
How wonderful Audrey! I hope you do really well :)
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The Old Days VS New Days of Google [Infographic]

The Old Days VS New Days of Google [Infographic] | Internet Marketing Expert | Scoop.it

Today, what we say and ask Google starts to matter less and less.

 

Google tries to understand us before we even ask. It’ll morph or results based on our location, device we’re using, previous behavior, and more. It’s truly an engine of matching intent vs. matching keywords these days.

 

And, of course, that’s changed how SEOs work.

 

Via Antonino Militello
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Stewart-Marshall's curator insight, January 27, 7:23 AM

An interesting infographic that captures the changes that Google has incorporated into its search methodology.

Antonio Fernández Alonso's curator insight, January 29, 6:48 AM

El algoritmo de Google ha cambiado mucho en los últimos años. Sin embargo, todavía muchos siguen aplicando técnicas que ya están obsoletas o incluso pueden producir penalizaciones. 

Esta infografía muestra las principales diferencias entre el ayer y hoy de Google

Jon Turino's curator insight, February 1, 9:53 PM

Really interesting info!

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Should I focus on SEO or Content marketing?

Should I focus on SEO or Content marketing? | Internet Marketing Expert | Scoop.it

'If both SEO and content marketing are useful for a business, then which one is better for you?

 

The answer is both.

 

Although content marketing and SEO share some similarities, they are two different things that can be used at the same time to benefit a business.

 

And while most of my posts talk about one or the other, this one is going to focus on how you should connect your use of content marketing and SEO in your business'.

 

Read More: http://www.quicksprout.com/2015/11/02/how-to-combine-seo-with-content-marketing-to-maximize-traffic/


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donhornsby's curator insight, November 2, 2015 5:44 PM

(From the article): Instead of just trying to get search engine traffic for an article, you can also use content marketing tactics and promote it on social media.


But there are differences: It’s naive to think that content marketing is exactly the same as SEO even though some over-optimistic marketers seem to think that way.


SEO certainly fits well into most on-page and off-page aspects of content marketing. However,technical SEO is pretty far removed from content marketing.

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Is SEO Dead? Long Live Social Search!

Is SEO Dead?  Long Live Social Search! | Internet Marketing Expert | Scoop.it

'Add social search to your kit of SEO and paid search. Building influencers, online communities, and social at scale is the new search. Forward thinking marketers are beginning to use social search to understand the social behavior of their clients and acting on it'


Read more at: http://www.business2community.com/seo/is-seo-dead-long-live-social-search-01231282


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Content: the Age of Reason for Marketing

Content: the Age of Reason for Marketing | Internet Marketing Expert | Scoop.it
Companies are no longer just economically important — they’re intellectually valuable, too.

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Guillaume Decugis's curator insight, April 13, 2015 4:26 AM

Interesting and bold comparison of content marketing to the age of reason of the 17th century. 


"Armed with quality content, corporations can become thought leaders, change agents, and experts. They can, in fact, become enlightened."


Marketing is evolving from boring advertising of the 50's to become smart. 


Will historians of the future find out the significant trends of our time by uncovering blogs and forgotten SlideShares? 

Art Jones's curator insight, April 14, 2015 4:56 PM

Past is prologue!

#Enlightened

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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | Internet Marketing Expert | Scoop.it

Most on-page SEO tools still rely on keyword placement to grade pages, and while it remains a good place to start, research shows its influence has fallen. 

 

While it's important to ensure your page at a bare minimum contains the keywords you want to rank for, it is unlikely that keyword placement by itself will have much of an influence on your page's ranking potential.

 Read More: http://moz.com/blog/7-advanced-seo-concepts


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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Internet Marketing Expert | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss
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Massimo Petrucci's curator insight, April 22, 2014 4:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 2014 5:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Pallab Kakoti's curator insight, April 24, 2014 4:56 AM

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

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How to Increase Your Google+ Engagement by 281%

How to Increase Your Google+ Engagement by 281% | Internet Marketing Expert | Scoop.it

"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

 

- Authorship – by following these steps, you can add an image next to your search listings.

 

- Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.

 

- Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.

 

- Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"

 


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Rich Rawdin's curator insight, February 17, 2014 8:36 AM
This is a great article. Tons of information which I am going to try to figure out how to implement on Google +
Nacho Vega's curator insight, February 17, 2014 5:02 PM

"Increase your organic traffic by up to 150%"

2DiFore Marketing Solutions's curator insight, February 21, 2014 8:22 AM

Are you shy about using Google+ to increase your engagement, think again! Don't forget to use Google Hangout, it is more reliable than Skype!

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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC] - AllTwitter

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC] - AllTwitter | Internet Marketing Expert | Scoop.it
Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC]

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ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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Social Signals Can Enhance Your SEO Campaign

Social Signals Can Enhance Your SEO Campaign | Internet Marketing Expert | Scoop.it

"People are more likely to trust a recommendation from a friend or a family member than by a search engine. This means that if the search engines aren’t embracing social media, they are going to lose out big time.

 

With this, Google integrated social media into their core search algorithm and in 2010, the famous Matt Cutts announced that Google is using “social signals” in their search algorithm, and they have been doing this for a while. Social signals play an important part in increasing website traffic and to obtain organic rankings and have been doing so for a while, but many are only starting to realize this now.

 

What does this mean? It means that SEO has evolved once again and is now working hand in hand with social media".

 

Read More: http://memeburn.com/2013/11/social-signals-can-enhance-your-seo-campaign-heres-how/


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R Kidambi Badri's curator insight, November 26, 2013 3:58 AM

Very useful info. Every internet marketer should read.

Randi Thompson's curator insight, November 26, 2013 10:47 AM

You might not know this yet, but social media and the posts you are sharing there... is now the best way to get listed on the top of the search results when people are looking for what you have to offer.  

Two Pens's curator insight, December 2, 2013 3:25 PM

We wrote about this 18 mo. ago, but hey, the news about social signals is still relevant. 

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Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | Internet Marketing Expert | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


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Halina Ostańkowicz-Bazan's curator insight, December 8, 2013 10:08 AM

Thank you for sharing.

Stéphane Hardel's curator insight, December 15, 2013 6:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2014 5:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

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How People Read Online [Infographic]

How People Read Online [Infographic] | Internet Marketing Expert | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.

Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page. 


To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all. 


Via Lauren Moss
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Carlos Bisbal's curator insight, October 10, 2013 9:54 AM

¿cuántos de los lectores de su sitio web leen más allá del primer párrafo? 

Carolina Bertolotti Celery's curator insight, October 11, 2013 8:59 AM

Interesting for choosing your web design and update info!

AlGonzalezinfo's curator insight, October 14, 2013 10:27 AM

20% ~ the amount of words readers have time to read on a web page. 

 

Chose your words carefully  8-)

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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Internet Marketing Expert | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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Learning to learn: 5 ways to optimize your to-do list

Learning to learn: 5 ways to optimize your to-do list | Internet Marketing Expert | Scoop.it
The age old to-do list -- a common tool to help get $#&T done. In my years to to-do listing, I've discovered that it is often this common productivity trick that actually prevents me from being optimally productive.
WSI Dave Scott's insight:

I am terrible with to-do lists. Might have to give these tips a try.

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5 Tools for the Business Storyteller

5 Tools for the Business Storyteller | Internet Marketing Expert | Scoop.it
5 Tools For The Oral Business Storyteller

Via Jim Signorelli,Story-Lab
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Jim Signorelli,Story-Lab's curator insight, November 8, 2015 3:38 PM

Here are 5 tools and website resources you can use to become a spellbinding business storyteller:  Metaphor, The "Then, Now and How" Formula, Humorous Dialogue, Your Story Journal, and Andrew Stanton's 2+2 Formula.  

Jim Signorelli,Story-Lab's curator insight, November 8, 2015 3:40 PM
Jim Signorelli,Story-Lab's insight:

Here are 5 tools and website resources you can use to become a spellbinding business storyteller:  Metaphor, The "Then, Now and How" Formula, Humorous Dialogue, Your Story Journal, and Andrew Stanton's 2+2 Formula.  

Dominique Taste's curator insight, November 20, 2015 6:11 AM

Jim Signorelli rassemble des ressources et des outils digitaux autour de 5 thèmes pour structurer et optimiser le storytelling oral : les métaphores, l'humour, la formule 2 +2,  la formule "then, Now and how" et l'art de recueillir ces propres histoires.

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Social Media And Search: The Perfect Synergy

Social Media And Search: The Perfect Synergy | Internet Marketing Expert | Scoop.it

It’s time we stop treating search and social as separate marketing channels operating in silos and start investigating ways they can work together for smarter, more unified marketing.

 

Let’s explore some social-search synergies: http://marketingland.com/creating-synergy-social-media-search-141396

  


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10 Tips For Boosting Your Startup’s Google Ranking

10 Tips For Boosting Your Startup’s Google Ranking | Internet Marketing Expert | Scoop.it

Popular might be an understatement. The latest figures show that Google processes more than 40,000 search inquiries per second which averages out to approximately 1.2 trillion individual searches per year. Getting noticed here is not only a desired outcome, it’s also essential for finding online success.

 

How do you make it happen? How do you take your startup to the next level in terms of personal branding and search engine rankings? Sometimes thinking creatively can go a long way.

 

Check out the 10 tips below for boosting your startup’s Google ranking while enhancing your overall brand: http://www.business2community.com/startups/10-tips-for-boosting-your-startups-google-ranking-01230922


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Aleix Pujadas's curator insight, June 10, 2015 3:04 PM

10 consells que serveixen per a millorar el posicionament d'un resultat en les cerques a Google.

Fiona Muhsin's curator insight, June 18, 2015 4:07 AM

It's a good idea to plan your SEO strategy before designing or re designing your company website. 

seopartnerio's curator insight, July 16, 2015 3:09 PM

incredibly important for any business

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How to Tell a Powerful Story with Data Visualization

How to Tell a Powerful Story with Data Visualization | Internet Marketing Expert | Scoop.it

In the age of Big Data, folks are often overwhelmed by the volume of data sources, charts, and graphs thrown at them every day. Enter data visualization – the ability to condense, analyze, and share data that makes an impact. Throughout history, data visualization has been used to document everything from health crises to the effect of colors on mood.

But what exactly does data visualization do and how can you leverage it to grow your business? Are data visualization and infographics the same thing? Read on to learn more, plus discover some fascinating examples.


Via Lauren Moss
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Chris Biddy's curator insight, October 28, 2014 4:30 PM

Very insightful look at the what, how and so what of data visualization. Another example of how a good visualization makes data digestible!

Marco Favero's curator insight, October 28, 2014 4:52 PM

aggiungi la tua intuizione ...

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The Best (And Worst) Times To Post On Social Media: Infographic

The Best (And Worst) Times To Post On Social Media: Infographic | Internet Marketing Expert | Scoop.it

Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.

But what savvy social media users know is that there's a science to getting it right--all it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.

Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.

 


Via Lauren Moss
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Brian Mawdsley's curator insight, November 13, 2014 5:43 AM

Best and worst times to post on Social Media

Darcy Bevelacqua's curator insight, January 12, 2015 10:00 AM

Social media needs to be customized to our business - use this as a guideline and then measure what happens to make the right decisons for you. 

Jakarta Web Developer's curator insight, January 12, 2015 10:01 AM

be Social: 
https://www.facebook.com/JakartaWebDeveloper

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The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | Internet Marketing Expert | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
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Michelle Gilstrap's curator insight, March 5, 2014 3:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 2014 9:50 PM

Search future in 2014

 

Anamaria Mocanu's curator insight, March 6, 2014 2:50 AM

Challenging.

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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Internet Marketing Expert | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
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Mr Tozzo's curator insight, March 4, 2014 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 2014 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2014 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

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5 Minutes LinkedIn Marketing Plan [INFOGRAPHIC]

5 Minutes LinkedIn Marketing Plan [INFOGRAPHIC] | Internet Marketing Expert | Scoop.it
Linkedin is growing among B2B business people but yet a lot of marketers are not taking much advantage on LinkedIn as they should.
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How Social Media Supports SEO

How Social Media Supports SEO | Internet Marketing Expert | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello
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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 2014 6:59 PM

How social media and SEO can work together for the best of both worlds.

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Social Sharing and Email Marketing - Infographic

Social Sharing and Email Marketing - Infographic | Internet Marketing Expert | Scoop.it

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.


Via massimo facchinetti, Lauren Moss
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Kathleen Holmlund's comment, October 20, 2013 3:38 PM
the stats they use appear to be early 2012 ones though... SM stats are much higher now.
Sophie Alexandra Aiachi's curator insight, October 21, 2013 4:14 AM

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.

Asmaa Lahlou's curator insight, November 13, 2013 10:18 PM

email marketing is one of the foundation of Internet marketing. 

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Infographic: The history of online advertising

Infographic: The history of online advertising | Internet Marketing Expert | Scoop.it

Advertising has come a long way since the first ever online ad was sold in 1993.

This new infographic from Marin Software plots the industry's biggest moments, from the launch of Facebook to Twitter's promotional tweets and the more recent introduction of Google Adwords.


Via Lauren Moss
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9Dotstrategies's curator insight, October 3, 2013 4:24 AM

History of Online Advertising: An Infographic

Jagadish Pokhrel's curator insight, October 4, 2013 12:54 AM

what's up next?

Lee Werrell's curator insight, October 6, 2013 6:47 AM

Just shows the phenomenal growth of online activity - and it is set to grow exponentially as more peoiple access the internet.

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Time for a New Definition of SEO

Time for a New Definition of SEO | Internet Marketing Expert | Scoop.it

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

 

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

 

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

 

Read More: http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO


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Kaye Blum's curator insight, August 16, 2013 9:22 AM

I'm not sure I agree with this 100%. I have always focused on quality content before SEO tactics. Now Google thinks this is valid, hooray. It's an interesting pyramid diagram, but I believe places too much emphasis on technical SEO. Quality content wins and Google's SEO modifications now reflect this.

Bogdan S's curator insight, August 19, 2013 3:24 AM

Time for big changes is here!!

Sanjana Singh's curator insight, September 13, 2013 5:49 AM

It's really an awesome defination of SEO that's why i shared with you all guys join the conversation here and share your defination about the new SEO.