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Google Web Designer Public Beta Ad Focused - eBiz ROI, Inc.

Google Web Designer Public Beta Ad Focused - eBiz ROI, Inc. | Internet marketing | Scoop.it
While some online marketers are hailing the Google Web Designer as a tool to exploit the HTML5 Opportunity, others see it as primarily a Google Ad Designer.
Rick Noel's insight:

If you are a website designer looking for an integrated development environment to build HTML5 sites, Google Web Designer public beta is not ready for your requirements. If you are a interactive, online ad creator looking to create HTML5 ad units including animation, then Google Web Designer might be a good tool for your creative toolbox.

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Facebook promotion guideline changes designed to help small businesses

Facebook promotion guideline changes designed to help small businesses | Internet marketing | Scoop.it
Prior to 27-Aug-2013, Facebook contests had to be administered through an app. The Facebook promotion guideline changes remove this unnecessary complexity.
Rick Noel's insight:

Detailed post which covers the facts on what has changed in the Facebook promotion guidelines with links to official announcements and guidelines, what's in the 27-Aug-2013 promotional guidelines update, what does it mean to page administrators, particularly for SMBs, concluding with a summary of the pluses and minuses of creating and administering a Facebook contest via a post vs. a Facebook promotional app/tab.

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Buyer Personas and How to Create - eBiz ROI, Inc.

Buyer Personas and How to Create - eBiz ROI, Inc. | Internet marketing | Scoop.it
Creating buyer personas is critical to content marketing, offer development and anything that relates to customer acquisition and retention, online and off.
Rick Noel's insight:

If you met your ideal customer, would you even know? Buyer personas are a great tool for inbound marketers to paint a picture of their ideal customer so that they can not only spot one, but know where to look.


Post covers what are buyer personas, how they differ from a target market, how they are used, how to create and includes links to additional resources including a persona template in excel to help marketers create their own buyer personas.

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