Internet Marketing Digest
4 views | +0 today
Follow
Internet Marketing Digest
Internet Marketing expert tips, opinion, and resources delivered daily. Learn, Apply, Prosper.
Your new post is loading...
Your new post is loading...
Rescooped by coffeeshopmillionaire from Public Relations & Social Media Insight
Scoop.it!

Why Aren’t Small Business Owners Taking Advantage of Online Marketing?

Why Aren’t Small Business Owners Taking Advantage of Online Marketing? | Internet Marketing Digest | Scoop.it

For the small business owner, it’s all about ROE – Return on Effort. They already have their hands full with the day to day running of their business, so there’s little time left over for anything else. If all a person has to do is say “run it again” when the newspaper calls about their ad, that beats the hours it will take to learn about Promoted Tweets on Twitter. Which brings me to the biggest problem of all – a lot of online options are simply too expensive for a small business. You could argue that they’ll make it back in trade, just don’t say that to the people who ended up losing money on Groupon coupons. There are affordable, suitable online options for all kinds of small businesses but until they become as common as direct mail and newspaper advertising, small businesses are going to keep paying for physical rather than digital....





Via Jeff Domansky
coffeeshopmillionaire's insight:

Small business owners are too busy running their business to focus on marketing so unless they have marketing savvy inhouse or is willing to learn it then they are left to figure it out along the way.


Most times they never do and that's why they fail.


Here's an EXCELLENT resource for small business owners and entrepreneurs in general to help them increase their profits while reducing their stress and workload!


www.workthesystemacademy.co




more...
Laura Brown's comment, March 21, 2013 2:12 AM
It seems to boil down to not wanting to take on something new which they have to learn.
Rescooped by coffeeshopmillionaire from Online Marketing Resources
Scoop.it!

Google+: A Quick Start Guide

Google+: A Quick Start Guide | Internet Marketing Digest | Scoop.it

If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.

 


Via Pedro Da Silva
coffeeshopmillionaire's insight:

add your insight...

 

more...
No comment yet.
Scooped by coffeeshopmillionaire
Scoop.it!

5 Tips for Cheap Online Marketing | Overdrive – The official blog of ...

5 Tips for Cheap Online Marketing | Overdrive – The official blog of ... | Internet Marketing Digest | Scoop.it
By: Lewis Howes, a Special to Overdrive. In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with ...
 

more...
No comment yet.
Scooped by coffeeshopmillionaire
Scoop.it!

Improving your online marketing funnel — It's All About Revenue ...

Improving your online marketing funnel — It's All About Revenue ... | Internet Marketing Digest | Scoop.it
Today's blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from ...

 

 

 

coffeeshopmillionaire's insight:

First step is you must know who your target audience is. Identifying that upfront allows you to custom tailor your marketing funnel to your audience which in turn will multiply conversions.

 

 

 about this ad

more...
No comment yet.