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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | internet marketing | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Taking Of Google 1,2,3 - Create Your Internet Marketing Destiny

Taking Of Google 1,2,3 - Create Your Internet Marketing Destiny | internet marketing | Scoop.it

Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.

Diversification is the key to online marketing success. This post is about 3 Giant Steps to creating your own Internet marketing destiny. Following these steps mean Google's moves will hurt less.

If you've just been tagged with a traffic penalty don't rush out and start changing things. Organic change is needed, but you should do so with a plan.

BUT, you can double down on PPC, up your email marketing fequency and increase social. Those moves may close the gap left by a Google algorithm change while you begin to remove links (with RemoveEM.com) and do the other things that will get your Google train back on track.

Here is the piece about how to diversify your traffic sources and build your list:
https://plus.google.com/u/0/102639884404823294558/posts/Maf8cEcEBGu


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How Digital Marketing Has Changed Small Business [INFOGRAPHIC]

How Digital Marketing Has Changed Small Business [INFOGRAPHIC] | internet marketing | Scoop.it
Here’s an interesting statistic: five years ago, just 10 percent of small businesses were using social media for marketing purposes. Fast-forward to the heady days of 2013, and that number has leapt to 87 percent.

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Jeramiah Martin's curator insight, June 20, 2013 12:22 PM

Some good information, courtesty of Constant Contact, ont the impact of digital marketing on small businesses.

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[INFOGRAPHIC] The State of Digital Marketing for SMBs | Vocus

[INFOGRAPHIC] The State of Digital Marketing for SMBs | Vocus | internet marketing | Scoop.it
The 2013 Inc. Digital Marketing Survey results, by Vocus and Inc. Magazine.

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iNeoMarketing's curator insight, June 18, 2013 6:00 AM
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dan's curator insight, June 23, 2013 12:01 PM

The state of digital marketing!

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AdWords Campaigns Limited by Budget? What It Means & What to Do

AdWords Campaigns Limited by Budget? What It Means & What to Do | internet marketing | Scoop.it
What should you do when your Google campaigns are limited by budget? Here are some tips for improving results without just raising your AdWords budgets.

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How to Do SEO - Beginners Guide to SEO Internet Marketing

How to Do SEO - Beginners Guide to SEO Internet Marketing | internet marketing | Scoop.it
Learning how to do SEO for Internet marketing is the key to your online success. Get key tips in this beginner guide to Internet marketing SEO.

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3 Internet Marketing Tips for Small Businesses

3 Internet Marketing Tips for Small Businesses | internet marketing | Scoop.it
I had the pleasure of being interviewed by Susanne Morreale Leeber for an ongoing cable TV series called Biz Snips, where we discussed Internet marketing tips for small businesses.

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Michael Gravette's curator insight, June 6, 2013 5:05 PM
3 Internet Marketing Tips for Small Businesses | Social Media Today
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The Future of Infographics

The Future of Infographics | internet marketing | Scoop.it
Infographics are incredibly popular with link builders right now, and for good reason, because they have worked really well. While there may be plenty of

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How To Effectively Increase Your Email Subscribers List: Practical Tips

How To Effectively Increase Your Email Subscribers List: Practical Tips | internet marketing | Scoop.it

 

 


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Robin Good's curator insight, June 24, 2013 11:35 AM



Chris Spooner has some good and well-illustrated advice on how to effectively use sign-up forms on your web site. If your subscribers are lagging behind you will find here some practical advice on how to improve immediately on this front.


You may need a little graphic design help, but the author himself could be a resource if he did what he has so clearly illustrated in this article.


Little details make a lot of difference.



Useful. Illustrated 8/10


Full article: http://line25.com/articles/how-i-increased-my-subscriber-rate-by-10x-overnight



Susan Kay Daniels's curator insight, January 5, 7:47 PM

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

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5 Google Analytics features for Business Owners

5 Google Analytics features for Business Owners | internet marketing | Scoop.it

It is wiser for small and midsize businesses to have a website and use digital marketing as a mean of gaining visibility in the eye of targeted audience. Usually business owners are busy running their business and cannot get into the details of marketing. Thus, they know very less about how traffic is reacting on their website, what is going good and what is needed to be changed in order to increase the overall revenue.

 


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Future Of Digital Marketing - Futurelab

A talk given at the Future Of Digital Marketing conference in London June 2013

 

Important excerpt...

 

One of the reasons that 70,20,10 is so broadly applicable as a model is because new things rarely kill old things, we need to embed dgitally native practices like optimisation and amplification into our businesses, but we also need to leave room for continuous innovation. The three horizons model enables a portfolio approach to innovation, mixing incremental with the radical. Horizon 1 focuses on innovations that improve your current operations, or focus on existing markets or technology, and so are incremental. 70% of resource might be applied here. Horizon 2 concentrates on extending your current competencies into related markets, or existing technologies and markets that you don't currently serve/use. This might be your 20%. Horizon 3 is about innovations that will change the nature of your industry, or seed options for the future. This is the 10%.


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iNeoMarketing's curator insight, June 18, 2013 9:09 AM

The post (in the link below) provides the color to each slide, so you'll want to review the deck with the post. 70-20-10 is about right.


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The Social Recruiting Pocket Guide [INFOGRAPHIC]

The Social Recruiting Pocket Guide [INFOGRAPHIC] | internet marketing | Scoop.it
This infographic from our good friends at Herd Wisdom is a cheat sheet for the best practices in social recruitment. Takeaways: Why? 20% of recruiters s

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Taking Of Google 1,2,3 - Create Your Internet Marketing Destiny

Taking Of Google 1,2,3 - Create Your Internet Marketing Destiny | internet marketing | Scoop.it

Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.

Diversification is the key to online marketing success. This post is about 3 Giant Steps to creating your own Internet marketing destiny. Following these steps mean Google's moves will hurt less.

If you've just been tagged with a traffic penalty don't rush out and start changing things. Organic change is needed, but you should do so with a plan.

BUT, you can double down on PPC, up your email marketing fequency and increase social. Those moves may close the gap left by a Google algorithm change while you begin to remove links (with RemoveEM.com) and do the other things that will get your Google train back on track.

Here is the piece about how to diversify your traffic sources and build your list:
https://plus.google.com/u/0/102639884404823294558/posts/Maf8cEcEBGu


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