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Rescooped by Shonda Rogers from Communication and technology
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HISTORY OF COMMUNICATION: Welcome to 'Reaching Out: The Evolution Of Communication'

HISTORY OF COMMUNICATION: Welcome to 'Reaching Out: The Evolution Of Communication' | internet marketing | Scoop.it

The timeline in this site is fantastic. Be patient while it loads. Ms. Hill :)

 

Reaching Out: The Evolution Of Communication -- Everything about communication you'll find in this online source!! An ThinkQuest entry made by students.


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Rescooped by Shonda Rogers from Lean Content Marketing
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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | internet marketing | Scoop.it

Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 7, 2014 5:08 AM

When I started to publish content, I felt frustrated that it didn't have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow. 


Several techniques like the ones Lee Odden mentions here addressing just that and prevents your content from "melting like wet snow as soon as it hits the ground".

Rescooped by Shonda Rogers from Lean Content Marketing
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Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer

Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer | internet marketing | Scoop.it

One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.


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Guillaume Decugis's curator insight, July 21, 2014 5:04 PM

There are of course some Pros and Cons to do that and we also wanted to measure how valuable such a strategy could be. While there's certainly an impact and we confirmed re-publishing to be an awesome lean content strategy, our conclusion is more nuanced: depending on your content strategy objectives, you might want to embrace this strategy 100% or consider alternatives. 


Here's why.

Ken Schneider's curator insight, July 22, 2014 1:18 PM

 I love data! Math applied to Social Media posts - even better!