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The ASA Turns to Wider Advertising Issues instead of Individual Complaints

UK regulator the Advertising Standards Authority (ASA) has changed its point of focus away from individual ad complaints to advising brands on broader issues such as health and protecting children.
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Phones 4u Launches New Campaign to Reposition Brand as Customer Centric

Phones 4u has invested in a multi-million pound marketing campaign for a brand positioning shift that will see qualities such as knowledge and trust coming to the forefront over product and price.
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Nescafe Brand Gets Modernised Facelift and Unified Positioning to Boost Appeal

For the first time in its 75-year history, Swiss company Nestle is gearing to bring all its Nescafe products under a 'powerful umbrella' in all 180 counties where it is sold.
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Co-op Regains Market Share Thanks to Revamp of Own Label Offering

The Co-operative's 'Fair and Square' marketing campaign is paying off - following the TV ads promoting its revamped own-label products, they are enjoying double-digit sales increases.
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Furore Over EU Ruling that Google Must Delete Certain Personal Data on Demand

A ruling by The European Courts this Tuesday, which upheld that an individual can demand 'irrelevant or outdated' information be deleted from search results, has been described by Wikipedia founder Jimmy Wales as 'astonishing' and 'one of the most wide-sweeping Internet censorship rulings that I've ever seen'.
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Pay-Per-Click marketing - what to consider when using paid search (SEO article)

Unlike an organic search campaign, a PPC campaign is very much a quantifiable entity, if set up correctly, you know exactly how much your advertising costs and pretty much what you get out of it. It is an ideal business model for working out your ROI (return on investment). Obviously this can be carefully 'estimated' with organic search but you can never be as sure of the variables involved as you can with a good, well set-up PPC campaign.

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Internet Advertising Bureau Looks to Set Video Ad Standards

The UK Internet Advertising Bureau (IAB) trade body is nearing completion of guidelines that will set the standard metric for the length of a video ad that a user needs to have seen before it can qualify as an impression.
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Andrex Changes Marketing Message from Product Focus to Benefits Driven

Andrex is gearing to shift its' marketing message with a multi-million pound campaign that will utilise both TV and social media channels.
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Targeted Marketing Sees Burberry Enjoying Escalating Conversion Rates

Luxury fashion designer Burberry has credited targeted marketing across all consumer touch points for the conversion hike which has seen their quarterly revenues rise by 12% in the three months to June.
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Google Steps Up the Premium Video Ad Inventory Game

To address the difficulty in finding high quality video ad inventory and thereby grow brand marketing spend even further, Google is launching a premium video ad buying platform called Google Partner Select.
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Waitrose Flouts Price Slash Tactic in Supermarket War with Different Focus

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The Benefits of Multi-lingual Search Engine Optimisation (SEO article)

We are definitely not alone in the search universe - people from across the globe type in an array of different search queries to find products and services, using their own favourite engine, and most importantly (at least in the case of this article) in their own native language

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The importance of conversion tracking with paid search

Feature on a european law coming into effect that bans the sending of unsolicited email (Spam) and whether or not this signals the end of Spam as we know it.
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