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Rescooped by Michael Duturbure from visualizing social media
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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Internet Marketing | Scoop.it

When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands.


Flash forward to 2013, and the latest Conversation Prism has four additional categories with at least six brands in each. Like other Conversation Prisms, the data visualization attempts to illustrate the array of social media choices available to marketers.

While the 2008 chart looked like a flower, the latest one resembles a kaleidoscope. Solis, a prominent social media marketing expert, says redoing the chart this time around has been instructive. "Things are changing so fast," he says. "We don't even realize [the landscape] is shifting."

 

The chart also points out that, for many, membership in the social media ecosystem is fleeting. While some brands like Xanga, Kyte and Utterz have disappeared, others that weren't around five years ago — like Path and Banjo — are now among category leaders.


Via The Digital Rocking Chair, Lauren Moss
Michael Duturbure's insight:

This is an interesting breakdown from mashable on social media landscape today

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Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

Rescooped by Michael Duturbure from visualizing social media
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A Detailed History Of Social Media - Infographic

A Detailed History Of Social Media - Infographic | Internet Marketing | Scoop.it

Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.


Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.

It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.


Via Lauren Moss
Michael Duturbure's insight:

An interesting little infographic on social media..please retweet.

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Charles Rein's comment, July 24, 2013 3:38 PM
From the land of "Wired Telephones" USA, we can now look at how explosive Global growth and the potential 5-7 billion people who will always use a Smart or Cell device
Eleonora Guglielman's curator insight, August 1, 2013 9:18 AM

Nice infographic

lbligen's curator insight, August 4, 2013 5:44 AM

Always new background information.