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Rescooped by Livia Mihai from SEO Tips, Advice, Help
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GOOGLE GIVES BACK SOME KEYWORD DATA

GOOGLE GIVES BACK SOME KEYWORD DATA | Internet Marketing | Scoop.it
After a long year of diminishing Keyword data, Google has finally started to give something back, after recent updates in Webmaster Tools.

Via Bonnie Burns
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Bonnie Burns's curator insight, January 16, 2014 4:15 PM

It is now possible to see your top keywords by exact impressions and clicks, as well as your top visited web pages with a drilldown to display the keywords that were used to find them. While some of this data has always been available, the significant thing about this update is that we can now see precise traffic volumes against the keywords, giving us a more accurate picture of what’s going on.

Michael MacNeil's curator insight, January 17, 2014 9:52 AM

Bloggers with a point to make!

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Content Marketing Plan Development: Bricks vs. Feathers | Convince & Convert

Content Marketing Plan Development: Bricks vs. Feathers | Convince & Convert | Internet Marketing | Scoop.it
Determine whether to rely on content productions or a steady stream of posts when promoting your brand to your audience. Content marketing infographic included.
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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Internet Marketing | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
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erika rosenthal's curator insight, January 13, 2014 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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What will paid search look like in 2014?

What will paid search look like in 2014? | Internet Marketing | Scoop.it

In the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.


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Kimberly Castleberry's curator insight, January 8, 2014 1:11 AM

In the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.

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Google+ is Content Marketing on Fire

Google+ is Content Marketing on Fire | Internet Marketing | Scoop.it

Sustainable communities are often described as ecosystems in which everyone gets what they want.

This explains why Google+ is steadily gaining momentum for attracting the attention of a wider audience than even Facebook, and quite possibly one that will prove to be more powerful for content marketers


Via Kamal Bennani
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Mike McCallister's curator insight, January 1, 2014 9:37 PM

Some good reasons to get active on Google+.

aanve's curator insight, January 1, 2014 10:38 PM

www.aanve.com

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What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014

What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014 | Internet Marketing | Scoop.it

Google designed and modified the Penguin and Panda algorithms to make searches more effective for consumers, and in the end, the content of articles rose to supreme importance.  The changes benefited consumers because rich content rose to the top of searches rather than hollow shells that offered no real information or answers. The algorithms made SEO more complex than keywords and backlinks, forcing marketers to provide rich content if they wanted to land on Google’s first page.

Content marketing arose in response, with the idea that solid information, knowledge, and answers provide the most benefit to searchers. Effective marketers found the way to use rich content to market their product.


Via Kamal Bennani
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RICH CONTENT - Google Expands In-Depth Articles

RICH CONTENT - Google Expands In-Depth Articles | Internet Marketing | Scoop.it
Google had updated the in-depth articles feature they launched back in August 2013. The new additions, as they announced on Google+, adds more ways to see more in-depth articles within the search results.

Via Peg Corwin
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Peg Corwin's curator insight, December 7, 2013 6:07 PM

"Google added a link under the main block of in-depth articles to “More in-depth articles.” Clicking on that link will show an additional 10 articles. Google also added the ability explore related topics by adding an explore section next to an article, with a new keyword search that would show more in-depth articles on the related topic."


This means substantive posts will get more attention.


If you like this scoop, please consider a thumbs up or share.

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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Internet Marketing | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky
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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | Internet Marketing | Scoop.it
In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.

Via Robin Good
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Robin Good's curator insight, December 18, 2013 4:30 PM



Here is Part II of my look at the future of content curation tools and at what features and facilities they are likely to introduce in the coming months and years.


While In Part I I have looked at:

  • Display formats
  • Slicing & Dicing
  • Micro - Macro
  • Recurating
  • News discovery
  • Ownership
  • Credit & Attribution


In Part II I am checking out:

  • Preservation
  • Private collections
  • Full capture abilities
  • Monetization
  • Content types begging ti be curated
  • Beyond news, articles and mood boards
  • Specialized curation tools


Here's the full story: http://www.masternewmedia.org/content-curation-tools-future-part2/ 


See also: http://www.masternewmedia.org/content-curation-tools-future-part1/ 





Stephen Dale's curator insight, December 19, 2013 3:51 AM

A useful summary of the current shortcomings in content curation tools and services, and what we features and innovations we might see in this developing market. From the author:

 

"In the near future it is likely that new content curation tools will provide more dedicated features for specific application and uses while becoming more aware of user needs that so far have not been taken into serious consideration (attribution, archiving, monetizing).

While large content curation hubs and platforms are likely to start realizing that their best value yet to be extracted is in the content being curated by their users, new tools will likely target more specific and professional uses rather than the general public needing simply to collect and repost content on their blog or social media channel."


Link to the full article: http://www.masternewmedia.org/content-curation-tools-future-part2/#ixzz2nuOEQZag

SMOOC's curator insight, February 20, 2014 1:27 PM

Interesting write up on content curation tools from Robin Good (pt. 2)

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Hshtags is THE search engine for hashtags | Social Media Slant

Hshtags is THE search engine for hashtags | Social Media Slant | Internet Marketing | Scoop.it
Hashtags have become the staple "food" of social media. They are everywhere! Unfortunately, keeping track of them on social networks can be hard. Let Hshtags help you with that.
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Miquel Loriz's curator insight, December 18, 2013 3:07 AM

Una beta que parece interesante

Witmer Group's curator insight, December 18, 2013 11:22 AM

Brilliant!  Of course we need to know what hash tags are most relevant, such a smart tool. 

Chris Jones's curator insight, December 18, 2013 3:40 PM

Very cool. Never seen this site before!

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Infographic: A Day in the Life of Web Content

Infographic: A Day in the Life of Web Content | Internet Marketing | Scoop.it
Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Via Lauren Moss
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Lori Wilk's curator insight, December 19, 2013 11:28 AM

It is amazing how much content is placed on the Internet every minute

Ray Beauchamp's curator insight, December 28, 2013 4:24 PM

Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Nine0Media's curator insight, February 1, 2014 11:32 AM

#Wordpress #WebConsultants #NIne0Media

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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Internet Marketing | Scoop.it

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part1/

 

 


Via Giuseppe Mauriello
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Ajo Monzó's curator insight, December 19, 2013 2:20 AM

Thanks!

Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 

 

The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).

 

Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

Rescooped by Livia Mihai from SEO and Social Media Marketing
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How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | Internet Marketing | Scoop.it

Here a free website analyzer that shows you what you are doing right and wrong from SEO and social media perspectives.

 

Read More: http://www.quicksprout.com/2013/12/11/how-to-analyze-your-competition-in-less-than-60-seconds/#more-15134


Via Antonino Militello
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wanderingsalsero's curator insight, December 16, 2013 9:22 PM

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

Lee Tonitto's curator insight, December 17, 2013 4:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 9:40 PM

website marketing tools  ~ be interesting to see

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The State of Marketing - Insights from 2500 Marketers

In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights


Via Stefano Principato
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Hélène Guerriat's curator insight, January 13, 2014 10:48 AM

Sales Force nous livre les résultats d'un sondage mené en automne 2013 auprès de 2500 marketers. Un bon moyen de découvrir les grandes tendances de 2014 !          

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The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing | Internet Marketing | Scoop.it

Content marketing is becoming massively competitive. Here are the 3 ways you can respond and still succeed with content marketing.


Via Kamal Bennani
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Internet Marketing | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer, Guillaume Decugis
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Guillaume Decugis's curator insight, January 9, 2014 11:44 AM
While the initial instinct of content marketers was to create all he content they needed, it's great to see more and more posts like this one including content curation as an essential part of the mix.
Oree_Lee's curator insight, January 9, 2014 2:59 PM

Les 3 C : clés de succès du contenu marketing : creation, curation, circulation (partage)

 

A chaque C se rattachent des spécificités.

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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Internet Marketing | Scoop.it

Via Robin Good
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Marco Favero's curator insight, October 3, 2014 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2014 2:39 AM

This is an Off-Topic but interesting !

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10 Old School Matt Cutts Videos You Need to Watch

10 Old School Matt Cutts Videos You Need to Watch | Internet Marketing | Scoop.it

'While his new videos are usually fairly helpful, I recently went through some of the old school archives from 2009-2011. Although long forgotten, many of these older videos are overflowing with SEO golden nuggets. And because there weren’t thousands of people clamoring for slips and SEO secrets back then, he tends to be a bit more straightforward and less cryptic than he is now.

 

I decided to share the 10 best videos from that era. Although a bit older, the insights are still relevant today. And when put into practice, they’ll give you some actionable SEO insights you can apply to your site’s SEO campaigns'.

 

Read more at: http://www.searchenginejournal.com/10-old-school-matt-cutts-videos-need-watch/82077/


Via Antonino Militello
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Best Time For Sharing Content [Infographic]

Best Time For Sharing Content [Infographic] | Internet Marketing | Scoop.it

Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.


Via Lauren Moss
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Ready Media Solutions's curator insight, December 30, 2013 9:13 AM

Interesting infographic on content sharing! What do find has been your best/worse to share content by device?

Heather Koroll's curator insight, March 19, 2014 9:26 PM

add your insight...

 
Michelle Gilstrap's curator insight, March 24, 2014 12:26 PM

Knowing when to share is always a good idea. Check out this infographic.

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The State of Social: An Infographic of 6 Best Practices

The State of Social: An Infographic of 6 Best Practices | Internet Marketing | Scoop.it

We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in. Dive into the infographic by wildfireapp to learn the 6 best practices for social media success.


Via Lauren Moss
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aanve's curator insight, December 23, 2013 11:15 PM

www.aanve.com

aanve's curator insight, December 29, 2013 10:26 PM
www.aanve.com
John Thomas's curator insight, February 12, 2014 12:55 PM
The State of Social: An Infographic of 6 Best Practices
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The 25 Must-Read Content Marketing Presentations of 2013

2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year.


Via Stefano Principato
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Olivier Milo's curator insight, December 22, 2013 6:08 AM

How do you fit 25 great presentation in 31 slides ? Thanks to David Laubner

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Blogging is the new resume: Why less is not always more

Blogging is the new resume: Why less is not always more | Internet Marketing | Scoop.it

Blogging is an effective way to illustrate expertise, personality, and most importantly, thought process. The way product managers, UX designers, and other “non-technical” roles think, communicates their ability and culture fit. Resumes lack this entirely.

 


Via Kamal Bennani
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The need for SEO in 2014

The need for SEO in 2014 | Internet Marketing | Scoop.it

SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

 

Read More: http://splashsys.com/blog/how-to-fuel-your-seo-in-2014/


Via Antonino Militello
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oconnorandkelly's curator insight, December 19, 2013 12:48 PM

#smarterbiz

Bart van Maanen's curator insight, December 24, 2013 7:04 AM

Door de vele wijzigingen bij Google (maar ook bij Facebook) is optimalisatie (SEO) van online activiteiten nodig. Zeker als je weinig advertentiebudget hebt en je nog resultaten wil krijgen in de organische zoekresultaten.

 

Hier een opsomming van wijzigingen bij Google dit jaar:

• Panda — January 22, 2013
• Panda — March 14, 2013
• Penguin 2.0 — May 22, 2013
• “Payday Loan” Update — June 11, 2013
• Hummingbird — August 20, 2013
• Penguin 2.1 (#5) — October 4, 2013

 

Dat betekent dat je een consistente strategie moet hebben om te zorgen dat je content en je diensten onder de aandacht blijven komen.

Prerna Thakur's curator insight, January 10, 2014 12:12 AM

Great tips !!

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HACKS - Content Marketing Hacks That Will Help You Stand Out

Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle

Via Peg Corwin
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Peg Corwin's curator insight, November 28, 2013 8:27 PM

Learn how to make your CONTENT stand out by doing such things as embracing blogger relationships, writing guest posts, and collecting emails.  Click for all 9 hacks.


If you like this scoop, please consider a thumbs up or share.

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Google+ Launches Social Ad Called +Post to Appear Across Display Network

Google+ Launches Social Ad Called +Post to Appear Across Display Network | Internet Marketing | Scoop.it
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google Display Network, in order to attract traffic back to the brand's page on Google+.

Via David Blundell
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David Blundell's curator insight, December 12, 2013 12:43 PM

So Google+ now has a serious ad proposition? Could this be a game-changer and a real challenge to Facebook?