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Use Product-Focused Linking Campaigns To Earn Great Links and Increase Visibility

Use Product-Focused Linking Campaigns To Earn Great Links and Increase Visibility | Internet Marketing | Scoop.it

Jason Corrigan offers advice cultivated from real world experience on how to execute Product Focused Linking campaigns to achieve success in earning credible links.


Via Kamal Bennani
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Rescooped by Livia Mihai from visualizing social media
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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Internet Marketing | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


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John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

Rescooped by Livia Mihai from SEO and Social Media Marketing
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How to Increase Your Google+ Engagement by 281%

How to Increase Your Google+ Engagement by 281% | Internet Marketing | Scoop.it

"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

 

- Authorship – by following these steps, you can add an image next to your search listings.

 

- Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.

 

- Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.

 

- Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"

 


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Rich Rawdin's curator insight, February 17, 2014 8:36 AM
This is a great article. Tons of information which I am going to try to figure out how to implement on Google +
Nacho Vega's curator insight, February 17, 2014 5:02 PM

"Increase your organic traffic by up to 150%"

2DiFore Marketing Solutions's curator insight, February 21, 2014 8:22 AM

Are you shy about using Google+ to increase your engagement, think again! Don't forget to use Google Hangout, it is more reliable than Skype!

Rescooped by Livia Mihai from Google Plus and Social SEO
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Google and SEO: What Will Remain the Same in 2014?

Google and SEO: What Will Remain the Same in 2014? | Internet Marketing | Scoop.it
When doing SEO for Google don't change your strategy following every single of Google whims.

Via Neil Ferree
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Neil Ferree's curator insight, February 13, 2014 12:32 PM

We all know Content is King and Content Distribution is QueenIn this article Tad explains how various SEO Dynamics will determine if your web pages get ranked on page 1 of Google or page 101 and if you have 1 link or 101 links pointing to your site what you need to know and why you need to know it for SEO appeal in 2014.


I know this:


Social Shares is the New SEO for 2014 and beyond.


I know that if people with social influence like and share your work whether its a YouTube video or a SlideShare Deck or a Quora Answer or an awesome WordPress article or a killer Scoop.it curated post that Google will rank at the top the search results like this one did for 5 of the top 10 ranked pages for What is a Social Link Wheel?


Schedule a Free 30 Minute Social SEO Consultation with Neil Ferree Click Here

Marilyn Moran's curator insight, February 13, 2014 9:08 PM

While some things change in SEO, others remain the same.

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The Client Agency Relationship – Making integrated marketing love blossom / Flock. | TheMarketingblog

The Client Agency Relationship – Making integrated marketing love blossom / Flock. | TheMarketingblog | Internet Marketing | Scoop.it
From www.flock-associates.com The quality of the relationship between marketing and procurement clients and their agencies, determines the quality

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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Internet Marketing | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
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Mr Tozzo's curator insight, March 4, 2014 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 2014 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2014 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

Rescooped by Livia Mihai from The Content Marketing Hat
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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Internet Marketing | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.

Via Mike Allton
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Mike Allton's curator insight, February 8, 2014 11:25 AM

How to Schedule Google+ Posts, The Complete Guide

Scheduling posts and activity to Google+ is one of the most common questions, probably because everyone wants to be able to do it at one time or another, and of course Google+ offers no such option built-in.

But to complicate matters more, the array of third-party tools that are available aren't all the same. Essentially, some support personal profiles, while others only support brand pages.

While there isn't yet a single tool to rule them all, I can offer you a complete comparison of the free tools and techniques, some additional paid social media management tools that make for great options, and even debunk a few myths and legends that really don't work at all.

Learn more: http://owl.li/tpYkW 

Of all the tools available, is there one that you rely on the most? Are there any that I've completely missed and need to review pronto?

Thanks! And if this is a hot topic for you, please share and bookmark as I will be keeping this post updated as options develop.

#Google+ #GooglePlus  #GooglePlusTips #EvanG+

Claudia Beggiato's curator insight, February 11, 2014 7:15 AM

It's a complete explanation of how to set up Google+ scheluled posts and all tools available. Very Very Interesting

Bill Gassett's curator insight, February 12, 2014 9:37 PM

Do you want to know how to share your posts onto your business pages at Google Plus? Take a look at Mike Alton's excellent article on the ways to do so!

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Content Curation: What Marketers Think And 10 Actionable Tips [Research]

Content Curation: What Marketers Think And 10 Actionable Tips [Research] | Internet Marketing | Scoop.it

Excerpt from article published by Heidi Cohen on her blog:
"Over 70% of marketers agree that content curation, a mix of original and third party information, is an important element of their content marketing strategy according to Trapit research.

Almost 60% of marketers believe that content curation is critical to remain competitive with their peers and close substitutes.

Keep your name and brand in front of prospects and customers by curating other people’s content, saving them time.

What’s hindering content curation?
Interestingly, 45% of marketers surveyed weren’t able to curate as much content as they believe they should.
Marketers cite 3 key factors that hinder their ability to curate content effectively.

60% find it difficult to curate content that peers and competitors aren’t already highlighting.57% find it difficult to find the right kind of content to curate. 53% find it challenging to curate content amidst content saturation.


10 Actionable content curation tips:

Set up an effective content collection procedure.Use your favorite news reader and sign up for the key newsletters in your niche and related fields.Set up Google alerts for appropriate keywords.Monitor social media platforms for your category’s influencers and thought leaders as well as important hashtags.

 

Pick the real information nuggets.Ask the question: “Is this worth my audience’s time?”Ensure that the information sources are reputable.Check the rights associated with the content.Decide where the information should be shared.

 

Package curated content for easy consumption.Add your own commentary.Leverage the power of visuals.Make it mobile friendly..."


The article and each tip is analyzed with more information. Read full article:
http://heidicohen.com/content-curation-measure-peers-research/

 


Via Giuseppe Mauriello
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John Thomas's curator insight, February 9, 2014 6:49 AM
Content Curation: What Marketers Think And 10 Actionable Tips [Research]
Rescooped by Livia Mihai from Content Marketing & Content Strategy
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The Anatomy of Great Content (and the fire that refines it)

YOU are the fire that refines your content.. Allow yourself to shine through, and trust, connection, and sharing will follow.

Via Stefano Principato
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Discerning Digital's curator insight, February 4, 2014 4:51 AM

Compelling #SlideShare on creating #content with real guts. A must-read for your content teams! #inbound

malek's curator insight, February 4, 2014 9:10 AM

Interesting presentation about the key role of curation

Rescooped by Livia Mihai from Content Curation World
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The Ten Key Fundamental Steps To Become a Good Content Curator


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Joyce Valenza's curator insight, February 5, 2014 7:35 AM

New inspiration!

John M. Lee's curator insight, February 7, 2014 5:30 PM

Smart advice here

Rhondda Powling's curator insight, February 18, 2014 3:06 AM

Useful explanation

Rescooped by Livia Mihai from Social Media Bites!
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5 Google+ Features You Probably Aren’t Taking Advantage Of

5 Google+ Features You Probably Aren’t Taking Advantage Of | Internet Marketing | Scoop.it
A simple list of Google+ features to help improve your user experience, how you post your content, look at performance, and audit your brand page

Via David Blundell
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Andrew Taylor's curator insight, February 17, 2014 11:31 AM

Really great information.

Randy Bauer's curator insight, March 6, 2014 7:19 PM

Dive deep into Google Plus and you will probably discover more. The Ripple view is a great way to measure your social shares throughout google plus. Have Fun.

YOBSN Money's curator insight, April 30, 2014 1:11 PM

Great platform and growing all the time. These tips should be well worth the read.

Rescooped by Livia Mihai from SEO and Social Media Marketing
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How to Increase Your Pinterest Engagement by 275% [Infographic]

How to Increase Your Pinterest Engagement by 275% [Infographic] | Internet Marketing | Scoop.it

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

 

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

 

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

 


Via Antonino Militello
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S.Gzg's curator insight, January 21, 2014 3:21 AM

A savoir avant d'intégrer Pinterest dans votre stratégie digitale.

 

Renee Fortin's curator insight, January 24, 2014 9:36 AM

Nice! Thanks!

DigitalMumsHQ's curator insight, January 30, 2014 2:10 PM

Mums are 61% more likely to use Pinterest than the average American 

Rescooped by Livia Mihai from Content Marketing & Content Strategy
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CONTENT MARKETING TOOLS: THE ULTIMATE LIST

CONTENT MARKETING TOOLS: THE ULTIMATE LIST | Internet Marketing | Scoop.it
CONTENT MARKETING TOOLS: THE ULTIMATE LIST http://www.curata.com just updated its Ultimate Content Marketing Tools List. Demand for businesses to provide their readers with the best content available...

Via Stefano Principato
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9 New Examples of Youtility and Incredibly Useful Marketing

9 New Examples of Youtility and Incredibly Useful Marketing | Internet Marketing | Scoop.it

Youtility is marketing so useful, people would pay for it. Here are 9 inspirational examples of companies doing it right.I chronicled many examples of companies creating useful marketing in my book, Youtility. Since then, however, there have been dozens of new instances of companies making truly useful marketing. Here are 9 of my favorites: (note: I wrote a version of this post for the Marketo blog).


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Jeff Domansky's curator insight, February 17, 2014 2:13 AM

Jay Baer serves up a collection of lessons from 9 great marketing case studies.

Tyler Negus Snidow's curator insight, February 17, 2014 10:45 PM

thanks for sharing @Brian Yanish - MarketingHits.com!  Smiled when I saw this Ikea idea.  I am a big fan of their idea team!  I'm gonna check out this #7 - the Ajax Social Wipe (helps you clean up your social media accounts.  nice!)

Rescooped by Livia Mihai from Social Media Content Curation
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Internet Marketing | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
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Randi Thompson's curator insight, February 18, 2014 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 2014 4:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

Agi Anderson's curator insight, April 28, 2014 8:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

Rescooped by Livia Mihai from Content Marketing & Content Strategy
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10 Free Twitter Tools You Might Not Know about but Should Probably Be Using

10 Free Twitter Tools You Might Not Know about but Should Probably Be Using | Internet Marketing | Scoop.it
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…

Via Stefano Principato
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dan's curator insight, February 16, 2014 12:55 PM

#twitter

Kim Pearlstein's curator insight, February 17, 2014 3:05 PM

For all you Twitter users, check this out...

Sharla Shults's curator insight, February 22, 2014 8:55 PM

Check it out...you never know what might be just the right outlet for you!

Rescooped by Livia Mihai from Google Plus and Social SEO
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Social Media Vs. SEO - What's More Important For Small Businesses - Business 2 Community

Social Media Vs. SEO - What's More Important For Small Businesses - Business 2 Community | Internet Marketing | Scoop.it

Social Media Vs. SEO - What's More Important For Small Businesses
Business 2 Community. The buzz around social media has been around for nearly half a decade now.


Via Neil Ferree
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Neil Ferree's curator insight, February 12, 2014 4:02 PM

When it comes down to it, you have to be good at both seo and social media to compete on the top social networks these days.




2DiFore Marketing Solutions's curator insight, February 13, 2014 7:32 AM

Why abandoning your e-newsletter and social media can cost you connections.

Rescooped by Livia Mihai from Content Marketing & Content Strategy
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The Ultimate List of Content Creation Tools for 2014

The Ultimate List of Content Creation Tools for 2014 | Internet Marketing | Scoop.it
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using ms Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014.

Via Stefano Principato
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Witmer Group's curator insight, February 12, 2014 5:55 AM

VERY cool list of available tools to spice up your content!  Definitely bookmark worthy. 

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Copywriting Tips for Your Web Site | Social Media Today

Copywriting Tips for Your Web Site | Social Media Today | Internet Marketing | Scoop.it
Today, I'd like to go through some basic guidelines for using words on your web site.
Livia Mihai's insight:

Words matter, like, kind of a lot

 

Debi Lewis goes through some basic guidelines for using words on web sites:

- Short phrases

- Short sections

- Mind reading

- Read it aloud

- Know when to stop

 

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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Internet Marketing | Scoop.it
Around a month ago, I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data

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Kimberly Castleberry's curator insight, February 9, 2014 3:00 AM

The science of content length. Believe it or not, content length often plays a role in SEO rankings. I like the data graphics in this article that give you a really good idea of what's going on. 

Rescooped by Livia Mihai from Content Marketing and Curation for Small Business
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METRICS: GOOGLE Analytics for Content Marketing Success

METRICS: GOOGLE Analytics for Content Marketing Success | Internet Marketing | Scoop.it
Webpresence looks ahead to 2014 and the content marketing revolution that's set to take place. Here the analytics you need to focus on for content success!

Via Peg Corwin
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Peg Corwin's curator insight, January 12, 2014 11:26 AM

Use GOOGLE ANALYTICS to improve your CONTENT STRATEGY. Set dates for a quarter or a half year, and then:


- Check BEHAVIOR/SITE CONTENT/ALL PAGES for unique page views of for your pages and posts. What do they have in common? Do more of this.
- Check bounce rates in the report above to see what pages are NOT holding visitors' attention. Link from there to other pages, add calls to action.
- Click SECONDARY DIMENSION:SOCIAL NETWORK for what content does best on which social platforms.
- Check ACQUISITION/REFERRALS to see who is linking to you.

This is just the start.  Click for more.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Livia Mihai from Content Creation, Curation, Management
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How to Share Infographics on Social Media - Best Practices [Infographic]

How to Share Infographics on Social Media - Best Practices [Infographic] | Internet Marketing | Scoop.it
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.

Via massimo facchinetti
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Richard Baxter's curator insight, February 5, 2014 4:46 AM

Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules!

Martin (Marty) Smith's curator insight, February 5, 2014 1:56 PM

Cool tips infographic about how to share infographics with attribution and on different social nets. 

Amy Williamson's curator insight, February 6, 2014 4:16 AM

Using infographics in social media, and how to do it right!

Rescooped by Livia Mihai from Just Story It! Biz Storytelling
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Biz Storytelling: 33 Laws of Content Marketing Success

Biz Storytelling: 33 Laws of Content Marketing Success | Internet Marketing | Scoop.it
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how c

Via Karen Dietz
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Janet Tillotson's curator insight, February 3, 2014 1:12 AM

Creatove waus tp sharing through social media, blogs, ebooks, and the like...

John M. Lee's curator insight, February 3, 2014 4:06 PM

Speaking words of wisdom...

Paul Dixon's curator insight, February 4, 2014 1:54 AM

It seems to me that the more you learn the more there is to learn.

Read books to gain the edge.

A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.

Rescooped by Livia Mihai from Digital Delights for Learners
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50 Resources to Use Animation as a Teaching Tool

50 Resources to Use Animation as a Teaching Tool | Internet Marketing | Scoop.it

Via Ana Cristina Pratas
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dan's curator insight, January 20, 2014 11:34 AM

You deserve this taught...

Alfredo Corell's curator insight, January 20, 2014 12:21 PM

Some of the animation links catalogued here will give educators very basic tools and histories of animation while others have the animation already created and set in motion, it’s just a matter of sharing it with students.

Educators need to decide which tool is best for them. If you want to create your own animation from scratch, then you want to go to sites such as Animwork. If you want to select from animation that’s already set up for you then perhaps Explainia makes more sense.



Cited From: http://www.opencolleges.edu.au/informed/features/50-ways-to-use-animation-as-a-teaching-tool/#ixzz2qxavx9n1

Sylvia Guinan's curator insight, January 21, 2014 1:48 AM

An amazing scoop from Ana Cristina Pratas - Walt Disney is my creativity hero - more publishing inspiration!!

Rescooped by Livia Mihai from Social Media, SEO, Mobile, Digital Marketing
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Google+ for Brands in 2014

Google+ for Brands in 2014 | Internet Marketing | Scoop.it

Google+ has improved a lot in the past 2 years adding and getting rid of a lot of features to make the user experience more immersive in the vast layer of Google services we use everyday. Many Brands had jumped on the Google+ bandwagon when the service was just introduced and their pages have been a barren land since then due to lack of vision/improper planning.If you are a Business or a Brand who is still looking to harness the power of Google+, you can look at the below aspects to ensure you have the right Google+ strategy from 2014 onwards for your Brand.


Via Kamal Bennani
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