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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Internet Marketing | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky
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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | Internet Marketing | Scoop.it
In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.

Via Robin Good
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Stephen Dale's curator insight, December 19, 2013 3:51 AM

A useful summary of the current shortcomings in content curation tools and services, and what we features and innovations we might see in this developing market. From the author:

 

"In the near future it is likely that new content curation tools will provide more dedicated features for specific application and uses while becoming more aware of user needs that so far have not been taken into serious consideration (attribution, archiving, monetizing).

While large content curation hubs and platforms are likely to start realizing that their best value yet to be extracted is in the content being curated by their users, new tools will likely target more specific and professional uses rather than the general public needing simply to collect and repost content on their blog or social media channel."


Link to the full article: http://www.masternewmedia.org/content-curation-tools-future-part2/#ixzz2nuOEQZag

Marirosa Del Po's curator insight, January 3, 12:05 PM

Seconda e ultima parte (in inglese) dell'articolo di Robin Good sugli strumenti della Content Curation.

SMOOC's curator insight, February 20, 1:27 PM

Interesting write up on content curation tools from Robin Good (pt. 2)

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Hshtags is THE search engine for hashtags | Social Media Slant

Hshtags is THE search engine for hashtags | Social Media Slant | Internet Marketing | Scoop.it
Hashtags have become the staple "food" of social media. They are everywhere! Unfortunately, keeping track of them on social networks can be hard. Let Hshtags help you with that.

Via Cendrine Marrouat - www.socialmediaslant.com
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Witmer Group's curator insight, December 18, 2013 11:22 AM

Brilliant!  Of course we need to know what hash tags are most relevant, such a smart tool. 

Chris Jones's curator insight, December 18, 2013 3:40 PM

Very cool. Never seen this site before!

Grace Lowe's curator insight, December 19, 2013 10:54 AM

You can now search your hasttage across platforms! A great tool to tell a story about an event or experience from the mouths of the people that were apart of it. 

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Infographic: A Day in the Life of Web Content

Infographic: A Day in the Life of Web Content | Internet Marketing | Scoop.it
Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Via Lauren Moss
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Lori Wilk's curator insight, December 19, 2013 11:28 AM

It is amazing how much content is placed on the Internet every minute

Ray Beauchamp's curator insight, December 28, 2013 4:24 PM

Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Nine0Media's curator insight, February 1, 11:32 AM

#Wordpress #WebConsultants #NIne0Media

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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Internet Marketing | Scoop.it

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part1/

 

 


Via Giuseppe Mauriello
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Ajo Monzó's curator insight, December 19, 2013 2:20 AM

Thanks!

Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 

 

The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).

 

Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

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How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | Internet Marketing | Scoop.it

Here a free website analyzer that shows you what you are doing right and wrong from SEO and social media perspectives.

 

Read More: http://www.quicksprout.com/2013/12/11/how-to-analyze-your-competition-in-less-than-60-seconds/#more-15134


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wanderingsalsero's curator insight, December 16, 2013 9:22 PM

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

Lee Tonitto's curator insight, December 17, 2013 4:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 9:40 PM

website marketing tools  ~ be interesting to see

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25 Rules And Formulas For Writing Irresistible Headlines

25 Rules And Formulas For Writing Irresistible Headlines | Internet Marketing | Scoop.it
Spend longer time figuring out the best headline for a post. Not many will read the body of the content unless the headline attracts them.

Via Stefano Principato
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Stefano Principato's curator insight, December 2, 2013 7:11 AM

Your headlines must be sharp, they must make people curious and prompt them to click on your link no matter the distractions and the competing choices in their news feeds. If you achieve this your headlines will help your posts get more clicks, more shares and more engagement.

malek's curator insight, December 2, 2013 8:02 AM

Use your creativity, many are overused.

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8 free tools for creating infographics

8 free tools for creating infographics | Internet Marketing | Scoop.it
Don't have hours to spare crafting something beautiful in Photoshop? Sarah James of The Infographic Design Company selects 8 tools that won't cost you a penny...

Via Gust MEES
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David Duncan's curator insight, November 29, 2013 11:49 AM

Here are some great aids if you are thinking of creating infographics

Elena Orlova's curator insight, November 30, 2013 9:32 PM

8 инструментов для создания инфографики

Alison Rostetter's curator insight, December 30, 2013 1:25 PM

I've never made one of these before but it looks like it might be fun to try out on a wintry night.

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Content Creation Lessons From 12 of History's Greatest Innovators [SlideShare]

Content Creation Lessons From 12 of History's Greatest Innovators [SlideShare] | Internet Marketing | Scoop.it
Read lessons in content creation from some of the greatest innovators in history.

Via Stefano Principato
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Stefano Principato's curator insight, November 25, 2013 9:38 AM

Spread the joy. Create marketing people love. Write content that makes people smile so that they will want to come back for the next installment. Make people happy, and they'll become a passionate advocate.

Readz's curator insight, November 25, 2013 5:42 PM

Insightful and inspiring.

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Internet Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
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Siri Anderson's curator insight, February 1, 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 6:49 AM
(null)
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Content Marketing Strategy: How To Create Killer Headlines

Content Marketing Strategy: How To Create Killer Headlines | Internet Marketing | Scoop.it

Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline.


Via Kamal Bennani
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Internet Marketing | Scoop.it

Via janlgordon
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Manú Iñaki's curator insight, February 11, 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | Internet Marketing | Scoop.it
A new study unlocks the secrets to what's most shared on the popular social network.

Via Brian Yanish - MarketingHits.com
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Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Sarah Greenaway's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun

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The 25 Must-Read Content Marketing Presentations of 2013

2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year.


Via Stefano Principato
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Olivier Milo's curator insight, December 22, 2013 6:08 AM

How do you fit 25 great presentation in 31 slides ? Thanks to David Laubner

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Blogging is the new resume: Why less is not always more

Blogging is the new resume: Why less is not always more | Internet Marketing | Scoop.it

Blogging is an effective way to illustrate expertise, personality, and most importantly, thought process. The way product managers, UX designers, and other “non-technical” roles think, communicates their ability and culture fit. Resumes lack this entirely.

 


Via Kamal Bennani
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The need for SEO in 2014

The need for SEO in 2014 | Internet Marketing | Scoop.it

SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

 

Read More: http://splashsys.com/blog/how-to-fuel-your-seo-in-2014/


Via Antonino Militello
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oconnorandkelly's curator insight, December 19, 2013 12:48 PM

#smarterbiz

Bart van Maanen's curator insight, December 24, 2013 7:04 AM

Door de vele wijzigingen bij Google (maar ook bij Facebook) is optimalisatie (SEO) van online activiteiten nodig. Zeker als je weinig advertentiebudget hebt en je nog resultaten wil krijgen in de organische zoekresultaten.

 

Hier een opsomming van wijzigingen bij Google dit jaar:

• Panda — January 22, 2013
• Panda — March 14, 2013
• Penguin 2.0 — May 22, 2013
• “Payday Loan” Update — June 11, 2013
• Hummingbird — August 20, 2013
• Penguin 2.1 (#5) — October 4, 2013

 

Dat betekent dat je een consistente strategie moet hebben om te zorgen dat je content en je diensten onder de aandacht blijven komen.

Prerna Thakur's curator insight, January 10, 12:12 AM

Great tips !!

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HACKS - Content Marketing Hacks That Will Help You Stand Out

Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle

Via Peg Corwin
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Peg Corwin's curator insight, November 28, 2013 8:27 PM

Learn how to make your CONTENT stand out by doing such things as embracing blogger relationships, writing guest posts, and collecting emails.  Click for all 9 hacks.


If you like this scoop, please consider a thumbs up or share.

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Google+ Launches Social Ad Called +Post to Appear Across Display Network

Google+ Launches Social Ad Called +Post to Appear Across Display Network | Internet Marketing | Scoop.it
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google Display Network, in order to attract traffic back to the brand's page on Google+.

Via David Blundell
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David Blundell's curator insight, December 12, 2013 12:43 PM

So Google+ now has a serious ad proposition? Could this be a game-changer and a real challenge to Facebook?

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Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It | Internet Marketing | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

Via Robin Good
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John Thomas's curator insight, February 5, 6:27 AM

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Nevermore Sithole's curator insight, March 10, 11:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

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salina turda salt mines turned subterranean history museum

salina turda salt mines turned subterranean history museum | Internet Marketing | Scoop.it
120 meters below the surface of the earth, one of the oldest and wealthiest salt mines in the world has become a popular tourist attraction and museum.

Via Brian Yanish - MarketingHits.com
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Tools for a Great Content Strategy #contentmarketing

Tools for a Great Content Strategy #contentmarketing | Internet Marketing | Scoop.it

If you’re new to the world of online content, discovering how to form content and write effective strategy may seem out of your grasp. Never fear, the Internet is here! Along with a wide variety of tips and blogs to learn from, there also come tools to improve strategy for everyone, from the novice to the experienced writer. Wouldn’t it be great to have something or someone else help you plan and strategize your content? You don’t have to go at it alone. Content should be interesting to your audience, and they should be able to take something away from it after reading it. Valuable content will go far for your readers and keep them coming back for more. But how do you make sure what you provide the audience is useful?


Via Brian Yanish - MarketingHits.com
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Stefano Principato's curator insight, November 26, 2013 2:12 AM

There is a tool for almost everything these days and content creation is no exception. Here are three tools any author can use to improve their content delivery.

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Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Internet Marketing | Scoop.it

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ 

 

(Unearted by Andres Taborga)


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Mary A. Axford's curator insight, April 1, 8:27 AM

Nice collection of infographic tools from an expert in digital curation.

 

David Baker's curator insight, April 3, 11:47 AM

I am adding this to my seminar resources. Having another set of tools for my teachers to create their PIE Infographics is important.  Creating visual representations of learning is such a powerful learning for teachers and is a skill they can transfer to their classroom and for students to create in the classroom.

Trude Burnett's curator insight, May 9, 3:48 PM

Good tools to make Infographics

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Do Not Skip These 8 Video Marketing Fundamentals

Do Not Skip These 8 Video Marketing Fundamentals | Internet Marketing | Scoop.it

The best thing about viral videos is that they can come from anywhere – even your backyard.

And although there are simply too many unknowns to deliver a guaranteed viral video checklist, there are a few fundamentals you can learn to get your videos in front of more people today.


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Marshall Van Fleet's curator insight, November 19, 2013 10:28 PM

Use these suggestions to come up with viral videos for your ;ocal business

oconnorandkelly's curator insight, November 20, 2013 10:21 AM

#smarterbiz

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The Second Largest Search Engine | Social Media Today

The Second Largest Search Engine | Social Media Today | Internet Marketing | Scoop.it
All the milestones YouTube achieved in less than a decade has made it the world’s second largest search engine, and a key platform for online video marketing and advertising.
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How To Create Animated Intro Video in 90 Minutes?

How To Create Animated Intro Video in 90 Minutes? | Internet Marketing | Scoop.it
Wondering how you can create animated intro video for your product? Check out this online web service which offers free video templates to create intro video.

Via Stefano Principato
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Stefano Principato's curator insight, November 14, 2013 1:08 PM

Now all you need to do is, change the video text, graphics or audio. In most of the cases, all you need to do is change the text, and graphics at certain places to reflect your own brand.